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Verified Expert in Design
Designer
Doha, Qatar
Toptal member since November 11, 2021
Expertise
Bio
Gertruda is a product strategist, government advisor, and principal product expert specializing in product intelligence, behavioral models and product strategy. With 17 years of experience, she helps organizations make better product decisions, uncover hidden opportunities, and build products that achieve sustainable market advantage through strategic clarity and human-centered systems design.
Experience
- UX Research - 17 years
- Leadership - 15 years
- Value Proposition Design - 15 years
- Information Architecture (IA) - 15 years
- Design Leadership - 15 years
- Strategy - 14 years
- Product Strategy - 10 years
- Product Design - 10 years
Portfolio
Block Born Web3 Gaming Platform
Design LeadershipResponsive Web Design (RWD)Product DesignA/B TestingUX DesignUX Direction+ 202 more
Legium — Web App
Product DesignUser Experience (UX)Web App UXWeb App DesignMarket ResearchCommunication Strategy+ 193 more
HS Sports — Control Center CRM
Customer Relationship Management (CRM)CRM APIsCRM DesignWeb App UXUX ResearchProduct Design+ 282 more
Work Experience
Product Expert | Mentor
2024 - PRESENT
Ministry of Communications and Information Technology
- Advised founders and leadership teams on product health, market positioning, scalability, and growth strategy across government backed innovation programs.
- Conducted executive-level product audits across core experience, value proposition, business logic, workflows, automation, and operational maturity to expose high-impact gaps and growth opportunities.
- Translated research, analytics, competitive intelligence, and stakeholder input into actionable product and business strategies aligned with each venture’s growth objectives.
- Assessed product-market fit, differentiation, and competitive positioning against category leaders, identifying structural opportunities to strengthen market relevance and defensibility.
- Diagnosed operational barriers including fragmented workflows, manual processes, weak knowledge systems, and insufficient strategic planning, then defined practical pathways toward scalable operations.
- Evaluated brand positioning, tone of voice, visual communication, and trust signals, identifying gaps that weakened credibility and proposing sharper market-facing strategies.
- Delivered detailed SWOT and competitive assessments to help leadership understand market exposure, future opportunities, strategic risks, and required countermeasures.
- Developed short-term quick wins and longer-term strategic recommendations, allowing ventures to improve product performance without losing sight of their broader growth trajectory.
- Guided founders and leadership teams toward the most relevant program interventions, including Product-Market Fit, Process Optimization, and Operational Excellence, based on actual business conditions rather than generic frameworks.
- Facilitated workshops, strategic discussions, and mentoring sessions that converted complex findings into clear priorities, decision frameworks, and executable next steps. Applied market analysis to identify gaps before changes became critical.
Technologies: Accessibility, Audits, UX Process, Product Assessment, Product Mapping, Product Growth, Product Design, Business to Business (B2B), Business Analysis, Market Landscape Analysis, GAP Analysis, SWOT Analysis, Software Technical SWOT Analysis, Brand Design, Brand Analysis, Operations, Operational Efficiency Improvement, Operational Assessment, Strategy, Strategic Planning, Strategy Development, Product Strategy, Growth Strategy, Market Fit, Marketplaces, Fintech, CX Strategy, User Retention, Nurture & Retention Campaigns, Community Growth, Corporate Culture, Communication Strategy, B2B, B2C, B2B2C, Business to Consumer (B2C), User Experience Design, Generative Artificial Intelligence (GenAI), Generative Design, AI Chatbots, Chatbots, Chatbot Conversation Design, Enterprise Design, Human-centered Design (HCD), Edtech Design, Web Application Design, Education, Education Technology (Edtech), Usability Analysis, Design Reviews, UX Review, Figma Component Library, Figma Slides, Pitch Deck Consultant, Pitch Deck Design, Web Usability, Training & Training Content Development, Fintech Design, Design Revamps, Detail-oriented, Minimum Viable Product (MVP), Web Applications, Project Estimation, Stakeholder Engagement, Subscription Management, Subscriptions, Predictive Analytics, Prediction Markets, Trading, Bots, Artificial Intelligence as a Service (AIaaS), Apple Design, Desktop App Design, ChatGPT, Ads, Web Content, Content, Video Tutorials, FigJam, Cross-functional Team Collaboration, Scrum, Workshop Facilitation, Low-fidelity Prototypes, Storybook, Web Content Accessibility Guidelines (WCAG), WCAG 2, WCAG 3, Token Design, Color Theory, PowerPoint Design, PDF Design, Brand Marketing, Brand Identity, Companion Software, Digital Marketing, Brand Strategy, CRM, Technical Product Management, Direct Mail, Key Visuals, Email Marketing, Learning, Miro, Workflow Optimization, Google Sheets, Mobile UX Design, A/B Testing, Stakeholder Interviews, UX Principles, User Experience (UX), User Research, User Flows, App UX, Mobile App Design, Design Sprints, UX Analysis, Web App Design, Software, Mobile Prototypes, User Testing, Web App UX, Market Research, Redesign, Design Systems, Web Development, Editorials, Websites, Analysis, AI Product Strategy, Strategy Consulting, Product Launch, Medical Devices, Marketing Strategy, Business Evaluation, Business Process Modeling, Business Models, Market Research & Analysis, Customer Journey, Customer Analysis, Positioning, Marketing Campaign Design, Marketing Campaigns, Financial Metrics, Financial UX, Presentations, Investment Analysis, Valuation, Due Diligence, Deal Structuring, Fundraising, Seed Fundraising, Fundraising Strategy, Funding Process, Portfolio Management, Communication, Leaderboards, Badges, Web UX Design, Dashboard Design, UX Direction, Brand Positioning, User Paths, Strategic Planning & Execution, Sportstech, Complex Application User Interfaces (UI), IA Strategy, Product Research, Competitive Strategy, Diversity, Equity, & Inclusion (DEI), Tone of Voice, Storytelling, Mentorship, Team Mentoring, Compiler Design, Startups, Market Research.Market Research & Analysis, Capital Raising.Equity.Equity Research, Activation, Onboarding, User Conversion, Enterprise UX, Google Analytics, Checkout
Principal Product & UX Expert | Strategist | Mentor
2011 - PRESENT
Freelance
- Led multidisciplinary teams from discovery through launch, owning product direction, UX architecture, visual systems, and strategic delivery across complex digital products.
- Directed user research, competitive intelligence, and behavioral analysis, converting evidence into decisive product opportunities, priorities, and execution roadmaps.
- Shaped product, brand, and marketing strategies that strengthened positioning, conversion, retention, monetization, and long term competitive advantage.
