Andrew McSherry, Project Manager in Edinburgh, United Kingdom
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Andrew McSherry

Verified Expert  in Project Management

Bio

Andrew is a passionate technology leader with valuable expertise in big data and digital marketing. He joined the Toptal network to help organizations monetize their data assets and deliver lasting value. Andrew has a strong, agile delivery background as a product owner and scrum master with experience at companies such as AT&T, Verizon, and Konica Minolta. He has managed multi-million dollar programs and brings focus and leadership to large projects.

Project Highlights

Data Warehouse and Adobe Marketing Platform in AWS
Delivered an analytics and marketing platform for a major UK TV broadcaster that loaded real-time app data and delivered personalized marketing content based on viewing habits.
Real-time Analytics for a Major Telecommunications Company
Managed a transformational initiative that created personalized recommendations for the next-best action and next-best product, delivering an annual revenue benefit contribution of $185 million (110% above target).

Expertise

  • Big Data
  • Business Intelligence (BI)
  • Data Warehouse Design
  • Data Warehousing
  • Digital Marketing
  • Financial Services
  • Machine Learning
  • Telecommunications

Work Experience

Head of Global Engineering

2021 - PRESENT
Indicia Worldwide
  • Led a global team of 50 engineers to build a set of data and martech products for asset management, campaign management, data insights, and print production.
  • Realigned agile processes and crafted product development to drive improved visibility and prioritization of product backlogs. Introduced architecture governance and QA processes to enhance software quality and run-time resilience.
  • Delivered three major releases per year on time, achieving significant product advancements while transitioning the platform from a monolithic architecture to a microservices-based structure with enhanced observability and quality.
  • Managed a team of 50+ project managers, Java engineers, data engineers, DevOps engineers, and QA engineers across the UK, Spain, India, and Australia.
  • Reported directly to the CTO and worked across C-level executives and senior stakeholders on product requests and delivery.

Program Manager

2020 - 2021
Toptal Client
  • Revamped governance processes to ensure accurate recording and management of project statuses.
  • Performed executive updates on project status and advised on areas of both tactical and strategic options.
  • Identified and plugged gaps in the testing capability of vendor software. Brought in testing manager and formal testing processes to ensure the quality of vendor products was fit for purpose.

Program Director

2019 - 2020
Mindtree, Limited.
  • Directed stakeholder management and delivery of projects in data warehousing, big data analytics, and application development using Microsoft and Azure technologies.
  • Performed delivery management and oversight of a transformation program for a large asset management organization that was undergoing a major merger.
  • Conducted analysis and provided recommendations for improving the effectiveness of the agile delivery process resulting in enhanced client engagement and more predictable delivery.
  • Developed a workforce optimization model and increased the number of consultants from 90 to over 140 while reducing unit-cost developer by 35%.
  • Established a mentoring program to create an improved data science capability to assist client with valuable data insights.

Head of Delivery at a Digital Marketing Company

2017 - 2019
Konica Minolta Marketing Services
  • Managed the development and support of digital marketing and big data projects for several clients including major transformation initiatives for household brands in broadcasting, car manufacturing, and consumer goods.
  • Delivered a major data warehouse, insight, and marketing platform using AWS and Adobe Campaign Manager.
  • Revamped the agile delivery process to improve visibility and predictability resulting in improved client satisfaction scores.
  • Established a new service desk and service management support processes to support managed services contracts using Jira.

Senior Technical Director

2014 - 2017
AT&T, Inc.
  • Responsible for shaping and delivering a transformational digital marketing program that created real-time customer insights to drive next best offer and next best action on AT&T’s consumer and small business web sites.
  • Designed and implemented product development processes and a complete revamp of existing agile processes to improve ways of working, stakeholder visibility, and delivery management of the product.
  • Delivered annual revenue benefit contribution of $185 million (110% above target) through relentless focus on portfolio management and KPI metrics.
  • Managed key-stakeholders, including CMO, with a portfolio view of the program to optimize visibility of product capabilities, funding, and benefit realization.

Freelance Program Manager

2012 - 2013
Verizon Wireless
  • Responsible for managing the technical delivery for all digital marketing products for Verizon’s big data initiative (Precision Market Insights).
  • Turned around a troubled project by relentlessly focusing on program goals, stakeholder engagement, improved forecasting, and predictable delivery.
  • Defined a new product that leveraged proximity technology to drive indoor marketing campaigns for the retail sector.

