Aram Karapetyan, Designer in Yerevan, Armenia
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Aram Karapetyan

Verified Expert  in Design

Designer

Location
Yerevan, Armenia
Toptal Member Since
October 13, 2021

Aram is a senior UI/UX designer with a business management background. He is a Master of Arts (MA) and has more than eight years of experience in UI/UX. Aram's passion lies in problem-solving and designing products that enable organizations to deliver on their user's needs, balancing user goals and business objectives for intuitive experiences.

Portfolio

Work Experience

Product Designer

2024 - PRESENT
Syntracts, Inc.
  • Conducted user research interviews to validate product ideas, ensuring alignment with market needs and user expectations.
  • Played a pivotal role in helping Syntracts secure a $2 million pre-seed investment by presenting compelling design concepts and user validation insights.
  • Designed the core product, focusing on creating an intuitive and user-friendly interface that streamlined legal processes and enhanced user experience.
  • Established a comprehensive design system to maintain consistency and efficiency across all design projects, facilitating rapid development and iteration.
  • Collaborated closely with the development team to ensure seamless integration of design elements into the product, improving overall functionality and user satisfaction.
  • Engaged with stakeholders to gather feedback and iteratively improve the product design, ensuring it met business objectives and user needs.
  • Implemented a user-centric approach to product development, leading to positive user feedback and increased adoption rates.
Technologies: Figma, User Interface (UI), Product Design, UX Design, UI Design, Interactive Prototypes, Rapid Prototyping, Pitch Decks, User Interviews, User Research, Design Strategy

Product Designer

2024 - 2024
Ennismore - Main
  • Designed and launched user-friendly websites for multiple hotel chains and brands.
  • Led the redesign of a flagship hotel brand's website, improving the user experience and reducing the bounce rate.
  • Collaborated with cross-functional teams, including marketing and development, to ensure cohesive brand representation and functionality across all digital platforms.
  • Developed and maintained a comprehensive design system that streamlined the design process and ensured consistency across all projects.
Technologies: eCommerce, UI Design, Cross-functional Collaboration, Responsive Web Design (RWD), Product Design, UX Design, Conversion Rate Optimization (CRO), User Testing, Omnichannel Marketing, Booking Systems, Google Analytics, Optimizely, Hotjar, FullStory, Animation, Illustration, Service Design, Hotels & Lodging, Hospitality

Web Designer

2023 - 2023
LucaNet AG
  • Designed web components to boost conversion rates at LucaNet AG.
  • Created and maintained a comprehensive design system.
  • Developed social media templates for consistent branding.
Technologies: Communication Design, Web Design, Branding, Websites, Responsive Web Design (RWD)

UX Designer

2023 - 2023
Practicle Pte Ltd
  • Conducted an audit of the Practicle Pte Ltd edtech platform, identifying and prioritizing key weaknesses and areas for improvement.
  • Carried out thorough market and competitor research to identify key opportunities and strategies for growth and differentiation.
  • Developed a detailed user flow and information architecture for the platform, optimizing the user experience and ensuring a seamless, intuitive interface.
  • Created high-fidelity mockups and interactive prototypes, enabling effective communication and collaboration with development teams and stakeholders.
Technologies: UX Design, UX Audits, Wireframing, Edtech Design, Learning, Learning Management Systems (LMS), Information Architecture (IA), High-fidelity Mockups, SaaS Design, Web UX, Competitor Analysis & Profiling, Figma, Product Design, Web App Design, UX Research, Web Design, Responsive Web Design (RWD)

Lead Designer

2020 - 2023
Greensighter
  • Worked at Greensighter, a UI/UX specialized design agency focusing on clients' problems and user needs.
  • Involved in the design thinking and problem-solving process.
  • Collaborated with both startups and big companies like Lenovo and HP Enterprise.
Technologies: Figma, Competitor Analysis & Profiling, App UX, UI Design, User Flows, Design Thinking, UX Design, Web App Design, UX Strategy, UX Audits, B2B, Dashboards, Interactive Prototypes, Mobile Apps, Mobile Wallet, MVP Design, Webflow, Wireframing, Prototyping, Information Architecture (IA), High-fidelity Mockups, Web UI Design, Responsive Web Apps, App Design, Landing Pages, Responsive Design, UX Research, Web Design, Responsive Web Design (RWD)