- Defined product market fit and monetization strategies alongside user experience, ensuring commercial objectives and audience behavior reinforced rather than competed with each other.
- Took products from raw concept to market, establishing product logic, personas, information architecture, interaction systems, prototypes, and launch ready design foundations.
- Turned complex user and psychographic data into practical product decisions, behavioral models, journeys, and experiences designed to influence adoption and measurable business outcomes.
- Set and governed UX/UI standards across products, building scalable systems, high fidelity prototypes, and implementation frameworks that kept teams aligned through delivery.
- Led teams through demanding product cycles and high pressure launches, maintaining creative quality, decision velocity, and execution discipline without compromising team performance.
- Identified new market opportunities, diversification paths, and expansion strategies that opened additional audience segments and strengthened revenue potential.
- Applied market intelligence, analytics, behavioral data, and forward looking product analysis to anticipate market shifts and define countermeasures before competitive pressure impacted the product.
Technologies: Figma, A/B Testing, Photoshop CC, Illustrator CC, User Research, User Interviews, Client Interviews, User Flows, Stakeholder Interviews, UX Process, Google Docs, Design Sprints, Art Direction, UX Analysis, Product Strategy, Communication Strategy, Social Networks, Mobile App Design, CRM Design, Web App Design, Software, Prototyping, Interaction Design (IxD), User Experience Design, Web 3.0, Games, Exit Strategy, Communication, Startup Funding, Legal, Growth Strategy, Financial UX, Financial Metrics, Marketing Campaign Design, Strategy, Positioning, Customer Journey, Customer Analysis, Leadership, Digital Marketing Strategy, Web Design, Marketplaces, Wireframing, Responsive Web Design (RWD), Design Leadership, Cryptocurrency Wallets, Fintech, UX Design, Product Design, Collaboration, Enterprise Systems, Enterprise, Native Mobile Apps, Dashboard Design, Product Roadmaps, System Design, Casinos & Gaming, Icon Design, Gamification, UI Audits, Style Guides, UI Components, Layout Design, User Personas, Workshops, UX Strategy, UX Wireframes, B2B2C, App Design, Rapid Prototyping, Sports, Discovery, B2B, Discovery Workshops, Email Design, Pitch Decks, Visual Design, UI Prototyping, Big Data UX Design, Big Data, Genomics, Human-computer Interaction (HCI), Design Strategy, Strategic Design, Design Thinking, Ideation Workshops, Team Leadership, Stakeholder Management, User-centered Design (UCD), Interviews, eCommerce, User Journeys, Mobile Design, Usability, Dashboards, Heuristic Analysis, Data Visualization, User Validation, Information Architecture (IA), User Journey Maps, Accessibility, Landing Page Design, Component Libraries, Grid Systems, Mobile First, Workflow, iOS UX Design, Mobile UI Design, Responsive Design, Ionic, Web UI Design, Consumer Products, HTML, CSS, SaaS Design, Best Practices in Design, Software as a Service (SaaS), Responsive Web Apps, Audits, Atomic Design, Data, DataViz, Design Consultation, Pixel Perfect, Brand Guidelines, Interactive Prototypes, Market Research, UI Branding, Journey Mapping, Layout, Professional Services, Chrome Extensions, Visual Design Language, Strategic Planning, Mockups, Service Design, Infographics, Website Redesign, Artificial Intelligence (AI), Mentorship, Team Mentoring, Mentorship & Coaching, Mobile UI, User Interface (UI), Interface Design, Content Management Systems (CMS), Startups, Usability Testing, Agile, Data-driven Design, Social Media, Healthcare, User-centered Development (UCD), Decentralized Applications, B2C, Mobile, Online Payments, Progressive Web Applications (PWAs), Web, Android, Proof of Concept (POC), Game UI Design, Mobile Game Design, Instructional Design, Motion Design, Unity, Brand Design, MVP Design, Food Ordering, Client Delivery Management, Marketing Design, Rebranding, Immersive Experiences, Innovation, Video Editing, Motion Graphics, Website Design, High-fidelity Prototypes, Adobe Suite, Google Slides, Market Fit, Value Proposition Design, Evaluation, Design Workshops, Agile UX, Ownership, Presentation Design, Articulate Storyline, E-learning, Learning Management Systems (LMS), UX Prototyping, Conversion Rate Optimization (CRO), Enterprise SaaS, Cybersecurity, Creative Design, Content Strategy, Game Building, Data-heavy Design, Webflow, Booking Systems, Business to Consumer (B2C), Generative Artificial Intelligence (GenAI), Generative Design, AI Chatbots, Chatbots, Chatbot Conversation Design, Enterprise Design, Human-centered Design (HCD), Edtech Design, Web Application Design, Education, Education Technology (Edtech), Usability Analysis, Property Management, Design Reviews, UX Review, Figma Component Library, Figma Slides, Pitch Deck Consultant, Pitch Deck Design, Web Usability, Content Design, Training & Training Content Development, Fintech Design, Design Revamps, Detail-oriented, Minimum Viable Product (MVP), Web Applications, Project Estimation, Stakeholder Engagement, Online Course Design, Subscription Management, Subscriptions, Predictive Analytics, Prediction Markets, Trading, Bots, Artificial Intelligence as a Service (AIaaS), Apple Design, Desktop App Design, ChatGPT, Ads, Web Content, Content, Graphics, Video Tutorials, FigJam, Cross-functional Team Collaboration, Scrum, Workshop Facilitation, Low-fidelity Prototypes, Storybook, Web Content Accessibility Guidelines (WCAG), WCAG 2, WCAG 3, Token Design, Highcharts, Color Theory, PowerPoint Design, PDF Design, Brand Marketing, Brand Identity, Companion Software, Digital Marketing, Brand Strategy, CRM, Technical Product Management, Shopify, Direct Mail, Key Visuals, Email Marketing, Banner Ads, Learning, Miro, Workflow Optimization, Google Sheets, After Effects CC, Mobile UX Design, Blockchain, UX Principles, User Experience (UX), App UX, Mobile Prototypes, User Testing, Web App UX, Redesign, Design Systems, Web Development, Websites, Analysis, AI Product Strategy, Strategy Consulting, Product Launch, Medical Devices, Marketing Strategy, Business Evaluation, Business Process Modeling, Business Models, Market Research & Analysis, Marketing Campaigns, Presentations, Corporate Culture, Investment Analysis, Valuation, Due Diligence, Deal Structuring, Fundraising, Seed Fundraising, Fundraising Strategy, Funding Process, Portfolio Management, Leaderboards, Badges, Web UX Design, UX Direction, Brand Positioning, Web3, User Paths, Strategic Planning & Execution, Sportstech, Complex Application User Interfaces (UI), CX Strategy, IA Strategy, Product Research, Competitive Strategy, Cryptocurrency Payments, Diversity, Equity, & Inclusion (DEI), Product Mapping, Visual Assets, Tone of Voice, Storytelling, Visual Storytelling, Compiler Design, Product Assessment, Business to Business (B2B), Business Analysis, GAP Analysis, SWOT Analysis, Software Technical SWOT Analysis, Brand Analysis, Operations, Operational Efficiency Improvement, Operational Assessment, Strategy Development, User Retention, Nurture & Retention Campaigns, Community Growth, Market Research.Market Research & Analysis, Activation, Onboarding, User Conversion, Enterprise UX, Google Analytics, Checkout
Lead UX | Product Expert
2026 - 2026
Databricks
- Re-architected Skills Navigator around user jobs rather than underlying data types, replacing a fragmented seven-destination structure with a clearer model organized around Orient, Act, Manage, Discover, and Manager-level views.
