Remi Soubigou

• 30 Days — Time to Halve Cost per Qualified Leads After Full Funnel Rebuild
• 4× — Increase in Qualified Leads Within Months with Comparable Spend
• 300 000$ — In Google Ads Spend

• US B2B fintech SaaS for mortgage brokers, loan officers & real estate pros (~$14k/mo)
• A click fraud attack in late 2025 collapsed the primary acquisition channel
• Budget spent; pipeline dried up — fixing volume alone wasn’t an option
• Attribution fragmented; scaling would have amplified bad data, not results
• Needed a rebuilt system connecting spend to qualified appointments, not form fills

• Full ownership of Google Ads strategy for 3 years: architecture, bid strategy, attribution, and budget allocation
• Designed and evolved a full-funnel system: Demand Gen → PMax → Search → Display retargeting
• Diagnosed and resolved two separate spam/fraud incidents that corrupted performance signals and attribution
• Aligned conversion tracking to CRM pipeline stages — shifting optimization from form fills to qualified booked appointments
• Continuously tested landing pages, audiences, and bid logic; held scaling decisions to lead quality standards, not volume targets

• Cost per SQL and cost per qualified opportunity are both halved within 30 days
• Qualified appointment and lead volume surged — confirmed directly by the founder
• Sustained results over a 2-year engagement reaching ~300 000$ in Google Ads spend

I managed Google Ads campaigns for a restaurant chain aiming to increase online orders and expand its customer base. When I took over, the acquisition costs were significantly high, limiting growth potential. By restructuring the Google Ads accounts for centralized management, implementing Performance Max and Search campaigns, and leveraging first-party data, I optimized performance dramatically.

One key strategy involved integrating the client’s customer data—not for retargeting, but to exclude existing customers with high repeat purchase rates. This allowed us to focus the budget on acquiring new customers, maximizing the effectiveness of every euro spent.

Through continuous optimization, including adjusting bidding strategies, refining audience targeting, and running localized campaigns, we transformed their Google Ads efforts into a scalable growth machine. Acquisition costs dropped by more than 90%, and the business saw a substantial increase in online and phone orders.

The primary challenge was revitalizing Kotor Pharma’s online sales while fostering long-term growth. We restructured their under-optimized Google Ads account to address this, transitioning from a single-campaign approach to a comprehensive, conversion-driven advertising engine. We also overhauled the Google Merchant Center account to refine product listings and increase visibility across organic and paid channels.

The accounts were strategically reorganized to enhance product visibility and performance, ensuring maximum impact across search channels. Key actions included precise campaign segmentation (Performance Max, Shopping, and Display) to capture demand at every touchpoint, alongside strict brand protection measures for effective budget management.

This collaboration marked a turning point in Kotor Pharma’s eCommerce strategy. The implemented tactics drove substantial sales during critical events like Black Friday and set the foundation for sustained growth. As a result, the ROI surged from 1.75 to 4.27 in the final 30 days of our partnership.

The primary challenge was to enhance the online presence of a three-agency real estate group in Southern France and transform their internet channel into an effective sales and prospecting tool. The group’s website was underperforming and couldn’t be modified, limiting their online marketing effectiveness. They needed a strategy to bypass the website’s limitations and directly engage potential clients.

To address the challenge, we shifted focus from website traffic to promoting the group’s phone number as the primary online call to action (CTA), supplemented by encouraging agency visits. We utilized Google Ads search campaigns with precise geographic targeting, relevant keywords, and targeted audiences crucial in real estate.

Over three years, we refined targeting to focus on high-performing keywords, competitor prospects, brand protection, and upscale clientele. We also excluded irrelevant keywords and monitored call management, adjusting strategies to balance call volume and quality.

We transformed the real estate group’s online strategy by focusing on direct phone engagement over website traffic, using targeted Google Ads campaigns. This approach led to over 5,000 conversions, optimizing lead quantity and quality.