Gertruda Fon Narcco, Designer in Doha, Qatar
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Gertruda Fon Narcco

Bio

Gertruda is a highly skilled principal product and UX designer with over 13 years of experience in UI/UX, including eight years in product design and art direction. She has a proven track record of creating successful product strategies, enhancing the user experience, and improving product communication to end audiences. Gertruda mentors early-stage startups and medium-sized businesses to guide them through product development and ensure a highly functional and winning product.

Portfolio

Work Experience

Product Expert | Mentor

2024 - PRESENT
Ministry of Communications and Information Technology
  • Conducted in-depth evaluations of core features, value propositions, and user experiences to identify each startup's strengths, weaknesses, and growth opportunities.
  • Diagnosed critical inefficiencies in workflows, automation, and knowledge management, providing actionable recommendations to improve scalability and operational coherence.
  • Delivered clear, data-driven strategies for product refinement, market differentiation, and operational optimization to align startups with their growth objectives.
  • Identified gaps in brand identity, tone of voice, and communication strategies, offering solutions to enhance consistency, trust, and market credibility.
  • Benchmarked each startup against industry leaders, highlighting differentiation points and opportunities for innovation to strengthen their market positioning.
  • Uncovered barriers to scalability, such as manual processes, inconsistent workflows, and lack of strategic planning, and provided pathways to overcome these challenges.
  • Tailored recommendations for the most beneficial program modules (e.g., Process Optimization, Product Market Fit, Operational Excellence) to support each startup's unique needs.
  • Developed quick-win strategies to address immediate issues, improving product performance, user experience, and operational efficiency without long-term delays.
  • Delivered detailed SWOT analyses for each startup, identifying internal strengths, weaknesses, external opportunities, and threats to guide strategic decisions.
  • Established a structured approach to improving product health, operational success, and market readiness, ensuring startups are prepared for sustainable growth and expansion.
Technologies: Accessibility, Audits, UX Process, Product Assessment, Product Mapping, Product Growth, Product Design, Business to Business (B2B), Business Analysis, Market Landscape Analysis, GAP Analysis, SWOT Analysis, Software Technical SWOT Analysis, Brand Design, Brand Analysis, Operations, Operational Efficiency Improvement, Operational Assessment, Strategy, Strategic Planning, Strategy Development, Product Strategy, Growth Strategy, Market Fit, Marketplaces, Product-market Fit, Fintech, UXM, CX Strategy, Conversion, User Retention, Nurture & Retention Campaigns, Community Growth, Corporate Culture, Communication Strategy, B2B, B2C, B2B2C, Business to Consumer (B2C), User Experience Design, Generative Artificial Intelligence (GenAI), Generative Design, AI Chatbots, Chatbots, Chatbot Conversation Design, Enterprise Design, Human-centered Design (HCD), Edtech Design, Web Application Design, Education, Education Technology (Edtech), Usability Analysis, Design Reviews, UX Review, Figma Component Library, Figma Slides, Pitch Deck Consultant, Pitch Deck Design, Web Usability, Training & Training Content Development, Fintech Design, Design Revamps, Detail-oriented, Minimum Viable Product (MVP), Web Applications, Project Estimation, Stakeholder Engagement, Subscription Management, Subscriptions, Predictive Analytics, Prediction Markets, Trading, Bots, Artificial Intelligence as a Service (AIaaS), Apple Design, Desktop App Design, ChatGPT, Ads, Web Content, Content, Video Tutorials, FigJam, Cross-functional Team Collaboration, Scrum, Workshop Facilitation, Low-fidelity Prototypes, Storybook, Web Content Accessibility Guidelines (WCAG), WCAG 2, WCAG 3, Token Design, Color Theory, PowerPoint Design, PDF Design, Brand Marketing, Brand Identity, Companion Software, Digital Marketing, Brand Strategy, CRM, Technical Product Management, Direct Mail, Key Visuals, Email Marketing, Learning

Principal Product & UX Expert | Mentor

2011 - PRESENT
Freelance
  • Planned and conducted user research and competitor analysis, interpreting data for working solutions and putting them into a delivery plan.
  • Developed and executed product and marketing strategies that drive engagement, conversion, growth, and proper communication to the end user.
  • Helped execute a product communication strategy that effectively conveyed the company's value proposition and engaged with customers, partners, and stakeholders; aided with the product delivery strategy and in-depth user expertise.
  • Reached the balance between product-market fit, monetization methods, and the proper user experience to satisfy the target audience.
  • Launched innovative digital products that meet customer needs and exceed expectations.
  • Crafted user stories, personas, and storyboards, determined information architecture, and built sitemaps.
  • Built prototypes and wireframes, conducted usability testing, and wrapped everything up in a beautiful UI that served the product in the best way possible.
  • Maintained a healthy team atmosphere to avoid burnout when rushing to complete specific challenging tasks. Supported the team in developing their strong interpersonal and communication skills.
  • Advised on diversification strategies, expanding product offerings to new market segments and increasing revenue streams.
  • Implemented data-driven decisions, leveraging analytics to optimize user engagement and conversion rates.
Technologies: Sketch, Figma, UXPin, A/B Testing, Photoshop CC, Illustrator CC, User Research, User Interviews, Client Interviews, User Flows, Stakeholder Interviews, UX Process, Google Docs, Jira, Design Sprints, Art Direction, UX Analysis, Product Strategy, Communication Strategy, Social Networks, Mobile App Design, CRM Design, Web App Design, Software, Prototyping, Interaction Design (IxD), User Experience Design, Web 3.0, Games, Exit Strategy, Communication, Startup Funding, Legal, Growth Strategy, Financial UX, Financial Metrics, Marketing Campaigns, Marketing Campaign Design, Strategy, Positioning, Customer Journey, Customer Analysis, Leadership, Digital Marketing Strategy, Web Design, Marketplaces, Wireframing, Responsive Web Design (RWD), Design Leadership, Marvel App, Cryptocurrency Wallets, Fintech, UX Design, Product Design, Collaboration, Enterprise Systems, Enterprise, Native Mobile Apps, Dashboard Design, Product Roadmaps, System Design, Casinos & Gaming, Icon Design, Gamification, UI Audits, Style Guides, UI Components, Layout Design, Animation, User Personas, Workshops, UX Strategy, UX Wireframes, B2B2C, App Design, Rapid Prototyping, Sports, Discovery, B2B, Discovery Workshops, Email Design, Pitch Decks, Visual Design, UI Prototyping, Big Data UX Design, Big Data, Genomics, Human-computer Interaction (HCI), Design Strategy, Strategic Design, Design Thinking, Miro, Ideation Workshops, Team Leadership, Stakeholder Management, User-centered Design (UCD), Interviews, eCommerce, User Journeys, Mobile Design, Usability, Dashboards, Heuristic Analysis, Data Visualization, User Validation, Information Architecture (IA), User Journey Maps, Accessibility, Landing Page Design, Component Libraries, Grid Systems, Mobile First, Workflow, iOS UX Design, Mobile UI Design, Responsive Design, Ionic, Web UI Design, Consumer Products, HTML, CSS, SaaS Design, Best Practices in Design, Software as a Service (SaaS), Responsive Web Apps, Audits, Atomic Design, Data, DataViz, Design Consultation, Pixel Perfect, Brand Guidelines, Interactive Prototypes, Market Research, UI Branding, Journey Mapping, Layout, Professional Services, Chrome Extensions, Desktop, Visual Design Language, Strategic Planning, Mockups, Service Design, Infographics, Website Redesign, Artificial Intelligence (AI), Mentorship, Team Mentoring, Mentorship & Coaching, Mobile UI, User Interface (UI), Interface Design, Content Management Systems (CMS), Startups, Usability Testing, Agile, Data-driven Design, Social Media, Healthcare, User-centered Development (UCD), Decentralized Applications, B2C, Mobile, Online Payments, Progressive Web Applications (PWAs), Web, Android, Proof of Concept (POC), Game UI Design, Mobile Game Design, Instructional Design, Motion Design, Unity, Brand Design, MVP Design, Food Ordering, Client Delivery Management, Marketing Design, Rebranding, Immersive Experiences, Innovation, Video Editing, Motion Graphics, Website Design, High-fidelity Prototypes, Adobe Suite, Google Slides, Market Fit, Value Proposition Design, Evaluation, Design Workshops, Agile UX, Ownership, InVision, Presentation Design, Articulate Storyline, E-learning, Learning Management Systems (LMS), UX Prototyping, Conversion Rate Optimization (CRO), Enterprise SaaS, Cybersecurity, Creative Design, Content Strategy, Game Building, Data-heavy Design, Webflow, Booking Systems, Business to Consumer (B2C), Generative Artificial Intelligence (GenAI), Generative Design, AI Chatbots, Chatbots, Chatbot Conversation Design, Enterprise Design, Human-centered Design (HCD), Edtech Design, Web Application Design, Education, Education Technology (Edtech), Usability Analysis, Property Management, Design Reviews, UX Review, Figma Component Library, Figma Slides, Pitch Deck Consultant, Pitch Deck Design, Web Usability, Content Design, Training & Training Content Development, Fintech Design, Design Revamps, Detail-oriented, Minimum Viable Product (MVP), Web Applications, Project Estimation, Stakeholder Engagement, Online Course Design, Subscription Management, Subscriptions, Predictive Analytics, Prediction Markets, Trading, Bots, Artificial Intelligence as a Service (AIaaS), Apple Design, Desktop App Design, ChatGPT, Ads, Web Content, Content, Graphics, Video Tutorials, FigJam, Cross-functional Team Collaboration, Scrum, Workshop Facilitation, Low-fidelity Prototypes, Storybook, Web Content Accessibility Guidelines (WCAG), WCAG 2, WCAG 3, Token Design, Highcharts, Color Theory, PowerPoint Design, PDF Design, Brand Marketing, Brand Identity, Companion Software, Digital Marketing, Brand Strategy, CRM, Technical Product Management, Shopify, Direct Mail, Key Visuals, Email Marketing, Banner Ads, Learning