- Eliminated structural redundancy across the product, consolidating Home and My Profile into a unified Dashboard and bringing multiple disconnected recommendation surfaces into a single recommendation engine with contextual entry points.
- Redesigned the signal architecture to preserve analytical depth without overwhelming users, moving high-density evidence into a dedicated Signals experience while keeping lightweight explanations in the core Skills flow.
- Converted opaque AI-generated explanations into actionable decision support, evolving “Why you're at this level” from a generic AI paragraph into structured gap cards connecting a specific capability gap directly to the content that addresses it.
- Designed a structured calibration and dispute workflow for skill-level assessment, combining multi-gap selection, evidence capture, guided questioning, alternative “Other” pathways, and peer-review routing into a controlled recalibration process.
- Established a more rigorous information and visual hierarchy, identifying systemic inconsistencies in iconography, color semantics, and status representation and separating skill level from validation status as distinct visual dimensions.
- Shaped AI-assisted UX around human oversight, introducing ambient AI summaries with explicit accept/edit/reject states and preventing accepted outputs from being silently overwritten by new signals.
- Created and directed implementation-ready UX artifacts including the restructured IA, Dashboard/Profile cockpit, calibration wizards, signal architecture, and interaction specifications, working directly with engineering through implementation.
- Established five core persona types from scratch using behavioral and psychographic knowledge, giving the team a grounded model of user needs and enabling more evidence-based product and UX decisions.
- Turned stakeholder input into solid product decisions, reconciling competing mental models and validating recommendations with product and engineering stakeholders; engagement evolved from expert UX review into a product audit and development role.
Technologies: Learning, UX Design, Edtech Design, Gamification, Education Technology (Edtech), SaaS, Enterprise SaaS, Enterprise, Enterprise Design, Enterprise Systems, Enterprise UX, Enterprise AI, Product Design, Product Mapping
Principal Product Designer
2024 - 2026
PatternIQ, Inc.
- Took PatternIQ from raw concept to a shippable B2B martech SaaS, defining product architecture, core workflows, behavioral logic, and decision frameworks from zero.
- Led activation strategy from Mail Agent connection through prospect discovery and campaign launch, reducing friction across the first value journey and clarifying the path to adoption.
- Operationalized psychographic intelligence into live campaign controls, enabling users to monitor, segment, and refine audience traits while campaigns were actively running.
- Designed data-heavy performance dashboards combining cost, leads, projections, status, and trait performance, turning complex analytics into immediate product decisions.
- Built optimization loops around actionable insights, follow-ups, campaign recommendations, and behavioral signals to keep users iterating instead of abandoning campaigns.
- Embedded monetization into the product architecture through credits, upgrade pathways, and contextual revenue touchpoints without compromising usability or product clarity.
- Designed referral and survey incentive systems with reward logic, progress states, and engagement triggers to reinforce retention and organic product growth.
- Established scalable UI governance across the platform, evolving standard components into product-specific patterns that preserved consistency as new modules were introduced.
- Led high-fidelity Figma execution, defining responsive behavior, component states, interaction rules, and engineering handoff standards for rapid, accurate implementation.
- Refined personas and psychographic models through stakeholder sprints, behavioral analysis, and continuous feedback, strengthening product positioning and audience fit.
Technologies: UX Design, Figma, UI Design, Product Design, Web Design, Mobile App Design, SaaS Design, Gamification, B2B2C, Marketing Technology (MarTech), Dashboards, SaaS, Enterprise SaaS, Enterprise, Brand Strategy, CRM, Technical Product Management, Direct Mail, Email Marketing, Banner Ads, Learning, Workflow Optimization, Google Sheets, Mobile UX Design, A/B Testing, Stakeholder Interviews, UX Principles, User Experience (UX), User Research, User Flows, App UX, Design Sprints, UX Analysis, Web App Design, Software, Mobile Prototypes, User Testing, Web App UX, Market Research, Redesign, Design Systems, Web Development, Websites, Analysis, AI Product Strategy, Strategy Consulting, Product Launch, Market Research & Analysis, Customer Journey, Customer Analysis, Positioning, Marketing Campaign Design, Marketing Campaigns, Presentations, Corporate Culture, Leaderboards, Badges, Web UX Design, Dashboard Design, UX Direction, User Paths, Complex Application User Interfaces (UI), CX Strategy, IA Strategy, Product Research, Product Mapping, Visual Assets, Storytelling, Interface Design, Startups, Product Assessment, Business to Business (B2B), Brand Analysis, Market Research.Market Research & Analysis, Activation, Onboarding, User Conversion, Google Analytics, Checkout
Principal Product Strategist | UX Platform Advisor
2025 - 2025
SPARQ | NEURAL
- Built SPARQ’s product experience and identity from the ground up, shaping its strategy, product logic, UX, visual language, brand, and overall ecosystem into a coherent platform.
- Worked directly with C-level leadership, including the CEO and CTO, advising on product direction, platform capabilities, UX strategy, priorities, and the evolution of the World Engine.
- Bridged executive leadership and development teams, translating strategic objectives and complex technical capabilities into actionable product, UX, and interaction decisions.
- Established SPARQ’s brand from scratch, creating its visual identity, logo, aesthetics, design language, and foundational brand direction.
- Designed the core landing and product-facing experience, translating the technical vision into a clear, credible presentation for developers, creators, partners, and other audiences.