Vice President - Business Support Systems for a Major VoIP Telecommunications Company

2009 - 2012
Vonage
  • Responsible for the delivery of a major overhaul of several core systems (sales, customer care, order management, billing) for a Fortune 500 VOIP telecommunications business.
  • Created and mobilized a multi-year program of change to reduce time to market for new products, reduce operating cost, and improve the customer experience.
  • Delivered an ordering and billing platform to extend Vonage’s VoIP platform to mobile devices through the Vonage Extensions product. The new product improved overall customer satisfaction and reduced churn by 20 basis points.
  • Engineered improvements to a customer care platform to improve the efficiency of the agent desktop and IVR platforms resulting in a 15% reduction in cost per call and a 10% improvement in call deflection.
  • Developed a flexible staffing model to quickly ramp up staff for new projects through a mix of onshore and offshore personnel. Improved capabilities and time to market while reducing unit costs by over 30%.

Senior Manager at a Premier Offshore Consulting Company

2008 - 2009
Cognizant
  • Responsible for solution strategy of an emerging telecommunications practice in the UK. Developed messaging, engaged prospective customers, qualified opportunities, managed proposal generation and evangelized solutions to close sales.
  • Achieved preferred vendor recognition at Telefonica-O2 and successfully won other engagements at COLT, BT, and Orange.
  • Developed an innovative solution for big data that monetized telecommunication data assets with a view to disrupting the eCommerce ecosystem.

Delivery Manager at Top 10 US Bank

2006 - 2008
SunTrust Bank
  • Responsible for development and support of all data warehousing, middleware, and document management systems at SunTrust.
  • Delivered a major credit reporting transformation, established an offshore data warehousing support model, and consolidated multiple reporting systems into a single platform.
  • Created a Center of Excellence (CoE) for FileNet and middleware (MQ-Series) to support all online and mortgage/loan processing systems.

Senior Consultant

1995 - 2006
Fujitsu Consulting
  • Headed Fujitsu Consulting's architecture practice of 50 senior consultants to drive solutions across multiple verticals.
  • Created a legacy modernization service combining business consulting, portfolio management, and enterprise architecture capabilities to facilitate large-scale technology and business transformation programs.
  • Worked at several of Fujitsu's telecommunication clients developing solutions for online, customer care, inventory management, order management and billing in both an architectural and project management role.

Project History

Data Warehouse and Adobe Marketing Platform in AWS

Delivered an analytics and marketing platform for a major UK TV broadcaster that loaded real-time app data and delivered personalized marketing content based on viewing habits.

I managed a cross-functional team of data scientists, data engineers, and Adobe content managers to deliver a platform to ingest Google Analytics data in real time from a major UK broadcaster's app and perform insights resulting in personalized viewing recommendations.

The project utilized many AWS services, including Amazon Redshift, Matilion ELT, Amazon Athena, Amazon S3 for warehousing, and R to produce unique insights and the next-best TV recommendations. Recommendations were available through email using Adobe Campaign or Memcached in-memory API for the client's online portal.

When I took over this project, it failed to deliver, the backlog was a mess, and the client was losing faith. In response, I restructured the scrum boards, mentored the team in agile, and introduced some best practices for requirements gathering and product development. The result was better client engagement, predictable delivery, and high client satisfaction.

Real-time Analytics for a Major Telecommunications Company

Managed a transformational initiative that created personalized recommendations for the next-best action and next-best product, delivering an annual revenue benefit contribution of $185 million (110% above target).

I delivered an omnichannel platform that ingested corporate, clickstream, and 3rd-party data to generate personalized recommendations and the next best action for clients across various online properties. When I arrived, system delivery was unpredictable, and traceability of requirements to multiple stakeholders and project funding sources was almost impossible.

To fix this, I introduced a product development methodology that combined some elements of agile with various aspects of Waterfall to create a scalable, agile pod structure that could adjust to the various demands of stakeholders. The result was an ability to drive business value with enhanced metrics that demonstrated the revenue impact of software delivery. This enabled us to fine-tune our backlog prioritization and exceed program goals by 110%.

I was responsible for the end-to-end program, including requirements prioritization, resource forecasting, financial management, and production support. My team consisted of business analysts, architects, data scientists, data engineers, report writers, developers, and testers.

Legacy Modernization in Telecommunications

Revamped the technology stack for a major provider of VoIP communications to improve time to market for new products and reduce costs through improved online self-service capabilities.

I managed a multimillion-dollar system transformation for a major VoIP telecommunications company. I worked with stakeholders to capture program goals, developed a business case, and created a transformation roadmap that touched all core systems. I managed a team of senior C-level executive stakeholders and managed the budget and resourcing. Highlights of this transformation include a brand new self-service capability and knowledge base system that improved call deflection by 10% in its first year. I also delivered time-saving improvements to the customer care desktop for internal agents, which resulted in a 15% reduction in cost per call.

