Alp is available for hire
Hire AlpAlp Turgut
Verified Expert in Design
UX/UI Designer
Location
London, United Kingdom
Toptal Member Since
February 22, 2018
Alp is an award-winning digital product designer with 10+ years of experience, including startups and well-known brands like Nike, Atlassian, Salesforce, Rolls-Royce, Zalando, New Look, Mercedes, and O2. He focuses on well-structured information architecture, premium user experience, and timeless user interface design. With a passion for user experience, user research, and the latest technologies, he has crafted products that touch millions of users across multiple digital mediums.
Work Experience
Lead UX/UI Architect
2022 - PRESENT
Salesforce
- Mapped and organized user flows, E2E customer journeys, and complex information architecture.
- Designed UX/UI mockups and delivered wireframes and high-fidelity mockups aligned with brand constraints while improving the Salesforce Lightning Design System.
- Created and led workshops and usability testing sessions with worldwide customers.
- Organized as-is and to-be workshops during early discovery stages.
- Researched worldwide solutions for online products.
Technologies: A/B Testing, Tree Testing, Usability Testing, Diary Studies, Focus Groups, Design Workshops, Service Design, Service Blueprints, Eye-tracking Analysis, Card Sorting, Microsoft Teams, Google Meet, Figma, Salesforce, MURAL, Miro, User Interviews, Surveys, UX Design, UI Design, Analytics, Web Research, Market Research, Information Gathering, Quantitative Research, Qualitative Research, User Behavior, Web Design, Heatmaps, Mockups, User Acceptance Testing (UAT), Personas, Product Design, Dashboards, UX Workshops, Eye Tracking, User Testing, Design Thinking, Competitive Analysis, Planning, B2B, Dashboard Design, Design Leadership, User Experience (UX), User Interface (UI), Leadership, Workshops, Design Strategy
UX/UI Design Lead (Yokova Platform)
2020 - PRESENT
Rolls-Royce
- Led all product design efforts across web, tablet, and mobile applications for iOS and Android, including user research, testing, prototyping, implementing new features and enhancements, designing wireframes, and high-fidelity interfaces.
- Collaborated with the head of the product and operations team to define the scope and plan and design pitch collateral with attention to visual design, copywriting, core value propositions, problem statements, and general formatting.
- Defined the well-structured information architecture of Yocova, where aviation professionals come together to exchange ideas, data, and digital solutions to improve outcomes for their organization and the wider industry.
Technologies: A/B Testing, Figma, Usability Testing, Eye Tracking, Analytics, UX Design, UI Design, Design Guidelines, iOS App Design, Desktop App Design, Tablet Design, Card Sorting, Backlog Management, Jira, Skype, Google Meet, Microsoft Teams, Surveys, User Interviews, Qualitative Research, Quantitative Research, UX Sketching, Prototyping, Logo Design, Icon Design, Competition Research, Market Research, Competitive Analysis, Mobile UX, Planning, Roadmaps, Agile, Mobile App Design, Heatmaps, Mockups, App Design, User Acceptance Testing (UAT), Personas, Product Design, UX Workshops, User Testing, MVP Design, Design Thinking, B2B, Dashboard Design, Responsive Web Design (RWD), Design Leadership, User Experience (UX), User Interface (UI), Leadership, Workshops, Design Strategy
Creative Director & Founder
2018 - PRESENT
ArtX Design Consultancy
- Developed creative concepts and designed the user experience for mobile applications and web tools.
- Conducted UX research with usability tests, card sorts, A/B tests, interviews, surveys, heuristic analyses, personas, and participatory design workshops.
- Designed interfaces and interactions and built wireframes and interactive prototypes for mobile applications and web tools.
- Developed branding, redesign, and logo designs for mobile applications and web tools.
Technologies: Prototyping, UX Research, UI Design, UX Design, Adobe Photoshop, InVision, Principle, Zeplin, Sketch, Whiteboarding, Pen & Paper, A/B Testing, User Research, Figma, Miro, MURAL, Teams, Skype, Slack, Eye Tracking, Analytics, Tree Testing, Usability Testing, Field Studies, Diary Studies, Focus Groups, Design Thinking, UX Workshops, Design Workshops, User Interviews, Surveys, Card Sorting, Jira, Mobile App Design, Web Design, Heatmaps, Mockups, App Design, User Acceptance Testing (UAT), Personas, Product Design, User Testing, Quantitative Research, Qualitative Research, Competitive Analysis, Planning, B2B, Dashboard Design, Responsive Web Design (RWD), Design Leadership, User Experience (UX), User Interface (UI), Leadership, Workshops, Design Strategy
Senior UX/UI Designer
2020 - 2022
O2
- Served as the lead UX/UI designer and delivered wireframes; user flows; sitemaps; and desktop, tablet, and mobile mockups for users to find phones, tablets, mobile broadband, and sim-only deals on the UK's best network for coverage.
