SEO Copywriter Job Description

Company Introduction

{{Write a short and catchy paragraph about your company. Make sure to provide information about company culture, perks, and benefits. Mention office hours, remote-working possibilities, and everything else you think makes your company interesting. SEO copywriters are particularly suited for remote roles, opening your brand to a wider talent pool.}}

Job Description

Our organization seeks an SEO copywriter to drive brand awareness and lead generation through engaging, high-quality content that ranks well on search engines. The ideal candidate should have expertise in SEO keyword research and incorporating keywords into engaging, persuasive, and error-free content that supports our brand value proposition and matches user search intent. The ideal candidate will have a broad knowledge of SEO best practices for internal links, external links, meta descriptions, content structures, and more.

Responsibilities

• Create high-quality written website content that employs SEO best practices to reach and engage our target client base. Content may include landing pages, blog posts, product description pages, FAQs, and more.
• Conduct thorough keyword and market research to produce content that drives organic traffic and conversions.
• Maintain and enhance the brand voice across website copy, following best practices for headlines, calls to action, meta descriptions, and the overall user experience.
• Collaborate closely with marketing specialists to track SEO performance and analyze content needs.
• Refresh existing website content to maintain SEO health.
• Collaborate with other cross-functional creative team members, including graphic designers and web product developers, to create cohesive website content that supports the overall brand strategy.
• Apply knowledge of our audience and industry so that content remains relevant and engaging, ensuring strong content performance.
• Review and edit copy for correctness, clarity, and consistency.
• {{Add other relevant responsibilities here.}}

Skills and Qualifications

• A well-rounded portfolio of professional web copywriting samples that showcase writing skills and ability to develop persuasive, authoritative, and user-friendly content
• Strong understanding of digital marketing principles and tactics, ensuring broad alignment among marketing campaigns and content
• Ability to develop error-free creative content that adheres to brand guidelines and content marketing strategies
• Experience using SEO tools for keyword research, rank tracking, content optimization, and competitor analysis
• Experience uploading, editing, and publishing on content management systems (CMS), such as WordPress or Squarespace—basic knowledge of HTML is a plus
• Strong analytical skills with the ability to interpret content performance metrics (e.g., search ranking, conversion rate, and bounce rate) and adjust content accordingly
• Demonstrated ability to collaborate and communicate effectively in a team environment, including with marketing and content strategists, graphic designers, and website developers
• Ability to adapt to changing marketing strategies, business priorities, and SEO trends
• {{Emphasize relevant industry knowledge, particularly for technical or specialized markets, such as engineering or healthcare.}}

Education and Training Requirements

• Bachelor’s degree in marketing, communications, journalism, or related fields. In some cases, an excellent writing portfolio may be considered sufficient, regardless of education or training. {{Modify to reflect the desired qualifications.}}

Experience Requirements

Candidates for this position should have two or more years of professional writing experience in a fast-paced, dynamic environment, such as a marketing agency. {{Adjust this section based on the needs of your project. Two years of experience corresponds with a junior copywriter position. Senior-level SEO copywriters have more than seven years of experience and can provide additional support with content and SEO strategy, along with technical or analytical expertise.}}

Salary Range

{{Include the salary range for your position. The cost associated with hiring a copywriter depends on various factors, including location, complexity and size of the project you’re hiring for, seniority, engagement commitment (hourly, part-time, or full-time), and more. In the US, for example, average total annual pay for SEO copywriters is $66,000 as of August 2024.}}