- Shaped the product architecture for a professional World Engine environment, covering procedural worlds, rendering, streaming, physics, networking, AI/ML, audio, and multi-platform deployment.
- Defined the UX architecture for an integrated professional development environment, establishing coherent workflows across editors, viewports, inspectors, asset browsers, node graphs, profilers, consoles, and specialized tools.
- Created a scalable interaction and design system spanning navigation, docking, tabs, split views, controls, node graphs, drag-and-drop, shortcuts, undo/redo, and other core platform interactions.
- Unified product strategy, technical complexity, UX, and brand into one coherent system, turning a highly ambitious technical concept into a tangible product with a consistent identity and experience.
- Helped position SPARQ as more than a conventional game engine, shaping it as world-building infrastructure within the broader NEURAL Web3 ecosystem for creating and operating sophisticated digital worlds.
Technologies: Accessibility, Software, Software as a Service (SaaS), SaaS, Unreal Engine, Product Launch, Product Design, UX Process, UX Prototyping, Brand Strategy, Brand Design, Brand Identity, Brand Analysis, Gaming, Gaming Platforms, AI Product Strategy, Artificial Intelligence as a Service (AIaaS), Artificial Intelligence (AI), Machine Learning, User Stories, User Flows, User Personas, Web UI, Web UX, Web App UX, Web App UI, Market Research, Market Research.Market Research & Analysis, Activation, Onboarding, User Conversion
Product Expert
2025 - 2025
UniSova LLC
- Directed product strategy across solo renting, group leasing, short stays, and peer-to-peer subleasing, aligning user simplicity with scalable business architecture.
- Architected a map-first housing discovery experience unifying five housing categories through a lean filter system and mobile-first interaction model.
- Introduced a slash-command interaction model covering core platform actions, defining its interaction grammar, behavior, and technical scope as a single product system.
- Bridged product strategy and engineering by defining route architecture, data structures, conversation schemas, and structured payloads across the platform’s core workflows.
- Shaped 10 critical product decisions spanning eligibility checks, Doc Vault, group joining, Marketplace bundling, and other conversion-defining moments across the leasing lifecycle.
- Reframed messaging as the platform’s operational hub, embedding contracts, polls, tours, and payments into structured conversational action cards.
- Designed complete solo and group rental journeys, reducing each scenario to the minimum viable screen set while preserving logic, hierarchy, and development readiness.
- Defined lease and sublease architecture with escrow logic, consent enforcement, and lifecycle controls, establishing the foundation for monetization, retention, and marketplace lock-in.
- Architected the product from zero across three user roles and five housing categories, reducing a 40+ screen experience to 18 reusable core screens without sacrificing comprehension.
- Defined the product vision and market positioning around messaging as the workflow hub, creating a differentiated strategic foundation that shaped subsequent product and engineering decisions.
Technologies: Mobile UX, Mobile UX Design, Responsive Web Design (RWD), Property Management, Real Estate, Workflow Optimization, Google Sheets, UX Principles, User Experience (UX), User Research, User Flows, App UX, Mobile App Design, Design Sprints, UX Analysis, Web App Design, Mobile Prototypes, User Testing, Web App UX, Market Research, Design Systems, Web Development, Websites, Analysis, AI Product Strategy, Strategy Consulting, Product Launch, Marketing Strategy, Business Evaluation, Business Process Modeling, Market Research & Analysis, Customer Journey, Customer Analysis, Positioning, Marketing Campaigns, Presentations, Communication, Leaderboards, Badges, Web UX Design, Dashboard Design, UX Direction, Brand Positioning, User Paths, Strategic Planning & Execution, Complex Application User Interfaces (UI), CX Strategy, IA Strategy, Product Research, Competitive Strategy, Product Mapping, Visual Assets, Tone of Voice, Storytelling, Visual Storytelling, Mentorship, Team Mentoring, Interface Design, Startups, Product Assessment, Business to Business (B2B), Business Analysis, Strategy Development, Market Research.Market Research & Analysis, Activation, Onboarding, User Conversion, Checkout
Principal Product Expert | Product Strategist | Brand Strategist
2023 - 2024
ICAREUM LLC
- Owned product and brand direction from concept to investor readiness, setting the strategic foundation across positioning, experience architecture, visual identity, and market narrative.
- Diagnosed product, UX, and market gaps through a comprehensive audit, converting findings into prioritized decisions that strengthened usability, differentiation, and commercial readiness.
- Defined audience strategy through personas, behavioral analysis, and decision journeys, aligning product architecture with investor motivations and target market dynamics.
- Established ICAREUM’s market position at the intersection of finance, architecture, and technology, creating a differentiated narrative and premium category presence.
- Directed the complete brand transformation, establishing the visual language, tone of voice, guidelines, and communication system across product, web, and investor materials.
- Directed AR, VR, and 3D integration into the mobile experience, turning emerging technology into a strategic product differentiator that strengthened comprehension and investor confidence.
- Led a multidisciplinary team of 10 people including C-level experts, setting priorities, resolving cross-functional ambiguity, and maintaining strategic and visual coherence across product development.
- Shaped investor-facing storytelling and strategic communication, translating complex product and financial concepts into a clear narrative designed to accelerate trust and investment conviction.
- Identified diversification, monetization, and market expansion opportunities, defining strategic pathways to strengthen long-term competitiveness and commercial resilience.
- Helped position ICAREUM for continued capital growth, contributing to a product, brand, and investor narrative strong enough to support seed momentum and progression toward the next funding round.
