Aditya Sarna, Project Manager in Delhi, India
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Aditya Sarna

Verified Expert  in Project Management

Bio

Aditya is an Agile and Scrum expert with over 14 years of experience managing large to small-scale teams. He has played the roles of a senior scrum master, a SAFe Agilist, and an Agile coach. With a strong technical background and a master's degree in business administration, Aditya's expertise lies in establishing and running scrum teams successfully to achieve greater clarity, focus, and coordination across a portfolio of projects for targeted business outcomes.

Project Highlights

Rescuing a Mobile Game Production at Electronic Arts
Oversaw the game's entire development cycle as a game producer, leading a 31-member team distributed among three scrum teams with product owners, and ensured each department's timely completion and quality product delivery.
Agile Transformation of a Service Business
Reached the target of saving the business $100,000 annually by establishing the Scrum framework, leading to improved processes, best agile practices, team collaboration, and optimized resource management.
Agile Leadership of Mobile eCommerce Platform Development
Led the development of a mobile eCommerce platform from design to delivery with Agile methodology, delivering iOS and Android mobile applications in an integrated environment that helps business owners leverage their digital presence.

Expertise

  • Agile Leadership
  • Agile Project Management
  • Certified ScrumMaster (CSM)
  • Mobile Apps
  • Mobile Games
  • PMI Agile Certified Practitioner (PMI-ACP)
  • Scaled Agile Framework (SAFe)
  • Technical Project Management

Work Experience

Program Manager

2013 - PRESENT
Merkur Gaming (Gauselmann Group, Germany)
  • Spearheaded the Enterprise Application software division, leading five cross-functional scrum teams in delivering critical, customer-facing, and enterprise web and mobile software products.
  • Contributed to the primary interface for the program and served as the principal point of contact for the executive steering committee, team leads, and project sponsors.
  • Managed the program budget. Ensured that costs incurred were monitored against plans and benefits were realized as planned during the progress of the program.
  • Was responsible for making project trade-offs and decisions and subsequently driving these decisions throughout the overall project execution.
  • Built scalable frameworks and reporting mechanisms to ensure team efficiency and effectiveness.

Product Manager

2012 - 2013
LetsGoMo (Snapdeal)
  • Managed products throughout the lifecycle—building the product strategy and pricing—to meet revenue and profitability goals. Oversaw the development of native, hybrid, and web apps and mobile websites.
  • Implemented scrum as the default process for software development. Worked with stakeholders, end users, and the scrum team to ensure the end product met user requirements and aligned with business goals.
  • Coached, supported, and trained on Agile practices. Established and maintained strong relationships with key stakeholders, resulting in a 20% increase in customer satisfaction scores.
  • Guided and developed clear sprint standards while keeping the team engaged and on task. Enacted the Scrum values and practices.

Development Manager

2010 - 2012
Electronic Arts
  • Managed the professional development program for a team of 50+ associates, implementing a comprehensive training curriculum that resulted in a 20% increased in employee skill proficiency.
  • Played a pivotal role in planning, directing, and managing designated projects on all major mobile platforms, including iPhone, Android, Blackberry, J2ME, Windows Mobile, and binary runtime environment for wireless (BREW).
  • Liaised with development studios globally and proactively identified and mitigated complex project impediments, resulting in a remarkable 30% reduction in project delays and a substantial increase in team efficiency.

Game Producer

2008 - 2012
Gameloft
  • Utilized Agile methodologies to facilitate iterative development cycles, leading to a 15% improvement in team productivity and adaptability.
  • Owned end-to-end product launches for clients such as Microsoft and Samsung.
  • Managed the project budget, closely monitoring expenditures and ensuring optimal resource utilization, resulting in a 10% reduction in project costs while maintaining quality standards.

