Ivaylo Alexandrov, Developer in Sofia, Bulgaria
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Ivaylo Alexandrov

Verified Expert  in Engineering

Software Developer

Sofia, Bulgaria
Toptal Member Since
March 3, 2017

Ivaylo is a Magento and Zend certified engineer who has more than 16 years of professional programming experience. His specialties are Magento 1/2, SDLC, Agile development, AWS solution architecture, software architecture, database design and optimization, RESTful web services, payment gateway implementations, and different API and subsystem integrations.



Preferred Environment

Amazon Web Services (AWS), Vagrant, Docker, Git, PhpStorm, MacOS

The most amazing...

...thing I've done was to build and integrate RESTful services, chat bots, AI, and BI.

Work Experience

Software Architect

2020 - PRESENT
  • Gathered requirements.
  • Designed solutions.
  • Integrated third-party services.
  • Drove customer success.
  • Led teams.
Technologies: Magento, MySQL, PHP

Magento Architect

2017 - 2019
  • Implemented Magento good practices, processes, coding standards, and training sessions.
  • Designed, estimated, and developed a variety of APIs.
  • Integrated third-party services for company clients.
  • Planned, architected, and implemented the IT infrastructure.
  • Crafted multi-regional eCommerce solutions and BI.
  • Managed outsourcing operations.
  • Orchestrated AWS.
Technologies: Laravel, Magento 2, Magento, Zend Framework, PHP

Team Lead of Magento Development

2014 - 2016
  • Built a shipping module for the new PostNord Magento extension.
  • Customized the Magento built-in functionality for company clients.
  • Developed the licensing server with a RESTFul API based on Laravel.
  • Held and managed the team training sessions.
  • Upheld the team to SDLC best practices.
Technologies: eCommerce


2011 - 2014
Intuitiv Technologies
  • Upheld SDLC best practices and software design BI/BA.
  • Implemented agile project management principles.
  • Held team training sessions.
  • Performed project estimations.
  • Acted as the technology decision maker.
  • Consulted with customers.
Technologies: Joomla, WordPress, Magento, Zend Framework, iOS, Android, Java, PHP

Web Developer

2010 - 2011
Intuitiv Technologies
  • Developed web solutions for company clients.
  • Crafted the software designs, BI, and BA.
  • Performed project estimations.
  • Coached the team.
Technologies: Magento, Zend Framework, PHP

Zend Framework Developer

2009 - 2010
  • Optimized the current code base.
  • Crafted database designs.
  • Implemented new features.
  • Handled the AWS implementation.
Technologies: Amazon Web Services (AWS), Zend Framework, LAMP

Gardner Denver Medical

A Magento 2.1 EE project.

Project Tasks:
• Built the initial development environment based on Vagrant/Puppet and managed the deployment.
• Developed the back-end specific functionalities.
• Planned and estimated the epics, stories, and tasks.

PostNord Shipping Module

A Magento 1 shipping module with multiple shipping methods for Scandinavian countries.

Project Tasks:
• Designed and planned the project.
• Generated project estimations.
• Handled the implementation.
• Established development environments.
• Upheld SDLC best practices.
• Held team training sessions.


An enterprise server orchestration based on AWS.

Project Tasks:
• Developed the ELB front end.
• Deployed with CodeDeploy.
• Implemented Redis caching, CloudFront CDN, andRDS persistence.


I built the website for one of the biggest wine stores in Denmark.


A group buying site for a French company.

Project Tasks:
• Designed the architecture and software.
• Built and documented RESTful APIs.
• Developed the OAuth server.
• Designed the database with Doctrine 2.


An ERP quantity synchronization module.

Project Tasks:
• Planned the protocol between the systems.
• Implemented back-end related features.

BidToken | Penny Auction

Role: Zend Framework Developer

Project Tasks:
• Built a real-time service based on Amazon EC2 Debian, PHP 5, Zend Framework, Lighttpd, MySQL 5, jQuery, and Dojo.
• Optimized and refactored an already built codebase.
• Decreased response time from 200 to 20 milliseconds.


CSS3, PHP, JavaScript, Swift, Objective-C, Java


Laravel, Zend Framework


REST APIs, Google API, Facebook Open Graph API, Facebook SDK


GitHub, Bitbucket, GitLab, Magento Modules, AWS CodeDeploy, AWS SDK, Git, PhpStorm, Bamboo, Jenkins, Vagrant


RESTful Development, Agile Software Development, Waterfall Development, Extreme Programming


NetBeans, LAMP, Magento Enterprise, Magento 2, Amazon EC2, Magento 1, Magento API, Linux, iOS, MacOS, Docker, Magento, Android, WordPress, Joomla, Amazon Web Services (AWS)


Amazon S3 (AWS S3), Redis, MySQL, Memcached, MongoDB


Amazon Route 53, Software Development Lifecycle (SDLC), eCommerce

2014 - 2016

Master's Degree in IT Project Management

New Bulgarian University - Sofia, Bulgaria

1998 - 2003

Bachelor's Degree in Economics

University of National and World Economy | UNWE - Sofia. Bulgaria


Zend Framework Certified Engineer



Magento Certified Developer


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