Samrah Yousuf
Verified Expert in Marketing
Marketing Expert
Karachi East, Sindh, Pakistan
Toptal member since August 26, 2024
Samrah is a marketing copywriter with seven years of experience crafting high-conversion, consumer-centric content that resonates emotionally. With years of agency experience in various industries and eCommerce, she has a proven track record of driving visibility and inspiring action. Samrah specializes in SEO, brand-focused content, impactful blogs, CRM campaigns, internal communication architectures, and ad copy, consistently ensuring a unified brand voice across platforms.
Expertise
- Advertising Copy
- Blogging
- Branded Content
- Email Content
- SEO Content
- SEO Copywriting
- SEO Writing
- Web Content
Work Experience
Senior Executive Digital Content Producer
Gaditek
- Crafted compelling social media content and scripts for SQUATWOLF's campaigns, including the successful Black Friday reel video, in collaboration with our visual designers.
- Collaborated with designers and email marketing experts to create email content aligned with brand guidelines, achieving a consistent 40% open rate over the past three months.
- Worked with the performance marketing team to develop high-conversion ad captions, resulting in a 6% ROAS.
- Revamped and updated web page content and blogs according to current SEO guidelines, leading to increased rankings.
- Created engaging new blogs to establish SQUATWOLF's authority, contributing to a domain rating increase from 53 to 55 in the past year.
- Engaged with community platforms as a fitness content expert, generating valuable backlinks and publishing guest posts for brand visibility.
- Developed user-friendly product descriptions that simplified complex features, ensuring customers clearly understood the unique selling points of SQUATWOLF's products.
SEO Copywriter and Content Developer
Freelance
- Produced over 2,500 words of SEO-optimized content daily, completing complex projects within 5-6 hours. This efficiency enabled me to consistently meet tight deadlines, increasing client satisfaction and retention by 30%.
- Wrote over 500 Amazon product titles and descriptions within a week, enhancing product visibility and contributing to a 20% increase in product click-through rates for various clients.
- Completed a 30,000-word ebook in under 25 days, helping clients launch their digital products on time. This contributed to a 15% boost in ebook sales and increased client trust.
Project History
The Seven Best Women’s Gym Clothes For Outdoor Training
https://blog.squatwolf.com/best-womens-outdoor-workout-clothes/Wrote this well-researched blog from scratch to educate customers about SQUATWOLF's products, segmenting the blog for our female audience
SQUATWOLF is a homegrown gym wear brand in the Gulf region. Through this blog, we aimed to educate the readers about the type of gear they should opt for, suggesting options from our collections. This allowed us to position SQUATWOLF as a pioneer in activewear, resolving customers’ pain points through gym gear engineered for training.
Women's Day Blog: Gym is for Everyone
https://blog.squatwolf.com/gym-is-for-everyone/Launched a blog on "gym-timidation," the fear of gyms, opening a dialogue about women's struggles in the fitness world to resonate with our female audience.
This blog allowed us to learn about the journey of women athletes by interviewing them and understanding their struggles. It was a campaign to launch on Women’s Day and reflected the brand’s goal to speak on a cause rather than just push customers to buy.
The blog adapted the written version of the visual interviews we conducted and was pushed on social media, resulting in a lot of buzz and comments on our video. As a conversation starter, the blog positioned SQUATWOLF as a brand that cares.
Modest Gear Collection Launch
https://squatwolf.com/pages/modest-gearDrafted a communication architecture for SQUATWOLF'S modest gear campaign, targeting the appropriate audience requiring such products.
I created a communication architecture for the modest gear campaign, ensuring consistent content across all social channels. From this content, I developed the modest gear landing page, aligning it with the visuals and emphasizing the products’ key benefits. I also devised the campaign’s slogan, “train with confidence,” which tied everything together and reinforced the campaign’s message.
Education
Master's Degree in English
University of Karachi - Karachi, Pakistan
Certifications
Think Outside the Inbox: Email Marketing
Coursera
Attract and Engage Customers with Digital Marketing
Coursera
From Likes to Leads: Interact with Customers Online
Coursera
Foundations of Digital Marketing and eCommerce
Coursera
Content Marketing, SEO, and Google Ads Fundamentals
Lahore University of Management Sciences (LUMS)
Skills
Core
Copywriting, SEO Content, Content, Writing & Editing, Narrative Writing, Social Media Content, Blogging, Content Strategy, Content Marketing Strategy, SEO Tools, Backlinks, Digital Marketing Best Practices, Social Media, Social Media Optimization, Email Marketing, Digital Marketing, Google Ads, Content Marketing, Search Engine Optimization (SEO)
Platforms & Tools
Ahrefs, Klaviyo
Other
SEO Copywriting, Content Writing, Article Writing, Proofreading, Storytelling, Website Copywriting & Messaging, Microsoft Excel, Advertising Copy, Email Content, Communication, Web Content, Branded Content, AI Content Creation, Brand Building, Firebase, WordPress, Shopify, Community, SEO Writing, Performance Metrics, Blog Posting, Blogs, Ebooks, English
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