Alex Crockett
Verified Expert in Design
UX Designer
Los Angeles, CA, United States
Toptal member since October 21, 2019
Alex is a UX designer and researcher with 15 years of experience helping people achieve their goals across a broad range of services and systems. He has designed eye-tracking operating systems, robotics interventions in healthcare services, AI tools, and autonomous transport systems. Alex has also led research projects for Disney, The Guardian, and the NHS. He's an advocate for human-centered design principles, service design, and research that helps understand users' needs and motivations.
Portfolio
Work Experience
Lead UX Designer and Strategist
Freelance Work
- Provided UX research and strategy for a global news corporation, helping identify interaction models to retain churning customers.
- Built a digital marketing agency in their London's UX department, winning praise from their top clients, including Silverstone Racecourse.
- Designed a financial tracking and payment tool for the advertising of movies for a large entertainment client.
- Designed the UI for a digital asset management system for a movie studio.
- Conducted research evaluating the usability of sales tools for a movie studio selling content to movie theaters.
Lead Product Designer
Collective Health
- Ran and conducted several large-scale research projects to help define product strategies for new initiatives.
- Ran a business-wide service design research project to help map use cases, business activities, and technologies across the organization.
- Designed consumer health tools and information systems, making healthcare benefits accessible and usable across the book of business.
- Worked closely in an independent group focused on leveraging LLM technologies to support business activities, from claim review through customer care support.
Lead Experience Designer
UBTECH Robotics
- Worked closely with NLP engineers to build human/robot voice interactions.
- Planned, conducted, and analyzed a large multi-method research project to determine physical and software requirements for robots in medical settings.
- Led and managed a large concept development initiative to define concepts for robot engineering and development.
- Worked with outside agencies to provide guidance while developing videos to communicate future visions to stakeholders.
- Conducted and reported market research that supported market strategy.
Lead UX/UI Designer
BYTON
- Designed the driver tablet for BYTON's CES concept car.
- Created the passenger display design for CES concept cars.
- Built experience maps and blueprints to help develop APIs with the API team.
- Developed a multiyear and multiphase UX strategy based on the research I conducted to help support innovation projects.
- Provided support in establishing partnerships with companies like Amazon.
- Developed an interaction framework for an operating system that only used eye-tracking and gestures as inputs.
- Managed and led overseas development teams during build phases.
Lead UX Engineer
Boingo Wireless
- Designed a module library to work across both customer and internal-facing tools as part of a migration to a new CMS.
- Redesigned Boingo's WiFi connection tools for military bases, helping personnel get online with more ease.
- Helped redesign Boingo's customer support tool so that call agents could access relevant information with greater ease.
- Developed a roadmap strategy for the incorporation of additional features as APIs became more available.
- Led workshops to facilitate the integration of UX into the wider business practice.
- Provided ongoing UX consultation across the business for both customer and enterprise products and services.
Senior User Experience Designer
Blitz
- Led the redesign of one national health insurance company's Obamacare website launch, winning an interaction design award in the process.
- Redesigned the web interface for a television networks launch of live streaming services.
- Spearheaded the development of the UX strategy and the interaction model for a social-good startup using crowdsourcing to innovate solutions for social problems.
- Built service and experience maps for a private education client, helping identify and structure critical content for a Drupal migration.
Lead UX Designer
Sloan Studios
- Led the UX research, strategy, and design across all client-facing projects.
- Planned, conducted, and reported on all user research activities.
- Provided wireframes for all projects and created CMS wireframes for clients where changes to their CMS was required.
- Wrote product requirements while balancing user and business interests.
- Created functional specifications that provided interaction-by-interaction guidance to development teams across the build process.
- Gave UX project management with clients and internal teams.
Senior UX Architect
Genex (MXM)
- Created the mobile experience for a leading automotive OEMs CPO brand.
- Conducted a global UX research project in six countries for a leading hotel brand, leading to a redesign of all their digital properties.
