Branko Ajzele, Magento Developer in Osijek, Croatia
Branko Ajzele

Magento Developer in Osijek, Croatia

Member since June 8, 2015
Branko is an award-winning, professional, certified and highly experienced software developer, team lead, and author. With over a decade of hands-on development experience, he has a strong technical background with the ability to communicate those technicalities frequently and clearly with a strong direction. Branko is comfortable proposing alternatives when necessary, even when this means pulling a late shift to meet deadlines.
Branko is now available for hire




Osijek, Croatia



Preferred Environment

OS X and Linux, PhpStorm, Git, VirtualBox

The most amazing...

...project I worked on was a fully customized Magento and Elasticsearch integration on a book shop.


  • Magento Developer

    2018 - PRESENT
    • Worked on various development projects; more details to be added later.
    Technologies: Magento, MySQL, PHP, Nginx/Apache
  • Owner | Software Developer

    2013 - PRESENT
    Foggyline | Self-employed
    • Provided software development contracting services.
    Technologies: Magento, Drupal, WordPress, Symfony, MySQL, AWS, iOS
  • Head of Croatia Office | Lead Magento Developer

    2013 - 2018
    Lab Lateral
    • Integrated third-party SOAP, REST services such as shipment, payment, and others.
    • Worked hands-on with AWS auto-scaling.
    • Developed high-performing Magento stores.
    • Created numerous per-project custom modules for Magento and Drupal.
    • Managed teams and offices.
    • Worked as the head of the Croatia office (running a subsidiary of a UK company).
    Technologies: Magento, Drupal, WordPress
  • CTO | Magento Developer

    2008 - 2013
    • Integrated various payment gateways and various shipment gateways and various third-party systems through SOAP, REST, or plain old CSV.
    • Built custom solutions on top of Symfony and Zend Framework.
    • Managed day-to-day team workflows.
    Technologies: PHP, Magento, Symfony, Zend Framework
  • System Administrator

    2007 - 2008
    Glas Slavonije
    • Supported users (Windows and Linux machines).
    • Managed a MySQL database.
    • Supervised various automated suppliers import processes.
    • Wrote custom scripts for news media data management.
    • Supervised a web server.
    Technologies: PHP, Apache, MySQL
  • Web Developer

    2005 - 2007
    Freelance Work
    • Created several WordPress sites.
    • Developed many Joomla sites.
    • Built a few Drupal sites.
    Technologies: PHP, MySQL, Apache


  • Book | Instant eCommerce with Magento: Build a Shop by Branko Ajzele (Other amazing things)

    A fast-paced, practical guide to help you build your own shop with Magento.

  • Book | Getting Started with Magento Extension Development by Branko Ajzele (Other amazing things)

    A practical guide to building Magento modules from scratch; it takes you step-by-step through the whole process from first principles to practical development.

  • Book | Magento 2 Developer's Guide by Branko Ajzele (Other amazing things)

    Harness the power of Magento 2—the most recent version of the world’s favorite eCommerce platform for your online store.

  • Book | Modular Programming with PHP 7 by Branko Ajzele (Other amazing things)

    Utilize the power of modular programming to improve code readability, maintainability, and testability.

  • eCommerce Developer of the Year by Digital Entrepreneur (Other amazing things)

    Branko was crowned eCommerce Developer of the Year by Digital Entrepreneur Awards in October 2014 for his excellent knowledge and expertise in eCommerce development.

  • Magento Module | Inchoo_Prevnext (Development)

    A Magento extension. With a single click of the “Next” or “Previous” link, customers can navigate between products.

  • Magento 2 Module | Foggyline_Sentinel (Development)

    A unified logs area for all outgoing curl requests, database queries, a built-in logging mechanism, and more.

  • Magento Module | Foggyline_Watchdog (Development)

    A configurable Magento v1.x extension for logging user and/or customer actions (front-end and back-end).

  • Magento Module | Inchoo_UrlRewriteImporter (Development)

    Adds the posibility to mass import URL rewrites into Magento.

  • Magento Module | Inchoo_Piwik (Development)

    A Magento extension for Piwik: open source website analytics software (

  • Magento Module | Inchoo_Owa (Development)

    A Magento extension for Open Web Analytics (

  • Magento Module | Foggyline_MailChimp (Development)

    A light (one-mailing list subscribe/unsubscribe with web-hooks) MailChimp extension for Magento.

  • Magento Module | Foggyline_SingleResultSearch (Development)

    If your search yields only one product, this module redirects you directly to that product page.

  • Magento Module | Foggyline_Cctoolbar (Development)

    This extension will allow you to do slight modifications to the catalog toolbar, such as merge/combine "sort by" and "order," build custom labels for "sort by," and more.

