Joseph DeSetto, Product Manager in Tampa, FL, United States
Joseph DeSetto

Product Manager in Tampa, FL, United States

Member since April 3, 2019
Joseph has worked at multiple intersections of design, development, tech, leadership, education, and business strategy for over 25 years. He led an innovation lab within a Fortune 20 pharma firm and founded a mobile app startup with a top-five product. DeSetto is the author of The Business of Design. A former chair of a 1,000+ student technical degree and conference speaker, DeSetto was a featured guest on CNN for remote work innovation.
Joseph is now available for hire

Project Highlights




  • Innovation Lab Director

    2015 - 2018
    • Founded and led an innovation lab, an effort of the technology and innovation group to identify, ideate, design, and prototype new technology to enhance or extend existing consulting service lines.
    • Oversaw technology product development for multiple client initiatives for leading pharmaceutical and healthcare brands.
    • Redesigned internal budget and client billing application used for a more than $100-million consultancy division.
    • Managed and mentored a team of web applications, mobile applications, and business intelligence experts.
  • Program Director

    2012 - 2015
    Full Sail University
    • Hired, managed, and mentored a team of 25 professors of iOS, Android, and hybrid mobile application development, UX, UI design, project management, and related disciplines.
    • Worked with industry-leading technology employers to continuously update curriculum and enhance opportunities for graduates.
    • Established and led both online and campus degree variants of the accredited bachelor's degree program.
    • Led thought leadership and public speaking engagements in the areas of mobile application design and development, startup methodologies, and venture funding.
  • Agency Principal

    2007 - 2012
    • Designed, developed, and deployed mobile and web applications with my team of FTE and contract specialists. Over 50 completed projects for a broad range of clients.
    • Served as the product manager and handled the UI design work for custom iPad CRM applications in partnership with an Oracle Retail Partner.
    • Led mobile and web applications projects specializing in emerging and leading-edge technologies.
    • Was a part of startups and established incumbents served across multiple industries including pharmaceutical, healthcare, insurance, automotive, retail, education, government agencies, and sports/athletic training.
  • Adjunct Professor of Interactive Media

    2001 - 2007
    International Academy of Design
    • Provided classroom instruction and mentoring of university design and development students.
    • Designed and developed curricula for courses on new and emerging technologies of the time.
    • Authored Flash MX: Rich Media for the Web, an instructional textbook used in web design courses at universities in ten countries.

Project History

  • Innovation Leadership of a $100-million Consultancy
    Created, led technology innovation initiative to overhaul key deliverables within consulting arm of a global healthcare firm.

    I led executive workshops in ideation, value proposition, competitive landscape, and feasibility to create custom technology solutions in support of Ph.D. healthcare researchers and related teams. Five projects were identified for prototyping, resulting in RFPs for vendor-led development projects in web and mobile/tablet applications.

    Examples of resulting work included:

    Software for enhancing value identification processes that require input from multiple SMEs such as medical, legal, marketing, benefits programs and other specialists.

    An online multiuser economic modeling application, allowing clients to change forecasts and projections in real time while collaborating across large healthcare organizations.

  • Leveraging iPad for Major Retail
    Led product design and development of custom applications for 4 of largest 5 US retailers using in-store iOS devices in 2011.

    My team and I designed and built innovative custom applications in partnership with an Oracle Retail Partner. The apps were for use by retail store staff—such as fashion boutiques—to leverage customers' online favorites and other stored tastes and preferences to enhance the shopping experience of physical retail locations.

  • IoT for Athletes
    Led a team to build a unique, patented hardware and software solution for the training of elite athletes.

    I led product design and development for an iOS application to control multiple field-based hardware systems used by coaches of elite athletes. Based on significant psychological studies relating to increasing sports-related cognitive processing, the device would show light sequences or other indicators to one or more athletes. The app collected data in real-time for each participant and generated reports and assessments for coaches and trainers.

    The technology stack was iOS native (iPhone and iPad), communicating through an API to a custom C++ application running on the hardware.

  • Author
    Authored two textbooks: The Business of Design and Flash MX: Rich Media for the Web

    I wrote the original manuscript and produced a companion video of interviews with leaders in creative services and advertising industries. The Business of Design book, published by Cengage Learning, is used in university design programs throughout the US and Canada.

    My first book was a software technical guide called Flash MX: Rich Media for the Web. It was also used in university course materials and sold in ten countries. It was published by Pearson Education.

  • iPad Startup
    Led a startup that produced LifeForms, one of the first PDF editors for iPad. It reached #5 in the US App Store (Utilities).

    LifeForms was an iPad PDF editor with document management and a unique saved entries list to avoid retyping. I designed the app from the original problem statement—frustration with healthcare intake forms—to investor pitch through prototyping to finished product for iOS 5.

    LifeForms garnered praise from mobile app reviewers and held a 4.5 rating. The app reached #5 in the US App Store for Utilities, behind only well-funded ventures such as Dropbox.

    I designed the app, hired and managed the development team, worked with marketing partners, investors and directly with end-users.

  • Mobile Gaming Innovator
    Released the first iPhone games in the App Store with a new SDK for mobile games.

    My team and I designed and developed the first three mobile games released with an entirely new SDK (software development kit) in partnership with a stealth mode startup of mobile graphics engineering experts.

    The games were prototyped on paper, then digitally illustrated and developed in the Lua programming language. The startup has since been acquired, but at the time the work was groundbreaking, as it allowed for the development of iOS and Android games without the use of Objective-C, Java, or native libraries.


  • Bachelor's Degree in Management Information Systems
    1992 - 1996
    Florida State University - Tallahassee, FL, USA

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