Principal Product Designer

2024 - 2026
PatternIQ, Inc.
  • Took PatternIQ from raw concept to a shippable B2B martech SaaS, locking IA, core workflows, and decision logic so the team could execute without ambiguity.
  • Led activation redesign from connect mail agent to prospect search to first campaign launch, reducing onboarding friction and accelerating time to first value.
  • Built psychographic segmentation and live campaign controls so teams can adjust targeting by trait and turn behavior data into operational decisions.
  • Designed performance dashboards combining cost, leads, projections, and status to make complex AI outputs readable and actionable in seconds.
  • Implemented optimization loops with clear next actions and follow-ups that keep users iterating, improving retention, and campaign outcomes.
  • Integrated monetization surfaces through credits and upgrade pathways inside global navigation, keeping revenue intent visible without harming UX clarity.
  • Drove referral and survey reward loops by defining rules, progress tracking, and UI states that reinforce repeat usage and organic growth.
  • Established scalable UI governance with templates and component standards to prevent visual drift as new modules shipped across the product.
  • Delivered high-fidelity Figma prototypes, component states, responsive rules, and handoff notes that enabled fast engineering implementation.
  • Refined personas and psychographic assumptions through stakeholder sprints and behavior pattern analysis, sharpening product positioning and fit.
Technologies: UX Design, Figma, UI Design, Product Design, Web Design, Mobile App Design, SaaS Design, Gamification, B2B2C, Marketing Technology (MarTech), Dashboards, SaaS, Enterprise SaaS, Enterprise, Brand Strategy, CRM, Technical Product Management, Direct Mail, Email Marketing, Banner Ads, Learning

Product Expert

2025 - 2025
UniSova LLC
  • Provided ongoing strategic guidance throughout the build, keeping every product decision oriented toward user simplicity and business scalability across solo renters, group leases, short-term stays, and peer-to-peer subleasing.
  • Designed a map-first search experience serving five housing categories from one surface, with a lean filter architecture and mobile-first interaction patterns built in at the highest-traffic entry point of the product.
  • Introduced a slash command interaction model giving power users direct access to every major platform action, defining both the functionality grammar and the full technical scope in a single strategic deliverable.
  • Bridged product design into engineering handoff by defining the full data model and route architecture, covering URL paths, conversation schemas, and structured payload definitions for every workflow type with zero translation loss.
  • Guided 10 strategic product decisions shaping the platform's conversion architecture: silent eligibility pre-checks, Doc Vault drop-off reduction, group join-by-code, and Marketplace bundling triggered at lease signing.
  • Transformed messaging into the platform's operational backbone via a structured action card system running contracts, polls, tour scheduling, and payments inside chat, eliminating external tools and reducing the rental process to one surface.
  • Delivered two complete end-to-end user flows for solo and group rental scenarios, each resolved to the minimum screens required, establishing interaction logic, information hierarchy, and visual language ready for development.
  • Aided with strategic direction for monetization and retention by identifying the leasing lifecycle as the platform's value lock-in layer, designing full lease and sublease architecture with escrow logic and consent enforcement built in from day one.
  • Architected the full platform from zero across three user roles and five housing categories, collapsing a conventionally 40-plus screen product into 18 reusable core screens without losing flow fidelity or user comprehension.
  • Defined product vision and strategic positioning for a student housing platform in a saturated market, establishing messaging-as-workflow-hub as the core differentiator that shaped every downstream product and engineering decision.
Technologies: Mobile UX, Mobile UX Design, Responsive Web Design (RWD), Property Management, Real Estate

Principal Product Expert | Product Strategist | Brand Strategist

2023 - 2024
ICAREUM LLC
  • Executed a comprehensive product audit, identifying critical gaps and opportunities for improvement, resulting in a streamlined and cohesive user experience.
  • Developed detailed personas and customer journey maps, providing deep insights into user behavior and preferences and guiding product development and marketing strategies.
  • Crafted a robust product strategy, including brand positioning and tone of voice guidelines, ensuring alignment with target audience expectations and market trends.
  • Advised on diversification strategies, expanding product offerings to new market segments, and increasing revenue streams.
  • Led the redesign of the brand identity, enhancing visual appeal and brand recognition across all touchpoints.
  • Implemented data-driven decisions, leveraging analytics to optimize user engagement and conversion rates.
  • Collaborated with cross-functional teams to align marketing campaigns with product launches, ensuring consistent messaging and maximizing impact.
  • Provided strategic guidance on content development, enhancing brand storytelling and customer engagement through compelling narratives.
  • Launched new products and features, driving growth and market penetration in competitive landscapes.
  • Optimized digital marketing strategies to increase organic traffic and improve online visibility.
Technologies: CX Strategy, IA Strategy, Product Research, Competitive Analysis, Competition Research, Competitive Strategy, Product Growth, Product Strategy, Branding, Brand Positioning, Product Roadmaps, Customer Analysis, User Personas, Customer Journey, Customer Development, App UX, Web App UX, Web App Design, UX Testing, A/B Testing, Mobile App Design, Cryptocurrency Payments, Diversity, Equity, & Inclusion (DEI), Audits, UX Audits, Product Mapping, Visual Assets, Growth Strategy, UX Strategy, Tone of Voice, Brand Guidelines, Storytelling, Visual Storytelling, User Flows, Mobile UI, User Interface (UI), Interface Design, Content Management Systems (CMS), Startups, Usability Testing, Agile, Data-driven Design, Social Media, User-centered Development (UCD), Decentralized Applications, B2C, Mobile, Online Payments, Progressive Web Applications (PWAs), Web, Proof of Concept (POC), Game UI Design, Mobile Game Design, Instructional Design, Motion Design, Brand Design, MVP Design, Client Delivery Management, Marketing Design, Rebranding, Immersive Experiences, Innovation, Video Editing, Website Design, High-fidelity Prototypes, Adobe Suite, Google Slides, Information Architecture (IA), Market Fit, Strategy, Value Proposition Design, Leadership, Evaluation, Design Workshops, Agile UX, Ownership, Presentation Design, Articulate Storyline, E-learning, Learning Management Systems (LMS), UX Prototyping, Conversion Rate Optimization (CRO), Art Direction, Creative Design, Content Strategy, Data-heavy Design, Webflow, Business to Consumer (B2C), User Experience Design, Generative Artificial Intelligence (GenAI), Generative Design, AI Chatbots, Chatbots, Chatbot Conversation Design, Human-centered Design (HCD), Web Application Design, Usability Analysis, Property Management, Design Reviews, UX Review, Figma Component Library, Figma Slides, Pitch Deck Consultant, Pitch Deck Design, Web Usability, Content Design, Training & Training Content Development, Fintech Design, Design Revamps, Detail-oriented, Minimum Viable Product (MVP), Web Applications, Project Estimation, Stakeholder Engagement, Subscription Management, Subscriptions, Predictive Analytics, Prediction Markets, Trading, Bots, Artificial Intelligence as a Service (AIaaS), Apple Design, Desktop App Design, ChatGPT, Web Content, Content, Graphics, Video Tutorials, FigJam, Cross-functional Team Collaboration, Scrum, Workshop Facilitation, Low-fidelity Prototypes, Storybook, Web Content Accessibility Guidelines (WCAG), WCAG 2, WCAG 3, Token Design, Highcharts, Color Theory, PowerPoint Design, PDF Design, Brand Marketing, Brand Identity, Companion Software, Digital Marketing, Brand Strategy, CRM, Technical Product Management, Direct Mail, Key Visuals, Email Marketing, Banner Ads

Principal Product Designer (via Toptal)

