Pieter Coenen

Pieter Coenen

Bangkok, Thailand
Member since October 9, 2018
Pieter is a business-driven manager with over 20 years of experience driving growth and innovation in multinational companies and startups. He's passionate about learning and utilizing new technologies and management practices to achieve project goals. Pieter also has various certifications (Scrum Master, Prince II Foundation) and an MBA.
Pieter is now available for hire
Project Highlights
  • Initiated and drove a project for collecting VAIO usage data. Data collection software was installed on Sony VAIOs worldwide.
  • Directed and managed the development of VAIO Gate, a launcher application preinstalled on millions of Sony VAIOs worldwide,
  • Oversaw the rebuild of the DIAKRIT furnish application to be intuitive, responsive, and meet new branding guidelines.
Expertise
Select Certifications
Employment
  • General Manager
    2019 - PRESENT
    Excel Bangkok Co., Ltd.
    • Devised and executed a transformation strategy to reduce overhead and focus on core strengths.
    • Reduced the suffering software division in favor of the 3 divisions supporting the Australian business.
    • Analyzed the situation of the Bangkok operations and constructed a clear financial picture.
    • Moved the company to new premises and set up the infrastructure for a renewed business future.
  • Strategic Consultant to the Executive Team
    2015 - PRESENT
    SafeComs Network Security Consulting
    • Provided expertise in portfolio management, software development practices, operations, and fundraising in order to manage SafeComs through its turnaround, improve its financial results, and prepare for growth.
    • Set the financial goals and objectives to increase operating performance—realizing a double-digit month-on-month growth in revenue.
    • Devised and implemented a new strategy for the software units—reducing turnaround times by over 50%.
    • Investigated and selected partners to accelerate the growth of custom software, web, eCommerce, and enterprise software divisions by sharing best-practices and implementing offshore outsourcing.
    • Managed the operational excellence, program and project management with a strong focus on strategy, innovation and transformation management.
    • Developed product portfolio scenarios to improve profit margins and maintain sustainable net profit.
  • Project Management Consultant
    2019 - 2019
    Dot Property Group (Part of Mitula Group)
    • Devised and led the strategic projects to improve the internal processes within the Dot Property Group.
  • Project Manager — Strategic Projects
    2016 - 2018
    DIAKRIT (A News Corp Company)
    • Led strategic software projects to secure and expand DIAKRIT’s leading position in digital applications for the real estate industry.
    • Planned, organized, and led the software development of web applications including Furnish, Photo Styling, Social Video, 3D-Interactive, and SmartNav—with an expected sales revenue exceeding 24 million AUD.
    • Devised a BI (business intelligence) strategy for data-driven decision-making; ultimately becoming a trusted advisor.
    • Drove the PMO activities to streamline project management tools and practices across the organization.
  • Director, Global Head of Sales and Marketing (Consultant)
    2015 - 2015
    DRVR, Driver Design Studio
    • Drove and managed the day-to-day operations of the sales and marketing department.
    • Negotiated strategic partnership deals with a focus on large telecommunication companies including True and DTAC; also drafted partnership agreements.
    • Defined and executed the marketing and pricing strategy.
    • Generated new sales leads through events and networking.
    • Collaborated with the executive team in setting the product strategy and roadmap based on customer input.
  • Senior Manager
    2007 - 2014
    Sony
    • Established the software unit at VAIO and Mobile of Europe and expanded it to five offshore development managers, managing global software development teams of over 80 designers, software architects, application developers, and testers worldwide.
    • Developed a global software development network by building relationships with design agencies and application development companies in the UK, Belgium, Japan, Poland, and China.
    • Directed and managed the development of VAIO applications (i.e., Music Unlimited, Sony Select, VAIO Gate) preinstalled on millions of VAIOs worldwide, resulting in non-hardware revenue through partnerships and alternative sales channels.
    • Initiated and expanded a big data project for collecting usage data. Data collection software was installed on all VAIOs worldwide and integrated into over 80% of all preinstalled VAIO software.
    • Developed and executed long-term strategic direction for building and expanding a big data analysis platform for project leaders, marketing team and executives to better understand and segment customers. The platform is extensively used by executive management for decision-making and product improvement.
Project History
  • Sales CRM Rollout
    Led the rollout of a sales/CRM tool across five sales teams.

