Ben Tweedie
Verified Expert in Design
Designer
Sydney, New South Wales, Australia
Toptal member since April 7, 2022
Ben is a seasoned user experience and product design specialist. For over 12 years, he has led design and product teams, successfully launching 25+ new brands to market and 85+ digital products for global brands, including the International Olympic Committee, Canon, Singtel, Seven West Media, Marie Claire, and more. Ben is an evangelist of design thinking and scrum principles and believes any good platform UX relies on brilliant design, product thinking, and engineering working in total unison.
Work Experience
Design & Digital Experience Consultant
BT Digital
- Worked in-house and remotely with several brands in Berlin, London, Sydney, and New York to create meaningful digital experiences.
- Managed end-to-end product-market fit development for startups and scaling businesses, including workshop facilitation, quantitative and qualitative research, planning, scoping, and budgeting of projects.
- Engaged directly with the clients and their customers to craft user experiences that reflect business and user objectives.
- Collaborated with 60+ clients across fintech, blockchain, hospitality, medical, retail, automotive, social networks, and more.
- Specialized in e-learning, eCommerce, sales funnels, and decentralized experiences.
Head of Product & UX
Seven Network
- Managed five expert resources across the design, UX, and product teams who were entirely responsible for crafting and managing the business' digital product experiences.
- Defined which products to support and the end-to-end product scope for 23 digital streaming products across native applications, web apps, IPTV, and integrated streaming platforms.
- Delivered over 500 million streaming minutes across five events, including the 2018 Winter Olympics, 2018 Commonwealth Games, Wimbledon, and Rugby Union World Cup.
- Negotiated and executed detailed project requirements with project partners, including advertisers, sporting bodies, payment technology platforms, user and identity management platforms, CRMs, and more.
- Delivered bespoke native user interfaces and user experiences for all the supported digital streaming platforms.
- Implemented and oversaw design thinking, scrum, agile, and atomic design principles within the design, product, and development teams.
Consumer Product Director
Seven West Media
- Led the digital product development strategy and integration of commercial products for all new and owned digital products.
- Managed a team of eight integrated UI/UX designers to craft sophisticated product and brand experiences for over 25 digital publishing and eCommerce products.
- Directed a team of three digital product managers and business analysts to gather business and user requirements for all new product development and product iterations.
- Championed industry best practices and emerging digital principles for all teams during the digital transformation of the business.
- Established user and product research processes, feedback loops, stakeholder communication processes, workshops, analysis techniques, and product development methodologies within digital teams.
- Collaborated with the commercial and sales teams to ensure digital products' commercial integration and profitability.
Director of Design & UX
Pacific Magazines
- Led the design of market-leading digital experiences, strategizing and crafting considered product prototypes, communicating and selling conceptual thinking, and considering the commercial impact of design decision-making.
- Understood and was able to work within all existing and emerging digital technologies to extend the reach of Pacific digital products.
- Oversaw the creative execution of projects ranging from large-scale publishing to shoppable platforms, eCommerce, native applications, and community-driven functionality.
- Managed a team of eight integrated UI/UX designers to craft sophisticated product and brand experiences for over 25 digital publishing and eCommerce products.
- Championed industry best practices and emerging digital principles for all teams during the digital transformation of the business.
- Collaborated with the commercial and sales teams to ensure commercial integration and profitability of digital products.
Contract UI/UX & Product Designer
REBORN Group
- Handled UX research, design, and prototyping to support the development of the OpenLIVE website and production software.
- Provided UI concepts and polished design deliverables for responsive and native marketplace experiences.
- Developed the digital style and interaction guidelines to support the development team in crafting the OpenLIVE interface.
- Created digital concepts and designed social and marketing assets to promote the platform via trade and digital channels.
Senior Digital & Product Designer
The Zoo Republic
- Led the digital design team to educate the broader business on digital UX and design standards and principles.
- Designed and delivered high-impact and engaging digital marketing campaign assets across digital advertising, websites, trade collateral, email marketing, and more.
- Conceptualized and art-directed digital executions across new and emerging digital formats, including interactive advertising, shoppable content, augmented reality, loyalty platforms, computer vision, and more.
- Prototyped and designed enterprise trade and sales platforms for businesses such as Optus, Canon, Sony, Snackbrands, and Diageo.
Digital & Creative Lead
UMM Communications
- Led the integrated print and digital design team and relationships with clients related to all creative and design projects.
- Created the strategy and digital production of brand design, UI/UX design, social media marketing, and digital advertising design to support client campaigns.
- Liaised and collaborated with key staff from the executive, public relations, and social media departments to manage broader campaign projects.
- Championed digital best practices and emerging technologies to uphold and enhance the quality of all client work.
Education
Bachelor of Design Degree in Visual Communication
University of Technology Sydney (UTS) - Sydney, Australia
Certifications
Front-end Development
General Assembly
Skills
Tools
Figma, Miro, Sketch, Illustrator CC, Photoshop CC, Asana, InVision, Slack, Jira
Platforms
Mobile, WordPress, Shopify, Android, iOS, Webflow
Languages
HTML, CSS
Industry Expertise
Insurance Technology (Insurtech)
Other
Squarespace, Design Thinking, UX Design, Product Design, eCommerce UX, App Design, Material Design, User Experience (UX), E-commerce Website Design, Product Strategy, Web App Design, Editorial Design, Wireframing, Prototyping, Web Design, UI Design, Mobile Design, eCommerce Design, Mobile UX, Mobile App UI, SaaS Design, Discovery, Responsive Web Design (RWD), Websites, Responsive UI, Pixel Perfect, Web Page Mockups, Product Leadership, Digital Product Design, MVP Design, Web UX, UX Wireframes, Mobile UX Design, Mobile UI Design, Information Architecture (IA), Responsive Web Apps, Web App UX, Web App UI, Rapid Prototyping, Visual Design, Front-end Design, User Interface (UI), Branding, User Stories, User Testing, User Research, User Flows, Data, Video Streaming, Mobile Streaming, Video Ads, Material UI, Loyalty Programs, Subscription Box Service, Native UI, Atomic Design, Chromecast, Customer Experience, Online Payments, System Design, Recommendation Systems, High-fidelity Mockups, Landing Pages, Landing Page Design, Mobile Apps, Marketplaces, Marketplace Design, Mobile Mockups, Mobile App Design, Web Analytics, Dashboard Design, Booking UX, Booking, B2B, Data Visualization, Dashboards, Project Management, User Journey Maps, UX Research, User Interviews, User Journeys, WordPress Design, Startups, Lean Startups, Workshops, Research, SaaS UX Consulting, Digital Brand Identity, Adobe UX, Teams, Workflow, Service Design, Fintech, Cosmetics, Styling, Display Advertising, Premium Content Subscriptions, Design Systems, Publishing, Sponsorship, Content Management, Content Marketing, Vue, User-generated Content, Community Development, IPTV, Subscriptions, Identity & Access Management (IAM), SEO Tools, Blockchain, Decentralized Finance (DeFi), Web 3.0, Social Networks
Experience
Tools
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