2023 - 2024
Hihve LLC
  • Conducted a comprehensive audit of the entire product, setting the stage for strategic enhancements. Optimized business logic and fine-tuned the product strategy to boost user engagement and retention.
  • Performed a comprehensive evaluation of the product, pinpointing and resolving any areas that needed improvement to ensure a smooth user experience.
  • Streamlined the product by removing inconsistencies and outdated elements, ensuring it aligns with the latest behavioral patterns.
  • Facilitated the creation of prototypes and wireframes, enabling user testing and enhancing product functionality.
  • Created a complete collection of brand-consistent elements, guaranteeing a cohesive design aesthetic.
  • Created persuasive pitch decks and visually appealing infographics to enhance the value of the product. Efficiently accelerated the launch date, showcasing exceptional project management skills.
  • Developed over 100 responsive and native app screens, optimizing the user experience across web and mobile platforms.
  • Enhanced a landing page to ensure a cohesive visual experience, meet accessibility standards, pass rigorous tests, and effectively showcase the sports vertical.
  • Improved the creation of 3D asset flow, elevating the product's visual appeal by incorporating captivating, immersive elements.
  • Managed the team's processes efficiently before hiring a product manager, optimizing development processes. Provided guidance to developers to ensure the implementation of core functionality matched the design vision.
Technologies: Web Design, 3D, Websites, Non-fungible Tokens (NFT), Accessibility, Mobile App Design, Mobile UX, Mobile UI, Web3, Web 3.0, Web App UX, Web App UI, Web App Design, User Flows, UX Flows, Leaderboards, Badges, Complex Application User Interfaces (UI), User Experience (UX), Responsive, Responsive Web Apps, Responsive UI, Responsive Design, Responsive Web Design (RWD), Customer Analysis, Marketplaces, Design Leadership, Fintech, Sportstech, UX Strategy, UI Audits, UX Audits, Pitch Decks, Information Architecture (IA), User Journey Maps, Landing Page Design, Component Libraries, Audits, Atomic Design, Data, DataViz, Best Practices in Design, Pixel Perfect, Interactive Prototypes, UI Branding, Journey Mapping, Visual Design Language, Strategic Planning & Execution, Strategic Planning, Mockups, 3D Art, Infographics, Redesign, User Interface (UI), Interface Design, Startups, Usability Testing, Agile, Data-driven Design, Social Media, User-centered Development (UCD), Decentralized Applications, B2C, Mobile, Online Payments, Progressive Web Applications (PWAs), Web, Android, Proof of Concept (POC), Game UI Design, Instructional Design, Motion Design, Unity, Brand Design, MVP Design, Marketing Design, Immersive Experiences, Innovation, Video Editing, Motion Graphics, Website Design, High-fidelity Prototypes, Adobe Suite, Google Slides, Market Fit, Strategy, Value Proposition Design, Leadership, Design Workshops, Agile UX, Presentation Design, Articulate Storyline, E-learning, UX Prototyping, Art Direction, Creative Design, Content Strategy, Business to Consumer (B2C), User Experience Design, Generative Design, Human-centered Design (HCD), Web Application Design, Usability Analysis, Design Reviews, UX Review, Figma Component Library, Figma Slides, Pitch Deck Consultant, Pitch Deck Design, Web Usability, Content Design, Training & Training Content Development, Fintech Design, Design Revamps, Detail-oriented, Minimum Viable Product (MVP), Web Applications, Project Estimation, Stakeholder Engagement, Subscription Management, Subscriptions, Predictive Analytics, Prediction Markets, Apple Design, Web Content, Content, Graphics, Video Tutorials, FigJam, Cross-functional Team Collaboration, Scrum, Workshop Facilitation, Low-fidelity Prototypes, Storybook, Web Content Accessibility Guidelines (WCAG), WCAG 2, WCAG 3, Token Design, Color Theory, PowerPoint Design, PDF Design, Brand Marketing, Brand Identity, Digital Marketing, Brand Strategy, Technical Product Management, Key Visuals

Product Designer | Product Auditor

2023 - 2023
Cumulus Labs Inc.
  • Conducted a full audit of the 3D immersive health-tech product, identifying key areas of improvement for user flow and design, resulting in a more seamless user experience.
  • Developed a clear set of strategic goals for the client, enabling them to attract potential investors and positioning the product for future growth.
  • Created a highly detailed and user-friendly flow, improving ease of navigation and emotional connection to the product’s purpose of preserving memories.
  • Discovered both current and potential UX issues, proactively addressing them to optimize the product’s usability and enhance user satisfaction.
  • Redesigned web app screens aligned with existing design systems and style guides, ensuring consistency and an enhanced user experience.
  • Optimized user retention and engagement through targeted UX improvements, ensuring long-term satisfaction in a highly emotional product context.
  • Integrated client requests seamlessly into the revamped design, maintaining the product’s emotional purpose while improving functionality and usability.
  • Created a UX roadmap detailing steps to enhance user satisfaction and retention, ensuring the product’s ongoing success.
  • Integrated the product’s emotional aspect into the design, balancing usability with users' personal connection to memories and legacy.
  • Applied product strategy expertise to combine user flow improvements, design logic, and strategic goals, making the product more appealing to users and investors; offered new features for the respected matter.
Technologies: Product Design, UX Design, Audits, UX Audits, Web UI, UI Audits, Web UX, UX Flows, Business Evaluation, User-centered Development (UCD), B2C, Online Payments, Progressive Web Applications (PWAs), Web, Proof of Concept (POC), MVP Design, Immersive Experiences, Innovation, Website Design, High-fidelity Prototypes, Adobe Suite, Information Architecture (IA), Market Fit, Strategy, Value Proposition Design, Design Workshops, Agile UX, Presentation Design, Articulate Storyline, UX Prototyping, Art Direction, Data-heavy Design, Business to Consumer (B2C), User Experience Design, Human-centered Design (HCD), Web Application Design, Usability Analysis, Design Reviews, UX Review, Figma Component Library, Figma Slides, Web Usability, Training & Training Content Development, Design Revamps, Detail-oriented, Minimum Viable Product (MVP), Web Applications, Project Estimation, Stakeholder Engagement, Subscription Management, Subscriptions, Desktop App Design, ChatGPT, Web Content, Graphics, FigJam, Cross-functional Team Collaboration, Workshop Facilitation, Storybook, Web Content Accessibility Guidelines (WCAG), WCAG 2, WCAG 3, Token Design, Color Theory, PDF Design, Companion Software, CRM, Technical Product Management

Principal Product Designer and Researcher (via Toptal)

2023 - 2023
Sourcery.AI Ltd
  • Delivered a comprehensive market study to enhance product and brand awareness. Applied visual appearance insights to boost competitive advantage, ensuring Sourcery.AI maintained its leading position in the industry.
  • Elevated brand and product visibility by conducting a detailed market and competition audit. Implemented key findings into the new website's visual appearance to strategically position the brand for increased market dominance.
  • Identified improvement areas through thorough SWOT analysis, strategically implementing changes to enhance product and brand visibility. Contributed to the client's sustained industry leadership by strengthening key aspects in the competitive market.
  • Leveraged various research platforms for a comprehensive market competitor audit. Utilized documentation for Figma and React Native and maximized communication efficiency, showcasing adaptability and resourcefulness.
  • Overcame technical challenges during website development by generating and validating ideas with rigorous testing. Ensured seamless transfer of design elements into the live version.
  • Exhibited expertise in a number of tools, problem solving, design leadership, and strong verbal and written communication skills. Constant self-education showcased a commitment to staying at the forefront of industry trends.
  • Advocated for increased social interaction by curating product appearance and adopting a respectful tone of voice in brand messaging, enhancing overall brand engagement, and received positive feedback.
  • Translated audit and study discoveries and insights into appealing and competitive landing page design successfully to help the client maintain their leading position in the industry.
Technologies: Web Design, Websites, Responsive Web Design (RWD), Accessibility, Audits, Web UX, Web UI, UX Audits, Competition Research, Competitive Analysis, Product Growth, Product Strategy, Product Strategy Consultant, Product Design, Landing Page Design, Landing Page Optimization, Landing Pages, Artificial Intelligence (AI), Collaboration, Strategic Planning, Mockups, Service Design, Infographics, Website Redesign, Mobile UI, User Interface (UI), Interface Design, Startups, Usability Testing, Data-driven Design, User-centered Development (UCD), B2C, Progressive Web Applications (PWAs), Web, Marketing Design, Innovation, Motion Graphics, Website Design, High-fidelity Prototypes, Adobe Suite, Google Slides, Information Architecture (IA), Market Fit, Strategy, Value Proposition Design, Evaluation, Presentation Design, Articulate Storyline, UX Prototyping, Conversion Rate Optimization (CRO), Enterprise SaaS, Art Direction, Creative Design, Content Strategy, Business to Consumer (B2C), User Experience Design, AI Chatbots, Chatbots, Chatbot Conversation Design, Human-centered Design (HCD), Web Application Design, Usability Analysis, Design Reviews, UX Review, Figma Component Library, Figma Slides, Web Usability, Content Design, Training & Training Content Development, Design Revamps, Detail-oriented, Web Applications, Project Estimation, Stakeholder Engagement, Predictive Analytics, Prediction Markets, ChatGPT, Web Content, Content, Graphics, FigJam, Cross-functional Team Collaboration, Storybook, Web Content Accessibility Guidelines (WCAG), WCAG 2, WCAG 3, Token Design, Color Theory, PowerPoint Design, PDF Design, Brand Marketing, Brand Identity, Companion Software, Digital Marketing, Technical Product Management

Principal Product | UX Designer (via Toptal)