Creative Director

2018 - 2020
Feelington
  • Mapped out future plans and make sure the result and process match the client's goals and objectives.
  • Had responsibility for project management for the development of the design solution.
  • Did UX strategy and ideology for sales platform and design strategy for physical products.
  • Managed team of designers, evaluation, and team growth.
  • Optimized design processes and product launch processes.
Technologies: Figma, App UX, Design Thinking, Competitor Analysis & Profiling, User-centered Design (UCD), Web App Design, UX Strategy, UX Audits, B2B, Dashboards, Interactive Prototypes, Mobile Apps, MVP Design, Webflow, Wireframing, Prototyping, Information Architecture (IA), High-fidelity Mockups, Web UI Design, Product Design, Conversion Rate Optimization (CRO), Landing Pages, Responsive Design, UX Research, Web Design, Responsive Web Design (RWD)

Senior UI/UX Designer

2015 - 2018
Synergy International Systems
  • Promoted to senior UX designer by focusing on user-centered design principles creating simple and intuitive user interfaces.
  • Obtained user data with analytics reporting, task analysis, and participatory design techniques and leveraged that data to create iteratively improvements, increasing user satisfaction by 35%.
  • Worked closely with design, development, program management analytics, and other teams to develop user-centered features.
  • Provided reviews and improved guidelines on projects, before and after launch.
Technologies: App UX, Competitor Analysis & Profiling, Figma, Design Thinking, Prototyping, UI Design, User Flows, Web App Design, UX Strategy, UX Audits, B2B, Dashboards, Interactive Prototypes, Mobile Apps, MVP Design, Webflow, Wireframing, SaaS Design, Information Architecture (IA), Mobile Design, High-fidelity Mockups, Web UI Design, Dashboard Design, Responsive Web Apps, App Design, Responsive Design, UX Research, Design Systems, Web Design, Responsive Web Design (RWD)

UI/UX Designer | Project Manager

2013 - 2015
Tetrack
  • Designed new mockups for a website layout that improved user experience and reduced bounce rate by 12%.
  • Created dynamic interfaces that work across multiple browser types and also play nicely with mobile devices.
  • Carried out user research through targeted interviews and extensive usability testing before and after the redesign.
Technologies: App UX, Competitor Analysis & Profiling, Design Thinking, Web App Design, UX Strategy, UX Audits, B2B, Dashboards, Interactive Prototypes, Mobile Apps, MVP Design, Webflow, Wireframing, Prototyping, SaaS Design, Information Architecture (IA), Mobile Design, High-fidelity Mockups, Web UI Design, Product Design, Dashboard Design, Mobile App Design, Responsive Web Apps, App Design, Responsive Design, Web Design, Responsive Web Design (RWD)
2018 - 2020

Master of Arts (MA) in UI/UX Design

Shushi Technological University - Armenia

2013 - 2018

Bachelor's Degree in Graphic Design

Artsakh State University - Armenia

MARCH 2021 - PRESENT

User Experience (UX) Design

Google

FEBRUARY 2021 - PRESENT

Growth-Driven Design

HubSpot

FEBRUARY 2020 - PRESENT

Design Thinking: Implementing the Process

LinkedIn

Tools

Figma, Google Analytics, Optimizely, Hotjar, FullStory

Platforms

Webflow

Industry Expertise

Hotels & Lodging, Hospitality

Other

User-centered Design (UCD), Design Thinking, Competitor Analysis & Profiling, User Flows, Web UX, App UX, Wireframing, Prototyping, UX Design, UI Design, SaaS Design, Edtech Design, Learning, Learning Management Systems (LMS), Mobile Design, Information Architecture (IA), High-fidelity Mockups, Web UI Design, Product Design, Dashboard Design, Web App Design, Responsive Web Apps, UX Prototyping, Design Systems, UX Research, UX Strategy, UX Audits, Dashboards, B2B, Interactive Prototypes, Mobile Apps, Responsive Design, Mobile Wallet, MVP Design, App Design, Web Design, Responsive Web Design (RWD), Mobile App Design, Fintech, Fintech Design, Landing Page Optimization, Landing Pages, Conversion Rate Optimization (CRO), Mobile UI, Communication Design, Branding, Websites, Web UI, eCommerce, Cross-functional Collaboration, User Testing, Omnichannel Marketing, Booking Systems, Animation, Illustration, Service Design, User Interface (UI), Rapid Prototyping, Pitch Decks, User Interviews, User Research, Design Strategy

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