Publication
Design a Better Homepage With the StoryBrand Framework
https://www.toptal.com/designers/ux/storybrand-framework
Anak is available for hire
Hire AnakAnak Garcia
Verified Expert in Design
UX Designer
Barony of Polop, Spain
Toptal member since April 26, 2018
Bio
Anak is a UX specialist helping top businesses grow for 15 years by creating user-centric digital projects. In her designs, she prioritizes incorporating psychological principles to create truly user-centered experiences that resonate with end-users and drive results. Within the entire UX spectrum of a digital product, Anak possesses the skills to pinpoint areas requiring attention: data will tell what's happening, screens where it's happening, and user journeys why and how it's happening.
Experience
- Product Design - 18 years
- User Flows - 18 years
- User Experience (UX) - 15 years
- Prototyping - 13 years
- Figma - 10 years
- UX Leadership - 8 years
- Usability Testing - 7 years
- Psychology - 4 years
Portfolio
TalkTalk | Ultra Fibre Optic
TelecommunicationsAxureGamificationResponsive UX DesignEmotional DesignUser-centered Design (UCD)+ 14 more
Patrivalor
FintechUX DesignOnboardingCustomer JourneyAdobe Experience Design (XD)Information Architecture (IA)+ 8 more
Work Experience
UX and Product Expert
2023 - PRESENT
Unimaze
- Worked at Unimaze, a messaging accounting SaaS company in Iceland whose goal is to go global. I was hired to optimize their journeys and platform, make it more user-friendly, and optimize processes.
- Hired as a contractor to implement a user-centered redesign of the current platform, carry out user research with interviews, conduct a thorough heuristic analysis, and diagnose the current state of the platform.
- Made the processes and user journeys more intuitive and frictionless. Carried out usability tests with working prototypes of new recommendations.
- Implemented a user-centered design strategy across the company culture where design processes are followed, and features are not pushed. Still, there is continuous user feedback that feeds into the business goals.
Technologies: Figma, Software as a Service (SaaS), Web Design, Sitemaps, Data Visualization, Design Leadership
UX Mentor
2020 - PRESENT
Springboard
- Had the pleasure of mentoring at Springboard, sharing my knowledge and experience.
- Taught UX strategies, focusing on instilling confidence, client communication, overcoming impostor syndrome, and defending UX decisions.
- Empowered mentees with technical skills and the soft skills essential for success in UX.
- Navigated the journey of executing UX processes confidently and effectively with the team, equipping mentees for a flourishing career in user experience design.
Technologies: UX Design, Psychology, UX Mentoring, Web Design
Lead UX Designer
2022 - 2023
NatWest Group
- Led a project at NatWest to create a unified ecosystem dashboard for users to access registered services with one login.
- Conducted research, broke design team survey records, and performed usability tests.
- Created a comprehensive 100+ page design guide to uphold UX principles and governance across the project.
- Carried out stakeholder workshops and bi-weekly presentations.
Technologies: Figma, Axure, Heuristic Analysis, Web, User Testing, Software as a Service (SaaS), Journey Mapping, Mockups, Web Design, Sitemaps, Design Leadership
UX Designer & Creative Director
2021 - 2022
DIA
- Worked with Dia, a global supermarket leader with a stock market presence and supermarkets across Spain, Portugal, and Brazil.
- Charged with redesigning their corporate site. The challenge lay in unifying vast corporate information and data into a cohesive and compelling digital narrative.
- Led product definition and UX requirements workshops with stakeholders, facilitating discussions that led to a shared vision.
Technologies: Figma, UX Design, UX Wireframes, Agile, Stakeholder Interviews, Heuristic Analysis, Web, Journey Mapping, Mockups, Web Design, Sitemaps, Design Leadership
UX & Product Designer
2021 - 2021
Lulla
- Worked with Lulla, an app that offers a sleep coaching service for newborn parents, guiding them through a step-by-step technique to help their babies sleep better.
