Aaron Smith, Designer in Los Angeles, CA, United States
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Aaron Smith

Verified Expert  in Design

Designer

Location
Los Angeles, CA, United States
Toptal Member Since
March 15, 2018

Aaron is a leading product designer specializing in mobile, web, and smart TV apps. He has worked with notable clients, including Hulu, Samsung, Delta, Rally Health, The Athletic, and many startups. He is an expert in end-to-end product design encompassing user research, strategy, user experience, user interface, design systems, and visual design. Aaron fosters collaboration by partnering with product teams, engineering, and leadership to deliver intuitive, user-centered products.

Portfolio

Work Experience

Lead Product Designer

2023 - PRESENT
FlintMint LLC
  • Acted as the lead designer on a cross-platform native medical desktop app and web app for creating, managing, and streamlining medical notes, documentation, and templates.
  • Designed a cross-platform and scalable MVP design system, including core color systems, type systems, and rich component libraries that support the brand vision now and future.
  • Improved the UX for critical task flows and user journeys for high-friction areas for users, including sign-up and onboarding, document and template creation, and managing a library of content.
Technologies: Design Leadership, B2B, SaaS, SaaS Design, User Flows, UX Design, UI Design, User Stories, Personas, Prototyping, Wireframing, Medtech, Medical Software, Figma, Design Thinking, Design Systems, User Research, Task Flows

Senior Product Designer

2022 - 2023
Forbes Media - Q.ai - Main
  • Redesigned the end-to-end onboarding and activation flow for the mobile app experience, including sign-up, onboarding, bank linking, and account funding for a world-leading fintech publisher and AI-powered investing app.
  • Designed the in-app recommendations experience for retail investors to diversify their portfolios better.
  • Redesigned a more personalized dashboard for retail (consumer) investors based on an investor's status.
  • Simplified the account "portfolios" funding experience for retail investors by streamlining the UX and reducing the noise in the UI.
Technologies: Figma, Adobe CC, MVP Design, Startups, Design Strategy, Design Guidelines, User Experience (UX), UI Design, User Research, Data-driven Design, Fintech, Design Systems, Prototyping, User Testing, Design Thinking, iOS, Android, Mobile UI

Lead Product Designer

2021 - 2022
medONE Corporation
  • Designed a streamlined and flexible workflow management web app merging traditional EMRs with modern practice management systems to support modern healthcare/medical practices better.
  • Improved the UX for critical task flows and user journeys for high-friction areas for users, including predictive medical coding and billing with ML, real-time validation and costs for healthcare services, and automated claim management.
  • Designed custom, cross-platform, and scalable component libraries that support specific healthcare functions and needs, including HPI component modules, coding wizard, and payment solutions that comply with HIPAA and privacy standards.
Technologies: Design Leadership, User Experience (UX), User Interface (UI), User Personas, Personas, User Stories, Product Design, Healthcare Services, CRM Design, Dashboards, Dashboard Design, Interactive UX, Machine Learning, User Research, Customer Interviews, Design Thinking, Design Systems

Product Designer

2021 - 2022
Morsel Inc.
  • Designed mobile and smart TV apps for interconnected streaming fitness workouts with on-demand and live classes for a fitness tech SaaS.
  • Improved the UX for critical task flows and user journeys for high-friction areas for consumers, including connecting heart-rate monitors and equipment to the apps, price-conversion flows and funnels, and managing cryptocurrency Fitcoin wallet.
  • Designed a cross-platform and scalable MVP design system, including core color systems, type systems, and rich component libraries that support the brand vision.
  • Redesigned the mobile app to align with the design system and integrate new features like the NFT marketplace and NFT constructor.
Technologies: User Interface (UI), Android TV, iOS TV, UI Design, Smart TV, User Experience (UX), Product Design, Over-the-top Content (OTT), SaaS, Mobile App Design, Android App Design, iOS App Design, Blockchain, Non-fungible Tokens (NFT), Cryptocurrency Wallets, Video Streaming, Fitness Trackers, UX Design, Mobile UX Design, iOS, Android, Mobile UI

Principal Product Design

2021 - 2022
Streak
  • Designed a social network streaming app and NFT marketplace for athletes and fans.
  • Designed a streamlined NFT minting workflow for athletes to create custom NFTs to offer to fans via the Streak marketplace.
  • Designed a custom challenges feature for fans to buy into athlete goals and programs with exclusive limited edition digital collectibles and NFTs.
Technologies: Figma, Adobe CC, MVP Design, Startups, Web Platforms, Design Strategy, Design Guidelines, iOS, Android, Mobile UI

Senior Product Designer

2019 - 2022
ProductionPro
  • Conceptualized and designed the script annotations and collaboration experience for the iPad and the responsive web app.
  • Designed and prototyped the media asset libraries and media viewer for the iPad and the responsive web app.
  • Designed and prototyped the interaction models for navigating the script management library and documents organization tool for the iPad and the responsive web app.
Technologies: Adobe CC, Design Systems, InVision, Sketch, Figma, Visual Design, Interaction Design (IxD), Product Design, Wireframing, iOS App Design, Mobile App Design, UI Design, UX Design, Prototyping, User Interface (UI), User Experience (UX), User Flows, Startups, Web Platforms, Design Strategy, Design Guidelines, Dashboard Design, Responsive Web Design (RWD)

