Publication
Designing GitHub’s Octoverse: A Data Visualization Case Study
https://www.toptal.com/designers/data-visualization/github-data-visualization-case-study
Gemma is available for hire
Hire GemmaGemma Busquets
Verified Expert in Design
Designer
Barcelona, Spain
Toptal member since February 1, 2017
Bio
Gemma is a versatile designer with a passion for creativity and 15+ years of experience. She believes design can transform companies by bringing a new perspective, highlighting their value, or making things easier for their users. Gemma enjoyed collaborating with established international clients, including GitHub, Delta, Intel, Nike, HuffPost, Visa, and more. She also helped cutting-edge startups shape their design and brand identity.
Experience
- Branding - 15 years
- Adobe Suite - 15 years
- Web Design - 15 years
- Infographics - 12 years
- Presentations - 12 years
- Leadership - 12 years
- Data Visualization - 12 years
- Figma - 6 years
Portfolio
Nike Responsive Website | Making Meaningful Data more Accessible
Data VisualizationWebsitesResponsive Web Design (RWD)Web DesignAdobe SuiteFigma
CosmoCaixa, Barcelona Science Museum | Discovering the Wonders of Science
Museums & ExhibitsInfographicsIllustrationDiagramsScienceAdobe Suite
Delta Airlines | ESG Digital Report
Environmental, Social, and Governance (ESG)ReportsData VisualizationDesigning for DataAviationAviation Projects+ 7 more
Work Experience
Creative Director | Designer
2008 - PRESENT
Self-employed
- Designed strong brand identities that help companies build trust while having a cohesive image across platforms. Worked on brand guidelines, social media templates, custom illustrations, icons, and marketing materials.
- Created websites that help clients explain their products and services and reach business goals. Focused on landing pages, business sites, eCommerce, blogs, and news websites.
- Contributed to product and UI/UX design. Created user-friendly products that are easy to navigate, following the best UX practices. Worked on web apps, mobile apps, complex platforms, wireframes, user flows, prototyping, and design systems.
- Helped startups and established businesses put together presentations that grab attention and tell a compelling story, including pitch decks, investor presentations, sales decks, and reports.
- Designed digital reports that keep key information and are engaging and easy to digest, including annual, financial, and performance reports and ESG and CSR reports.
- Took complex data and ideas and turned them into simple, clear, and engaging visuals, including infographics, data visualization, and illustrated processes.
Technologies: Apple Keynote, Zeplin, InVision, Sketch, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Web Design, Branding, Data Visualization, Adobe Suite, UI Design, WordPress Design, Dashboard Design, UX Design, Product Design, User Interface (UI), Leadership, Healthcare, Presentations, Pitch Decks, PowerPoint Design, Figma, Data-heavy Design, Brand Design, Brand Guidelines, Brand Identity, Presentation Design, Visual Design, Responsive Web Design (RWD), Design Systems, Web App Design
Creator | Co-director of the Master's Program in Infographics and Data Visualization
2016 - 2020
Bau Design University
- Taught students working towards their master's degree in infographics and data visualization.
- Educated students on designing content for the internet and social media— infographics for blogs and websites and micro-content for Facebook, Twitter, Instagram, and other social platforms.
- Instructed on how to design decks that stand out using Keynote and PowerPoint.
- Trained students on how to adapt infographic content from newspapers to screens—specifically information architecture, UX, and usability for interactive infographics.
- Supervised students' design work. Art-directed the final projects.
- Directed and coordinated a team of 18 teachers and lecturers.
- Created the course syllabus of the master's degree program.
Technologies: Hype, Microsoft PowerPoint, Apple Keynote, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Data Visualization, Adobe Suite, Leadership, Presentations, Pitch Decks, Data-heavy Design, Infographics, Presentation Design
Art Director of the Digital Publishing Student Projects
2013 - 2018
Bau Design University
- Taught students working towards their master's degree in digital publishing.
- Supervised students' design work and art-directed the final projects.
- Created the course syllabus: researched examples and compiled information from different sources.
Technologies: Adobe InDesign, Adobe Suite, Leadership, Pitch Decks, Presentations, Presentation Design
Senior Graphic Designer
2010 - 2013
BCNscience
- Crafted the look and feel of websites and landing pages.
- Designed many apps for the iPad and other tablets.
- Created wireframes, mockups, and finished designs for smartphone apps.
- Worked on digital editorial and content-heavy projects for apps and websites.
- Designed the graphics, illustrations, and icons for different brand materials.
Technologies: InVision, Adobe After Effects, Sketch, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Suite, Leadership, Healthcare, Presentations, Pitch Decks, PowerPoint Design, Figma, Data-heavy Design, Data Visualization, Branding, Web Design, Responsive Web Design (RWD), Presentation Design
Graphic Designer | Illustrator
2008 - 2010
Freelance Work
- Created editorial designs for books and magazines, including print and digital magazines.
- Made illustrations for many different types of projects, from infographics to icons and posters.
- Designed the look and feel of responsive websites that can be accessed from different devices.
- Worked on brand identity projects for startups and other businesses.
- Created presentations and pitch decks for companies from different sectors.
Technologies: Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Branding, Adobe Suite, Presentations, Pitch Decks, PowerPoint Design, Web Design, Brand Design, Brand Guidelines, Brand Identity, Responsive Web Design (RWD), Presentation Design
Other Experience
Education
2004 - 2008
Bachelor's Degree in Graphic Design
ELISAVA | Barcelona School of Design and Engineering - Barcelona, Spain
Skills
Tools
Apple Keynote, Microsoft PowerPoint, Adobe After Effects, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Sketch, InVision, Zeplin, GitHub, Illustrator CC, Adobe, Slack, Datawrapper
Languages
Visual Design Language
Platforms
iOS, Android, Adobe Suite, Figma, Web
Industry Expertise
Transportation & Shipping, Healthcare, Fashion & Beauty, Education, Food
Other
Hype, Illustration, Color Selection, Responsive, Dogs, Editorial Design, Digital Editorials, Recipe Books, Digital Bookstores, Icon Design, Web Design, UI Design, Branding, WordPress Design, Dashboard Design, UX Design, Product Design, Graphic Design, User Interface (UI), Responsive Web Design (RWD), Leadership, Prototyping, Team Management, News Publications, Nonprofits, Infographics, Data-heavy Design, Designing for Data, Visual Design, Data Visualization, Typography, Communication Design, Presentation Design, Information Design, Visual Storytelling, PowerPoint Design, Investor Presentations, Pitch Decks, Presentations, Websites, Corporate Design, Corporate Identity, Corporate Websites, Interactive UX, Data, Digital Design, Museums & Exhibits, Diagrams, Science, Brand Design, Brand Guidelines, Brand Identity, Keynote Templates, Graphs, UI Branding, UX Branding, Visual Brand Guidelines, Environmental, Social, and Governance (ESG), Reports, Aviation, Aviation Projects, Environment, Annual Reports, Renewable Energy, Green Energy, Digital Brand Identity, Logo Design, Stationery, Website Design, Manufacturing Design, Vendors & Suppliers, Brand Logos, Logotype, Logo Systems, Web UI Design, Web UX, Web UX Design, Design Systems, Web App Design
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