Amber Aultman Fo, Designer in Phoenix, United States
Amber Aultman Fo

Designer in Phoenix, United States

Member since November 2, 2022
Amber has been in design for over 15 years, most recently as director of product design at Chord Commerce, a Saas headless eCommerce platform. She's a data-driven, user-first product design leader who likes to keep her hands in the actual design work. With intent attention to detail grounded by a deep understanding of the big picture, Amber uses her strong design facilitation, product strategy, and user research skills to solve complex problems and create positive business outcomes.
Amber is now available for hire

Portfolio

Digital Design

Employment

  • Director of Product Design

    2022 - 2022
    Chord
    • Led design and user research strategy for the Saas headless eCommerce platform.
    • Worked with the product, engineering, and data science leads on a better cross-functional collaboration process.
    • Instituted a design leveling matrix for scaling the design team.
    Technologies: Figma, Adobe CC, UX Design, UI Design, Mobile UI, Mobile App Design, Mobile Design, User Interface (UI), Mobile UI Design, User Experience (UX), Mobile UX, Mobile UX Design, Visual Design, Responsive Web Design (RWD), Product Design, User Flows, Apps, User Testing, Mobile Prototypes, MVP Design, User Journeys, Feature Prioritization, Mockups, UX Wireframes, UX Audits
  • UX Director

    2018 - 2022
    Tuft & Needle
    • Conducted UX, user research, and visual design strategy for the first bed-in-a-box online retailer and Beautyrest and Serta once acquired. This project included order management, retail point of sale, and enterprise resource planning software.
    • Directed a conversion rate optimization project that increased revenue by $91 million annually in 2020 and $35 million in 2021.
    • Implemented a website benchmarking process and quarterly in-person ethnographic research sessions.
    • Led a brand refresh project that contributed to a 247% increase in impressions, a 380% increase in engagement, and a 289% increase in link clicks across all social media channels.
    • Overhauled the creative strategy for promotional campaigns to allow for more brand-building opportunities, leading to an average of 5.41% increase in daily dot-com revenue per campaign.
    • Managed a team of 10 UX designers, user researchers, visual designers, and multimedia specialists and established cross-departmental work processes to increase collaboration, efficiency, and feedback.
    Technologies: Figma, Sketch, InVision, Adobe CC, UX Design, UI Design, Mobile UI, Mobile App Design, Mobile Design, User Interface (UI), Mobile UI Design, User Experience (UX), Mobile UX, Mobile UX Design, Visual Design, Landing Page Design, Landing Pages, Web Design, Responsive Web Design (RWD), Product Design, User Flows, Apps, User Testing, Mobile Prototypes, MVP Design, User Journeys, Feature Prioritization, Mockups, UX Wireframes, UX Audits

Education

  • Diploma in Fiber Design
    2004 - 2007
    Savannah College of Art and Design - Savannah, GA, USA
  • Bachelor's Degree in Psychology
    1999 - 2003
    University of Florida - Gainesville, FL, USA

Experience

Location

Phoenix, United States

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