- Redesigned the shopping experience for a global automotive OEMs main site, allowing them to incorporate inventory from all dealerships.
- Helped a global food and beverage company redesign its site and provide multilingual support to customers.
UX Designer | Information Architect (Freelance)
Freelance UX
- Developed the architectural framework to integrate Android TV with existing platform architectures.
- Created patterns to allow interaction flows to be consistent across multiple devices (TV, tablet, mobile).
- Created and compiled UX requirements for new technologies to help expedite the design process and team understanding.
- Supported client decisions by creating priority matrices that helped them identify strategic device investment decisions.
- Built presentation decks for client presentations to support project progress and communication efforts.
Consultant
Precedent Communications
- Provided strategic insights to the British Heart Foundation that helped them raise $2 million in one month online.
- Wrote several industry-leading benchmark reports that provided analysis of digital strategy and usability practices across a range of industries.
- Led workshops for high-profile clients in the education and health sectors, ensuring rounded strategies were understood and communicated.
- Supported the design and information architecture for Precedent's intranet, which was to be used across multiple office locations.
Education
Bachelor of Science Degree in Psychology, Cognitive Science, Research Methods
Goldsmiths, University of London - London, UK
Skills
Tools
Sketch 3, Jira, Adobe InDesign, InDesign CC, Illustrator CC, OmniGraffle, Principle, ProtoPie, Axure RP Pro, Zeplin, Camtasia Studio, Morae, Usertesting.com, OmniPlan, Adobe Creative Suite, Sketch, Adobe Illustrator, NVivo, Figma, FigJam, Excel 2007, Microsoft PowerPoint, Word 2010, Adobe Fireworks, IBM SPSS, Microsoft Visio, Apple Keynote, Apple Numbers, Google Workspace, Atlassian Suite, AI Tools
Platforms
iOS, Android, WordPress, tvOS, Axure, Windows, AIX
Other
User Research, App UX, eCommerce, User Experience (UX), Experience Strategy, Smart Devices, Mobile UX Design, UX Design, Design Systems, Journey Mapping, SaaS Design, Software as a Service (SaaS), Dashboards, Product Design, Card Sorting, User Interviews, Usability Testing, Remote Usability Testing, Guerilla Usability Testing, Unmoderated Remote Usability Testing, Workshops, UX Workshops, Discovery Workshops, Ideation Workshops, UX Analysis, Personas, User Personas, Scenarios, UX Scenarios, Scenario-based Design, User Needs, User Flows, Interaction Design (IxD), Experience Maps, User Requirements, UX Strategy, Agile UX, Mobile UX, Web UX, UX Modeling, UX Flows, Agile, App UI, Web UI, Mobile Apps, Functional Specifications, Prototyping, UX Process, Wireframing, Enterprise Design, TV UI, Information Architecture (IA), UI Design, Mobile Web, Responsive Web Design (RWD), Agile Project Management, eCommerce UX, eCommerce Design, Web Design, Eye Tracking, Analysis, Use Cases, Roadmaps, Service Blueprints, Requirements, Lean UX, Project Management, Animated Interactions, Mood Boards, UX Leadership, UX Prototyping, UI Animation, Chrome Extensions, OS Design, Component Libraries, Responsive UX Design, Reporting, Contextual Inquiry, Animation, Content Strategy, Task Flows, Web Illustration, Business Analysis, Research, Qualitative Research, Qualitative Analysis, Quantitative Research, Quantitative Analysis, Desk Research, Research Design, Statistical Methods, Statistical Analysis, Research Reports, Benchmarking, Qualitative Reports, Business Requirements, Requirements Analysis, Product Management, Service Design, User Experience Strategy, Concepting, Future State Vision (FSV), Future Design, Optimal Workshop, Remote User Testing, AIOps, Artificial Intelligence (AI), ChatGPT, Chatbots, Human Factors, Human-centered AI, Human-robot Interaction, Survey Design, User Surveys, Online Surveys, Impact Analysis, User Journey Maps
Experience
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