- Contributed to the feedback and design process and improved stories and documentation methods for roadmap grooming and planning, including user feedback, iterations, and feature prioritization.
- Delivered interaction designs for multiple design components to create a premium user experience.
Technologies: Prototyping, UX Research, UX Design, UI Design, Principle, InVision, Sketch, Animation, Mockups, Mobile App Design, Web Design, Heatmaps, User Acceptance Testing (UAT), Personas, Product Design, Eye Tracking, User Testing, User Interviews, Design Thinking, Quantitative Research, Qualitative Research, Competitive Analysis, Planning, Responsive Web Design (RWD), Design Leadership, User Experience (UX), User Interface (UI), Workshops, Design Strategy
UX/UI Design Lead
2021 - 2021
New Look
- Led design processes from discovery through conceptual wireframes and high-fidelity prototypes for NewLook.com.
- Conducted user research, testing, and prototyping with users and stakeholders.
- Developed user stories and success criteria for better estimations and definitions of complete work.
Technologies: A/B Testing, Figma, Miro, User Acceptance Testing (UAT), Web App UI, UX Design, UI Design, Sketching, Prototyping, Lean UX, Responsive UI, Interviews, Surveys, User Testing, Focus Groups, MVP Design, Web Design, Heatmaps, Mockups, Personas, Product Design, Eye Tracking, User Interviews, Design Thinking, Quantitative Research, Qualitative Research, Competitive Analysis, Planning, Responsive Web Design (RWD), Design Leadership, User Experience (UX), User Interface (UI), Leadership, Workshops, Design Strategy
UX/UI Design Lead
2021 - 2021
Zalando
- Designed the zDirect portal that provides partners with data and tools to better steer their businesses, improve commercial decision-making, and identify growth opportunities.
- Designed a user metrics dashboard in the zDirect portal for partners.
- Led product design efforts across the web, including research, testing, prototyping, and implementing new features and enhancements under startup constraints.
Technologies: A/B Testing, Figma, User Research, Surveys, Interviews, UX Design, UI Design, Dashboards, Web Design, Heatmaps, Mockups, User Acceptance Testing (UAT), Personas, Product Design, Eye Tracking, User Testing, User Interviews, Design Thinking, Quantitative Research, Qualitative Research, Competitive Analysis, Planning, B2B, Dashboard Design, Design Leadership, User Experience (UX), User Interface (UI), Leadership, Workshops, Design Strategy
UX/UI Design Lead
2020 - 2021
Buzzbike
- Designed a mobile application that helps users find local businesses, view maps, get driving directions and maintenance help, and record and track their bike riding process.
- Led feedback and design processes and improved stories and documentation methods for roadmap grooming and planning, including user feedback, iterations, and feature prioritization.
- Created user stories for three user personas based on data gathered in user research.
- Conducted design thinking workshops to define the information structure of the mobile application.
Technologies: A/B Testing, Figma, Heatmaps, Sketch, InVision, Prototyping, Eye Tracking, Surveys, Interviews, UX Workshops, Design Workshops, UX Design, UI Design, iOS App Design, Card Sorting, Mobile App Design, Mockups, User Acceptance Testing (UAT), Personas, Product Design, User Testing, MVP Design, User Interviews, Design Thinking, Quantitative Research, Qualitative Research, Competitive Analysis, Planning, Design Leadership, User Experience (UX), User Interface (UI), Leadership, Workshops, Design Strategy
Senior UX/UI Designer
2019 - 2020
Salesforce
- Designed the user experience for mobile applications and web tools.
- Built the wireframes for mobile applications and web tools.
- Created interactive prototypes for mobile applications and web tools.
Technologies: Prototyping, UX Research, UX Design, UI Design, InVision, Sketch, Web Design, Heatmaps, Mockups, User Acceptance Testing (UAT), Personas, Product Design, Dashboards, Eye Tracking, User Testing, User Interviews, Design Thinking, Quantitative Research, Qualitative Research, Competitive Analysis, Planning, B2B, Dashboard Design, User Experience (UX), User Interface (UI), Workshops, Design Strategy
Senior Digital Product Designer
2015 - 2019
Nike, Inc.
