Alex Crockett, Designer in Los Angeles, CA, United States
Alex is available for hire
Hire Alex

Alex Crockett

Verified Expert  in Design

UX Designer

Los Angeles, CA, United States
Toptal Member Since
October 21, 2019

Alex is a UX designer with a decade of experience helping people achieve goals using human-centered design. From working on one of the first smart TVs to an eye-tracking system for one of the first smart cars, his work is thorough and thoughtful. In addition to innovation, Alex has worked on enterprise systems and consumer applications for companies like Microsoft Games Studios, the Guardian, Boingo Wireless, and Disney.


Work Experience

Lead UX/UI Designer

2018 - 2019
  • Designed the driver tablet for BYTON's CES concept car.
  • Created the passenger display design for CES concept cars.
  • Built experience maps and blueprints to help develop APIs with the API team.
  • Developed a multiyear and multiphase UX strategy based on research (which I had conducted) to help support innovation projects.
  • Provided support in establishing partnerships with companies like Amazon.
  • Developed an interaction framework for an operating system that only used eye-tracking and gestures as inputs.
  • Managed and led overseas development teams during build phases.
Technologies: Axure, OmniGraffle, Sketch

Lead UX Engineer

2016 - 2017
Boingo Wireless
  • Designed a module library to work across both customer and internal-facing tools as part of a migration to a new CMS.
  • Redesigned Boingo's WiFi connection tools for military bases, helping personnel get online with more ease.
  • Helped redesign Boingo's customer support tool so that call agents could access relevant information with greater ease.
  • Developed a roadmap strategy for the incorporation of additional features as APIs became more available.
  • Led workshops to facilitate the integration of UX into the wider business practice.
  • Provided ongoing UX consultation across the business for both customer and enterprise products and services.
Technologies: OmniGraffle, Adobe InDesign, Principle, Axure,, Sketch

Lead UX Designer and Strategist

2014 - 2017
Freelance Work
  • Provided UX research and strategy for a global news corporation, helping identify interaction models to retain churning customers.
  • Built a digital marketing agency in their London's UX department, winning praise from their top clients including Silverstone Racecourse.
  • Designed a financial tracking and payment tool for the advertising of movies for a large entertainment client.
  • Designed the UI for a digital asset management system for a movie studio.
  • Conducted research evaluating the usability of sales tools for a movie studio selling content to movie theaters.
Technologies: Zeplin, Principle, Sketch, Axure, OmniGraffle, Adobe InDesign, Adobe Illustrator

Senior User Experience Designer

2013 - 2014
  • Led the redesign of one national health insurance company's Obamacare website launch, winning an interaction design award in the process.
  • Redesigned the web interface for a television networks launch of live streaming services.
  • Spearheaded the development of the UX strategy and the interaction model for a social-good startup using crowdsourcing to innovate solutions for social problems.
  • Built service and experience maps for a private education client, helping identify and structure critical content for a Drupal migration.
Technologies: Axure, OmniGraffle, Adobe InDesign, Adobe Illustrator

Lead UX Designer

2011 - 2013
Sloan Studios
  • Led the UX research, strategy, and design across all client-facing projects.
  • Planned, conducted, and reported on all user research activities.
  • Provided wireframes for all projects and created CMS wireframes for clients where changes to their CMS was required.
  • Wrote product requirements while balancing user and business interests.
  • Created functional specifications which gave interaction-by-interaction guidance to development teams across the build process.
  • Gave UX project management with clients and internal teams.
Technologies: OmniGraffle, Adobe InDesign, Adobe Illustrator

Senior UX Architect

2011 - 2012
  • Created the mobile experience for a leading automotive OEMs CPO brand.
  • Conducted a global UX research project in six countries for a leading hotel brand, leading to a redesign of all their digital properties.
  • Redesigned the shopping experience for a global automotive OEMs main site, allowing them to incorporate inventory from all dealerships.
  • Helped a global food and beverage company redesign its site and provide multilingual support to customers.
Technologies: Adobe InDesign, Adobe Illustrator

UX Designer | Information Architect (Freelance)

2010 - 2011
Level Studios
  • Developed the architectural framework to integrate Android TV with existing platform architectures.
  • Created patterns to allow interaction flows to be consistent across multiple devices (TV, tablet, mobile).
  • Created and compiled UX requirements for new technologies to help expedite the design process and team understanding.
  • Supported client decisions by creating priority matrices that helped them identify strategic device investment decisions.
  • Built presentation decks for client presentations to support project progress and communication efforts.
Technologies: Adobe InDesign, Axure


2008 - 2010
Precedent Communications
  • Provided strategic insights to the British Heart Foundation that helped them raise $2 million in one month online.
  • Wrote several industry-leading benchmark reports that provided analysis of digital strategy and usability practices across a range of industries.
  • Led workshops for high-profile clients in the education and health sectors, ensuring rounded strategies were understood and communicated.
  • Supported the design and information architecture for Precedent's intranet which was to be used across multiple office locations.
Technologies: Microsoft Visio
2001 - 2004

Bachelor of Science Degree in Psychology, Cognitive Science, Research Methods

Goldsmiths, University of London - London, UK


Sketch 3, Jira, Adobe InDesign, InDesign CC, Illustrator CC, OmniGraffle, Principle, ProtoPie, Axure RP Pro, Zeplin, Camtasia Studio, Morae,, OmniPlan, Adobe Creative Suite, Sketch, Adobe Illustrator, NVivo


iOS, Android, WordPress, tvOS, Axure


User Research, App UX, eCommerce, User Experience (UX), Experience Strategy, Smart Devices, Mobile UX Design, UX Design, Design Systems, Journey Mapping, SaaS Design, Software as a Service (SaaS), Dashboards, Product Design, Card Sorting, User Interviews, Usability Testing, Remote Usability Testing, Guerilla Usability Testing, Unmoderated Remote Usability Testing, Workshops, UX Workshops, Discovery Workshops, Ideation Workshops, UX Analysis, Personas, User Personas, Scenarios, UX Scenarios, Scenario-based Design, User Needs, User Flows, Interaction Design (IxD), Experience Maps, User Requirements, UX Strategy, Agile UX, Mobile UX, Web UX, UX Modeling, UX Flows, Agile, App UI, Web UI, Mobile Apps, Functional Specifications, Prototyping, UX Process, Wireframing, Enterprise Design, TV UI, Information Architecture (IA), UI Design, Mobile Web, Responsive Web Design (RWD), Agile Project Management, eCommerce UX, eCommerce Design, Web Design, Eye Tracking, Analysis, Use Cases, Roadmaps, Service Blueprints, Requirements, Lean UX, Project Management, Animated Interactions, Mood Boards, UX Leadership, UX Prototyping, UI Animation, Chrome Extensions, OS Design, Component Libraries, Responsive UX Design, Reporting, Contextual Inquiry, Animation, Content Strategy, Task Flows, Web Illustration, Business Analysis

Collaboration That Works

How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.


Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

Top talent is in high demand.

Start hiring