Project Manager

2008 - 2008
Brainvisa
  • Played a pivotal role in preparing comprehensive pre-sales activities, including requests for proposals and quotes.
  • Assisted project managers on a portfolio of projects for clients such as Microsoft, Qatar Airways, United Nations, and KPMG.
  • Arranged client meetings to resolve critical and other business issues.

Project History

Healthcare Mobile App Management and Delivery

Managed the project and led the complete technology delivery and implementation of new features.

HealthTap allows users to ask health questions to a network of US-licensed physicians for free via the web or mobile. Users can immediately connect or schedule an appointment with a physician for consultation via video conference, phone call, or text chat.

As a project manager, I helped the client map business needs into requirements. I also managed communication across the organization using Agile techniques.

The client required a radically refreshed user experience to bring their mobile presence into the contemporary era. I led the project's transformation with a team of talented designers and developers. The result was a successful design that the client loved, delivered on time and within budget.

Rescuing a Mobile Game Production at Electronic Arts

https://apps.apple.com/us/app/risk-global-domination/id1051334048

Oversaw the game's entire development cycle as a game producer, leading a 31-member team distributed among three scrum teams with product owners, and ensured each department's timely completion and quality product delivery.

The RISK mobile game is the official digital version of the classic Hasbro board game loved by millions.

My key responsibility was to ensure the realization of ideas and concepts. This involved keeping game development and design teams moving toward deadlines, working collaboratively, and sticking to the same creative and technical vision. I also supported the sales and marketing activities for the game launch.

Online Casino Development

Headed a structured project execution and stakeholder communication and was a key contributor to the overall design of the online casino.

I led the implementation of the customization process of the tailored online casino platform, meeting the client's specific requirements. Also, I contributed to the UI and UX of the online casino solution in the following ways:

• Project planning and scope definition: Collaborated with stakeholders to define the scope of customization, including features, integrations, and design elements. Ensured alignment with the client's business objectives and regulatory compliance requirements.

• Stakeholder management and communication: Established and maintained regular communication channels to provide project updates, address concerns, and manage expectations.

• Risk management and issue resolution: Identified potential risks and developed risk mitigation strategies to minimize their impact on project timelines and deliverables.

• Project documentation and reporting: Maintained comprehensive project documentation, including project plans, progress reports, change requests, and meeting minutes.

Agile Transformation of a Service Business

https://apps.apple.com/us/app/merkur-helper/id897827323

Reached the target of saving the business $100,000 annually by establishing the Scrum framework, leading to improved processes, best agile practices, team collaboration, and optimized resource management.

Served as a key member of the Agile transformation team and aided in the transformation that led to vastly increased rates such as employee happiness, enhanced collaboration, deployment frequency, and quality of deliveries.

I joined this organization as it already had plans for an Agile transformation. We started by working with a few test teams and projects to create a proof of concept and demonstrate differences to C-level executives. After that, we went with an all-in transformation.

DELIVERABLES
• During the initial transformation effort, 60 people were reorganized from silo departments into Agile business units (tribes) and nine cross-functional Agile teams. I worked on assessing the environment, classifying teams into types (service, product, hybrid) and appropriate methodologies (Kanban and Scrum).
• With a list of categorized teams, we ran initial 3-day training workshops. This aimed to prepare teams for a new type of work that they would continue with their Agile coaches. I was actively involved in designing and running these training sessions for multiple groups.
• Over the long-term tenure, I worked with multiple teams and coached scrum masters, product owners, and whole teams.

Agile Leadership of Mobile eCommerce Platform Development

Led the development of a mobile eCommerce platform from design to delivery with Agile methodology, delivering iOS and Android mobile applications in an integrated environment that helps business owners leverage their digital presence.

The tool enables businesses to speed up the process of building mobile eCommerce apps. The developed framework provided specialized mobile functionalities, from mobile ticketing and vouchers to loyalty cards and in-app mobile payment.

I acted as the product and project manager from product discovery to in-market and go-live.

