Amber Aultman Fo

Designer in Phoenix, United States

Member since November 2, 2022

Amber has been in design for over 15 years, most recently as director of product design at Chord Commerce, a Saas headless eCommerce platform. She's a data-driven, user-first product design leader who likes to keep her hands in the actual design work. With intent attention to detail grounded by a deep understanding of the big picture, Amber uses her strong design facilitation, product strategy, and user research skills to solve complex problems and create positive business outcomes.

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Portfolio

Digital Design

Native Mobile App for a White Noise Machine
- Native Mobile Apps
- Product Development
- User Experience (UX)
- User Experience Design
- Visual Design
- App Design
- iPhone
- App UX
- iOS
- Mobile UI
- Figma
- Usertesting.com
- eCommerce
- Sleep Tracking
- Wellness
- Product Design
- UI Audits
- Competitor Analysis & Profiling
- User Research
- App Icon Design
- UI Design
- Mobile App Design
- Mobile Design
- User Interface (UI)
- Mobile UI Design
- Mobile UX
- UX Design
- Mobile UX Design
- Apps
- Mobile Prototypes
- User Journeys
- Feature Prioritization
- Mockups
- UX Wireframes
- UX Audits
Product Bundling Functionality for an eCommerce Company
- User Research
- Rapid Prototyping
- Wireframing
- Product Design
- Service Design
- User Experience (UX)
- User Experience Design
- User Experience Strategy
- Visual Design
- Desktop
- Chrome OS
- Safari
- Firefox
- Mobile UI
- Mobile UX
- Mobile Web
- Figma
- Usertesting.com
- eCommerce UX
- eCommerce
- Mobile eCommerce
- Wellness
- Conversion Rate
- Usability
- Accessibility
- Design Systems
- Design Thinking Facilitation
- Ideation Workshops
- Design Sprints
- Competitor Analysis & Profiling
- Design Strategy
- UX Leadership
- UI Design
- Mobile Design
- User Interface (UI)
- Mobile UI Design
- UX Design
- Mobile UX Design
- Landing Page Design
- Landing Pages
- Web Design
- Responsive Web Design (RWD)
- User Flows
- User Testing
- Mobile Prototypes
- MVP Design
- User Journeys
- Feature Prioritization
- Mockups
- UX Wireframes
- UX Audits
Order Management System for an eCommerce Brand
- eCommerce
- Apps
- Interaction Design (IxD)
- User Flows
- User Research
- Workshop Facilitation
- Ideation
- Rapid Prototyping
- Wireframing
- Customer Support
- Customer Success
- Order Management
- Customer Relationship Management (CRM)
- Web Applications
- User Testing
- User Experience Design
- Product Design
- Service Design
- Figma
- Usertesting.com
- eCommerce UX
- Usability
- Accessibility
- Design Systems
- Product Strategy
- Design Strategy
- UX Leadership
- User Experience Strategy
- Visual Design
- Desktop
- Chrome
- Safari
- Firefox
- UI Design
- User Interface (UI)
- User Experience (UX)
- UX Design
- Web Design
- Responsive Web Design (RWD)
- MVP Design
- User Journeys
- Feature Prioritization
- Mockups
- UX Wireframes
- UX Audits
Conversion Rate Optimization for an eCommerce Brand
- eCommerce UX
- Usability
- Ideation
- User Research
- Benchmarking
- Benchmark Analysis
- Conversion Rate
- Funnel Optimization
- Design Thinking Facilitation
- Wireframing
- User Testing
- User Experience Design
- Rapid Prototyping
- Figma
- eCommerce
- Mobile eCommerce
- Mobile UI
- Mobile UX
- Mobile Web
- Accessibility
- Design Systems
- Competitor Analysis & Profiling
- Design Strategy
- Product Design
- Product Strategy
- Product Management
- UX Leadership
- Visual Design
- Desktop
- Chrome
- Safari
- Firefox
- Interaction Design (IxD)
- Ideation Workshops
- UI Design
- Mobile Design
- User Interface (UI)
- Mobile UI Design
- User Experience (UX)
- UX Design
- Mobile UX Design
- Landing Page Design
- Landing Pages
- Web Design
- Responsive Web Design (RWD)
- Mobile Prototypes
- User Journeys
- Feature Prioritization
- Mockups
- UX Wireframes
- UX Audits
Multiple App Explorations for IBM's Alumni Engagement Group
- App UX
- Ideation Workshops
- Facilitation
- User Research
- Wireframing
- Rapid Prototyping
- User Flows
- Product Design
- Product Strategy
- Strategy
- UX Strategy
- Sketch
- Ideation
- Interaction Design (IxD)
- Visual Design
- Design Strategy
- UI Design
- Mobile Design
- User Interface (UI)
- Mobile UI Design
- User Experience (UX)
- Mobile UX
- UX Design
- Mobile UX Design
- Apps
- User Testing
- Mobile Prototypes
- MVP Design
- User Journeys
- Feature Prioritization
- Mockups
- UX Wireframes
- UX Audits
Promotions Management App for an eCommerce Company
- Rapid Prototyping
- Wireframing
- User Flows
- Ideation Workshops
- Facilitation
- Strategy
- User Research
- User Testing
- User Experience (UX)
- User Experience Design
- User Experience Strategy
- Product Design
- Service Design
- Figma
- Sketch
- Usability
- Accessibility
- Design Strategy
- Product Strategy
- UX Leadership
- Visual Design
- Desktop
- Chrome
- Safari
- Firefox
- Interaction Design (IxD)
- Promotion
- Promotion Strategy
- Web Applications
- Agile
- UI Design
- User Interface (UI)
- UX Design
- Web Design
- Responsive Web Design (RWD)
- Apps
- MVP Design
- User Journeys
- Feature Prioritization
- Mockups
- UX Wireframes