2023 - 2023
Peake Digital LLC
  • Demonstrated strategic design leadership by spearheading the development of a landing page for Sleep Optimizers, strategically aligning the design with the client's vision for calmness, sleep relaxation, and trustworthiness.
  • Incorporated a compelling aesthetic vision by crafting a minimalistic, trendy, and persuasive design that met and exceeded client expectations, setting the stage for a visually appealing and engaging landing page.
  • Delivered innovative strategy upgrades; proposed and implemented strategic upgrades to the client's approach, ensuring the landing page represented their brand and optimized user engagement and conversion.
  • Showcased competitor analysis expertise by conducting thorough competitor website analyses, identifying visual and UX advantages to strategically position the Sleep Optimizers landing page as a leader in the industry.
  • Established client trust and collaboration by building a strong rapport with the client, incorporating their feedback, and collaborating closely throughout the design process, fostering a sense of trust and satisfaction.
  • Focused on result-driven UX and ensured the design met aesthetic goals and prioritized user experience, resulting in a landing page that looked good and functioned seamlessly.
  • Engaged in data-driven decision-making; utilized data insights and user-centric design principles to inform key decisions, enhancing the landing page's effectiveness in terms of user engagement and conversion rates.
  • Ensured timely and efficient project management by delivering the final design within stipulated timelines while maintaining the highest quality standards.
Technologies: User Interface (UI), User Experience (UX), UX Design, UI Design, Landing Page Design, Conversion Rate, Web Design, Strategic Planning, Mockups, Website Redesign, Mobile UI, Interface Design, Startups, Usability Testing, Data-driven Design, User-centered Development (UCD), B2C, Mobile, Web, Proof of Concept (POC), Brand Design, MVP Design, Marketing Design, Rebranding, Innovation, Website Design, High-fidelity Prototypes, Adobe Suite, Information Architecture (IA), Market Fit, Strategy, Value Proposition Design, Agile UX, Articulate Storyline, UX Prototyping, Conversion Rate Optimization (CRO), Art Direction, Creative Design, Business to Consumer (B2C), User Experience Design, Human-centered Design (HCD), Web Application Design, Usability Analysis, Design Reviews, UX Review, Figma Component Library, Figma Slides, Pitch Deck Consultant, Pitch Deck Design, Web Usability, Content Design, Design Revamps, Detail-oriented, Minimum Viable Product (MVP), Web Applications, Project Estimation, Stakeholder Engagement, Subscription Management, Subscriptions, ChatGPT, Web Content, Content, Graphics, FigJam, Cross-functional Team Collaboration, Storybook, Web Content Accessibility Guidelines (WCAG), WCAG 2, WCAG 3, Token Design, Color Theory, PDF Design, Brand Marketing, Brand Identity, Digital Marketing, Brand Strategy, Technical Product Management, Shopify

Senior Product Designer and Researcher (via Toptal)

2022 - 2023
Working Group LLC
  • Increased KPIs by putting my recommendations into practice, which had a nearly immediate positive impact on the product. I was able to significantly increase the client's metrics, such as conversion rate and brand recognition.
  • Performed in-depth studies and analyses throughout my work with Tribe AI. I carried out many in-depth studies in the field of AI/ML. The studies involved examining their KPIs to find gaps, threats, missed opportunities, and areas for improvement.
  • Provided strategic planning for turn-key solutions. Realizing that Tribe AI needed to maintain its competitiveness in the market, I offered helpful product advice and my skills in strategic planning.
  • Increased visibility and recognizability. As part of my responsibilities, I customized the product for different marketplace purposes, such as product hunting, to raise Tribe AI's visibility and reputation in the sector.
  • Developed high-fidelity prototypes that successfully illustrated the features and advantages of the product by drawing on my expertise in user experience design and business best practices.
  • Worked on the product and content strategy. As a product analyst and designer, I actively engaged stakeholders in product and content strategy talks. These discussions helped us find new market niches and expand and optimize the product plan.
Technologies: Visual Design, Branding, Web Design, User Experience (UX), User Interface (UI), Marketing, Figma, Adobe Creative Suite, Digital Advertising, After Effects CC, Responsive Web Design (RWD), Plugins, App UX, Product Design, Product Hunt, UX Research, Market Research, Market Fit, Product Strategy, Product Roadmaps, Product Strategy Consultant, Brand Positioning, System Design, Icon Design, Gamification, UI Audits, Style Guides, UI Components, Layout Design, Animation, User Research, User Flows, User Personas, Workshops, UX Strategy, UX Wireframes, B2B2C, App Design, Rapid Prototyping, Discovery, B2B, Discovery Workshops, Email Design, Pitch Decks, UI Prototyping, Human-computer Interaction (HCI), Design Strategy, Strategic Design, Design Thinking, Miro, Ideation Workshops, Team Leadership, Stakeholder Management, User-centered Design (UCD), User Journeys, Mobile Design, Usability, Heuristic Analysis, User Validation, Information Architecture (IA), User Journey Maps, Accessibility, Landing Page Design, Component Libraries, Grid Systems, Mobile First, Workflow, iOS UX Design, Mobile UI Design, Responsive Design, Ionic, User Interviews, Web UI Design, Consumer Products, Best Practices in Design, Audits, Atomic Design, Data, DataViz, Design Consultation, Pixel Perfect, Brand Guidelines, Interactive Prototypes, UI Branding, Journey Mapping, Layout, Professional Services, Chrome Extensions, Desktop, Visual Design Language, Strategic Planning, Mockups, Service Design, Infographics, Website Redesign, Artificial Intelligence (AI), Mobile UI, Interface Design, Startups, Usability Testing, Agile, Data-driven Design, User-centered Development (UCD), B2C, Mobile, Online Payments, Progressive Web Applications (PWAs), Web, Proof of Concept (POC), Instructional Design, Brand Design, MVP Design, Marketing Design, Rebranding, Innovation, Website Design, High-fidelity Prototypes, Adobe Suite, Google Slides, Strategy, Value Proposition Design, Leadership, Evaluation, Design Workshops, Agile UX, Presentation Design, Articulate Storyline, E-learning, Learning Management Systems (LMS), UX Prototyping, Conversion Rate Optimization (CRO), Enterprise SaaS, Art Direction, Creative Design, Content Strategy, Data-heavy Design, User Experience Design, Generative Design, AI Chatbots, Chatbots, Chatbot Conversation Design, Enterprise Design, Human-centered Design (HCD), Web Application Design, Usability Analysis, Design Reviews, UX Review, Figma Component Library, Figma Slides, Pitch Deck Consultant, Pitch Deck Design, Web Usability, Content Design, Training & Training Content Development, Design Revamps, Detail-oriented, Web Applications, Project Estimation, Stakeholder Engagement, Subscription Management, Subscriptions, Predictive Analytics, Trading, Artificial Intelligence as a Service (AIaaS), ChatGPT, Ads, Web Content, Content, Graphics, FigJam, Cross-functional Team Collaboration, Scrum, Workshop Facilitation, Low-fidelity Prototypes, Storybook, Web Content Accessibility Guidelines (WCAG), WCAG 2, WCAG 3, Token Design, Highcharts, Color Theory, PowerPoint Design, PDF Design, Brand Marketing, Brand Identity, Companion Software, Digital Marketing, Brand Strategy, Technical Product Management, Key Visuals, Email Marketing

Senior Product and UI/UX Designer (via Toptal)

2022 - 2023
Block Born LLC
  • Launched the product and addressed the scope of work and all UX/product strategy issues on time, resulting in the client raising capital for the 2nd stage.
  • Developed personas based on user research to better understand the target audience and design a platform that catered to their needs and preferences.
  • Provided feedback to the team and client and mentored on best practices to ensure that the design aligned with the platform's vision and met the target audience's needs.
  • Conceptualized and designed game menus, UI, badges, logos, leaderboards, and other elements, ensuring they were visually appealing and aligned with the platform's brand identity.
  • Collaborated with the client to maintain consistency in the art style and ensure that the platform had a cohesive visual identity.
  • Identified and troubleshot UX problems and provided solutions to improve the gaming experience, making it more intuitive and user-friendly.
  • Crafted UX flows, UI mockups, and style guides, ensuring consistency across the platform.
  • Supported the project manager in designing and estimating user stories to ensure the design met the project's requirements and objectives.
  • Created a Web 3.0 gaming platform that was visually stunning, intuitive, and engaging for developers and gamers of all levels while also aligning with the needs and preferences of the target audience.
Technologies: Web Design, User Flows, UX Flows, Leaderboards, Badges, User Interface (UI), User Experience (UX), User Experience Design, UI Design, Web UX Design, Responsive, Responsive UI, Responsive Design, Responsive Web Design (RWD), Mobile First, Visual Design, Product Design, Websites, Web 3.0, Games, Prototyping, Interaction Design (IxD), Communication, Positioning, Customer Journey, Customer Analysis, Marketplaces, Wireframing, Design Leadership, Fintech, UX Design, Product Strategy, Collaboration, Dashboard Design, Product Roadmaps, System Design, Casinos & Gaming, Icon Design, Gamification, UI Audits, Style Guides, UI Components, Layout Design, Animation, User Research, User Personas, Workshops, UX Strategy, UX Wireframes, B2B2C, App Design, Rapid Prototyping, Sports, Discovery, B2B, Discovery Workshops, Email Design, Pitch Decks, UI Prototyping, Big Data UX Design, Big Data, Human-computer Interaction (HCI), Design Strategy, Strategic Design, Design Thinking, Miro, Ideation Workshops, Stakeholder Management, User-centered Design (UCD), User Journeys, Mobile Design, Usability, Dashboards, Heuristic Analysis, Data Visualization, User Validation, Information Architecture (IA), User Journey Maps, Accessibility, Landing Page Design, Component Libraries, Grid Systems, Workflow, iOS UX Design, Mobile UI Design, Ionic, User Interviews, Web UI Design, Consumer Products, Best Practices in Design, Responsive Web Apps, Audits, Atomic Design, Data, DataViz, Design Consultation, Pixel Perfect, Game Design, Brand Guidelines, Interactive Prototypes, Market Research, UI Branding, Journey Mapping, Layout, Professional Services, Visual Design Language, Strategic Planning, Mockups, Service Design, Infographics, Website Redesign, Mobile UI, Interface Design, Content Management Systems (CMS), Startups, Usability Testing, Agile, Data-driven Design, Social Media, User-centered Development (UCD), Decentralized Applications, B2C, Mobile, Online Payments, Progressive Web Applications (PWAs), Web, Proof of Concept (POC), Game UI Design, Mobile Game Design, Instructional Design, Motion Design, MVP Design, Client Delivery Management, Marketing Design, Immersive Experiences, Innovation, Video Editing, Motion Graphics, Website Design, High-fidelity Prototypes, Adobe Suite, Google Slides, Market Fit, Strategy, Value Proposition Design, Leadership, Design Workshops, Agile UX, Articulate Storyline, UX Prototyping, Conversion Rate Optimization (CRO), Art Direction, Creative Design, Game Building, Business to Consumer (B2C), Generative Design, Human-centered Design (HCD), Web Application Design, Usability Analysis, Design Reviews, UX Review, Figma Component Library, Pitch Deck Consultant, Pitch Deck Design, Web Usability, Content Design, Fintech Design, Design Revamps, Detail-oriented, Minimum Viable Product (MVP), Web Applications, Project Estimation, Stakeholder Engagement, Subscription Management, Subscriptions, Predictive Analytics, Prediction Markets, Trading, Web Content, Content, Graphics, FigJam, Cross-functional Team Collaboration, Scrum, Low-fidelity Prototypes, Storybook, Web Content Accessibility Guidelines (WCAG), WCAG 2, WCAG 3, Token Design, Highcharts, Color Theory, PDF Design, Brand Marketing, CRM, Technical Product Management