- Entrusted with enhancing the app's user experience. Conducted heuristic analysis and leveraged psychological principles to optimize engagement.
- Ensured that the Lulla app delivers a more engaging and effective experience for parents seeking better sleep solutions for their newborns by applying solutions rooted in cognitive bias and psychology.
Technologies: Figma, Heuristic Analysis, User Testing, Journey Mapping, Mockups, Sitemaps, Data Visualization, Design Leadership
UX Designer
2019 - 2019
Transcript Associates
- Worked with Transcript Associates, a company that specializes in providing transcripts of media recordings for their clients in the media industry.
- Assumed the responsibility of designing the user interface for an application, allowing users to seamlessly upload scripts, generate transcripts, and facilitate sharing with stakeholders.
- Conducted stakeholder workshops, engaged key voices, and gathered valuable insights through research interviews and surveys. This thorough understanding guided the creation of deep working prototypes.
- Ensured the development of a user-centric application that simplifies the transcription process, meeting the diverse needs of TScripts' media clients, by combining stakeholder input, user research, and innovative prototypes.
Technologies: UX Design, UX Strategy, UX Thinking, Agile, UX Research, User Journeys, User Flows, User Personas, Heuristic Analysis, Web App UX, User Testing, Journey Mapping, Mockups, Sitemaps, Data Visualization, Design Leadership
Head of UX
2018 - 2019
Saisho
- Led the UX strategy for both B2B and B2C users at Saisho, a startup revolutionizing art sales by offering transparent and objective pricing through a unique quoted market that elevated artists' rates upon each sale.
- Enhanced the user and product experience for Saisho by optimizing interaction design and creating valuable functionalities for both the sales team and end users.
- Addressed users' emotional needs by creating an innovative audio-visual interface that allowed the sales team to automate processes while delivering a personalized, reassuring experience throughout the purchasing journey.
- Conducted user research and tested a working prototype with real users of an experiential search engine, proving that such a tool could make a difference to the user.
- Co-headed the communication and marketing department. Oversaw the service design for all our users, artists, B2C, and B2B users.
Technologies: Adobe Illustrator, InVision, Typeform.io, Adobe Photoshop, Axure, User Research, User Flows, Customer Journey, Heuristic Analysis, Web, User Testing, Journey Mapping, Mockups, Web Design, Sitemaps, Data Visualization, Design Leadership
Lead UX Designer
2016 - 2018
Barrabes
- Led the user experience team to redesign Telefonica's global entrepreneurs' network—Telefonica Open Future—working at Barrabes, a well-known digital agency in Spain that works with most of the top clients in the country.
- Supervised the entire UX design process from the ideation strategy, mood map development, user interaction specifications, user flows, and user task flows.
- Carried out user research that included usability testing, card sorting tests, wireframing, and accessibility checks while working in an agile environment.
- Managed and led the UX and product design for the Santander X Explorer Portal, a Santander Bank initiative, along with universities all over the world to create an entrepreneurial network of opportunities for young talent.
- Oversaw the entire UX design process, including industry and competitive benchmarking, UX research interviews with universities and students, wireframe and component development, information architecture, persona creation, and prototype development.
- Oversaw the user experience for the site Iberdrola U, a community that connects with young talent, creating opportunities and collaborating to develop innovative solutions to face the challenges of the energy sector.
- Supervised the UX for redesigning the ICEX site, the Spanish Institute for Foreign Trade. Aided in the building of the information architecture and wireframe design.
Technologies: InVision, Adobe Photoshop, Sketch, Axure, Card Sorting, Heuristic Analysis, Web, Web App UX, User Testing, Journey Mapping, Mockups, Web Design, Sitemaps, Design Leadership
UX Designer
2015 - 2015
TalkTalk UK
- Created all the planning and user experience for TalkTalk's Ultra Fibre Optic Broadband for responsive mobile, tablet, and desktop. TalkTalk was one of the few telecom companies in the UK that introduced Ultra Fibre Optic broadband to its customers.