Data Warehouse Requirements for a Multinational Tendering Platform

Developed a set of detailed requirements for customer reporting in a tendering system.

I created a new data warehousing platform to store customer and supplier data for a multinational tendering system. I interviewed key stakeholders, reviewed legacy reporting systems, and defined a target data architecture and requirements. I also created a set of requirements in Confluence and user stories in Jira and managed the platform delivery.

Delivery Management of an Asset Management Data Platform for an Offshore Company

Managed several projects and programs to build a consolidated data platform, including investment data sourcing, data warehousing, client reporting, and factsheet distribution.

I managed over 140 consultants for an Indian offshore company involved in building out a strategic data platform. Our consultants were split across several initiatives, but all were involved in creating components for a single platform.

When I got there, the client's perception of our ability to deliver was seriously flawed. I spent three weeks performing a fact-finding mission and creating a get-well plan.

First, I reinforced the notion of accountability across the team and encouraged more formal cross-team communications through the individual project teams and scrum masters. Second, I took over the formal client communications on status, contracts, and all escalations relating to our performance to improve our messaging quality and consistency. Third, I provided a series of recommendations to the client on ways in which they could be more efficient and strengthen utilization, as well as ways in which we could add value.

The results were staggering. We implemented our plan, providing feedback to our major stakeholders. Our performance and client satisfaction scores soared, and our teams began to engage more constructively. Ultimately, we won more work and grew our consultant base by 50% within a year.

Education

2004 - 2005

Executive MBA in Business

Emory University - Atlanta, Georgia, USA

1987 - 1991

Bachelor of Science Degree in Artificial Intelligence and Computer Science

University of Edinburgh - Edinburgh, Scotland

Skills

Tools

Microsoft Excel, Slack, SQL, Provisioning Tools, Rally, Microsoft Project, Jira, Confluence, Adobe Experience Manager (AEM), Git, GitHub, Siebel CRM, ETL, IBM InfoSphere (DataStage)

Paradigms

Waterfall Delivery, Agile, Kanban, Agile Project Management, API Architecture

Industry Expertise

Telecommunications, Digital Marketing, Banking & Finance, Financial Services

Platforms

Unix, MacOS, Amazon Web Services (AWS), Oracle, Azure, iOS

Other

IT Projects, Project Finance, Statement of Work, Project Management, IT Project Management, Project Budget Management, Project Delivery, Project Planning, Client Relationship Management, Conflict Resolution, Leadership, Recommendation Systems, Waterfall Methodology, Request for Proposal (RFP), Data Warehousing, Big Data, Data Integration, Organizational Design, Microsoft Teams, Multi-functional Teams, Business Cases, Executive Consulting, CMT, Data Management, Order Management, Billing Systems, Inventory Management, IBM Rational Rose, Rational Unified Process (RUP), Business Intelligence (BI), Discovery Workshops, Workshop Facilitation, Microsoft 365, Proposals, Technical Product Management, IT Helpdesk, Artificial Intelligence (AI), Internal Communications, Team Management, Offshore Team Management, Stakeholder Engagement, Stakeholder Management, Customer Support, Know Your Customer (KYC), Web, Workflow, UML, User Stories, Use Cases, IT Operations Management (ITOM), Project Discovery, Strategy, IT Strategy, Company Strategy, Data Migration, Customer Relationship Management (CRM), PMO, Technical Program Management, Agile Program Management, Complex Program Management, Project Management Office (PMO), Digital Project Management, Communication, Technical Project Management, Data Warehouse Design, Backlog Grooming, Feature Backlog Prioritization, Adobe Campaign, Amazon S3 (AWS S3), Redshift, C++, Java, PowerPoint Design, Mobile Marketing, Automation Software, Teams, Jira Administrator, Quality Assurance (QA), Enterprise Architecture, Product Management, Machine Learning, Fintech, Program Management, Oracle Sales Cloud, Project Reporting, Executive Presentations, Media, Marketing Technology (MarTech), Snowflake, APIs, QR Codes, Angular, SQL Server DBA, Product Owner, Data Engineering, Software Design, Software Engineering, Digital Asset Management, eCRM, Accounting, Finance, Cost Management, Entrepreneurship, Economics, Algorithms, Programming Languages, Technology Solutions, Technology Consulting, Cost Control, Database Modeling, Data Modeling, Azure SQL

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