Senior Product Designer

2021 - 2021
RealWear - Main
  • Designed real-time data dashboards for the RealWear headset device utilization.
  • Extended the design system components library by designing custom visualizations for device data.
  • Prototyped the device reporting and analytics dashboards interaction models in Figma.
Technologies: Product Design, Dashboards, Dashboard Design, Prototyping, Data Visualization, SaaS, SaaS Design, Service Design, Responsive Design, Enterprise SaaS

Senior Product Designer

2020 - 2021
The Athletic Media Company
  • Redesigned the sign-up, registration, and onboarding experiences for Android and iOS mobile apps that saw an uptick in conversions from 5% to nearly 10%.
  • Redesigned the checkout and conversion surfaces for the responsive web app platforms that saw an uptick in conversions from 6% to over 8%.
  • Improved the UX for critical task flows and user journeys for high-friction dropoff areas for consumers, conversion flows and funnels, driving readership engagement, and account personalization.
Technologies: Product Design, Figma, Visual Design, User Interface (UI), User Experience (UX), UX Design, Web Design, App UX, Mobile App Design, Consumer Applications, UI Design, Design Thinking, Design Systems, Design Libraries, Responsive UI, Responsive Layout, User Testing, iOS, Android, Mobile UI

Principal Product Designer

2018 - 2021
Pulse Platform, LLC
  • Designed a care and recovery mobile app giving members a better way to engage and manage their recovery from major surgery (Rally Recover).
  • Designed the virtual telehealth responsive web app for Optum Virtual Care.
  • Created a design for the patient management responsive web app aimed at providers to engage and monitor patient progress recovering from major surgeries.
Technologies: UX Design, UI Design, UX Flows, Wireframing, UX Prototyping, Product Design, Responsive Web Apps, Mobile Apps, B2B, SaaS, iOS, Mobile UI

Product Design Director

2015 - 2021
Anagram
  • Designed a web platform for healthcare providers from scratch that auto-optimizes payments and reimbursements by utilizing a patient's insurance benefits and financial accounts effectively.
  • Designed a dynamic and personalized reimbursement calculator tool for healthcare practitioners to help patients understand exact costs for services and materials within the web platform for healthcare providers.
  • Created a paperless "smart" claim experience that eliminates re-work, optimizes for maximum reimbursement, and checks for and corrects errors, reducing claim denials from insurance payers.
  • Designed an eCommerce checkout experience UI kit for eCommerce partners to plugin Patch's API to auto-file claims for patient reimbursements upon completion of checkout.
  • Designed a mobile web application for healthcare providers' patients to "self-onboard" expediting the patient intake process.
Technologies: UX Design, Wireframing, Jira, Figma, Adobe After Effects, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, InVision, Sketch, Prototyping, User Interface (UI), User Experience (UX), User Flows, Typography, MVP Design, Startups, Web Platforms, Design Strategy, Design Guidelines, Fintech, Mobile UI

UX Designer

2019 - 2020
CBRE - Hana
  • Designed the responsive website and tour booking functionality for a coworking launch.
  • Designed and prototyped the interaction model for keyless entry via the mobile app.
  • Created the initial wireframe and information architecture, including task flows for end-user journeys in discovering and booking coworking space.
Technologies: UX Design, Web UI Design, Responsive Web Design (RWD), SaaS Design, Product Design, Visual Design, Information Architecture (IA), Task Flows, Sitemaps, User Journey Maps, UX Wireframes, UX Prototyping

Lead Product Designer

2013 - 2015
Hulu
  • Designed the Hulu streaming app for the new Apple TV (tvOS) hardware device.
  • Designed the native Hulu video player experience for the app on Sony PlayStation and Microsoft Xbox devices.
  • Created the Hulu content pages system for the Hulu streaming website for content including movies, series, original content, and short-form content.
  • Designed the in-app multi-plan purchasing experience for Hulu on Playstation, Xbox, and Roku platforms.
  • Designed the premium add-ons experience (Showtime, HBO, and Cinemax) on Hulu for all 10-featured platforms (Playstation, Xbox, Roku, Apple TV, and more.).
Technologies: Adobe After Effects, InVision, Adobe Illustrator, Adobe Photoshop, Sketch, Prototyping, User Interface (UI), User Experience (UX), User Flows, Typography, Web Platforms, Design Strategy, Design Guidelines, Mobile UI

Design Director

2012 - 2013
Eyemagine
  • Art directed and designed an award-winning mobile-responsive eCommerce website for a handbag company.
  • Designed an award-winning eCommerce website for a portable Bluetooth speaker company.
  • Designed a mobile app for Magento eCommerce administrators to manage and track sales, order processing, and shipping of their online inventory.
  • Created and prototyped a mobile-responsive, customizable eCommerce checkout experience plugin for the Magento marketplace.
  • Designed a subscription-based eCommerce website for a tea-delivery service.
Technologies: eCommerce, Magento, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Prototyping, User Interface (UI), User Experience (UX), Design Strategy