- Led the UI/UX research and design efforts for a digital B2B shopping experience tool that helps customers instantly locate products in the showroom by creating wish lists—reducing the amount of preparation for the sales team.
- Conducted UX research and design of the Nike B2B eCommerce tool (Nike.net) and fitness and sports applications (Nike Training and Nike Run Club).
- Conceptualized, researched, and designed the UI/UX of Nikeway, a new digital social interaction tool that helps employees explore and easily access brand content while learning, interacting, and sharing.
- Ideated, researched, and designed the UI/UX of NikeSL, a new store locator plugin made for Nike app users to find in-store availability of Nike products.
- Conceptualized, researched, and designed the UI/UX of Nike Football X, a new interactive soccer tool.
- Led the overall design solution efforts for the new web interface and experience of Nike Knowledge, the brand's e-learning tool, while working closely with Nike World Headquarters USA.
- Managed the team's efforts to build Finance Bot, a finance chatbot tool, using Agile methodologies.
- Established the Agile methodology to manage all digital projects, including requirements definition, story writing, backlog prioritization, and feature roadmap creation.
- Implemented UX research methodologies, including usability tests, card sorts, A/B tests, interviews, surveys, heuristic analyses, personas, and participatory design workshops.
Technologies: Prototyping, UX Research, UI Design, UX Design, Adobe Photoshop, InVision, Principle, Zeplin, Sketch, Whiteboarding, Pen & Paper, Mobile App Design, Heatmaps, Mockups, App Design, User Acceptance Testing (UAT), Personas, Product Design, Dashboards, UX Workshops, Eye Tracking, User Testing, MVP Design, User Interviews, Design Thinking, Quantitative Research, Qualitative Research, Competitive Analysis, Planning, B2B, Dashboard Design, Responsive Web Design (RWD), Design Leadership, User Experience (UX), User Interface (UI), Leadership, Workshops, Design Strategy
UX Designer
2014 - 2015
Atlassian
- Conducted user research to understand the needs and create a premium navigation experience.
- Designed the wireframes and UI/UX for Jira dashboards.
- Created rapid prototypes for Jira navigation to test with users.
Technologies: Prototyping, UX Research, UI Design, UX Design, Adobe Photoshop, InVision, Sketch, Whiteboarding, Pen & Paper, Web Design, Heatmaps, Mockups, User Acceptance Testing (UAT), Personas, Product Design, Dashboards, Eye Tracking, User Testing, User Interviews, Design Thinking, Quantitative Research, Qualitative Research, Competitive Analysis, Planning, B2B, Dashboard Design, User Experience (UX), User Interface (UI), Workshops, Design Strategy
Education
2012 - 2013
Honors Certificate in Design Thinking
Stanford University - Online
2011 - 2013
Master of Science Degree in Computer Science
Binghamton University | State University of New York (SUNY) - Binghamton, NY, USA
2007 - 2011
Bachelor of Science Degree in Information Systems Engineering
Binghamton University | State University of New York (SUNY) - Binghamton, NY, USA
Certifications
JANUARY 2016 - PRESENT
Advanced Google Analytics
JANUARY 2016 - PRESENT
Fundamentals of Project Planning and Management
University of Virginia | via Coursera
DECEMBER 2014 - PRESENT
Sketch from A to Z: Become an App Designer
Udemy
DECEMBER 2014 - PRESENT
User Experience Design Fundamentals
Udemy
JULY 2014 - PRESENT
Jira
Atlassian
MAY 2014 - PRESENT
Foundation Level Testing
ISTQB
FEBRUARY 2014 - PRESENT
User Experience Design
University of Michigan | via edX
OCTOBER 2013 - PRESENT
New Models of Business in Society
University of Virginia | via Coursera
SEPTEMBER 2013 - PRESENT
Design Thinking Action Lab
Stanford University | via NovoEd
SEPTEMBER 2013 - PRESENT
Competitive Strategy
Ludwig Maximilian University | via Coursera
MAY 2013 - PRESENT
Certificate of Achievement in Computer Science
Binghamton University
JANUARY 2013 - PRESENT
UX Design & UX Research for Agile Teams
Experience
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