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Richie Zeng

Richie Zeng

San Francisco, CA, United States
Member since February 28, 2019
Richie has over six years of experience leading cross-functional teams to bring software, and hardware products to market. He is an experienced startup founder and product leader in the consumer electronics, IoT, and SaaS industries. Richie thrives at the intersection of hardware and software, with the ability to effectively manage multiple highly different disciplines, and craft a compelling product experience for his customers.
Richie is now available for hire
Project Highlights
  • Successfully crowdfunded on Kickstarter for $250,000 and shipped to backers in under six months.
  • Drove the business development with Spotify and Apple Music, and led the software team to integrate both into our mobile app.
  • Agile
  • Bluetooth
  • Consumer Electronics
  • Consumer Technology
  • Internet of Things (IoT)
  • Mobile
  • Product Management
  • Startups
  • Lead Product Manager
    2019 - PRESENT
    • Implemented and led an Agile development process in Jira for a remote team of developers and designers.
    • Conducted market and competitor research to craft a product roadmap starting from internal testing with the client success team to public rollout to paying clients.
    • Collaborated with outreach and client success teams to support live demos to potential clients.
    • Drove recruiting efforts for engineers and designers and doubled the team size.
    • Integrated usage analytics software (Mixpanel) to enable the team to make data-driven product decisions.
    • Developed wireframes and worked with designers on hi-fidelity mock-ups to maximize usability and speed to market.
  • CEO and Product Lead
    2013 - PRESENT
    • Managed a cross-functional team of 13 (software, hardware, marketing, sales) across offices in the Bay Area and Shenzhen. Set quarterly OKRs for the team with weekly check-ins to track progress, and provide guidance.
    • Developed, and executed on multi-stage business strategies leading to $4.5 million in seed and Series A funding from VCs and angels.
    • Retained all core talent for over two years and upon their departure, helped them transition to companies where they doubled their salary.
    • Drove appearances and features across dozens of reputable press outlets (Today, CNET, USA Today, Buzzfeed, Engadget, Techcrunch).
    • Spearheaded the conception, development, and release of two app-connected hardware products with under a $2 million budget.
    • Collaborated with the engineering team to develop a full technology stack incorporating mobile, server, Bluetooth, and firmware architectures.
    • Defined product KPIs and drove efforts to improve these metrics by 3x in 2018.
    • Locked down the core wireless audio sharing IP in a successfully granted patent, with two additional patents pending (US 20170280221A1).
    • Coordinated between software, firmware, and hardware teams. Constantly balanced timeline constraints due to differing methodologies (Agile for software, and Waterfall for hardware).
Project History
  • Wearhaus Arc Headphones
    Successfully crowdfunded on Kickstarter for $250,000 and shipped to backers in under six months.

    - Spearheaded the end-to-end product development process of app-connected Bluetooth headphones from concept to release in 12 months.
    - Conducted initial customer research by surveying 2000, and interviewing 100 potential users in our target market (millennial music lovers).
    - Prototyped industrial design with 3D printing and surface finishing methods. Worked with industrial designers to iterate on the design through user interviews and feedback.
    - Drove creative direction for launch video on Kickstarter which went on to raise $250,000 in backer pre-orders.
    - Led a team of software engineers to prototype and launch iOS and Android apps to control various headphone features.
    - Oversaw the DFM and supply chain process in collaboration with the contract manufacturer.

  • Wearhaus Music Player
    Drove the business development with Spotify and Apple Music, and led the software team to integrate both into our mobile app.

    Conducted business development pitches to Spotify and Apple Music about integrating with our audio sharing headphone platform. Once receiving approval to use their APIs, I managed our mobile development team to integrate the streaming services into the Wearhaus app.

    The key benefits we created for the user were the ability to view the music playlists, listen to them with friends using Wearhaus audio products, and collaboratively create music queues for the group.

    The end result was a Sonos-like experience developed in under three months.

  • Bachelor's degree in Electrical Engineering & Computer Science
    2011 - 2013
    UC Berkeley - Berkeley, CA
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