Anak Garcia, UX Designer in Killaloe, County Clare, Ireland
Anak Garcia

UX Designer in Killaloe, County Clare, Ireland

Member since April 25, 2016
Anak is a UX specialist who has been helping businesses grow for more than a decade, by creating intuitive user-centric digital projects. She has led teams on the client-side as well as in agencies in London and Madrid. Anak has worked for clients like Telefonica, Santander Bank, BBC, TalkTalk, BP, Lloyds Bank, and the European Union.
Anak is now available for hire

Portfolio

Digital Design

Employment

  • Head of UX

    2018 - 2019
    Saisho
    • Headed the UX strategy for B2B and B2C users for Saisho, a startup that aims to sell art from internationally emerging artists with transparent and objective prices with an interesting approach. It created its own quoted market where each artist is assigned a rate depending on their trajectory; once an artist sells a piece of art their rate will increase.
    • Improved the interaction design of the existing site.
    • Optimized the user and product experience.
    • Designed an innovative audio-visual interface that enabled the sales team to automatize many actions while still providing a service with a personalized human touch. The purchasing of artwork is often an emotional journey and the users needed someone to “walk them through” and settle their doubts before the checkout page.
    • Conducted user research and tested a working prototype with real users of an experiential search engine proving that such a tool could make a difference to the user.
    • Co-headed the communication and marketing department.
    • Oversaw the service design for all our user, artists, B2C, and B2B users.
    Technologies: Adobe Illustrator, InVision, Typeform.io, Adobe Photoshop, Axure
  • Lead UX Designer

    2016 - 2018
    Barrabes
    • Led the user experience team for the redesign of Telefonica´s global entrepreneurs' network: Telefonica Open Future. I supervised the entire ux design process from the ideation strategy, mood map development, user interaction specifications, user flows, user task flows, usability testing, card sorting tests, wireframing and accessibility checks; while working in an agile environment.
    • Managed and led the UX and product design for the Santander X Explorer Portal, a Santander Bank initiative along with universities all over the world to create an entrepreneurial network of opportunities for young talent. I led the entire UX design process, from industry and competitive benchmarking, carried out UX research interviews with universities as well as students, created wireframes and component development, information architecture, persona building, and working prototypes in iteration processes.
    • Oversaw the user experience for the site Iberdrola U, a community that connects with young talent, creating opportunities and collaborating to develop innovative solutions to face the challenges of the energy sector.
    • Supervised the UX for part of the redesign of the ICEX site, the Spanish Institute for Foreign Trade. Aided in the building of the information architecture and wireframe design.
    Technologies: InVision, Adobe Photoshop, Sketch, Axure

Other Experience

  • Design a Better Homepage with the StoryBrand Framework (Publication)
    Adhering to the StoryBrand framework to create a homepage with a compelling narrative that focuses on the customer’s needs is one of the best ways to build trust with website visitors.

Education

  • Master of Business Administration (MBA) degree in Entrepreneurship
    2018 - 2020
    The PowerMBA - Remote
  • Master of Arts degree in Interactive Media
    2004 - 2005
    London College of Communication - London, UK
  • Certificate in Multimedia
    2002 - 2003
    AFIDE - Paris, France
  • Bachelor of Fine Arts degree in Fine Art
    1999 - 2001
    Middlesex University - London, UK

Experience

Tools

Location

Killaloe, County Clare, Ireland

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