Lead Interactive Designer

2009 - 2012
World Poker Tour Enterprises
  • Designed the online poker game, ClubWPT for Windows desktop.
  • Created the online blackjack game for windows desktop.
  • Produced the website for streaming World Poker Tour tournaments and episodes.
  • Designed the video player experience for WPT's streaming area of the website.
  • Developed the poker player profile system on the WPT website.
Technologies: Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Prototyping, User Interface (UI), User Experience (UX), Web Platforms, Design Strategy, Mobile UI

Interactive Designer

2008 - 2009
Cobalt
  • Designed interactive ads for Lexus, Toyota, Infiniti, and Volkswagen.
  • Constructed a self-service product suite for building online ad campaigns for automotive dealerships.
  • Built a reporting system with performance dashboards for automotive dealers to monitor and track advertising campaigns.
Technologies: Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Adobe Flash, Prototyping, User Interface (UI), User Experience (UX), Web Platforms, Web App UX, Web App Design, Dashboard Design, Web Dashboards

Interaction Designer

2007 - 2008
The Daily Journal Corp.
  • Designed the online magazine for California Lawyer magazine.
  • Created The Daily Journal marketplace feature of the corporate legal website.
  • Acted as the art director of the marketplace for 8,000 magazines and Daily Journal publications.
Technologies: Adobe Flash, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Web Design, Web UI Design, Web UX Design, Graphic Design

Designer

2005 - 2007
O'Leary & Partners
  • Created flash ad banner units for Kawasaki motorcycles, Square Enix games, and more.
  • Designed landing pages and rich-media advertising campaigns for Kawasaki motorcycles.
  • Built the interface elements and edited commercial spots for Fantastic Sams hair salons.
Technologies: Adobe After Effects, Avid, Adobe Photoshop, Adobe Illustrator, Adobe Flash
2007 - 2009

Master of Fine Arts Degree in Interaction and UI/UX Design

Academy of Art University - San Francisco, California, USA

2003 - 2007

Bachelor of Arts Degree in Advertising and Marketing and Graphic Design

Chapman University - Orange, California, USA

DECEMBER 2012 - PRESENT

Certification in Advanced Web Technologies

University of California, Los Angeles (UCLA)

Tools

Figma, Adobe Photoshop, Sketch, Adobe CC, InVision, Adobe InDesign, Principle, Adobe Illustrator, Adobe Experience Design (XD), InVision Studio, Miro, Adobe Flash, Avid, Jira, ProtoPie, Adobe After Effects, OmniGraffle

Platforms

iOS, tvOS, Android, Magento, Apple TV, Xbox, Android TV

Industry Expertise

Healthcare & Insurance, Entertainment & Leisure, Fashion & Beauty, Automotive, Healthcare, Insurance

Languages

HTML, CSS

Other

SaaS, SaaS Design, Web Design, eCommerce Web Design, Web App UX, Web App UI, Design Systems, Mobile UX Design, Mobile UX, Fintech, B2B, Mobile App Design, Design Thinking, Interaction Design (IxD), Wireframing, UX Design, UI Design, Product Design, Mobile Design, TV App Design, eCommerce Design, User Experience (UX), User Interface (UI), Prototyping, Graphic Design, User Flows, Typography, User Research, User Interviews, MVP Design, Startups, Web Platforms, Web App Design, Design Strategy, Design Guidelines, Mobile UI, Mobile UI Design, Visual Design, Online Gaming, Blockchain, Web 3.0, Mobile Banking, Finance, Cryptocurrency, Online Banking, Abstracts, eCommerce, Web Applications, Enterprise SaaS, Health Insurance, tvOS UI, App UI, Apps, App UX, PS3, Video Streaming, Video Players, Mobile App UI, eCommerce UX, Mobile Web Design, iOS App Design, Patient Engagement, Messaging, UX Flows, Mobile Apps, Social Media Apps, iOS Video, Non-fungible Tokens (NFT), Usability Heuristics, Digital Design, Art Direction, UX Strategy, Web UI Design, Web UX Design, Dashboard Design, Web Dashboards, Iterative Design, Artificial Intelligence (AI), iOS TV, Smart TV, Over-the-top Content (OTT), Android App Design, Cryptocurrency Wallets, Design Leadership, User Personas, Personas, User Stories, Healthcare Services, CRM Design, Dashboards, Interactive UX, Machine Learning, Customer Interviews, Data-driven Design, User Testing, Medtech, Medical Software, Task Flows, Consumer Applications, Design Libraries, Responsive UI, Responsive Layout, Data Visualization, Service Design, Responsive Design, Fitness Trackers, Responsive Web Design (RWD), Information Architecture (IA), Sitemaps, User Journey Maps, UX Wireframes, UX Prototyping, Responsive Web Apps, Marketplace Design, Social Networks

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