Employment

Director of Product Design
2022 - 2022
Chord
- Led design and user research strategy for the Saas headless eCommerce platform.
- Worked with the product, engineering, and data science leads on a better cross-functional collaboration process.
- Instituted a design leveling matrix for scaling the design team.
Technologies: Figma, Adobe CC, UX Design, UI Design, Mobile UI, Mobile App Design, Mobile Design, User Interface (UI), Mobile UI Design, User Experience (UX), Mobile UX, Mobile UX Design, Visual Design, Responsive Web Design (RWD), Product Design, User Flows, Apps, User Testing, Mobile Prototypes, MVP Design, User Journeys, Feature Prioritization, Mockups, UX Wireframes, UX Audits
UX Director
2018 - 2022
Tuft & Needle
- Conducted UX, user research, and visual design strategy for the first bed-in-a-box online retailer and Beautyrest and Serta once acquired. This project included order management, retail point of sale, and enterprise resource planning software.
- Directed a conversion rate optimization project that increased revenue by $91 million annually in 2020 and $35 million in 2021.
- Implemented a website benchmarking process and quarterly in-person ethnographic research sessions.
- Led a brand refresh project that contributed to a 247% increase in impressions, a 380% increase in engagement, and a 289% increase in link clicks across all social media channels.
- Overhauled the creative strategy for promotional campaigns to allow for more brand-building opportunities, leading to an average of 5.41% increase in daily dot-com revenue per campaign.
- Managed a team of 10 UX designers, user researchers, visual designers, and multimedia specialists and established cross-departmental work processes to increase collaboration, efficiency, and feedback.
Technologies: Figma, Sketch, InVision, Adobe CC, UX Design, UI Design, Mobile UI, Mobile App Design, Mobile Design, User Interface (UI), Mobile UI Design, User Experience (UX), Mobile UX, Mobile UX Design, Visual Design, Landing Page Design, Landing Pages, Web Design, Responsive Web Design (RWD), Product Design, User Flows, Apps, User Testing, Mobile Prototypes, MVP Design, User Journeys, Feature Prioritization, Mockups, UX Wireframes, UX Audits
Senior UX Designer
2016 - 2017
Tuft & Needle
- Led UX and visual design for numerous customer-facing eCommerce and back-end application projects.
- Built prototypes and conducted user testing to gain insights and inform projects.
- Conducted user research to create personas and identify customer pain points.
- Facilitated several design-thinking ideations to build empathy for users, collaborate cross-functionally, and create stronger project outcomes.
Technologies: Sketch, Adobe CC, InVision, UX Design, UI Design, Mobile UI, Mobile App Design, Mobile Design, User Interface (UI), Mobile UI Design, User Experience (UX), Mobile UX, Mobile UX Design, Visual Design, Landing Page Design, Landing Pages, Web Design, Responsive Web Design (RWD), Product Design, User Flows, Apps, User Testing, Mobile Prototypes, MVP Design, User Journeys, Feature Prioritization, Mockups, UX Wireframes, UX Audits
Product Designer
2012 - 2016
Ignite by Adecco
- Designed and launched three staffing-related applications and brands inside of this startup incubator.
- Facilitated 15+ design thinking workshops both internally and externally.
- Helped launch the business and grow the design team: owned the branding, created design and user research processes, and recruited and vetted talent.
Technologies: Sketch, InVision, Adobe CC, UX Design, UI Design, Mobile UI, Mobile App Design, Mobile Design, User Interface (UI), Mobile UI Design, User Experience (UX), Mobile UX, Mobile UX Design, Visual Design, Landing Page Design, Landing Pages, Web Design, Responsive Web Design (RWD), Product Design, User Flows, Apps, User Testing, Mobile Prototypes, MVP Design, User Journeys, Feature Prioritization, Mockups, UX Wireframes, UX Audits

Education

Diploma in Fiber Design
2004 - 2007
Savannah College of Art and Design - Savannah, GA, USA
Bachelor's Degree in Psychology
1999 - 2003
University of Florida - Gainesville, FL, USA

Experience

Product Design12 years
Interaction Design (IxD)12 years
Wireframing12 years
User Research12 years
Visual Design12 years
Design Thinking Facilitation10 years
Rapid Prototyping10 years
Design Systems6 years

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Designer in Phoenix, United States

Portfolio

Employment

Director of Product Design

UX Director

Senior UX Designer

Product Designer

Education

Experience

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