Zaneta Seilerova

• 500 — Projected 12-month User Acquisition Target
• 16,000 – 20,000 — Projected Annual Qualified Organic Visitors
• £60 — Modeled Customer Acquisition Cost (CAC)

The client was a new AI-based cybersecurity SaaS entering a saturated UK market dominated by enterprise vendors. The company needed a differentiated positioning strategy, a validated ICP definition, and a scalable organic-acquisition framework that relied less on paid acquisition.

I designed a full 12-month GTM SEO acquisition strategy, including ICP definition (UK eCommerce SMBs), strategic repositioning, full website silo architecture, intent-based keyword mapping, reverse-funnel traffic modeling, CAC and LTV financial viability analysis, risk mitigation, and an execution roadmap.

I delivered a structured organic growth model projecting 500 qualified users within 12 months, 16,000 – 20,000 high-intent annual visitors, and an estimated £60 CAC with strong LTV ratio.

• 1,000 — Monthly search volume for target keyword (“cold brew kegs”)
• $0.55 — Paid cost-per-click value (indicates commercial intent and market value)

• The product was relatively new to the market, with low initial search demand and limited keyword awareness.
• No clear positioning existed for how users search for this type of solution.
• Core keyword alone had insufficient volume to drive meaningful traffic.

• Identified the primary keyword (“cold brew kegs”) and expanded into surrounding long-tail and LSI-related searches.
• Built a structured SEO architecture (cluster + supporting pages) around real search intent.
• Aligned content, internal linking, and on-page optimization to strengthen topical authority.
• Focused on positioning the product within a broader problem-solution ecosystem rather than relying on a single keyword.

• Achieved number one organic ranking for the primary commercial keyword.
• Created a sustainable SEO system requiring minimal ongoing maintenance.
• Built long-term visibility through structured content rather than continuous paid acquisition.

• 200+ — Additional Customers Over Six Months (Projected)
• 30% — Conversion Rate Improvement (Target)
• 20% – 30% — Revenue Lift from Email Monetization (Projected)

Bona Fide Nitro Coffee had strong organic traffic (1,700/month) but underperforming revenue. The issue wasn’t acquisition, but conversion architecture. B2B and DTC audiences were combined in a single funnel, leading to positioning confusion, weak commercial-intent targeting, and underutilized email monetization. The challenge was to increase revenue without increasing ad spend.

I developed a six-month revenue optimization roadmap centered on funnel separation and commercial clarity. The strategy defined dual ICPs (B2B Nitro and DTC Bag-in-Box) and proposed a restructured dual-funnel architecture, commercial-intent landing pages, and structured email flows. It outlined CTA optimization, ROI-based messaging, and internal linking enhancements to monetize existing organic traffic before expanding acquisition efforts.

Projected impact included improving conversion rates to 1.5% – 2%, generating 200+ additional customers, unlocking $30,000+ in incremental revenue without increasing traffic, and achieving 20% – 30% revenue lift from structured email automation.

• 20% — Paid Social CTR
• 250% — Lead Growth From Funnel Optimization

Molosoc launched in a low-awareness product category with no existing search demand. The challenge was validating product-market fit, building trust, and converting early traffic into qualified leads while keeping CAC within sustainable margins.

I designed and executed a full awareness-first go-to-market strategy. I also built Meta acquisition funnels, structured pre-order email capture, optimized landing page conversion architecture, implemented a scarcity-based drop launch strategy, and continuously improved performance through structured CRO and A/B testing.

We achieved 20% CTR on paid campaigns, increased lead acquisition by 250%, and tripled conversion performance through optimization. We validated demand, built a qualified waitlist, and established a scalable CAC-controlled growth framework.

• 100% — Brand SERP ownership (number one position for “Molosoc”)
• 300% — Increase in indexed pages and search visibility (initial SEO setup)
• 150% — Growth in organic impressions (Google Search Console)

• New brand with zero search presence and no SEO foundation.
• No clear positioning, keyword strategy, or content structure.
• Risk of low visibility and unclear messaging across channels.
• The brand started from zero with no search presence, no defined positioning, and no structured SEO foundation.

• Defined brand positioning aligned with search intent.
• Built initial SEO foundation (brand-first approach).
• Structured next phase:

1. Keyword clustering around real user problems
2. Clear site architecture (core and supporting pages)
3. On-page SEO setup (titles, meta, H-structure, internal linking)
4. Preparing a scalable content system aligned with both SEO and GEO

• Achieved number one position for branded search (“Molosoc”).
• Established initial search presence across key channels.
• Built a scalable SEO framework ready for content expansion.
• Set foundation for organic growth without paid dependency.