Technologies: CX Strategy, IA Strategy, Product Research, Competitive Analysis, Competition Research, Competitive Strategy, Product Growth, Product Strategy, Branding, Brand Positioning, Product Roadmaps, Customer Analysis, User Personas, Customer Journey, App UX, Web App UX, Web App Design, UX Testing, A/B Testing, Mobile App Design, Cryptocurrency Payments, Diversity, Equity, & Inclusion (DEI), Audits, UX Audits, Product Mapping, Visual Assets, Growth Strategy, UX Strategy, Tone of Voice, Brand Guidelines, Storytelling, Visual Storytelling, User Flows, Mobile UI, User Interface (UI), Interface Design, Content Management Systems (CMS), Startups, Usability Testing, Agile, Data-driven Design, Social Media, User-centered Development (UCD), Decentralized Applications, B2C, Mobile, Online Payments, Progressive Web Applications (PWAs), Web, Proof of Concept (POC), Game UI Design, Mobile Game Design, Instructional Design, Motion Design, Brand Design, MVP Design, Client Delivery Management, Marketing Design, Rebranding, Immersive Experiences, Innovation, Video Editing, Website Design, High-fidelity Prototypes, Adobe Suite, Google Slides, Information Architecture (IA), Market Fit, Strategy, Value Proposition Design, Leadership, Evaluation, Design Workshops, Agile UX, Ownership, Presentation Design, Articulate Storyline, E-learning, Learning Management Systems (LMS), UX Prototyping, Conversion Rate Optimization (CRO), Art Direction, Creative Design, Content Strategy, Data-heavy Design, Business to Consumer (B2C), User Experience Design, Generative Artificial Intelligence (GenAI), Generative Design, AI Chatbots, Chatbots, Chatbot Conversation Design, Human-centered Design (HCD), Web Application Design, Usability Analysis, Property Management, Design Reviews, UX Review, Figma Component Library, Figma Slides, Pitch Deck Consultant, Pitch Deck Design, Web Usability, Content Design, Training & Training Content Development, Fintech Design, Design Revamps, Detail-oriented, Minimum Viable Product (MVP), Web Applications, Project Estimation, Stakeholder Engagement, Subscription Management, Subscriptions, Predictive Analytics, Prediction Markets, Trading, Bots, Artificial Intelligence as a Service (AIaaS), Apple Design, Desktop App Design, ChatGPT, Web Content, Content, Graphics, Video Tutorials, FigJam, Cross-functional Team Collaboration, Scrum, Workshop Facilitation, Low-fidelity Prototypes, Storybook, Web Content Accessibility Guidelines (WCAG), WCAG 2, WCAG 3, Token Design, Highcharts, Color Theory, PowerPoint Design, PDF Design, Brand Marketing, Brand Identity, Companion Software, Digital Marketing, Brand Strategy, CRM, Technical Product Management, Direct Mail, Key Visuals, Email Marketing, Banner Ads, Miro, Workflow Optimization, Google Sheets, After Effects CC, Mobile UX Design, Stakeholder Interviews, Blockchain, UX Principles, User Experience (UX), User Research, Design Sprints, UX Analysis, Mobile Prototypes, User Testing, Market Research, Redesign, Design Systems, Web Development, Websites, Analysis, AI Product Strategy, Strategy Consulting, Product Launch, Marketing Strategy, Business Evaluation, Business Process Modeling, Business Models, Market Research & Analysis, Positioning, Marketing Campaign Design, Marketing Campaigns, Financial Metrics, Financial UX, Presentations, Corporate Culture, Investment Analysis, Valuation, Due Diligence, Deal Structuring, Fundraising, Seed Fundraising, Fundraising Strategy, Funding Process, Portfolio Management, Communication, Leaderboards, Web UX Design, Dashboard Design, UX Direction, User Paths, Strategic Planning & Execution, Complex Application User Interfaces (UI), Mentorship, Team Mentoring, Webflow, Product Assessment, Business to Business (B2B), Business Analysis, GAP Analysis, SWOT Analysis, Software Technical SWOT Analysis, Brand Analysis, Operations, Operational Efficiency Improvement, Operational Assessment, Strategy Development, User Retention, Nurture & Retention Campaigns, Community Growth, Market Research.Market Research & Analysis, Capital Raising.Equity.Equity Research, Activation, Onboarding, User Conversion, Checkout
Principal Product Designer (via Toptal)
2023 - 2024
Hihve LLC
- Owned the product audit and strategic reset, identifying structural UX, business-logic, and positioning gaps and translating them into a prioritized roadmap for engagement, retention, and growth.
- Re-architected core product logic, removing outdated patterns and inconsistencies and aligning the experience with emerging user behaviors and the requirements of a decentralized marketplace.
- Led product discovery through execution, defining user flows, interaction models, prototypes, and high-fidelity interfaces across web and mobile to establish a coherent MVP foundation.
- Designed 100+ responsive and native screens, creating a unified product experience across platforms while maintaining consistency in behavior, visual language, and accessibility.
- Established the visual system from the ground up, creating brand-consistent UI foundations, reusable patterns, and interface standards that enabled the product to scale without design drift.
- Shaped the marketplace and social experience, balancing transactional flows with community behavior, trust mechanics, and engagement patterns specific to a Web3 environment.
- Directed 3D asset integration and experience flows, introducing immersive visual elements that strengthened product differentiation and elevated the overall digital experience.
- Led product storytelling for investors and stakeholders, producing pitch materials and infographics that translated complex product value into a compelling and commercially credible narrative.
- Directed delivery before the Product Manager was appointed, coordinating priorities, supporting developers, resolving implementation ambiguity, and protecting the intended product experience through execution.
- Accelerated the path to launch, combining strategic product decisions, design leadership, and disciplined delivery management to bring the MVP to market with a stronger foundation for continued growth.
Technologies: Web Design, Websites, Non-fungible Tokens (NFT), Accessibility, Mobile App Design, Mobile UX, Mobile UI, Web3, Web 3.0, Web App UX, Web App UI, Web App Design, User Flows, UX Flows, Leaderboards, Badges, Complex Application User Interfaces (UI), User Experience (UX), Responsive, Responsive Web Apps, Responsive UI, Responsive Design, Responsive Web Design (RWD), Customer Analysis, Marketplaces, Design Leadership, Fintech, Sportstech, UX Strategy, UI Audits, UX Audits, Pitch Decks, Information Architecture (IA), User Journey Maps, Landing Page Design, Component Libraries, Audits, Atomic Design, Data, DataViz, Best Practices in Design, Pixel Perfect, Interactive Prototypes, UI Branding, Journey Mapping, Visual Design Language, Strategic Planning & Execution, Strategic Planning, Mockups, Infographics, Redesign, User Interface (UI), Interface Design, Startups, Usability Testing, Agile, Data-driven Design, Social Media, User-centered Development (UCD), Decentralized Applications, B2C, Mobile, Online Payments, Progressive Web Applications (PWAs), Web, Android, Proof of Concept (POC), Game UI Design, Instructional Design, Motion Design, Unity, Brand Design, MVP Design, Marketing Design, Immersive Experiences, Innovation, Video Editing, Motion Graphics, Website Design, High-fidelity Prototypes, Adobe Suite, Google Slides, Market Fit, Strategy, Value Proposition Design, Leadership, Design Workshops, Agile UX, Presentation Design, Articulate Storyline, E-learning, UX Prototyping, Art Direction, Creative Design, Content Strategy, Business to Consumer (B2C), User Experience Design, Generative Design, Human-centered Design (HCD), Web Application Design, Usability Analysis, Design Reviews, UX Review, Figma Component Library, Figma Slides, Pitch Deck Consultant, Pitch Deck Design, Web Usability, Content Design, Training & Training Content Development, Fintech Design, Design Revamps, Detail-oriented, Minimum Viable Product (MVP), Web Applications, Project Estimation, Stakeholder Engagement, Subscription Management, Subscriptions, Predictive Analytics, Prediction Markets, Apple Design, Web Content, Content, Graphics, Video Tutorials, FigJam, Cross-functional Team Collaboration, Scrum, Workshop Facilitation, Low-fidelity Prototypes, Storybook, Web Content Accessibility Guidelines (WCAG), WCAG 2, WCAG 3, Token Design, Color Theory, PowerPoint Design, PDF Design, Brand Marketing, Brand Identity, Digital Marketing, Brand Strategy, Technical Product Management, Key Visuals, Workflow Optimization, Google Sheets, Mobile UX Design, Blockchain, UX Principles, User Research, App UX, Design Sprints, UX Analysis, Mobile Prototypes, User Testing, Market Research, Design Systems, Web Development, Analysis, Strategy Consulting, Product Launch, Market Research & Analysis, Customer Journey, Positioning, Marketing Campaigns, Financial Metrics, Financial UX, Presentations, Communication, Web UX Design, Dashboard Design, UX Direction, Brand Positioning, User Paths, Casinos & Gaming, CX Strategy, IA Strategy, Product Research, Competitive Strategy, Cryptocurrency Payments, Product Mapping, Visual Assets, Tone of Voice, Storytelling, Visual Storytelling, Team Mentoring, Product Assessment, Brand Analysis, Activation, Onboarding, Checkout
Product Designer | Product Auditor
2023 - 2023
Cumulus Labs Inc.