RESPONSIBILITIES
• Managing a team of 40 members.
• Overseeing and managing backlogs and priorities.
• Reporting and managing stakeholders and expectations continuously.
• Owning the submission processes with Apple and Google.
• Analyzing customer feedback and outlining new features based on it.

Nonprofit WordPress Website Development Project

https://www.tides.org/

Rescued the project and ensured its progress aligned with project timelines.

As a project manager, my work included the following:

• Coordinated with the external agency responsible for programming and implementation.
• Communicated and coordinated priorities for designers, developers, and content publishers to ensure project milestones and deadlines are met.
• Created, maintained, and updated dynamic timelines to ensure deadlines are met.
• Managed testing of the website before launch, ensuring a bug-free user experience.
• Collaborated with the marketing team to implement a marketing funnel for lead generation.
• Tracked the progression of the project through task management.

Education

2006 - 2006

Master of Business Administration (MBA) in Information Technology

Symbiosis International (Deemed University) - Pune, India

2001 - 2005

Bachelor's Degree in Computer Science

Merit International Institute of Technology (MIIT) - Ooty, India

Certifications

JUNE 2023 - PRESENT

Introduction to Artificial Intelligence (AI)

IBM | via Coursera

MARCH 2023 - MARCH 2026

AWS Certified Cloud Practitioner

Amazon Web Services Training and Certification

DECEMBER 2022 - DECEMBER 2023

Scaled Agile Framework (SAFe 5) Agilist

Scaled Agile

AUGUST 2022 - PRESENT

Google Adwords Certification

Udemy

APRIL 2021 - APRIL 2024

PMI Agile Certified Practitioner (PMI-ACP)

Project Management Institute (PMI)

MAY 2016 - MAY 2021

PRINCE2 Practitioner Certification

Axelos Ltd.

JUNE 2015 - JUNE 2021

Certified Scrum Master

Scrum Alliance

Skills

Tools

Jira, Microsoft PowerPoint, Atlassian Suite, Project Management & Work Tracking Tools, Confluence, Git, GitHub, Google Sheets, Microsoft Excel, Trello, Figma, Asana

Paradigms

Agile, Agile Project Management, Agile Leadership, Scrum, Agile Delivery, Agile Workflow, Agile Software Development, Business to Business to Consumer (B2B2C), Testing, Change Management, B2B, Kanban, Servant Leadership, Waterfall Delivery, Management, Requirements Analysis, UX Design, Implementation Project Management, Agile Product Management, Lean, Continuous Delivery (CD), User Acceptance Testing (UAT), DevOps, UI Design Standards & Best Practices

Platforms

Shopify, iOS, Android, Monday.com, Social Media Advertising, Google Ads, Amazon Web Services (AWS), WordPress, WooCommerce

Industry Expertise

Games, Digital Agencies, Casinos & Gaming, Consumer Products, Software, Video Gaming, Gambling, Digital Marketing, Education Technology (Edtech), Building Materials

