Amber Aultman Fo
Verified Expert in Design
Designer
Palm Beach Gardens, FL, United States
Toptal member since November 2, 2022
Amber is an experienced UX/UI and product designer with 15+ years of experience crafting intuitive, high-performing SaaS, eCommerce, and marketplace products. She specializes in transforming complex problems into elegant, user-centered solutions. While deeply hands-on, Amber brings the strategic insight of a former design leader who understands how design drives growth and business outcomes.
Experience
- Wireframing - 12 years
- Interaction Design (IxD) - 12 years
- Visual Design - 12 years
- Product Design - 12 years
- User Research - 12 years
- Design Thinking Facilitation - 10 years
- Rapid Prototyping - 10 years
- Design Systems - 6 years
Portfolio
Native Mobile App for a White Noise Machine
Work Experience
Founder & Product Design Lead
Copal Digital
- Redesigned a nonprofit marketing site and Shopify store, boosting donations and sales through improved UX, clear messaging, and conversion-focused design.
- Revamped brand, website, and packaging for an acupuncturist, repositioning them to attract higher-value clientele.
- Led full design for a restaurant launch, from identity and menu to ads and website, creating a cohesive, engaging brand experience.
Director of Product Design
LTK
- Co-led a strategic initiative to overhaul the brand platform and collaboration marketplace into a robust creator management platform, positioning the company for a product-led growth model, projected to increase brand subscribers by 201%.
- Led the design and integration of an AI matching engine, which increased the average ROAS per collaboration by 5X. Then, I identified ways to improve the algorithms based on user research and worked with data science to implement them.
- Drove a 5x increase in posts from the brand discovery surface, contributing to an estimated annualized $38 million in gross merchandise value (GMV).
Director of Product Design
Chord
- Led design and user research strategy for the Saas headless eCommerce platform.
- Worked with the product, engineering, and data science leads on a better cross-functional collaboration process.
- Instituted a design leveling matrix for scaling the design team.
UX Director
Tuft & Needle
- Conducted UX, user research, and visual design strategy for the first bed-in-a-box online retailer and Beautyrest and Serta once acquired. This project included order management, retail point of sale, and enterprise resource planning software.
- Directed a conversion rate optimization project that increased revenue by $91 million annually in 2020 and $35 million in 2021.
- Implemented a website benchmarking process and quarterly in-person ethnographic research sessions.
- Led a brand refresh project that contributed to a 247% increase in impressions, a 380% increase in engagement, and a 289% increase in link clicks across all social media channels.
- Overhauled the creative strategy for promotional campaigns to allow for more brand-building opportunities, leading to an average of 5.41% increase in daily dot-com revenue per campaign.
- Managed a team of 10 UX designers, user researchers, visual designers, and multimedia specialists and established cross-departmental work processes to increase collaboration, efficiency, and feedback.
Senior UX Designer
Tuft & Needle
- Led UX and visual design for numerous customer-facing eCommerce and back-end application projects.
- Built prototypes and conducted user testing to gain insights and inform projects.
- Conducted user research to create personas and identify customer pain points.
- Facilitated several design-thinking ideations to build empathy for users, collaborate cross-functionally, and create stronger project outcomes.
Product Designer
Ignite by Adecco
- Designed and launched three staffing-related applications and brands inside of this startup incubator.
- Facilitated 15+ design thinking workshops both internally and externally.
- Helped launch the business and grow the design team: owned the branding, created design and user research processes, and recruited and vetted talent.
Education
Diploma in Fiber Design
Savannah College of Art and Design - Savannah, GA, USA
Bachelor's Degree in Psychology
University of Florida - Gainesville, FL, USA
Skills
Tools
Sketch, Adobe Creative Suite, Adobe CC, InVision App, InVision, MURAL, Illustrator CC, Photoshop CC, Google Sheets, Google Docs, Apple Keynote, Usertesting.com, Slack
Platforms
Figma, iOS, Desktop, Chrome OS, Safari, Firefox, Visual Studio Code (VS Code)
Other
Design, Product Design, Design Thinking Facilitation, Wireframing, User Flows, Interaction Design (IxD), Visual Design, Design Systems, Apps, User Experience (UX), Mobile UI, Mobile UX, User Testing, UX Design, UI Design, Mobile Design, User Interface (UI), Mobile UI Design, Mobile UX Design, Landing Page Design, Landing Pages, Web Design, Responsive Web Design (RWD), Mobile Prototypes, MVP Design, User Journeys, Feature Prioritization, Mockups, UX Wireframes, UX Audits, User Research, Rapid Prototyping, Mobile App Design, Psychology, Behavioral Science, eCommerce UX, Usability, Ideation, Benchmarking, Benchmark Analysis, Conversion Rate, Funnel Optimization, eCommerce, Workshop Facilitation, Customer Support, Customer Success, Order Management, Customer Relationship Management (CRM), Ideation Workshops, Facilitation, Strategy, App UX, Service Design, Native Mobile Apps, Product Development, User Experience Design, App Design, iPhone, Sleep Tracking, Wellness, UI Audits, Competitor Analysis & Profiling, App Icon Design, User Experience Strategy, Mobile Web, Mobile eCommerce, Accessibility, Design Sprints, Design Strategy, UX Leadership, Web Applications, Product Strategy, Chrome, Product Management, Promotion, Promotion Strategy, Agile, UX Strategy, ChatGPT, Gemini, Google Analytics 4 (GA4)
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