Venkat Pullela, Marketing Expert in San Jose, CA, United States
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Venkat Pullela

Verified Expert  in Marketing

Marketing Expert

San Jose, CA, United States
Toptal Member Since
July 25, 2023

Venkat is an experienced marketing technology manager with a demonstrated history of onboarding, migrations, integrations, and more. He is versed in full-stack marketing technology, ranging from enterprise to startup solutions. Venkat consults on and improves core pillars of digital marketing, data management, campaign, asset management, analytics, reporting, security, and risk compliance for inbound and outbound marketing needs.

Work Experience

Marketing Infrastructure Manager

2021 - 2023
  • Redesigned the attribution workflow for search engine marketing, directly feeding Google data into Meta's database.
  • Implemented multi-armed bandit testing for the in-house deployment platform with initial experiments protecting 19+ million of revenue.
  • Created additional segmentation for suppression to reduce ad spend by multiple millions.

Senior Solutions Engineer | Team Lead

2018 - 2021
Shaw + Scott
  • Consulted and worked on 100+ martech stacks during my tenure.
  • Served as a lead technical consultant, developing strategy and approach for all primary customers.
  • Developed numerous digital marketing tools and scripts to improve and assist customers' needs.

Complete Data and Digital Marketing Migration for Sleep Country

Reviewed previous data configuration and transactional communications for Sleep Country and Dormez-vous brands. Redesigned and fully migrated all data and 15+ transactional campaigns into Responsys Interact.

A client approached my consulting firm for assistance migrating from multiple platforms, such as Fresh Relevance and Oracle Commerce Cloud, to the Oracle Responsys Interact API. I provided consulting services to craft a roadmap and timeline to migrate customer data and promotional and transactional campaigns into Responsys.

I collaborated with an architect who worked on a new scalable data structure in Responsys based on customer needs and use within previous platforms. I led data analysis and discussions on retention, usage, and categorization. Also, I reviewed previous HTML content for communication and redesigned templates to leverage dynamic content for reused sections such as headers, footers, and tracking pixels. I implemented said templates into Responsys, with a platform quality review performed to ensure templates were correctly rendered across all major platforms and devices. Finally, I developed new API payloads to trigger transactional campaigns and wrote all needed templating code to populate templates with customer data, purchased items, etc.

Recommendation Engine for Alaska Airlines

Implemented a dynamic content block with recommended flights that were personalized for each customer.

I constructed the content block and data tables necessary to house a recommendation engine for Alaska Airlines. The content block housed multiple recommendations, including links, images, titles, and descriptions. The dynamic content block was used across various promotional and transactional campaigns, significantly improving attributable sales to the email channel.

Salesforce Onboarding for Forever 21

Migrated multiple international brands for Forever 21 to Salesforce Marketing Cloud.

I reviewed data schema and marketing needs, constructed a Salesforce Marketing Cloud instance to meet needs, migrated data, and developed data pipelines for ongoing use.

Also, I provided training and initial configuration for daily reporting needs based on performance and email deliverability. Finally, I documented the configuration and offered additional training to data and reporting teams.


A/B Testing, Customer Segmentation, Digital Marketing Strategy, Search Engine Marketing (SEM)

Platforms & Tools

Oracle CX Marketing, Content Management Systems (CMS), Salesforce Marketing Cloud, CRM Systems, HubSpot Marketing Hub




Email, Deliverability, Split Testing, Iterable, Braze, APIs, Database Management, Selligent Marketing Cloud, Data Reporting, Python, Customer Data Platform (CDP), Data, Salesforce, Reporting

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