Kayode Daniel
Verified Expert in Project Management
Project Manager
Toronto, ON, Canada
Toptal member since December 17, 2021
Kay has a decade of experience managing software projects across multiple industries, including SaaS, eCommerce, marketplaces, and insurance. At Meta, he launched an Ads product that generated over $40 million in revenue. He also developed a new product concept on Instagram that boosted creator collaboration by 6%. With more than 15 successful projects delivered, Kayode excels at building 0-1 products, scaling existing ones at enterprise organizations, and optimizing processes that drive value.
Project Highlights
Expertise
- Agile Product Delivery
- Agile Project Management
- Business Process Optimization
- People Management
- Product Management
- Product Strategy
- Scrum Master
- Web Project Management
Work Experience
Technical Project Manager
Freelance Clients
- Reduced a 62% churn to 31% at a D2C healthcare organization through interviews, experiments, A/B tests, and building dashboards and analytics pipelines.
- Spearheaded the organization's transition from traditional project management approaches to Agile methodologies, achieving a 25% increase in project delivery, saving over $80,000.
- Collaborated closely with UX and engineering teams to develop a trip application platform that eliminated 3,000+ hours of manual admin work while enhancing user experience.
Product Manager
Meta
- Developed a feature to improve content-creator collaboration on Instagram, which led to a 30-minute daily increase in the consumption of videos made by two creators.
- Collaborated cross-functionally to establish a shared vision across Meta's ads business that drove successful product execution for Ads Manager and incrementally grew the $100 billion in advertising business.
- Developed a multi-variate, defense, and attack product strategy to take advantage of moats and gain competence in others for the family of apps.
- Built workflows and processes for a new product that involved interfacing with senior people.
- Optimized Agile processes, resulting in a 20% reduction in sprint cycle times and enabling the quicker release of features, thereby increasing team throughput and efficiency.
- Implemented a bi-weekly reporting system that improved stakeholder communication and engagement by 30%, reducing project risks and aligning product goals across multiple departments.
- Developed a new product in collaboration with data science and design teams to improve ad performance, reducing SME advertisement ROI by over 10%.
- Led a team of engineers and designers to build a feature that allowed multiple businesses share complimentary ads automatically to improve their Return on Investment.
Project Manager
Freelance Clients
- Supervised the execution and delivery of five concurrent projects within the company's optimization program with a budget of $1.2 million and a team size of 18 people.
- Led the cross-functional team through the SDLC of a B2B and B2C eCommerce mobile platform for HBCU students, acquiring 2,000 users in one month.
- Managed the development and deployment of an automated web-based customer support tool to reduce call center costs by 20%.
- Designed and documented process workflows and maps for a financial institution to improve operational efficiency by 12% and significantly reduced the onboarding timeline for new employees.
- Created roadmaps, planned and executed project deliverables, monitored progress, and adjusted them as required. Identified risks and developed risk mitigation strategies.
- Developed an enterprise mobile and web application from ideation to market launch to improve the client mortgage application process.
Product Manager
Covibes
- Developed the proposal and pitch to secure $100,000 seed funding and led a cross-functional team of developers, UI/UX designers, researchers, and a sales team to launch four products with potential revenue of $300,000 in two years.
- Established a new self-organizing scrum team by training on Agile fundamentals to drive a customer acquisition program that involved marketing, operations, and strategy resulting in the acquisition of over 5,000 users with CAC of less than $1.
- Designed the product pricing, marketing strategy, business model canvas, and other strategic documents for the iterative launch and monitoring of several products within the portfolio with a combined SAM of $4 million.
- Increased the number of registrations by approximately 150% after redesigning the homepage based on web traffic analysis made using Google Analytics and SQL queries.
- Took responsibility for feature trade-offs and prioritization during the product development process, ensuring that the built products met the defined specifications.
- Sealed key legal, distribution, publishing, and licensing partnerships to improve the product offering and increase customer value.
Lead Project Manager
Devcenter
- Spearheaded THE design and development of cross-functional teams of researchers, UI/UX designers, engineers, and QA analysts to deliver four B2B and B2C web-based and mobile applications with a SAM of $12M.
- Conceptualized a process flow and strategy using Google's Outsourcing playbook to pitch and acquire contracts from enterprises with a market capitalization of above $5M.
- Developed an agricultural supply chain web application to improve operations cost, saving over $100k in six months, and a mobile radio app that allows anyone to listen and set reminders on their favorite shows.
- Groomed the product backlog, planned sprints, and prioritized the product roadmap guiding the team to build iteratively according to the client requests and the overall business strategy.
Agile Project Manager
Cornerstone Insurance
- Liaised with stakeholders and led the cross-functional team to build a mobile app that drove 20,000 new users and 500,000 in premium within 12 months.
- Analyzed and re-engineered vital business processes, including motor claims settlement, leading to reduced turnaround time from 14 to 3 days and, ultimately, 15% sales increase on insurance purchases within six months.
- Deployed an electronic document management system that improved efficiency by 20%, reduced costs by 14%, and aided in process' tracking company-wide.
- Led the deployment of an electronic document management system to improve efficiency by 20%, reduce costs by 14% or approximately $120,000, and aid process tracking company-wide.