  • Magento Module | Foggyline_SearchOrder (Development)

    A Magento extension for sorting attributes order on the catalog advanced search page.

  • Magento Module | Foggyline_Messages (Development)

    This extension enables you to change sort order of Magento notification messages through the config page.

  • Magento Module | Inchoo_FoxMetrics (Development)

    A Magento extension for FoxMetrics—customer analytics and targeting (

  • Magento Module | Inchoo_Reinvigorate (Development)

    A Magento extension for integration with a "simple, real-time web analytics and heatmaps" service.

  • Magento Module | Inchoo_KISSmetrics (Development)

    A Magento extension for web service.

  • Magento Module | Inchoo_Fiskalizacija (Development)

    A Magento extension for Croatian fiscal tax law.

  • Magento Module | Inchoo_MyCheckOut (Development)

    An implementation of the PBZ MyCheckOut payment gateway.

  • Magento Extension | Inchoo_TComPayWay (Development)

    A Magento extension for the Croatian T-Com PayWay payment gateway.

  • Magento Module | Inchoo_MaxOrderAmount (Development)

    Adds the possibility to limit the maximum order amount.

  • Magento and Drupal Integration | Edward Elgar Publishing (Development)

    This required a Magento and Drupal integration. I worked on entire site back-end—both the Drupal and Magento side. I also implemented various connector features and performed mass product and order imports/exports. I also implemented a custom search functionality via Elasticsearch.

  • Magento Shop | The Guardian Bookshop (Development)

    This is a high-performance Magento shop with over 300,000 products. Worked on various third party integrations from payment to shipment. I also did work on various product and order imports, exports, and updates.

  • Website | Pierre Marcolini (Luxury Chocolate Retailer) (Development)

    The client is a luxury chocolate brand. I reworked the old site, built numerous back-end custom features and performance optimizations.

  • Website | Snap-on (Development)

    Worked on a series of internal (dealership) Magento EE installations, with highly customized features ranging from payment and shipment to various other 3rd party integrations (SOAP, REST, etc).

  • Website | Three Floor Fashion (Development)

    This is an online fashion brand that needed high performance Magento. It has a large catalog set with lots of HQ images. I worked on numerous custom features in the back-end, made performance optimizations, and more.

  • Website | Oakhouse Foods (Development)

    A home delivery meals and dessert site powered by Magento. Worked on numerous back-end integrations and lots of product import and export scripts.

  • Website | Willow and Hall (Development)

    A handmade luxury British sofas and sofa beds powered by Magento. It required lots of export and import integrations in the back-end, including Salesforce.

  • Book | Mastering PHP 7 (Development)

    The book starts by unveiling the new features of PHP 7 and walks you through several important standards set by the PHP Framework Interop Group (PHP-FIG).

    You’ll see, in detail, the working of all the magic methods and the importance of effective PHP OOP concepts which will enable you to write effective PHP code. You find out how to implement design patterns and resolve dependencies to make your code base more elegant and readable. You will also build web services alongside microservices architecture, interact with databases, and work around third-party packages to enrich applications.

    This book delves into the details of PHP performance optimization. You will learn about serverless architecture and the reactive programming paradigm that found its way in the PHP ecosystem. The book also explores the best ways of testing your code, debugging, tracing, profiling, and deploying your PHP application.

    By the end of the book, you will be able to create readable, reliable, and robust applications in PHP to meet modern day requirements in the software industry.


  • Languages

    PHP, JavaScript, Swift 3
  • Frameworks

    Symfony 2, Zend Framework, PhalconPHP, Laravel
  • Tools

    PhpStorm, VirtualBox, Composer, Apache, Nginx, AWS ECS
  • Platforms

    Magento, Magento 2, Magento API, Magento Community Edition, Firebase, Amazon, MacOS, Linux, Drupal, Joomla, Meteor
  • Storage

    MySQL, Elasticsearch, Redis, NoSQL, Memcached, MongoDB
  • Libraries/APIs

    Facebook API, jQuery
  • Paradigms

    Waterfall Development, Agile Software Development


  • Magento 2 Certified Solution Specialist in Magento
    2017 - 2017
    Magento U -
  • Magento Certified Solution Specialist in Magento
    2014 - 2014
    Magento U -
  • Magento Certified Developer Plus in Magento
    2012 - 2012
    Magento U -
  • Magento Certified Developer in Magento
    2012 - 2012
    Magento U -
  • Bachelor's degree in Electrical Engineering
    2003 - 2006
    University of Osijek, Faculty of Electrical Engineering - Osijek, Croatia

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