Bill Hoffman
Verified Expert in Design
Designer
Seattle, WA, United States
Toptal member since January 11, 2022
Bill is a two-time NATAS Emmy Awards-winning editor, producer, and motion graphic designer. He is a seasoned post-production veteran with managerial and mentoring experience. The scope of his career encompasses short and long-form broadcast television, commercial and promo spot work, corporate video, sports, streaming, and live events. Clients include Warner Bros., Discovery, National Football and Hockey Leagues, Microsoft, Starbucks, Vanguard, Hyundai Capital, and all major television networks.
Portfolio
Broadcast Promotions
Corporate Video
Experience
- 2D Animation - 20 years
- Motion Graphics - 20 years
- Adobe CC - 20 years
- Video Editing - 20 years
- Adobe After Effects - 20 years
- Avid Media Composer - 20 years
- Compositing - 20 years
- Adobe Premiere Pro - 17 years
Tools
- Adobe CC
- Avid Media Composer
- Adobe Premiere Pro
- Adobe After Effects
Work Experience
Senior Editor | Producer | Motion Graphics Designer
Freelance Clients
- Served broadcast clients including HBO, NBC, CBS, ABC, FOX, ESPN, the National Football League, the National Hockey League, and others.
- Worked for corporate clients including Microsoft, Starbucks, Campbell Soup Company, LinkedIn, E-Trade, The Vanguard Group, Hyundai Capital, Bristol Myers Squibb, and others.
- Received two NATAS Emmy Awards for outstanding achievement in editing. Winner of three back-to-back Realscreen Summit Showdowns. Winner of the DASAPP Award for Best Promo Editing.
Senior Editor | Producer | Motion Graphics Designer
Warner Bros. Discovery
- Produced and edited high-profile, on-air marketing, social media, and internal communications materials for Discovery's 19 US cable network channels: Discovery Channel, Science Channel, TLC, Travel Channel, and others.
- Served as the facility instructor and SME for Avid and Adobe products for a staff of over 100 editors.
- Managed and mentored a small team of junior and assistant editors.
- Won the DASAPP (internal company award) for best edited promotional spot (promo).
Assistant Editor (Linear) and Avid Editor
NFL Films — The National Football League
- Served as an avid non-linear editor and assistant linear online/finishing editor at a large-scale production facility.
- Edited Emmy Awards-winning NFL football programming and commercial spots.
- Learned and honed my skills as an editor at this high-level organization.
Education
Master's Certificate in Advanced Digital Applications | Visual Effects and Compositing
New York University | Center for Advanced Digital Applications - New York, New York, USA
Bachelor of Science Degree in Communications Media and English
Indiana University of Pennsylvania - Indiana, Pennsylvania, USA
Skills
Tools
Adobe CC, Avid Media Composer, Adobe Premiere Pro, Adobe After Effects, Adobe Photoshop, Illustrator CC, Photoshop CC, After Effects CC, Premiere Pro CC, Adobe Creative Suite, DaVinci Resolve, Adobe Illustrator, Final Cut Pro X, Adobe Character Animator, Maxon Cinema 4D, Autodesk 3ds Max, 3ds Max
Industry Expertise
Advertising, Events, Film & Television
Platforms
YouTube
Other
TV Broadcasting, Visual Effects (VFX), Compositing, Production, Writing & Editing, Non-linear Editing Systems, Video Production, 2D Animation, Video Editing, Motion Graphics, 3D Animation, Composting, Visual Design, Graphic Design, Visual Storytelling, Post-production, Content Creation, Promotional Videos, Broadcasting, Branding, Brand Design, Motion Design, Motion Logo Design, Motion & Animation Design, Digital Signage, Typography, Animation, Animated Explainer Videos, Explainer Videos, Storyboarding, Concepting, Digital Creative Direction, Creative Direction, Storytelling, Videos, Motion Videos, 3D Motion Graphics, Adobe Premiere, Video Processing, Infographics, Corporate Branding, Movies, Audio, Sound Design, 2D Motion Graphics, Animated Logos, Social Media Content, Text Animation, Social Media Video Marketing, Video Presentations, Sound Mixers, Scripting, Videography, Feature Films, Character Design, Illustration, Web Animation, Pitch Decks, Art Direction, AI Art Generator, AI-generated Video, AI Content Creation, Artificial Intelligence (AI), Demos
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