Senior Product Designer | Researcher

2022 - 2022
Atlassian
  • Contributed to the client securing funds in a critical tender round through expert UX and product design improvements.
  • Crafted a precise user flow based on the client’s initial idea, aligning design with their vision and ensuring optimal functionality.
  • Leveraged the existing Atlassian design library, implementing pre-defined components to maintain consistency across the product. Integrated advanced design components, meeting both user and technical requirements without compromising usability.
  • Created new components according to Atlassian’s design guidelines, fulfilling specific product requirements and enhancing the overall design.
  • Designed user-friendly pages for macros, simplifying complex functions and improving overall usability for end users.
  • Ensured that every aspect of the user flow and design aligned with the client’s vision and specific product goals.
  • Maintained a seamless design consistency by adhering to Atlassian’s design standards while meeting unique project needs.
  • Developed a complete product shell that helped the client achieve their functional goals, integrating intuitive design elements.
  • Applied expert-level UX and product design strategies and design thinking, ensuring the product was both intuitive and competitive in the market space.
Technologies: Accessibility, App UX, A/B Testing, Plugins, Automation, Automation Tools, Document Control, Management, IT Service Management (ITSM), UXM, Web UX, UX Tools, User Flows, UX Flows, Optimization, Confluence, Macros, Web UI, UI Design, UX Design, Big Data UX Design, Big Data Architecture, Design Systems, GUI Design, Figma, User-centered Development (UCD), B2C, Progressive Web Applications (PWAs), Web, Proof of Concept (POC), MVP Design, Client Delivery Management, Innovation, Website Design, High-fidelity Prototypes, Adobe Suite, Information Architecture (IA), Market Fit, Strategy, Value Proposition Design, Leadership, Design Workshops, Agile UX, Articulate Storyline, E-learning, Learning Management Systems (LMS), UX Prototyping, Conversion Rate Optimization (CRO), Enterprise SaaS, Art Direction, Data-heavy Design, Business to Consumer (B2C), User Experience Design, Enterprise Design, Human-centered Design (HCD), Edtech Design, Web Application Design, Education, Education Technology (Edtech), Usability Analysis, Design Reviews, UX Review, Figma Component Library, Pitch Deck Consultant, Pitch Deck Design, Web Usability, Content Design, Training & Training Content Development, Design Revamps, Detail-oriented, Minimum Viable Product (MVP), Web Applications, Project Estimation, Stakeholder Engagement, Subscription Management, Subscriptions, Web Content, Content, Graphics, FigJam, Cross-functional Team Collaboration, Scrum, Workshop Facilitation, Storybook, Web Content Accessibility Guidelines (WCAG), WCAG 2, WCAG 3, Token Design, Highcharts, Color Theory, PDF Design, Brand Marketing, Companion Software, CRM, Technical Product Management, Learning

Co-founder | CTO (Product Strategy Expertise)

2020 - 2021
DevSwat
  • Developed and launched innovative digital products that meet customer needs and exceed expectations in the GCC region.
  • Established and implemented an effective brand strategy that accurately reflects the values and mission of the company and resonates with the target audience.
  • Created and executed product and marketing strategies that drive engagement, conversion, and growth to stay ahead of competitors.
  • Built and managed a highly skilled team of product, design, and development professionals passionate about delivering high-quality digital services.
  • Developed and executed a communication strategy that effectively conveyed the company's value proposition and engaged with customers, partners, and stakeholders.
  • Drove growth by developing and implementing a well-thought-out growth strategy that identifies and pursues new business opportunities, expands into new markets, and maximizes customer lifetime value.
  • Cultivated a company culture that fosters innovation, creativity, and collaboration and attracts and retains top talent in the industry.
  • Learned and adapted to changing market conditions, emerging technologies, and evolving customer needs to stay ahead of the curve and maintain a competitive edge.
Technologies: UX Research, Marketing Research & Analysis, Product Strategy, UX Branding, Branding, Art Direction, Marketing Strategy, Digital Marketing Strategy, Leadership, Prototyping, Interaction Design (IxD), User Experience Design, Web UX Design, Responsive, Mobile First, Web 3.0, Games, Exit Strategy, Communication, Startup Funding, Legal, Growth Strategy, Financial UX, Financial Metrics, Marketing Campaigns, Marketing Campaign Design, Strategy, Positioning, Customer Journey, Customer Analysis, Web Design, Marketplaces, Wireframing, Responsive Web Design (RWD), Design Leadership, Cryptocurrency Wallets, Fintech, UX Design, Product Design, Collaboration, Enterprise Systems, Enterprise, Native Mobile Apps, Dashboard Design, Product Roadmaps, System Design, Casinos & Gaming, Icon Design, Gamification, UI Audits, Style Guides, UI Components, Layout Design, Animation, User Research, User Flows, User Personas, Workshops, UX Strategy, UX Wireframes, B2B2C, App Design, Rapid Prototyping, Sports, Discovery, B2B, Discovery Workshops, Email Design, Pitch Decks, Visual Design, UI Prototyping, Big Data UX Design, Big Data, Human-computer Interaction (HCI), Design Strategy, Strategic Design, Design Thinking, Miro, Ideation Workshops, Team Leadership, Stakeholder Management, User-centered Design (UCD), Interviews, eCommerce, User Journeys, Mobile Design, Usability, Dashboards, Heuristic Analysis, Data Visualization, User Validation, Information Architecture (IA), User Journey Maps, Accessibility, Landing Page Design, Component Libraries, Grid Systems, Workflow, iOS UX Design, Mobile UI Design, Responsive Design, Ionic, User Interviews, Web UI Design, Consumer Products, HTML, CSS, SaaS Design, Best Practices in Design, Software as a Service (SaaS), Responsive Web Apps, Audits, Atomic Design, Data, DataViz, Design Consultation, Pixel Perfect, Game Design, Brand Guidelines, Interactive Prototypes, Market Research, UI Branding, Journey Mapping, Layout, Professional Services, Desktop, Visual Design Language, Strategic Planning, Mockups, Service Design, Infographics, Website Redesign, Artificial Intelligence (AI), Mobile UI, User Interface (UI), Interface Design, Content Management Systems (CMS), Startups, Usability Testing, Agile, Data-driven Design, Social Media, User-centered Development (UCD), Decentralized Applications, B2C, Mobile, Online Payments, Progressive Web Applications (PWAs), Web, Proof of Concept (POC), Instructional Design, Motion Design, Unity, Brand Design, MVP Design, Food Ordering, Marketing Design, Rebranding, Innovation, Video Editing, Motion Graphics, Website Design, High-fidelity Prototypes, Adobe Suite, Google Slides, Market Fit, Value Proposition Design, Design Workshops, Agile UX, Ownership, Presentation Design, Articulate Storyline, UX Prototyping, Conversion Rate Optimization (CRO), Creative Design, Content Strategy, Game Building, Data-heavy Design, Business to Consumer (B2C), Human-centered Design (HCD), Edtech Design, Web Application Design, Education, Education Technology (Edtech), Usability Analysis, Property Management, Design Reviews, UX Review, Figma Component Library, Pitch Deck Consultant, Pitch Deck Design, Web Usability, Content Design, Training & Training Content Development, Fintech Design, Design Revamps, Detail-oriented, Minimum Viable Product (MVP), Web Applications, Project Estimation, Stakeholder Engagement, Subscription Management, Subscriptions, Prediction Markets, Trading, Bots, Artificial Intelligence as a Service (AIaaS), Apple Design, Desktop App Design, Ads, Web Content, Content, Graphics, Video Tutorials, FigJam, Cross-functional Team Collaboration, Scrum, Workshop Facilitation, Low-fidelity Prototypes, Storybook, Web Content Accessibility Guidelines (WCAG), WCAG 2, WCAG 3, Token Design, Highcharts, Color Theory, PowerPoint Design, PDF Design, Brand Marketing, Brand Identity, Companion Software, Digital Marketing, Brand Strategy, CRM, Technical Product Management, Shopify, Direct Mail, Key Visuals, Email Marketing, Banner Ads, Learning