- Led a comprehensive product audit of a 3D immersive health-tech platform, identifying structural UX, flow, and product logic gaps and converting findings into a focused improvement strategy.
- Defined investor-readiness priorities by identifying the product capabilities, experience improvements, and strategic milestones required to strengthen market positioning and support future fundraising.
- Re-architected the core user journey into a detailed, intuitive flow that balanced emotional sensitivity with clear navigation, predictable interactions, and lower cognitive load.
- Identified current and emerging UX risks before they became adoption barriers, addressing inconsistencies, friction points, and logic gaps across the primary experience.
- Redesigned key web app screens within the existing design system and style guides, improving hierarchy, usability, consistency, and visual coherence without disrupting the established product language.
- Developed retention-focused UX recommendations aimed at strengthening engagement, satisfaction, and continued use within an emotionally sensitive memory-preservation product.
- Translated the product’s emotional premise into interaction strategy, ensuring the interface respected the significance of memory, legacy, and personal relationships without sacrificing usability.
- Established a strategic UX roadmap connecting immediate product improvements with longer-term retention, experience, and market-readiness objectives.
- Introduced strategic feature opportunities that expanded the product’s potential value proposition while remaining aligned with the core memory-preservation concept and target audience needs.
- Connected product strategy, UX architecture, and visual execution into a coherent improvement program that strengthened both the user experience and the product’s investor-facing potential.
Technologies: Product Design, UX Design, Audits, UX Audits, Web UI, UI Audits, Web UX, UX Flows, Business Evaluation, User-centered Development (UCD), B2C, Online Payments, Progressive Web Applications (PWAs), Web, Proof of Concept (POC), MVP Design, Immersive Experiences, Innovation, Website Design, High-fidelity Prototypes, Adobe Suite, Information Architecture (IA), Market Fit, Strategy, Value Proposition Design, Design Workshops, Agile UX, Presentation Design, Articulate Storyline, UX Prototyping, Art Direction, Data-heavy Design, Business to Consumer (B2C), User Experience Design, Human-centered Design (HCD), Web Application Design, Usability Analysis, Design Reviews, UX Review, Figma Component Library, Figma Slides, Web Usability, Training & Training Content Development, Design Revamps, Detail-oriented, Minimum Viable Product (MVP), Web Applications, Project Estimation, Stakeholder Engagement, Subscription Management, Subscriptions, Desktop App Design, ChatGPT, Web Content, Graphics, FigJam, Cross-functional Team Collaboration, Workshop Facilitation, Storybook, Web Content Accessibility Guidelines (WCAG), WCAG 2, WCAG 3, Token Design, Color Theory, PDF Design, Companion Software, CRM, Technical Product Management, Miro, Workflow Optimization, Google Sheets, A/B Testing, UX Principles, User Experience (UX), User Research, User Flows, Design Sprints, UX Analysis, Web App Design, Software, Mobile Prototypes, User Testing, Web App UX, Market Research, Redesign, Design Systems, Web Development, Editorials, Analysis, AI Product Strategy, Strategy Consulting, Product Launch, Marketing Strategy, Customer Journey, Customer Analysis, Positioning, Marketing Campaigns, Presentations, Investment Analysis, Communication, Web UX Design, UX Direction, Brand Positioning, User Paths, Strategic Planning & Execution, Complex Application User Interfaces (UI), CX Strategy, IA Strategy, Product Research, Competitive Strategy, Product Mapping, Tone of Voice, Storytelling, Mentorship, Startups, Product Assessment, SWOT Analysis, Software Technical SWOT Analysis, Brand Analysis, Strategy Development, User Retention, Nurture & Retention Campaigns, Market Research.Market Research & Analysis, Onboarding, User Conversion
Principal Product Designer and Researcher (via Toptal)
2023 - 2023
Sourcery.AI Ltd
- Led a comprehensive market and competitor intelligence program, combining SWOT, positioning, and product analysis to identify strategic gaps, differentiation opportunities, and risks affecting Sourcery.AI’s market position.
- Translated research into a high-impact website strategy, reshaping visual hierarchy, messaging, and product storytelling to strengthen brand authority, product visibility, and competitive differentiation.
- Identified critical opportunities across brand, product, and communication, converting market signals into concrete recommendations that reinforced Sourcery.AI’s credibility with technical and commercial audiences.
- Built evidence-based recommendations from multiple research sources, including Growjo, Crunchbase, Google Analytics, competitor intelligence, and product documentation, creating a stronger foundation for strategic decisions.
- Directed the transition from strategic insight to live product execution, resolving design-to-development constraints with engineering and validating implementation paths to preserve the intended visual and interaction quality.
- Established a sharper visual and verbal identity for the digital experience, refining tone of voice, content hierarchy, and stylistic consistency to create a more authoritative and recognizable market presence.
- Identified opportunities to strengthen social and brand engagement, recommending clearer communication patterns, stronger visual consistency, and a more deliberate public-facing brand voice.
