Ana Marija Lach, Designer in Klanjec, Croatia
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Ana Marija Lach

Verified Expert  in Design


Klanjec, Croatia
Toptal Member Since
December 7, 2017

Ana is a UX/UI designer with several years of design experience and a career specializing in digital interfaces and design systems, primarily for dashboards and mobile apps. She loves working with content, analyzing, and making strategic design and user-centered decisions. Ana then transforms these into concepts then wireframes, mockups, and prototypes that all lead to the development of intuitive digital products with seamless user experiences.


Work Experience

UX/UI Designer

2019 - PRESENT
  • Redesigned a well-established US-based property explorer and inspection tool, that resulted in 30% more users and -11% bounce rate.
  • Designed a platform that connects media producers and top journalists with leading subject matter experts and organizations across a wide range of topics.
  • Designed a platform for managing and matching company projects with employees, their skillset and cost.
  • Designed a platform for the online streaming of church services.
  • Worked as a UX/UI design leader on client-based and internal projects.
Technologies: Design Systems, Mobile UX, Interviews, Organization, Task Scheduling, Project Planning, Persona Design, Webflow, Notion, HTML, CSS, Figma

Senior UX/UI Designer

2019 - PRESENT
  • Redesigned a load balancer and proxy server for TCP and HTTP-based applications that spreads requests across multiple servers. New design system and complete visual refresh, together with an improved UX for micro-interactions and interface management.
Technologies: HTML, CSS, Docker, Figma

UX/UI Designer

2017 - PRESENT
TEAM Informatics, Inc.
  • Developed the complete UX/UI for an online platform (bound by NDA).
  • Brainstormed and refined ideas in Balsamiq.
  • Built low-fidelity prototypes in InVision.
  • Created high-fidelity designs and refined things in Sketch.
  • Presented and communicated with management.
Technologies: InVision, Sketch, Balsamiq

Lead UX/UI Designer

2016 - 2018
Mpire Network, Inc.
  • Redesigned completely a UX/UI interface for a performance-based online and mobile marketing platform.
  • Designed both Android and iOS performance report apps.
  • Analyzed the customer experience data through the FullStory platform and implemented UX improvements based on it.
  • Designed and implemented the redesign of Android games.
  • Work in a sprint-based environment with daily scrums, task tracking in Atlassian Jira, and documentation handling in Atlassian Confluence.
  • Collaborated with domestic and international development and management teams.
Technologies: Affinity Photo, Affinity Designer, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Abstracts, InVision, Sketch

Mobile UI/UX Designer

2016 - 2016
Swiss Innovation Lab AG
  • Designed the complete iOS and Android apps for a mobile AR scavenger-hunt tourist guide.
  • Developed user personas and their workflows.
  • Handled the overall app UX designs, including screen maps, user flows, wireframes, and prototypes.
  • Designed the complete UI with icons, fonts, and branding to images and screen design.
  • Prototyped the app in InVision.
Technologies: InVision, Sketch

UI Designer

2016 - 2016
sciNote, LLC
  • Designed the UI for a free open-source electronic laboratory notebook.
  • Created design proposals in Sketch.
  • Crafted the final design prototype in InVision.
Technologies: InVision, Sketch

UX/UI Designer

2015 - 2016
Appenture d.o.o.
  • Created the UI/UX design for multiple mobile applications for both iOS and Android.
  • Designed the accompanying advertising materials (Google Play Store and iTunes assets, banners, icons, and more).
  • Designed the WordPress website for boat rental services that are aimed at tourists visiting Zadar area in Croatia.
  • Crafted the visual identity for various companies; this included the logo, color scheme, typography, iconography, branding book and guidelines, and the stationary prepress.
Technologies: WordPress, InVision, Sketch, Adobe
2011 - 2014

Master of Arts Degree in Communication and Media Studies

University of Maribor, Slovenia - Maribor, Slovenia

2007 - 2011

Bachelor of Arts Degree in Multimedia, Design, and Application

Sveuciliste Sjever, Varazdin, Croatia - Varazdin, Croatia


InDesign CC, Photoshop CC, Balsamiq, Illustrator CC, InVision, Sketch 4, Affinity Designer, Adobe, Affinity Photo, Figma, Sketch, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Zeplin


MacOS, Android, Mobile, iOS, Windows, WordPress, Docker, Webflow




User Interface (UI), Apps, Prepress, Pitch Presentations, Presentation Design, Branding, App UI, App UX, Android App Design, Android UI Design, UI Branding, UX Branding, Logo Design, Design Guidelines, Brand Guidelines, PDF, Presentations, Communication, Documentation, UI Design, Interface Design, UX Design, Web Design, Android Design Guidelines, Android Material Design, Design Systems, User Experience (UX), Dashboard Design, Mobile UX, Interviews, Organization, Persona Design, Task Scheduling, Project Planning, Drawing, Illustration, Sketching, Sitemaps, User Flows, Team Leadership, iOS Design Guidelines, Abstracts, Notion, Marketing Platforms, Prototyping, Responsive, Responsive UI, Responsive UX Design, Platform Design, Dashboard Development, Mobile Design, iPhone X, User Personas, Mockups, Visual Identity, Brand Books, Color Palettes, Icon Sets, Style Guides, App Design, Redesign, Rebranding, Stationery Design, Signage, Augmented Reality (AR), iPhone, Mobile App UI, Android Games, Digital Coloring, Mobile UI, Portal Design, Stationery, Financial UX, Animated GIFs

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