Art Director | Lead UX/UI Designer

2014 - 2020
UkiePro Studio
  • Ensured the quality of the design work produced by other designers on the team and guaranteed the result satisfied both client and market needs.
  • Determined the overall style and logic for each project and articulated the clients' vision with my experience to the artists.
  • Set up all stages of planning, development, implementation, and market delivery from the ground up.
  • Executed usability evaluations and tests on interactive systems. Exhibited my exceptional inventiveness, highly detailed nature, and capacity to assist in designing and solving difficult user interface challenges.
  • Grew and mentored a team of UI/UX designers and researchers, supplying them with the necessary growth materials.
  • Led the primary client and investor communication, developing the product strategy based on their preferences or feature selections.
  • Participated in all stages of concept discovery, strategy development, planning, wireframing, and testing.
  • Established a new effective brand identity and the guidelines to improve market performance, reevaluating the old ones, on behalf of a UX/UI team.
  • Led the development of enterprise projects, CRM systems, mobile apps, and web solutions.
Technologies: Sketch, Figma, Photoshop CC, Illustrator CC, InVision, Marvel, Miro, Coggle, User Experience (UX), A/B Testing, UXPin, Material UI, React Native, Prototyping, Interaction Design (IxD), User Experience Design, Web UX Design, Responsive, Mobile First, Games, Exit Strategy, Communication, Marketing Campaigns, Marketing Campaign Design, Strategy, Positioning, Customer Journey, Customer Analysis, Leadership, Digital Marketing Strategy, Web Design, Marketplaces, Wireframing, Responsive Web Design (RWD), Design Leadership, Marvel App, UX Design, Product Strategy, Product Design, Collaboration, Enterprise Systems, Enterprise, Native Mobile Apps, Dashboard Design, Product Roadmaps, System Design, Casinos & Gaming, Icon Design, Gamification, UI Audits, Style Guides, UI Components, Layout Design, Animation, User Research, User Flows, User Personas, Workshops, UX Strategy, UX Wireframes, B2B2C, App Design, Rapid Prototyping, Sports, Discovery, B2B, Discovery Workshops, Email Design, Pitch Decks, Visual Design, UI Prototyping, Big Data UX Design, Big Data, Genomics, Human-computer Interaction (HCI), Design Strategy, Strategic Design, Design Thinking, Ideation Workshops, Team Leadership, Stakeholder Management, User-centered Design (UCD), Interviews, eCommerce, User Journeys, Mobile Design, Usability, Dashboards, Heuristic Analysis, Data Visualization, User Validation, Information Architecture (IA), User Journey Maps, Accessibility, Landing Page Design, Component Libraries, Grid Systems, Workflow, iOS UX Design, Mobile UI Design, Responsive Design, Ionic, User Interviews, Web UI Design, Consumer Products, HTML, CSS, SaaS Design, Best Practices in Design, Software as a Service (SaaS), Responsive Web Apps, Audits, Atomic Design, Data, DataViz, Design Consultation, Pixel Perfect, Brand Guidelines, Interactive Prototypes, Market Research, UI Branding, Journey Mapping, Layout, Professional Services, Desktop, Visual Design Language, Strategic Planning, Mockups, Service Design, Infographics, Website Redesign, Mobile UI, User Interface (UI), Interface Design, Content Management Systems (CMS), Startups, Usability Testing, Agile, Data-driven Design, Social Media, Healthcare, User-centered Development (UCD), B2C, Mobile, Online Payments, Progressive Web Applications (PWAs), Web, Android, Proof of Concept (POC), Game UI Design, Instructional Design, Motion Design, Unity, Brand Design, MVP Design, Marketing Design, Rebranding, Immersive Experiences, Innovation, Video Editing, Motion Graphics, Website Design, High-fidelity Prototypes, Adobe Suite, Market Fit, Value Proposition Design, Design Workshops, Agile UX, Presentation Design, Articulate Storyline, E-learning, Learning Management Systems (LMS), UX Prototyping, Conversion Rate Optimization (CRO), Enterprise SaaS, Cybersecurity, Art Direction, Creative Design, Content Strategy, Data-heavy Design, Booking Systems, Business to Consumer (B2C), Enterprise Design, Human-centered Design (HCD), Edtech Design, Web Application Design, Education, Education Technology (Edtech), Usability Analysis, Design Reviews, UX Review, Figma Component Library, Pitch Deck Consultant, Pitch Deck Design, Web Usability, Content Design, Training & Training Content Development, Fintech Design, Design Revamps, Detail-oriented, Minimum Viable Product (MVP), Web Applications, Project Estimation, Stakeholder Engagement, Online Course Design, Subscription Management, Subscriptions, Bots, Apple Design, Desktop App Design, Ads, Web Content, Content, Graphics, Video Tutorials, FigJam, Cross-functional Team Collaboration, Scrum, Workshop Facilitation, Low-fidelity Prototypes, Storybook, Web Content Accessibility Guidelines (WCAG), WCAG 2, WCAG 3, Token Design, Highcharts, Color Theory, PowerPoint Design, PDF Design, Brand Marketing, Brand Identity, Companion Software, Digital Marketing, Brand Strategy, CRM, Technical Product Management, Shopify, Direct Mail, Key Visuals, Email Marketing, Banner Ads, Learning

Art Director | Lead UX/UI Designer

2013 - 2014
Bambuk Design Studio
  • Progressed as an art director and became the design department's lead in half a year after joining the studio as a senior UI/UX designer.
  • Established and directed a growing team of design experts. Also compiled and evaluated research and designed graphical user interfaces and prototypes.
  • Developed exceptional UI/UX solutions and conducted client and stakeholder interviews throughout delivery.
  • Led the iteration planning and the complete development process, checking, emphasizing, and correcting each delivery phase while monitoring the task-related person.
  • Elaborated and pushed the scope of work to be handled and produced by other creative departments, such as video and animation production, artwork and photography, and copywriting. Also tracked each stage of the production.
  • Provided initial stylistic guidance by creating illustrations, UI systems, UX wireframes, and other related examples.
Technologies: Sketch, Photoshop CC, Illustrator CC, InVision, UXPin, Prototyping, Interaction Design (IxD), User Experience Design, Web UX Design, Responsive, Mobile First, Communication, Marketing Campaigns, Marketing Campaign Design, Positioning, Customer Journey, Customer Analysis, Leadership, Digital Marketing Strategy, Web Design, Marketplaces, Wireframing, Responsive Web Design (RWD), Design Leadership, Marvel App, UX Design, Product Strategy, Product Design, Collaboration, Enterprise Systems, Enterprise, Native Mobile Apps, Dashboard Design, Product Roadmaps, System Design, Casinos & Gaming, Icon Design, Gamification, UI Audits, Style Guides, UI Components, Layout Design, Animation, User Research, User Flows, User Personas, Workshops, UX Strategy, UX Wireframes, B2B2C, App Design, Rapid Prototyping, Discovery, B2B, Discovery Workshops, Email Design, Pitch Decks, Visual Design, UI Prototyping, Big Data UX Design, Big Data, Genomics, Human-computer Interaction (HCI), Strategic Design, Design Thinking, Ideation Workshops, Team Leadership, Stakeholder Management, User-centered Design (UCD), Interviews, eCommerce, User Journeys, Mobile Design, Usability, Dashboards, Heuristic Analysis, Data Visualization, User Validation, Information Architecture (IA), User Journey Maps, Accessibility, Landing Page Design, Component Libraries, Grid Systems, Workflow, iOS UX Design, Mobile UI Design, Responsive Design, Ionic, User Interviews, Web UI Design, Consumer Products, HTML, CSS, SaaS Design, Best Practices in Design, Software as a Service (SaaS), Responsive Web Apps, Audits, Data, DataViz, Pixel Perfect, Game Design, Brand Guidelines, Interactive Prototypes, Market Research, UI Branding, Journey Mapping, Layout, Professional Services, Chrome Extensions, Desktop, Visual Design Language, Strategic Planning, Mockups, Service Design, Infographics, Website Redesign, Mobile UI, User Interface (UI), Interface Design, Content Management Systems (CMS), Startups, Usability Testing, Agile, Data-driven Design, Social Media, User-centered Development (UCD), B2C, Mobile, Online Payments, Progressive Web Applications (PWAs), Web, Android, Proof of Concept (POC), Instructional Design, Motion Design, Unity, Brand Design, MVP Design, Food Ordering, Marketing Design, Rebranding, Innovation, Motion Graphics, Website Design, High-fidelity Prototypes, Adobe Suite, Market Fit, Strategy, Value Proposition Design, Agile UX, Presentation Design, Articulate Storyline, E-learning, Learning Management Systems (LMS), UX Prototyping, Conversion Rate Optimization (CRO), Enterprise SaaS, Cybersecurity, Art Direction, Creative Design, Data-heavy Design, Booking Systems, Business to Consumer (B2C), Enterprise Design, Human-centered Design (HCD), Edtech Design, Web Application Design, Education, Education Technology (Edtech), Usability Analysis, Design Reviews, UX Review, Pitch Deck Consultant, Pitch Deck Design, Web Usability, Content Design, Training & Training Content Development, Design Revamps, Detail-oriented, Minimum Viable Product (MVP), Web Applications, Project Estimation, Stakeholder Engagement, Online Course Design, Subscription Management, Subscriptions, Apple Design, Desktop App Design, Ads, Web Content, Content, Graphics, Video Tutorials, Cross-functional Team Collaboration, Scrum, Workshop Facilitation, Low-fidelity Prototypes, Storybook, Web Content Accessibility Guidelines (WCAG), WCAG 2, WCAG 3, Token Design, Highcharts, Color Theory, PowerPoint Design, PDF Design, Brand Marketing, Brand Identity, Companion Software, Digital Marketing, Brand Strategy, CRM, Technical Product Management, Direct Mail, Key Visuals, Email Marketing, Banner Ads, Learning

