A London-based, award-winning digital product designer, Alp focuses on interface architecture, user experience, and user interface design. With a passion for user experience, user research, and the latest technologies, he has several years of experience designing user interfaces across various digital mediums for both startups and well-known brands like Nike, Atlassian, Salesforce, and O2.
Led the UX/UI research and design efforts of a digital B2B shopping experience tool (NFX, Nike Future Experience) which helps customers to locate products in the showroom instantly by creating wish lists—reducing the amount of preparation for the sales team.
Conducted UX research and design of the Nike B2B eCommerce tool (Nike.net) and fitness-&-sports applications (Nike Training and Nike Run Club).
Conceptualized, researched, and designed the UX/UI of a new digital social interaction tool called Nikeway. This tool helps employees to explore and easily access the desired brand content while learning, interacting, and sharing with each other.
Ideated, researched, and designed the UX/UI of a new store locator plugin called NikeSL. It was made for Nike App users to find in-store availability of Nike products.
Conceptualized, researched, and designed UX/UI of a new interactive soccer tool called Nike Football X. It was made for football fans to build a team and arrange soccer matches between each other while exploring the latest brand-related technology news, jersey designs and latest scores of their favorite teams.
Led the overall design solution efforts of the new web interface of the brand's e-learning tool Nike Knowledge experience while working closely with WHQ USA.
Managed the team's efforts to build a finance chatbot tool called Finance Bot using agile methodologies.
Established the agile methodology to manage all digital projects, including requirements definition, story writing, backlog prioritization, and feature roadmap creation.
Implemented various UX research methodologies, including usability tests, card sorts, A/B tests, interviews, surveys, heuristic analyses, personas, and participatory design workshops.