Verified Expert in Design
With over 18 years of experience in product design and engineering, San has worked with tech giants such as Snapchat, Y Combinator, Prudential Insurance, Frontier, American Chemical Society, Unacademy, and Prezzee. His unique UX design process has helped businesses improve their product KPIs manifold. From facilitating rapid prototyping workshops to identifying business problems and implementing creative design solutions, San takes care of it all.
Y Combinator Project | Arist
Icon Animation | Prudential Assurance Company Singapore
Value at Void
- Designed Blueleap's customer service automation app and website; Blueleap is an Atlanta-based AI-powered customer service portal.
- Worked with American Chemical Society, a 150-year-old nonprofit, to design their membership 2.0 apps, eCommerce websites, Magento admin portals, scholarship app, donation portal, and Kickass Confluence using Refined for Confluence.
- Created the UI/UX, animated GIFs, animated icon sets, and interactive presentations in collaboration with Prudential Insurance, a Fortune 50 business.
- Collaborated with Tia Health to design their appointment booking app and appointment management app, Insig.
- Designed the data orchestration platform for CMS.gov (Center for Medicare and Medicaid Services, the US government).
- Contributed to the ideation, conceptualization, branding, package design, social media assets, and website design and development for Chai Kumar from end to end.
- Worked with Workee to design a 3D virtual workspace app using Three.js and a landing page website for promotions.
- Ideated, conceptualized, and built the branding and responsive website design for W Travel Holdings, Inc.
- Designed Odore's ad campaign management platform.
- Worked with Bluehost, HostGator, and Endurance to design and front-end develop their website.
- Collaborated closely with the strategy team to craft visually appealing eCommerce websites. These sites were visually striking, aligned with conversion-increasing tactics, and provided an enhanced user experience.
- Worked with additional expertise in implementing websites using WooCommerce, a WordPress plugin, which was viewed as a significant advantage.
- Created eCommerce websites that effectively captured the client's brand identity and appealed to their target audience.
- Ensured the websites I designed were user-friendly and responsive, guaranteeing a seamless experience for visitors. Collaborated with the strategy team and integrated design elements to drive higher conversion rates.
- Worked as a web designer for Nuphoriq Inc., where I crafted high-fidelity prototypes for both desktop and mobile.
- Collaborated with the client to identify key design elements and desired functionality.
- Created wireframes to map out the layout and structure of the website.
CRNA School Prep Academy LLC
- Served as the visual designer for CRNA School Prep Academy, an educational platform where I revamped the entire web user interface.
- Worked on developing the conceptual model, designing the user experience, creating the interface design, producing illustrations and iconography, building a design system, and providing logo design.
- Leveraged my skills in designing user-friendly layouts, color schemes, and navigation, I created a mobile app that is both intuitive and visually appealing.
- Revamped the entirety of the CSPA branding.
TwinLabs AI Ltd
- Designed several animations for the TwinLabs.ai website.
- Constructed illustrative webpages to highlight our design system components.
- Developed intricate micro-interactions to enhance user experience.
Simbl PTY LTD
- Masterfully blended intuitive interfaces with lively Lottie animations, striking a balance between aesthetics and user engagement.
- Enhanced the overall user experience by optimizing UX flows.
- Incorporated character animations to maintain consistent user engagement.
- Developed a compelling gamification system that captivates players and promotes sustained engagement.
- Collaborated with a SaaS company that provided software solutions to manage, simplify, and secure multi-user computing environments.
- Brought in to introduce a fresh perspective and define an optimal visual style for the product, focusing on colors, font, and the overall aesthetic.
- Worked on revamping UI components and creating high-fidelity mockups to enhance the product's user interface.
- Applied my skills and experience in visual design, UI design, and my proficiency with Adobe XD, tailored explicitly for SaaS products.
Prezzee Pty Ltd
- Acted as the UI/UX designer for Prezzee, an eCommerce platform. Prezzee transformed how gifts are given by introducing a customizable digital gift card platform that streamlines the entire experience, from purchasing to sending to managing.
- Collaborated closely with Prezzee, contributing to improving their design system and developing unique icon and illustration experiences.
- Revamped their eCommerce site by displaying gift cards through well-designed web pages.
- Worked as a visual designer/illustrator, focusing on crafting isometric diagrams to be showcased on the company's website.
- Designed a 'how-it-works' diagram effectively communicating the company's processes and tools to visitors.
- Contributed to the visual design aspects, ensuring consistency and clarity in visuals used across the company's blog and other platforms.
Senior UX/UI Designer
- Partnered with a company revolutionizing B2B workspace solutions, streamlining equipment rental for optimal work experiences.
- Refined the internal logistics software, enhancing features and the user journey for logistics and supply chain departments.
- Conducted comprehensive research on the customer-facing product assembly process, identifying challenges and suggesting improvements.
- Utilized Figma, delivering improved wireframes and final designs for both internal and external tools, ensuring seamless user interactions.
Cerebellum Network, Inc.
- Collaborated with the world's first decentralized data cloud platform, focusing on visually representing their innovative protocols and solutions.