- Managed and steered the output of six workstreams during the merger of two players in the financial sector with a combined market capitalization of $30 million.
Project History
Covibes
Designed the business model canvas and other strategic documents for the iterative launch, monitoring, and updates of four products for a SAM of $4 million.
I led a cross-functional team of five members that included developers, UI/UX designers, marketers, and salespeople to deliver the four products listed:
• A Booking platform - An “Airbnb” platform for music studios, producers, and artists.
• Legal advisory - A marketplace for entertainment lawyers.
• A Beats marketplace - A “Splice” platform for African-themed sounds.
• A Community platform - A networking and growth opportunities platform.
I designed the business model canvas and other strategic documents for the iterative launch, monitoring, and updates of the products.
Wave400
Launched and managed several releases for Wave400, a mobile app that allows users to set reminders on their favorite radio programs.
I defined the product’s vision and overall strategy while leading a team of engineers and designers using agile techniques to bring the product to market. I also developed strategies to drive user growth and the onboarding of radio stations.
Insurance Mobile Application
Designed the prototype and led a cross-functional team to deliver an insurance application enabling customers to purchase insurance and make claims. This drove insurance sales by 24% within 6 months
Worked with cross-functional teams on product development from planning, requirement gathering, development, testing, deployment, and performance measurement
Developed business plans and recommendations to senior management. Participated in early engagement with customers and operational companies to document and resolve customer experience issues.
Defined project scope, goals, and deliverables to ensure consistency with company strategy and commitments.
Led efforts in product development, testing and validation, risk assessment, and optimization of production efficiency of multiple product lines.
Social Commerce Application
Launched and managed several releases for a social commerce application
Introduced and implemented the Agile/Feature Drive Development - FDD software development management methodologies to design and develop a social eCommerce application.
Practiced backlog grooming, release and sprint planning, daily stand-ups, and impediment removal.
Ensured the development teams are practicing the Agile principles. Completed product demonstrations, retrospectives, and resolved action items.
Healthcare Application
Launched and updated several versions a web application for a D2C healthcare product.
Spearheaded the successful launch and iterative updates of a direct-to-consumer (D2C) healthcare web application, leveraging the Scrum framework and project management expertise to drive delivery. Collaborated with cross-functional teams to define product roadmaps, prioritize features, and execute sprints, ensuring timely and high-quality releases. The application led to increased monthly revenue of over $20,000.
App for Healthcare Providers
http://www.remedial.healthLaunched and improved several products for healthcare providers.
Led a high-performing cross-functional team to develop and launch a comprehensive digital platform for pharmacies, generating a total cost savings of $800,000 and increasing revenue by $500,000.
The platform consisted of a digital stock shop, which reduced procurement costs by 25% ($100,000) and increased sales by 15%, an end-to-end operations management tool, which eliminated 90% of paper-based processes, saving thousands of hours in operational costs, inventory financing solutions, which increased inventory levels by 20%, and a benefits manager, which streamlined clinical pharmacy services and medication delivery to insurers, reducing claim processing time by 60%.
The platform’s success has increased customer satisfaction and retention, solidifying the company’s positioning in the pharmacy sector.
Education
Master’s Degree in Business Administration (MBA)
University of South Wales - Newport , United Kingdom
Bachelor's Degree in Computer Science
Babcock University - Ilishan-Remo, Nigeria
Certifications
Product Management Nanodegree
Udacity
Product Leader Certificate
Product School
Certified Scrum Master
Scrum Alliance
Skills
Tools
Jira, Slack, Zoom, Project Management & Work Tracking Tools, Google Workspace, Trello, Hotjar, Zapier, Adobe, Figma, Confluence, Miro, Asana
Paradigms
Scrum, Agile Software Development, Agile Project Management, Kanban, Agile Product Management, Agile, B2B, Azure DevOps
Platforms
Monday.com, Mixpanel
Industry Expertise
Healthcare
Other
Lucidchart, Product Management, Scrum Master, Collaboration, Cross-functional Collaboration, Research, Product Launch, Time Management, Business Analysis, Mobile App Development, Mobile Apps, Sprint Planning, Sprints, Roadmaps, Planning, Certified ScrumMaster (CSM), User Stories, Minimum Viable Product (MVP), IT Project Management, Process Improvement, SaaS, Process Optimization, Functional Requirements, Automation, Customer Relationship Management (CRM), Workflow, Process Improvement Project Management, Operations, Standard Operating Procedures Development, Visio, Miro, Business Process Optimization, Web Project Management, Agile Product Delivery, People Management, IT Product Management, Stakeholder Interviews, Business Cases, Business Operations, Product Strategy, Product Owner, Data Research, Complex Problem Solving, SWOT Analysis, Process Mining, Project Management, Backlog Grooming, Project Tracking, Software as a Service (SaaS), Agile Coaching, Project Planning, Project Scoping, Agile Sprints, Process Mapping, Business Processes, Organization, Learning Management Systems (LMS), Dropbox, APIs, Technical Project Management, Agile Software Testing, Product Design, Product Development, Process Flows, IT Projects, Tech Sales, Waterfall Methodology, Process Design, Web Consulting, Healthcare IT, Heap, FullStory, Strategy, Algorithms, Machine Learning, IT Business Analysis
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