- Led the design implementation through Figma and frontend collaboration, bridging strategic intent and technical feasibility while maintaining visual integrity throughout development.
- Converted complex market findings into an executive-ready design direction, ensuring every major visual decision was grounded in competitive intelligence, audience expectations, and business objectives.
- Delivered a market-informed website experience that strengthened Sourcery.AI’s competitive position, combining research, brand strategy, product thinking, and design leadership into one cohesive commercial outcome.
Technologies: Web Design, Websites, Responsive Web Design (RWD), Accessibility, Audits, Web UX, Web UI, UX Audits, Competition Research, Competitive Analysis, Product Growth, Product Strategy, Product Strategy Consultant, Product Design, Landing Page Design, Landing Page Optimization, Landing Pages, Artificial Intelligence (AI), Collaboration, Strategic Planning, Mockups, Service Design, Infographics, Website Redesign, Mobile UI, User Interface (UI), Interface Design, Startups, Usability Testing, Data-driven Design, User-centered Development (UCD), B2C, Progressive Web Applications (PWAs), Web, Marketing Design, Innovation, Motion Graphics, Website Design, High-fidelity Prototypes, Adobe Suite, Google Slides, Information Architecture (IA), Market Fit, Strategy, Value Proposition Design, Evaluation, Presentation Design, Articulate Storyline, UX Prototyping, Conversion Rate Optimization (CRO), Enterprise SaaS, Art Direction, Creative Design, Content Strategy, Business to Consumer (B2C), User Experience Design, AI Chatbots, Chatbots, Chatbot Conversation Design, Human-centered Design (HCD), Web Application Design, Usability Analysis, Design Reviews, UX Review, Figma Component Library, Figma Slides, Web Usability, Content Design, Training & Training Content Development, Design Revamps, Detail-oriented, Web Applications, Project Estimation, Stakeholder Engagement, Predictive Analytics, Prediction Markets, ChatGPT, Web Content, Content, Graphics, FigJam, Cross-functional Team Collaboration, Storybook, Web Content Accessibility Guidelines (WCAG), WCAG 2, WCAG 3, Token Design, Color Theory, PowerPoint Design, PDF Design, Brand Marketing, Brand Identity, Companion Software, Digital Marketing, Technical Product Management, Workflow Optimization, Google Sheets, Mobile UX Design, UX Principles, User Experience (UX), User Research, User Flows, App UX, Design Sprints, UX Analysis, Web App Design, Software, Mobile Prototypes, User Testing, Web App UX, Market Research, Redesign, Design Systems, Web Development, Analysis, AI Product Strategy, Strategy Consulting, Marketing Strategy, Business Process Modeling, Customer Analysis, Positioning, Presentations, Corporate Culture, Web UX Design, UX Direction, Brand Positioning, User Paths, Strategic Planning & Execution, Complex Application User Interfaces (UI), CX Strategy, IA Strategy, Product Research, Competitive Strategy, Product Mapping, Visual Assets, Tone of Voice, Storytelling, Visual Storytelling, Product Assessment, Business to Business (B2B), Business Analysis, GAP Analysis, SWOT Analysis, Software Technical SWOT Analysis, Brand Analysis, Operational Efficiency Improvement, Strategy Development, User Retention, Nurture & Retention Campaigns, Market Research.Market Research & Analysis, User Conversion, Enterprise UX, Google Analytics
Principal Product | UX Designer (via Toptal)
2023 - 2023
Peake Digital LLC
- Led strategic product and visual direction for Sleep Optimizers, translating the brand promise of calm, relaxation, and trust into a distinctive digital experience designed for a premium health and wellness audience.
- Created a refined visual identity for the landing experience, combining minimalism, contemporary aesthetics, strong typography, and deliberate whitespace to create an immediate sense of credibility and calm.
- Strengthened the product strategy beyond the original brief, identifying opportunities to improve positioning, communication, hierarchy, and conversion rather than limiting the engagement to visual execution.
- Conducted competitive intelligence across leading wellness and sleep brands, identifying visual conventions, UX gaps, and differentiation opportunities that informed a more compelling market position.
- Translated research into a conversion-oriented experience, restructuring content hierarchy, visual emphasis, and interaction patterns around how users evaluate trust, relevance, and product value.
- Balanced brand expression with usability, ensuring the experience remained visually distinctive while keeping navigation, information discovery, and primary actions effortless and intuitive.
- Advised the client at the strategic level, challenging initial assumptions and introducing improvements to product communication and positioning that strengthened the overall commercial proposition.
- Directed the engagement from concept through final delivery, maintaining close stakeholder alignment, resolving design decisions quickly, and protecting visual quality throughout execution.
- Established a cohesive visual framework that could extend beyond the landing page into future brand, marketing, and product touchpoints without losing its core identity.
- Delivered a polished, market-ready digital experience that combined competitive intelligence, product strategy, visual direction, and UX into a stronger foundation for brand visibility and growth.
Technologies: User Interface (UI), User Experience (UX), UX Design, UI Design, Landing Page Design, Conversion Rate, Web Design, Strategic Planning, Mockups, Website Redesign, Mobile UI, Interface Design, Startups, Usability Testing, Data-driven Design, User-centered Development (UCD), B2C, Mobile, Web, Proof of Concept (POC), Brand Design, MVP Design, Marketing Design, Rebranding, Innovation, Website Design, High-fidelity Prototypes, Adobe Suite, Information Architecture (IA), Market Fit, Strategy, Value Proposition Design, Agile UX, Articulate Storyline, UX Prototyping, Conversion Rate Optimization (CRO), Art Direction, Creative Design, Business to Consumer (B2C), User Experience Design, Human-centered Design (HCD), Web Application Design, Usability Analysis, Design Reviews, UX Review, Figma Component Library, Figma Slides, Pitch Deck Consultant, Pitch Deck Design, Web Usability, Content Design, Design Revamps, Detail-oriented, Minimum Viable Product (MVP), Web Applications, Project Estimation, Stakeholder Engagement, Subscription Management, Subscriptions, ChatGPT, Web Content, Content, Graphics, FigJam, Cross-functional Team Collaboration, Storybook, Web Content Accessibility Guidelines (WCAG), WCAG 2, WCAG 3, Token Design, Color Theory, PDF Design, Brand Marketing, Brand Identity, Digital Marketing, Brand Strategy, Technical Product Management, Shopify, Workflow Optimization, Google Sheets, Mobile UX Design, Stakeholder Interviews, UX Principles, User Research, User Flows, Design Sprints, UX Analysis, Web App Design, Mobile Prototypes, User Testing, Web App UX, Market Research, Redesign, Design Systems, Web Development, Websites, Analysis, Strategy Consulting, Product Launch, Marketing Strategy, Customer Analysis, Positioning, Web UX Design, UX Direction, Brand Positioning, User Paths, CX Strategy, IA Strategy, Product Research, Product Mapping, Visual Assets, Storytelling, Visual Storytelling, Product Assessment, Strategy Development, Market Research.Market Research & Analysis, User Conversion
Senior Product Designer and Researcher (via Toptal)
2022 - 2023
Working Group LLC
- Drove measurable KPI improvement by turning market, behavioral, and product findings into strategic recommendations that strengthened conversion, brand visibility, and commercial performance.
