Amber Aultman Fo
Verified Expert in Design
Designer
Phoenix, United States
Toptal member since November 2, 2022
Amber has been in design for over 15 years, most recently as director of product design at Chord Commerce, a Saas headless eCommerce platform. She's a data-driven, user-first product design leader who likes to keep her hands in the actual design work. With intent attention to detail grounded by a deep understanding of the big picture, Amber uses her strong design facilitation, product strategy, and user research skills to solve complex problems and create positive business outcomes.
Portfolio
Native Mobile App for a White Noise Machine
Work Experience
Director of Product Design
Chord
- Led design and user research strategy for the Saas headless eCommerce platform.
- Worked with the product, engineering, and data science leads on a better cross-functional collaboration process.
- Instituted a design leveling matrix for scaling the design team.
UX Director
Tuft & Needle
- Conducted UX, user research, and visual design strategy for the first bed-in-a-box online retailer and Beautyrest and Serta once acquired. This project included order management, retail point of sale, and enterprise resource planning software.
- Directed a conversion rate optimization project that increased revenue by $91 million annually in 2020 and $35 million in 2021.
- Implemented a website benchmarking process and quarterly in-person ethnographic research sessions.
- Led a brand refresh project that contributed to a 247% increase in impressions, a 380% increase in engagement, and a 289% increase in link clicks across all social media channels.
- Overhauled the creative strategy for promotional campaigns to allow for more brand-building opportunities, leading to an average of 5.41% increase in daily dot-com revenue per campaign.
- Managed a team of 10 UX designers, user researchers, visual designers, and multimedia specialists and established cross-departmental work processes to increase collaboration, efficiency, and feedback.
Senior UX Designer
Tuft & Needle
- Led UX and visual design for numerous customer-facing eCommerce and back-end application projects.
- Built prototypes and conducted user testing to gain insights and inform projects.
- Conducted user research to create personas and identify customer pain points.
- Facilitated several design-thinking ideations to build empathy for users, collaborate cross-functionally, and create stronger project outcomes.
Product Designer
Ignite by Adecco
- Designed and launched three staffing-related applications and brands inside of this startup incubator.
- Facilitated 15+ design thinking workshops both internally and externally.
- Helped launch the business and grow the design team: owned the branding, created design and user research processes, and recruited and vetted talent.
Education
Diploma in Fiber Design
Savannah College of Art and Design - Savannah, GA, USA
Bachelor's Degree in Psychology
University of Florida - Gainesville, FL, USA
Skills
Tools
Sketch, Adobe Creative Suite, Adobe CC, InVision App, InVision, MURAL, Illustrator CC, Photoshop CC, Google Sheets, Google Docs, Apple Keynote, Usertesting.com
Platforms
Figma, iOS, Desktop, Chrome OS, Safari, Firefox, Visual Studio Code (VS Code)
Other
Design, Product Design, Design Thinking Facilitation, Wireframing, User Flows, Interaction Design (IxD), Visual Design, Design Systems, Apps, User Experience (UX), Mobile UI, Mobile UX, User Testing, UX Design, UI Design, Mobile Design, User Interface (UI), Mobile UI Design, Mobile UX Design, Landing Page Design, Landing Pages, Web Design, Responsive Web Design (RWD), Mobile Prototypes, MVP Design, User Journeys, Feature Prioritization, Mockups, UX Wireframes, UX Audits, User Research, Rapid Prototyping, Mobile App Design, Psychology, Behavioral Science, eCommerce UX, Usability, Ideation, Benchmarking, Benchmark Analysis, Conversion Rate, Funnel Optimization, eCommerce, Workshop Facilitation, Customer Support, Customer Success, Order Management, Customer Relationship Management (CRM), Ideation Workshops, Facilitation, Strategy, App UX, Service Design, Native Mobile Apps, Product Development, User Experience Design, App Design, iPhone, Sleep Tracking, Wellness, UI Audits, Competitor Analysis & Profiling, App Icon Design, User Experience Strategy, Mobile Web, Mobile eCommerce, Accessibility, Design Sprints, Design Strategy, UX Leadership, Web Applications, Product Strategy, Chrome, Product Management, Promotion, Promotion Strategy, Agile, UX Strategy
Experience
- Wireframing - 12 years
- Interaction Design (IxD) - 12 years
- Visual Design - 12 years
- Product Design - 12 years
- User Research - 12 years
- Design Thinking Facilitation - 10 years
- Rapid Prototyping - 10 years
- Design Systems - 6 years
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