    Tasks Accomplished:
    • Assured a proper setup of the CRM tool.
    • Improved the processes to guarantee data accuracy.
    • Used technical integrations to improve efficiency.
    • Optimized workflows across different departments.

  • Styling Application
    Improved an existing styling application to be accessible from mobile devices and to align with branding guidelines.

    Tasks Accomplished:
    • Managed the entire project which involved updating an existing application to meet certain criteria.
    • Aligned with the new DIAKRIT internal branding guidelines.
    • Ensured it was accessible from mobile and tablet devices.
    • Used the new internal back end for customer branding.

  • VAIO Improvement
    Initiated and drove a project for collecting VAIO usage data. Data collection software was installed on Sony VAIOs worldwide.

    Tasks Accomplished:
    • Initiated and expanded a big data project for collecting VAIO usage data. Data collection software was installed on all VAIOs worldwide and integrated into over 80% of all preinstalled VAIO software.
    • Developed and executed the long-term strategic direction for building and expanding a big data analysis platform
    for project leaders, marketing team, and executives to better understand and segment customers. The platform is extensively used by executive management for decision making and product improvement.

  • VAIO Gate
    Directed and managed the development of VAIO Gate, a launcher application preinstalled on millions of Sony VAIOs worldwide,

    Tasks Accomplished:
    • Directed and managed the development of VAIO Gate, a launcher application preinstalled on millions of VAIOs worldwide, resulting in non-hardware revenue through partnerships and alternative sales channels.

  • Furnish Application
    Oversaw the rebuild of the DIAKRIT furnish application to be intuitive, responsive, and meet new branding guidelines.

    Tasks Accomplished:
    • Managed and was responsible for the project including vendor selection and release management.

  • eCommerce Website for Contact Lenses
    Led the rollout of an eCommerce website overhaul, introducing many new features at the same time.

    Tasks Accomplished:
    • Implemented a new look to and existing eCommerce website, preparing the website for high volume sales.
    • Introduced various features when the website was launched.

    Features:
    • A new UI/UX
    • Responsive design
    • Promotions and coupons
    • Linked online sales to the stock and call center back-end
    • Allow automated re-order reminders
    • Payment gateway
    • Entire new section for glasses including prescription verification
    • A new section was introduced for fashion and brand name sunglasses.
    • SSL

  • SONY Music Unlimited
    Led the implementation of the Windows version of the SONY Music Unlimited application.

    Music Unlimited was SONY's music streaming service, initially supported on Playstation devices later implemented across devices.

    Tasks Accomplished:
    • Initiated and led the creation of a Windows 8 version of the app for release in the Windows Microsoft App store.
    • Designed and released the app with features and a UI matching the SONY and Music Unlimited design guidelines.

  • Sales Dashboard for a Large Multinational Company
    Managed the team responsible for delivering a data visualization platform.

    Tasks Accomplished:
    • Stepped in as project manager and put the project back on track.
    • Reestablished customer satisfaction and completed the project according to customer specifications.

Education
  • Master of Business Administration (MBA) degree in Business Administration
    2002 - 2004
    Vlerick Business School - Leuven, Belgium
  • Master of Industrial Management degree in Engineering Management
    2001 - 2002
    KU Leuven - Leuven, Belgium
  • Engineer's degree in Engineering
    1994 - 1998
    De Nayer Institute - St.-Katelijne Waver, Belgium
Certifications
  • Certified Scrum Master
    FEBRUARY 2019 - JANUARY 2021
    Scrum Alliance
  • Prince II Foundation
    NOVEMBER 2007 - PRESENT
    APM

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