- Designed three different sales flows for acquisition and upsell journeys, welcome center user journeys, and speed checker interface tool.
- Gathered all the text-based information on the product. Planned UX-engaging solutions. Contrasted technical, time, and budget constraints. Defined the scope, features, and functionalities.
- Defined the taxonomy and interface visual tools. Created user flows and wireframes of sale journeys. Built responsive prototypes for mobile, tablet, and desktop.
Technologies: Axure, Telecommunications, Agile UX, UX Wireframes, UX Prototyping, Journey Mapping, Mockups, Web Design, Sitemaps, Data Visualization
Interface Designer & UX Designer
2012 - 2013
Bodaclick
- Worked as part of a brand new team that was put together to redesign and rethink Spain's major wedding directory site, Bodaclick.
- Managed and was in charge of the UX design of the three main pillars of the portal: the wedding service client's portal, the wedding user's portal, and the wedding editorial content architecture.
- Ensured the wedding service client's portal for creating business websites was exceptionally user-friendly, recognizing that many of their clients lacked web literacy.
- Recognized that the success of the wedding service client's portal could positively impact Bodaclick's business. Actively sought out clients to enhance their business advantages.
- Created visual tools and features to help service clients see their business performance and prompt them (at the right time) with helpful tips.
- Crafted a responsive and user-friendly interface, empowering users to save inspirational content and providing functional tools for wedding planning, guest invitations, and communication with wedding providers.
Technologies: Adobe Photoshop, Adobe Illustrator, Wedding & Bridal, Heuristic Analysis, Web App UX, User Testing, Journey Mapping, Mockups, Web Design, Sitemaps, Data Visualization
Information Architect and UX Designer
2009 - 2011
Saint Digital Agency
- Worked at Saint@RK CR digital projects, portals, and interactive kiosks for clients like the NHS, Lloyds TSB, BBC, Visit London, LG, Lindemans, and Visit London.
- Crafted engaging user experiences for a BBC local radio interactive campaign, specifically a Valentine's Day campaign enabling users to create a network of hugs in the London area. The user could see hugs, upload a hug, and request a hug.
- Created an interface for this campaign where a map of hugs was the main and omnipresent feature of the site. Action windows with clear, step-by-step instructions would overlay the map for editing purposes.
- Developed detailed wireframes and user journeys based on persona research to show users' interactive experience.
- Led the planning and interactive strategy for Visit London My5, a digital campaign to promote the city of London through an interactive social media site where users could upload their five favorite places in London (My5s).
- Designed the interface, including an easy-to-use drag-and-drop feature and an effective tagging system for finding My5s.
- Enabled easy access to online content from external resources due to the fact that this was a user-led content site. Created user scenarios, user flows, and user journeys.
- Collaborated on a visual dashboard project for Barclays where business owners could visually see their resources and themes relevant to the industry. Defined the scope, features, and functionalities and worked on technical specifications.
- Worked on a prototype in Azure for an interactive kiosk for the NHS for women's prisons.
Technologies: Adobe Photoshop, Adobe Illustrator, Axure, Journey Mapping, Mockups, Sitemaps
Graphic Web Designer | CMS Trainer
2008 - 2009
European Commission
- Worked part-time in an Algeria-based project commissioned by the European Community to help create and deliver three main Algerian portals to boost Algeria's online presence within Information techhnology industry.
- Managed interface design, icon design, and logo designs.
- Conducted a CMS training course for the Algerian team responsible for portal editing, leveraging my French language skills.
Technologies: Adobe Illustrator, Adobe Photoshop, Journey Mapping, Mockups, WordPress
Interface and Web Designer
2006 - 2008
BrightTALK
- Created user-centered interface designs for a range of multimedia projects, from websites and microsites to portals, CD-ROMs, and DVDs, according to the client's brief and a given budget.
