Amber is available for hire
Hire AmberAmber Aultman Fo
Verified Expert in Design
Designer
Location
Phoenix, United States
Toptal Member Since
November 2, 2022
Amber has been in design for over 15 years, most recently as director of product design at Chord Commerce, a Saas headless eCommerce platform. She's a data-driven, user-first product design leader who likes to keep her hands in the actual design work. With intent attention to detail grounded by a deep understanding of the big picture, Amber uses her strong design facilitation, product strategy, and user research skills to solve complex problems and create positive business outcomes.
Work Experience
Director of Product Design
2022 - 2022
Chord
- Led design and user research strategy for the Saas headless eCommerce platform.
- Worked with the product, engineering, and data science leads on a better cross-functional collaboration process.
- Instituted a design leveling matrix for scaling the design team.
Technologies: Figma, Adobe CC, UX Design, UI Design, Mobile UI, Mobile App Design, Mobile Design, User Interface (UI), Mobile UI Design, User Experience (UX), Mobile UX, Mobile UX Design, Visual Design, Responsive Web Design (RWD), Product Design, User Flows, Apps, User Testing, Mobile Prototypes, MVP Design, User Journeys, Feature Prioritization, Mockups, UX Wireframes, UX Audits
UX Director
2018 - 2022
Tuft & Needle
- Conducted UX, user research, and visual design strategy for the first bed-in-a-box online retailer and Beautyrest and Serta once acquired. This project included order management, retail point of sale, and enterprise resource planning software.
- Directed a conversion rate optimization project that increased revenue by $91 million annually in 2020 and $35 million in 2021.
- Implemented a website benchmarking process and quarterly in-person ethnographic research sessions.
- Led a brand refresh project that contributed to a 247% increase in impressions, a 380% increase in engagement, and a 289% increase in link clicks across all social media channels.
- Overhauled the creative strategy for promotional campaigns to allow for more brand-building opportunities, leading to an average of 5.41% increase in daily dot-com revenue per campaign.
- Managed a team of 10 UX designers, user researchers, visual designers, and multimedia specialists and established cross-departmental work processes to increase collaboration, efficiency, and feedback.
Technologies: Figma, Sketch, InVision, Adobe CC, UX Design, UI Design, Mobile UI, Mobile App Design, Mobile Design, User Interface (UI), Mobile UI Design, User Experience (UX), Mobile UX, Mobile UX Design, Visual Design, Landing Page Design, Landing Pages, Web Design, Responsive Web Design (RWD), Product Design, User Flows, Apps, User Testing, Mobile Prototypes, MVP Design, User Journeys, Feature Prioritization, Mockups, UX Wireframes, UX Audits
Senior UX Designer
2016 - 2017
Tuft & Needle
- Led UX and visual design for numerous customer-facing eCommerce and back-end application projects.
- Built prototypes and conducted user testing to gain insights and inform projects.
- Conducted user research to create personas and identify customer pain points.
- Facilitated several design-thinking ideations to build empathy for users, collaborate cross-functionally, and create stronger project outcomes.
Technologies: Sketch, Adobe CC, InVision, UX Design, UI Design, Mobile UI, Mobile App Design, Mobile Design, User Interface (UI), Mobile UI Design, User Experience (UX), Mobile UX, Mobile UX Design, Visual Design, Landing Page Design, Landing Pages, Web Design, Responsive Web Design (RWD), Product Design, User Flows, Apps, User Testing, Mobile Prototypes, MVP Design, User Journeys, Feature Prioritization, Mockups, UX Wireframes, UX Audits
Product Designer
2012 - 2016
Ignite by Adecco
- Designed and launched three staffing-related applications and brands inside of this startup incubator.
- Facilitated 15+ design thinking workshops both internally and externally.
- Helped launch the business and grow the design team: owned the branding, created design and user research processes, and recruited and vetted talent.
Technologies: Sketch, InVision, Adobe CC, UX Design, UI Design, Mobile UI, Mobile App Design, Mobile Design, User Interface (UI), Mobile UI Design, User Experience (UX), Mobile UX, Mobile UX Design, Visual Design, Landing Page Design, Landing Pages, Web Design, Responsive Web Design (RWD), Product Design, User Flows, Apps, User Testing, Mobile Prototypes, MVP Design, User Journeys, Feature Prioritization, Mockups, UX Wireframes, UX Audits
Education
2004 - 2007
Diploma in Fiber Design
Savannah College of Art and Design - Savannah, GA, USA
1999 - 2003
Bachelor's Degree in Psychology
University of Florida - Gainesville, FL, USA