Samrah Yousuf

SQUATWOLF is a homegrown gym wear brand in the Gulf region. Through this blog, we aimed to educate the readers about the type of gear they should opt for, suggesting options from our collections. This allowed us to position SQUATWOLF as a pioneer in activewear, resolving customers' pain points through gym gear engineered for training.

This blog allowed us to learn about the journey of women athletes by interviewing them and understanding their struggles. It was a campaign to launch on Women's Day and reflected the brand's goal to speak on a cause rather than just push customers to buy.

The blog adapted the written version of the visual interviews we conducted and was pushed on social media, resulting in a lot of buzz and comments on our video. As a conversation starter, the blog positioned SQUATWOLF as a brand that cares.

I created a communication architecture for the modest gear campaign, ensuring consistent content across all social channels. From this content, I developed the modest gear landing page, aligning it with the visuals and emphasizing the products' key benefits. I also devised the campaign's slogan, "train with confidence," which tied everything together and reinforced the campaign's message.