Other

Scrum Master, PMI Agile Certified Practitioner (PMI-ACP), Project Management, Certified ScrumMaster (CSM), Scrum Coaching, Technical Project Management, Leadership, Team Leadership, Agile Sprints, Certified Scrum Professional, Sprint Ceremonies, Sprint Planning, Sprint Retrospectives, Team Building, Communication, Agile Product Delivery, Estimation & Planning, Software Development Lifecycle (SDLC), Teams, People Management, Reporting, Best Practices, Planning, Stakeholder Management, IT Project Management, No-code Development, Web Platforms, Project Delivery, Project Management & Delivery, Hybrid Project Management, Waterfall Methodology, Mobile Applications, Web & Mobile Applications, Business Requirements, Process Flows, Digital Project Management, Mobile App Development, Project Coordination, Scope Management, Agile Program Management, Certified Project Manager, Project Discovery, Scope of Work (SOW), Project Reporting, Coaching, Mentorship & Coaching, Workflow, Workflow Optimization, Operational Workflow, Project Lifecycle, Microsoft Office, Process Optimization, Creative Thinking, Team Mentoring, Organization, Gantt Chart, Stakeholder Engagement, Statement of Work, Relationship Management, Feature Prioritization, Task Scheduling, Product Roadmaps, Feature Planning, User Flows, User Interface (UI), Business Process Automation, Enterprise Project Management, Project Management Operations, Creative Problem Solving, Detail-oriented, Customer Success, Client Success, Customer Retention, Jira Administration, Clients, Backlog Grooming, Project Management Professional (PMP), Operational Efficiency Improvement, Mobile Apps, Web Applications, Agile Transformation, Mobile Game Development, Casual Games, Mobile Games, Agile Coaching, Business Analysis, Program Management, Casino Games, Scrumban, Online Gaming, Gaming Platforms, Collaboration, eCommerce, Mobile eCommerce, Roadmaps, Release Planning, Project Leadership, Cross-functional Collaboration, Risk Management, Software Project Management, Team Management, Global Team Management, Distributed Team Management, Project Planning, Project Scheduling, Task Management, Resource Management, Resource Allocation, Budgeting, Meetings, Project Tracking, Project Controls, User Stories, Discovery Workshops, Project Timelines, PMI, Release Management, Cross-functional Team Leadership, Web Development, Minimum Viable Product (MVP), Product Strategy, Web App Development, Mobile UI, Mobile UI Design, User Experience (UX), Mobile UX Design, Client Portals, Creative Direction, Consulting, Backlog Management, Feature Backlog Prioritization, Software as a Service (SaaS), Web Project Management, Social Games, Project Rescue, Shopify Customizations, Social Media, Product Ownership, Legacy Software, Delivery Management, Startups, APIs, Advertising, Conflict Resolution, Process Improvement Project Management, Website Redesign, Website Migration, Discovery, Process Improvement, Project Management Office (PMO), PMO Development, Software Implementation, Client Delivery Management, Integration, API Integration, Websites, Low Code, Dashboards, Key Performance Indicators (KPIs), Product Launch, Portfolio Management, SDKs, AWS DevOps, Documentation, Game Design Documentation, Lean Budgets, Workflow Automation, Training, Training Workshops, System Implementation, Business to Business (B2B), Complex Problem Solving, Database-driven Web App Development, Creative Design, Unity, Unity3D, Project Scoping, Game Development, Iteration Management, Prototyping, Agile Certified Practitioner, Technical Requirements, Software Development, Technical Product Management, Product Management, Technical Program Management, Virtual Reality (VR), Augmented Reality (AR), Operational Assessments, Communication Management, Jira Administrator, A/B Testing, WordPress Plugins, Test Automation, QA Automation, Business Transformation Project Management, Process Design, IT Strategy, Technical Delivery Management, Process Flow Design, Atlassian Plugins, PMO, Product Development, Drop Shipping, Social Networks, Digital Strategy, Agency, Cost Analysis, Process Mapping, Technical Leadership, Gaming, IT Projects, Apps, Business Processes, Marketing, Remote Team Leadership, Sprints, Freelancing, Learning Management Systems (LMS), Google Advertising, Implementation, Scaled Agile Framework (SAFe), Digital Marketing Strategy, Cloud, AWS Certified Cloud Practitioner, Front-end, Back-end, Process Documentation, Enterprise, AWS Cloud Computing Services, Cloud Computing, Cloud Platforms, Cloud Services, Web, Java, AngularJS, Web Marketing, Artificial Intelligence (AI), Machine Learning, Deep Learning, AWS Cloud Architecture, Data Science, E-learning, SaaS, Databases, Smartsheet, Creative Advertising, Airtable, Quality Assurance (QA), Funnel Marketing, Web Design, Manufacturing, Pimcore, Certified Scrum Product Owner (CSPO)

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