Serafin Gama Muñiz

• MX$20 Million — Annual Revenue Scaled
• 3 — Countries Market Expansion: Mexico, USA, Canada
• 10 — Product Categories with 500+ SKUs
• MX$6 Million — Peak Revenue in a Single Month

Started during COVID-19 with a single product category. As demand shifted rapidly, the business needed to pivot categories, expand to new marketplaces, and sustain profitability without losing operational control.

Executed two data-driven pivots using Helium 10 and Jungle Scout. Restructured acquisition funnels by category, launched eight new product verticals, and expanded to seven simultaneous marketplaces across three countries.

Scaled to MX$20M peak annual revenue operating simultaneously across seven marketplaces in three countries—Mexico, USA, and Canada—with 1,000+ active SKUs at peak.

• MX$2.5 Million — Annual Revenue in a Highly Regulated Market
• Top 10 — Ranking Among Cannabis Marketplaces in Mexico

Chido One operated in a highly regulated and fragmented market with limited advertising options, platform restrictions, and constant operational friction. The challenge was to scale revenue while building brand trust, expanding distribution, and staying compliant across multiple marketplaces.

I designed and executed a growth strategy focused on marketplace expansion, performance-driven funnels, and brand positioning. I optimized product mix, pricing, and messaging while navigating platform constraints. I also built a scalable operating model to enter new marketplaces and physical dispensaries without relying on traditional paid acquisition.

We reached $2.5 million in annual revenue and ranked in the top 10 of cannabis marketplaces. We expanded into new marketplaces and dispensaries, strengthening distribution, brand credibility, and long-term growth in a complex regulatory environment.

• MX$4.8 Million — Annual Revenue
• MX$2.4 Million — Annual Paid Media Spend – 2x ROAS
• 400+ — Sneaker Models – Product Catalog Expansion

Gama Shoes faced the challenge of relaunching and scaling a direct-to-consumer (DTC) footwear brand while managing a rapidly growing product catalog. The business needed to balance paid acquisition efficiency, catalog complexity, and expansion into new product categories across Mexico and the US.

As the founder and growth lead, I designed and executed the full growth strategy, scaling paid media investment while maintaining a 2x return on ad spend (ROAS). I expanded the catalog to 400+ sneaker models, introduced new product categories such as apparel and sunglasses, and optimized funnel structure to support multi-market growth.

The brand scaled to MX$4.8 million in annual revenue, successfully managed MX$2.4 million in yearly ad spend, and expanded operations across Mexico and the US.

• -28% — Industry CPL Benchmark
• 74% — Funnel Drop-off Identified and Diagnosed

TripPenguin launched with no users, no tracking infrastructure, and no validated acquisition channel. The founder had a product but no visibility into how users were behaving, where they were dropping off, or which channel to bet on first. Every growth decision was being made blindly.

Defined North Star Metric and mapped the full customer journey. Implemented GA4 and GTM from scratch before spending on acquisition. Designed three segmented landing pages by audience profile. Launched the 3rd Google Ads experiment, analyzed results in real time, and identified the critical constraint: 74% funnel drop-off in the signup quiz. Built a prioritized ICE experiment backlog and delivered a full executive report with findings, benchmarks, and a 30-day roadmap.

CPL 28% below the SaaS industry benchmark on the 1st round. Identified 74% funnel drop-off as the primary growth constraint. The founder went from zero visibility to full growth infrastructure and a data-backed experiment roadmap.

• 1 Day — To Prototype an End-to-end AI Marketing Agent Workflow
• 12+ — Product Modules Designed and Prototyped
• 7 Phases — Defined Roadmap From Prototype to Production MVP
• 6+ — Safety and Human-in-the-loop Guardrails Modeled

Turn an ambiguous idea for an autonomous AI social media marketer into a clear, demo-ready product prototype. The challenge was to show mission intake, brand and audience context, content generation, approval flows, publishing simulation, community management, safety guardrails, and gradual autonomy while keeping the concept realistic enough to inform a future MVP.

I designed and built a Lovable-first SaaS prototype around an AI marketing operator workflow: training, strategy, mission intake, execution, approvals, publishing simulation, community support, analytics, and autonomy controls. The prototype includes an agent command center, agent training center, safety layer, approval queue, publishing simulator, community assistant, performance insights, and integration roadmap. It demonstrates how the concept can be validated quickly before adding back-end persistence, LLM APIs, social media integrations, scheduling, and production hardening.

Built a demo-ready AI product prototype in one day, translating a vague concept into 12+ modules, a mission-based agent flow, training layer, safety guardrails, approval workflows, publishing simulation, and a clear roadmap to MVP.

Zenprende needed to move from an idea into a real business: validate demand, avoid the generic meditation-app category, build an AI-assisted wellness experience, create a premium brand, launch funnels and analytics, grow a community, run live workshops, and design a monetization path.

I built Zenprende end-to-end: positioning, brand system, landing pages, AI-assisted webapp, guided reflection flows, emotional regulation tools, GA4 tracking, WhatsApp funnels, content strategy, live online workshops, and a paid challenge offer. The result was a complete AI-powered wellness ecosystem designed to validate, engage, convert, and monetize—not just a standalone app.

Launched a real AI wellness business from zero: validated the idea, built the webapp and funnel, connected analytics, grew a community, ran live workshops, and created a paid offer—proving I can turn strategy into a monetizable product.