- Crafted a technical illustration that effectively demonstrated their protocol, ensuring it depicted the solution without resorting to abstract design.
- Created visuals to depict various concepts, such as the 'Evolution of Software,' the centralized nature of DApps' data, and the Trustless Future of Decentralized Apps on their Trustless Data Network (TDN).
- Worked closely with provided examples and adhering to brand guidelines, I improved and refined visuals illustrating the expansive Cere infrastructure and its potential in SaaS and data solutions.
- Undertook a comprehensive redesign of the checkout flow, ensuring a smoother and more user-friendly experience, which is crucial for retaining customers and reducing cart abandonment.
- Extended to conversion rate optimization (CRO). I carefully analyzed and implemented strategies to optimize each element of the website, ensuring visitors are more likely to complete their purchases.
- Worked closely with developers, ensuring seamless integration of the design changes and fostering a productive synergy between design and development teams.
Senior Product Designer
- Designed the experience for a newly acquired business of Snap for fashion sizing solution. Integrated the new brand with the existing Snap design system.
- Hired over 300 users for multiple unmoderated interviews to validate new UX concepts for their sizing solution, along with live interactive prototypes.
- Analyzed a ton of qualitative and quantitative results data from interviews and surveys, analyzed heatmaps and no. of clicks spread on the interfaces to created reports and presented design suggestions to the management.
- Crafted an in-depth, detailed shooping journey userflow for user acquisition. This illustrated what a user thinks/does, before they land on any Product details page to use the size suggestion tool on an e-commerce store.
- Made significant contributions at all stages of the design process, from conducting user research to validating design hypotheses.
- Undertook user research initiatives to gain deep insights into user preferences and requirements.
- Utilized these findings, I created detailed wireframes and intuitive user flows.
- Designed multiple complex pages, including dashboards, campaign management tools, analytics tools, and settings pages, to enhance the user experience and make the platform more intuitive and user-friendly.
- Worked on an entirely new application related to communities, which involved extensive research, wireframes, and the creation of responsive mockups and prototypes.
Evadata Management, LLC
- Served as a web designer and created page mockups for the company's website, ensuring a modern, professional, and clean design. Although the emphasis was on responsive web design, optimizing for various sizes wasn't a primary concern.
- Worked with the company's brand identity and some specific components and determined the layout, information architecture, and overall visual design.
- Built the website using Webflow, but my contribution was strictly limited to designing the screens; I wasn't involved in the actual implementation.
- Designed several key pages, including the home, solutions/services, about us, contact us, and careers page. Additionally, I provided styling for a few secondary pages, including a legal template.
- Tasked with creating various assets for the company's website, platform, and social media channels.
- Worked on designing images, banners, prototypes, and other general assets to enhance the user interface and visual appeal.
- Brought in expertise in simple motion design and had experience working with WordPress.
Tia Health Inc
- Enhanced the user experience for booking video or voice call appointments with healthcare professionals.
- Worked as the lead designer and was pivotal in significantly improving various project areas.
- Ensured the best end-user experience using a user-centric approach, evident in my contributions to the Tia Health project.
- Tasked with shaping the initial concept, designing the user experience, crafting the interface design, creating illustrations and iconography, establishing a design system, and providing design and code support to developers.
- Initiated and handled various tasks, from concept ideation, icon illustrations, and infographic design to motion design, animations, and user interface design.
- Enhanced the user experience by introducing new animated iconography and infographics.
- Developed an engaging, user-friendly system that effectively communicated the company's offerings and services.
WTMC Digital Travel
- Designed the brand identity for a travel management company that helps companies like Spotify and Dropbox with all their business travel arrangements.
- Designed the UI/UX and developed the front end for their NDC-enabled direct booking tool and a few internal tools to automate a major portion of mid-office management processes.
- Built and managed a team of four designers and a couple of front-end developers.
- Interviewed many designers to find the right fit and ultimately made the team stronger.
- Helped W Travel establish design strategies, including illustration-heavy booking guides that helped users to book at ease and several pitch decks to aid client onboarding and generate more business.
- Designed and developed microsites for over 40 digital products for markets all in nine countries and all in different local languages.
- Coordinated with the business expansion teams to get the right message and applied it to all the markets consistently.
- Conducted interviews to hire new UI/UX designers and front-end developers.
- Managed EIG's print and booth designs for all the exhibitions and events.
- Designed and developed the old skeuomorphic website with over 100 pages with various styles—including, flat modern styles, illustrations, iconography, photography, and more—and replicated the changes across all the country markets in phases.
- Designed marketing collaterals for multiple colleges and restaurants, including 20-foot tall ad boards, t-shirt designs, banners, menu cards, business cards, and more.
- Created the brand identities for a clothing brand and other small businesses; the design systems included logos, color schemes, typography, business cards, website designs, merchandise designs, and more.
- Designed digital brand identities and social media assets, including illustrations, motion graphics, and typography, for multiple small businesses.
Bachelor of Engineering Degree in Electronics and Telecommunication Engineering
MIT Pune - India
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