- Created the graphic design, illustrations, logos, and iconography for most projects.
- Worked with various clients, including Barclays, Schroders, Invesco Perpetual, Financial Times, and Incisive Media.
Technologies: Adobe Photoshop, Adobe Illustrator, Journey Mapping, Mockups, Web Design
Information Architect
2005 - 2005
Trinity Mirror Group PLC
- Designed the interface and navigation design for the classifieds site Adzooks, London.adzooks.co.uk, which is no longer online.
- Built wireframes, deep taxonomy of product categorizations, and deep site mapping.
- Redesigned part of the homepage of the Mirror site for Newcastle. Reorganized the interface and optimized the space on the site by unclustering elements and reducing the cognitive load.
Technologies: Adobe Photoshop, Journey Mapping, Mockups
Other Experience
Education
2004 - 2005
Master of Arts Degree in Interactive Media
London College of Communication - London, UK
1999 - 2001
Bachelor of Fine Arts Degree in Fine Art
Middlesex University - London, UK
Certifications
MAY 2023 - PRESENT
Product Psychology Masterclass
Growth.Design
APRIL 2018 - PRESENT
ThePowerMBA
ThePower
SEPTEMBER 2001 - PRESENT
Multimedia Masterclass
Afide
Skills
Tools
Adobe Experience Design (XD), Adobe Photoshop, Adobe Illustrator, Axure RP Pro, Sketch, InVision, Illustrator 2018, Net Promoter Score (NPS), Flash
Platforms
Figma, Axure, Mobile, Web, Android, iOS, Desktop, WordPress
Languages
CSS, HTML, XML
Industry Expertise
Telecommunications
Other
Data Visualization, Educational Portals, Card Sorting, Tablet UX, B2B, Personas, User Journeys, UX Design, User Research, User Interviews, MVP Design, B2C, Remote User Testing, UX Leadership, Content Strategy, User Flows, Responsive UX Design, User-centered Design (UCD), Desktop Web Design, Internet Providers, Quantitative User Research, Qualitative Research, Usability, UX Analysis, Onboarding, Customer Journey, eCommerce UX, Research, Landing Pages, Design Thinking, Responsive Design, Heatmaps, Portal Design, Service Design, Product Design, Wireframing, Prototyping, Usability Testing, Interaction Design (IxD), User Experience (UX), Web Design, Emotional Design, Information Architecture (IA), User Interface (UI), Innovation, Psychology, Cognitive Bias, Interactive Media Design, Storytelling, Ideation, Heuristic Analysis, Web App UX, User Testing, Software as a Service (SaaS), Journey Mapping, Mockups, Marketplaces, Sitemaps, Design Leadership, UX Writing, Experience Strategy, Entrepreneurship, University, Student Engagement, Gamification, Wedding & Bridal, Data Analytics, App UX, Agile UX, Creative Thinking, Typeform.io, Responsive, Opportunity Maps, Networks, User Personas, Social Media Content, Tablets & Smartphones, B2B2C, Agile, Renewable Energy, User Journey Maps, Event Planning, Editorial Design, Virtual Assistance, Digital Kiosks, Fintech, Lean Startups, Design, UX Strategy, Conversion Rate Optimization (CRO), Health Insurance, HEART Framework, Writing & Editing, Benchmarking, Mobile Web, Human-centered Design (HCD), Business to Business to Consumer (B2B2C), User Experience Design, Printing, Photography, Performance, Multimedia Design, eCommerce, Beauty Products, UI Design, Taxonomy, Corporate Design, Digital Creative Direction, Cosmetics, Finance, Creative Direction, Iconography, UX Wireframes, UX Prototyping, UX Thinking, UX Research, Stakeholder Interviews, UX Mentoring, Design Strategy, Stakeholder Engagement, UX Principles, Business, Enterprise Startups
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