Senior UI/UX Designer

2013 - 2013
Impulsis
  • Reinvented and improved existing designs to accommodate new or evolving user requirements.
  • Developed custom eCommerce solutions and provided product A/B testing to increase user conversion.
  • Incorporated processes optimization to decrease the delivery time.
Technologies: Sketch, Photoshop CC, Illustrator CC, InVision, UXPin, A/B Testing, User Interviews, User Experience (UX), User Interface (UI), Web UI, Prototyping, Interaction Design (IxD), User Experience Design, Web UX Design, Responsive, Mobile First, Communication, Web Design, Marketplaces, Wireframing, Responsive Web Design (RWD), Design Leadership, UX Design, Collaboration, Dashboard Design, Icon Design, UI Audits, Style Guides, UI Components, Layout Design, Animation, User Flows, User Personas, UX Strategy, UX Wireframes, B2B2C, App Design, Rapid Prototyping, Discovery, B2B, Discovery Workshops, Pitch Decks, Visual Design, UI Prototyping, Human-computer Interaction (HCI), Stakeholder Management, User-centered Design (UCD), eCommerce, Mobile Design, Usability, Dashboards, Heuristic Analysis, Data Visualization, User Validation, Information Architecture (IA), User Journey Maps, Accessibility, Landing Page Design, Component Libraries, Grid Systems, Workflow, iOS UX Design, Mobile UI Design, Responsive Design, Ionic, Web UI Design, Consumer Products, HTML, CSS, SaaS Design, Best Practices in Design, Software as a Service (SaaS), Responsive Web Apps, Audits, Data, DataViz, Pixel Perfect, Brand Guidelines, Interactive Prototypes, UI Branding, Journey Mapping, Layout, Professional Services, Visual Design Language, Mockups, Service Design, Infographics, Website Redesign, Mobile UI, Interface Design, Content Management Systems (CMS), Usability Testing, Agile, Data-driven Design, User-centered Development (UCD), B2C, Mobile, Online Payments, Progressive Web Applications (PWAs), Web, Instructional Design, Motion Design, Unity, Brand Design, MVP Design, Marketing Design, Innovation, Website Design, High-fidelity Prototypes, Adobe Suite, Market Fit, UX Prototyping, Conversion Rate Optimization (CRO), Enterprise SaaS, Cybersecurity, Art Direction, Creative Design, Game Building, Data-heavy Design, Booking Systems, Business to Consumer (B2C), Enterprise Design, Human-centered Design (HCD), Edtech Design, Web Application Design, Usability Analysis, Design Reviews, UX Review, Pitch Deck Design, Web Usability, Content Design, Training & Training Content Development, Fintech Design, Design Revamps, Detail-oriented, Minimum Viable Product (MVP), Web Applications, Project Estimation, Stakeholder Engagement, Subscription Management, Subscriptions, Desktop App Design, Ads, Web Content, Content, Graphics, Cross-functional Team Collaboration, Scrum, Web Content Accessibility Guidelines (WCAG), WCAG 2, WCAG 3, Token Design, Color Theory, PowerPoint Design, PDF Design, Brand Marketing, Brand Identity, Digital Marketing, CRM, Technical Product Management, Direct Mail, Key Visuals

Graphic Designer | UI Designer

2011 - 2012
Nravo
  • Collaborated with the UX designers on researching, designing, and testing new product interfaces, enhancements, and complex rewrites. This was made on behalf of the product manager and the involved products were mainly games.
  • Managed two illustrators and collaborated with the marketing executive, the game designer, and the testers. Also frequently supervised the work and skills of the team lead.
  • Launched several new games and renovated old ones that were already on the market.
  • Developed the entire user interface for four games, which received excellent market reviews.
  • Created a new brand identity for the meni.mobi games portal, on behalf of Nravo Games. It included the logo, promotional materials, animated banners, social media posts, and other brand goods.
Technologies: Photoshop CC, Illustrator CC, Sketch, After Effects CC, InVision, UXPin, UX Principles, Prototyping, Interaction Design (IxD), Web UX Design, Responsive, Mobile First, Games, Web Design, Wireframing, Responsive Web Design (RWD), Design Leadership, Collaboration, Native Mobile Apps, Dashboard Design, Casinos & Gaming, Icon Design, Gamification, UI Audits, Style Guides, UI Components, Layout Design, Animation, User Flows, User Personas, App Design, Rapid Prototyping, Pitch Decks, Visual Design, UI Prototyping, Human-computer Interaction (HCI), User-centered Design (UCD), Mobile Design, Usability, Dashboards, Data Visualization, User Validation, Information Architecture (IA), Accessibility, Landing Page Design, Grid Systems, Workflow, iOS UX Design, Mobile UI Design, Responsive Design, Ionic, User Interviews, Web UI Design, Consumer Products, Best Practices in Design, Responsive Web Apps, Data, DataViz, Pixel Perfect, Game Design, Brand Guidelines, Interactive Prototypes, UI Branding, Journey Mapping, Layout, Professional Services, Desktop, Visual Design Language, Mockups, Service Design, Infographics, Website Redesign, Mobile UI, User Interface (UI), Interface Design, Content Management Systems (CMS), Usability Testing, Agile, Data-driven Design, Social Media, User-centered Development (UCD), B2C, Mobile, Online Payments, Web, Android, Proof of Concept (POC), Game UI Design, Mobile Game Design, Instructional Design, Motion Design, Unity, Brand Design, MVP Design, Marketing Design, Rebranding, Immersive Experiences, Innovation, Video Editing, Motion Graphics, Website Design, High-fidelity Prototypes, Adobe Suite, Market Fit, Value Proposition Design, Presentation Design, Articulate Storyline, E-learning, UX Prototyping, Conversion Rate Optimization (CRO), Art Direction, Creative Design, Game Building, Booking Systems, Business to Consumer (B2C), User Experience Design, Human-centered Design (HCD), Web Application Design, Usability Analysis, Design Reviews, UX Review, Web Usability, Content Design, Design Revamps, Detail-oriented, Minimum Viable Product (MVP), Web Applications, Project Estimation, Stakeholder Engagement, Subscription Management, Subscriptions, Apple Design, Desktop App Design, Web Content, Content, Graphics, Video Tutorials, Cross-functional Team Collaboration, Scrum, Workshop Facilitation, Web Content Accessibility Guidelines (WCAG), WCAG 2, WCAG 3, Token Design, Color Theory, PDF Design, Brand Marketing, Brand Identity, Digital Marketing, Technical Product Management, Direct Mail, Key Visuals, Banner Ads, Learning

3D Designer | Graphic Designer

2009 - 2009
Mi100
  • Designed new logos and redesigned old ones, worked on pages layouts, revised text, retouched pictures, and performed color adjustments.
  • Produced unique graphics for banners and posters. Also developed 3D art, environments, interiors, and scenarios.
  • Collaborated in the launch of a new branch of the entertainment complex in another city, and in creating brand identification materials from the ground up.
Technologies: Photoshop CC, Autodesk Maya, 3ds Max, Illustrator CC, Wireframing, Collaboration, Icon Design, Layout Design, Animation, Rapid Prototyping, Pitch Decks, Visual Design, Human-computer Interaction (HCI), User-centered Design (UCD), Mobile Design, Accessibility, Landing Page Design, Grid Systems, Consumer Products, Best Practices in Design, Data, DataViz, Pixel Perfect, Game Design, Brand Guidelines, UI Branding, Layout, Professional Services, Visual Design Language, Service Design, Infographics, Website Redesign, B2C, Proof of Concept (POC), Motion Design, Brand Design, Marketing Design, Rebranding, Innovation, Video Editing, Motion Graphics, Adobe Suite, Market Fit, Presentation Design, Articulate Storyline, Creative Design, Business to Consumer (B2C), User Experience Design, Human-centered Design (HCD), Web Application Design, Usability Analysis, Content Design, Training & Training Content Development, Design Revamps, Detail-oriented, Web Applications, Project Estimation, Stakeholder Engagement, Web Content, Content, Graphics, Video Tutorials, Cross-functional Team Collaboration, Scrum, Workshop Facilitation, Web Content Accessibility Guidelines (WCAG), WCAG 2, WCAG 3, Token Design, Color Theory, PowerPoint Design, PDF Design, Brand Marketing, Brand Identity, Digital Marketing, Technical Product Management, Direct Mail, Key Visuals, Email Marketing, Banner Ads

Education

2008 - 2012

Master's Degree in Visual Design

National Polytechnic University - Lviv, Ukraine

Certifications

MARCH 2023 - PRESENT

Private Equity and Venture Capital

Università Bocconi

MARCH 2023 - PRESENT

Entrepreneurship Essentials

Harvard University

Skills

Tools

Sketch, Photoshop CC, Illustrator CC, Procreate, Google Sheets, Google Docs, UXCam, Autodesk Maya, 3ds Max, InVision, UXPin, Marvel, Miro, Coggle, Jira, Marvel App, Adobe Creative Suite, Google Slides, UX Tools, Confluence, Figma Component Library, Figma Slides, FigJam, After Effects CC, Articulate Storyline

Languages

Visual Design Language, HTML, CSS

Platforms

Figma, iOS, Android, Desktop, Mobile, Web, Adobe Suite, Webflow, Shopify

Industry Expertise

Games, Marketing, Casinos & Gaming, Sports, Consumer Products, Professional Services, Healthcare, Cybersecurity, Education, Education Technology (Edtech), Real Estate

Other

Graphic Design, Branding, UX Branding, Illustration, Research, UX Research, Logo Design, Digital Publishing, Product Design, UI Design, UX Design, Mobile UX Design, A/B Testing, Stakeholder Interviews, Product Strategy, App UX, Mobile App Design, Blockchain, UX Principles, User Interviews, User Experience (UX), Web UI, Material UI, React Native, User Research, Client Interviews, User Flows, UX Process, Design Sprints, Art Direction, UX Analysis, Communication Strategy, Social Networks, CRM Design, Web App Design, Software, Mobile Prototypes, User Testing, Web App UX, Market Research, Redesign, Design Systems, Web Development, Editorials, Websites, Analysis, Wireframe to Product, Customer Relationship Management (CRM), CRM APIs, Enterprise Systems, SaaS, Sports Websites, Sports & Athletics, Responsive Design, Web App UI, Mobile UI, Mobile UX, UX Testing, UI Testing, Mobile App UI, Mobile Applications, Web UX, User Interface (UI), Fintech, Cryptocurrency Wallets, Design Leadership, Responsive Web Design (RWD), User Stories, UX Flows, Wireframing, Marketplaces, Marketplace Design, Non-fungible Tokens (NFT), Cryptocurrency, UX Audits, High-fidelity Mockups, Web Design, Marketing Research & Analysis, Marketing Strategy, Digital Marketing Strategy, Leadership, Business Evaluation, Business Process Modeling, Business Models, Market Research & Analysis, Evaluation, Marketing Plans, Customer Analysis, Customer Journey, Value Proposition Design, Strategy, Marketing Campaign Design, Financial Metrics, Financial UX, Growth Strategy, Legal, Presentations, Corporate Culture, Investment Analysis, Valuation, Due Diligence, Deal Structuring, Fundraising, Seed Fundraising, Fundraising Strategy, Startup Funding, Funding Process, Portfolio Management, Exit Strategy, Communication, Leaderboards, Badges, User Experience Design, Web UX Design, Responsive, Responsive UI, Mobile First, Visual Design, Web 3.0, Prototyping, Interaction Design (IxD), Marketing Campaigns, Stakeholder Engagement, Positioning, Collaboration, Enterprise, Native Mobile Apps, Dashboard Design, Product Roadmaps, Digital Advertising, Plugins, Product Hunt, Market Fit, Product Strategy Consultant, Brand Positioning, UX Direction, Web3, User Paths, UIKit, System Design, Icon Design, Gamification, UI Audits, Style Guides, UI Components, Layout Design, Animation, User Personas, Workshops, UX Strategy, UX Wireframes, B2B2C, App Design, Rapid Prototyping, Discovery, B2B, Discovery Workshops, Email Design, Pitch Decks, UI Prototyping, Big Data UX Design, Big Data, Human-computer Interaction (HCI), Design Strategy, Strategic Design, Design Thinking, Ideation Workshops, Team Leadership, Stakeholder Management, User-centered Design (UCD), Interviews, eCommerce, User Journeys, Mobile Design, Usability, Dashboards, Heuristic Analysis, Data Visualization, User Validation, Information Architecture (IA), User Journey Maps, Accessibility, Landing Page Design, Component Libraries, Grid Systems, Workflow, iOS UX Design, Mobile UI Design, Web UI Design, SaaS Design, Best Practices in Design, Software as a Service (SaaS), Responsive Web Apps, Audits, Atomic Design, Data, DataViz, Design Consultation, Pixel Perfect, Game Design, Brand Guidelines, Interactive Prototypes, UI Branding, Journey Mapping, Layout, Chrome Extensions, Artificial Intelligence (AI), Strategic Planning, Mockups, Service Design, Infographics, Website Redesign, Interface Design, Content Management Systems (CMS), Startups, Usability Testing, Agile, Data-driven Design, Automation, Automation Tools, Document Control, Management, IT Service Management (ITSM), UXM, Optimization, Macros, Big Data Architecture, GUI Design, Social Media, User-centered Development (UCD), Decentralized Applications, B2C, Online Payments, Progressive Web Applications (PWAs), Proof of Concept (POC), Game UI Design, Mobile Game Design, Instructional Design, Motion Design, Brand Design, MVP Design, Food Ordering, Client Delivery Management, Marketing Design, Rebranding, Immersive Experiences, Innovation, Website Design, High-fidelity Prototypes, Design Workshops, Agile UX, Ownership, Presentation Design, E-learning, UX Prototyping, Conversion Rate Optimization (CRO), Enterprise SaaS, Creative Design, Content Strategy, Game Building, Data-heavy Design, Product Assessment, Business to Business (B2B), Business Analysis, Market Landscape Analysis, GAP Analysis, SWOT Analysis, Software Technical SWOT Analysis, Brand Analysis, Operations, Operational Efficiency Improvement, Operational Assessment, Strategy Development, Product-market Fit, Conversion, User Retention, Nurture & Retention Campaigns, Community Growth, Booking Systems, Business to Consumer (B2C), Behavioral Design, Persona Design, Generative Design, AI Chatbots, Chatbots, Chatbot Conversation Design, Enterprise Design, Human-centered Design (HCD), Edtech Design, Web Application Design, Usability Analysis, Property Management, Design Reviews, UX Review, Pitch Deck Consultant, Pitch Deck Design, Web Usability, Content Design, Training & Training Content Development, Fintech Design, Design Revamps, Detail-oriented, Minimum Viable Product (MVP), Web Applications, Project Estimation, Online Course Design, Subscription Management, Subscriptions, Predictive Analytics, Prediction Markets, Trading, Artificial Intelligence as a Service (AIaaS), Apple Design, Desktop App Design, ChatGPT, Ads, Web Content, Content, Graphics, Cross-functional Team Collaboration, Scrum, Workshop Facilitation, Low-fidelity Prototypes, Storybook, Web Content Accessibility Guidelines (WCAG), WCAG 2, WCAG 3, Token Design, Highcharts, Color Theory, PowerPoint Design, PDF Design, Brand Marketing, Brand Identity, Companion Software, Digital Marketing, Marketing Technology (MarTech), Brand Strategy, CRM, Technical Product Management, Direct Mail, Key Visuals, Email Marketing, Banner Ads, Learning, 3D Art, Genomics, Ionic, Unity, Video Editing, Motion Graphics, Learning Management Systems (LMS), Generative Artificial Intelligence (GenAI), Bots, Video Tutorials, Conversion Rate, Competition Research, Competitive Analysis, Product Growth, Landing Page Optimization, Landing Pages, 3D, Complex Application User Interfaces (UI), Sportstech, Strategic Planning & Execution, CX Strategy, IA Strategy, Product Research, Competitive Strategy, Customer Development, Cryptocurrency Payments, Diversity, Equity, & Inclusion (DEI), Product Mapping, Visual Assets, Tone of Voice, Storytelling, Visual Storytelling, Mentorship, Team Mentoring, Mentorship & Coaching, Compiler Design

Experience

  • Information Architecture (IA) - 13 years
  • Value Proposition Design - 12 years
  • Leadership - 12 years
  • UX Research - 12 years
  • Product Strategy - 10 years
  • Strategy - 10 years
  • Design Leadership - 10 years
  • Product Design - 8 years
Collaboration That Works

How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.

1

Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

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