- Led deep AI/ML product research across KPIs, market dynamics, competitive positioning, threats, and missed opportunities, converting complex findings into actionable product decisions.
- Identified a strategic turn-key opportunity for Tribe.AI, recommending that solutions be hosted under the primary domain to strengthen differentiation, product coherence, and the path from discovery to purchase.
- Reframed Tribe.AI’s market-facing product story, improving the hierarchy of value propositions, communication, and visual presentation to create a stronger and more recognizable market position.
- Adapted the product for high-visibility channels including Product Hunt, translating the core product proposition into platform-specific narratives and visuals designed to increase awareness and qualified interest.
- Led product and content strategy discussions with stakeholders, challenging assumptions, uncovering new market opportunities, and aligning product evolution with business priorities and emerging user needs.
- Translated strategic research into high-fidelity product experiences, turning analytical findings into clear UX flows, visual systems, and prototypes that communicated complex AI/ML value with precision.
- Connected research, product strategy, and brand execution, ensuring that market insights were reflected consistently across product experience, website communication, content, and go-to-market materials.
- Identified competitive threats and growth opportunities early, giving leadership a clearer view of where the product could differentiate, expand, and strengthen its market position.
- Helped transform Tribe.AI’s product from a collection of capabilities into a more coherent commercial proposition, strengthening the foundation for growth, visibility, and continued market development.
Technologies: Visual Design, Branding, Web Design, User Experience (UX), User Interface (UI), Marketing, Figma, Adobe Creative Suite, Digital Advertising, After Effects CC, Responsive Web Design (RWD), Plugins, App UX, Product Design, Product Hunt, UX Research, Market Research, Market Fit, Product Strategy, Product Roadmaps, Product Strategy Consultant, Brand Positioning, System Design, Icon Design, Gamification, UI Audits, Style Guides, UI Components, Layout Design, User Research, User Flows, User Personas, Workshops, UX Strategy, UX Wireframes, B2B2C, App Design, Rapid Prototyping, Discovery, B2B, Discovery Workshops, Email Design, Pitch Decks, UI Prototyping, Human-computer Interaction (HCI), Design Strategy, Strategic Design, Design Thinking, Ideation Workshops, Team Leadership, Stakeholder Management, User-centered Design (UCD), User Journeys, Mobile Design, Usability, Heuristic Analysis, User Validation, Information Architecture (IA), User Journey Maps, Accessibility, Landing Page Design, Component Libraries, Grid Systems, Mobile First, Workflow, iOS UX Design, Mobile UI Design, Responsive Design, Ionic, User Interviews, Web UI Design, Consumer Products, Best Practices in Design, Audits, Atomic Design, Data, DataViz, Design Consultation, Pixel Perfect, Brand Guidelines, Interactive Prototypes, UI Branding, Journey Mapping, Layout, Professional Services, Chrome Extensions, Visual Design Language, Strategic Planning, Mockups, Service Design, Infographics, Website Redesign, Artificial Intelligence (AI), Mobile UI, Interface Design, Startups, Usability Testing, Agile, Data-driven Design, User-centered Development (UCD), B2C, Mobile, Online Payments, Progressive Web Applications (PWAs), Web, Proof of Concept (POC), Instructional Design, Brand Design, MVP Design, Marketing Design, Rebranding, Innovation, Website Design, High-fidelity Prototypes, Adobe Suite, Google Slides, Strategy, Value Proposition Design, Leadership, Evaluation, Design Workshops, Agile UX, Presentation Design, Articulate Storyline, E-learning, Learning Management Systems (LMS), UX Prototyping, Conversion Rate Optimization (CRO), Enterprise SaaS, Art Direction, Creative Design, Content Strategy, Data-heavy Design, User Experience Design, Generative Design, AI Chatbots, Chatbots, Chatbot Conversation Design, Enterprise Design, Human-centered Design (HCD), Web Application Design, Usability Analysis, Design Reviews, UX Review, Figma Component Library, Figma Slides, Pitch Deck Consultant, Pitch Deck Design, Web Usability, Content Design, Training & Training Content Development, Design Revamps, Detail-oriented, Web Applications, Project Estimation, Stakeholder Engagement, Subscription Management, Subscriptions, Predictive Analytics, Trading, Artificial Intelligence as a Service (AIaaS), ChatGPT, Ads, Web Content, Content, Graphics, FigJam, Cross-functional Team Collaboration, Scrum, Workshop Facilitation, Low-fidelity Prototypes, Storybook, Web Content Accessibility Guidelines (WCAG), WCAG 2, WCAG 3, Token Design, Highcharts, Color Theory, PowerPoint Design, PDF Design, Brand Marketing, Brand Identity, Companion Software, Digital Marketing, Brand Strategy, Technical Product Management, Key Visuals, Email Marketing, Miro, Workflow Optimization, Google Sheets, Mobile UX Design, A/B Testing, Stakeholder Interviews, UX Principles, Design Sprints, UX Analysis, Web App Design, Software, Mobile Prototypes, User Testing, Web App UX, Redesign, Design Systems, Web Development, Editorials, Websites, Analysis, AI Product Strategy, Strategy Consulting, Product Launch, Marketing Strategy, Business Evaluation, Business Process Modeling, Market Research & Analysis, Customer Journey, Customer Analysis, Positioning, Marketing Campaign Design, Marketing Campaigns, Presentations, Corporate Culture, Communication, Leaderboards, Badges, Web UX Design, Dashboard Design, UX Direction, Web3, User Paths, Strategic Planning & Execution, Complex Application User Interfaces (UI), CX Strategy, IA Strategy, Product Research, Competitive Strategy, Product Mapping, Visual Assets, Tone of Voice, Storytelling, Visual Storytelling, Mentorship, Team Mentoring, Product Assessment, Business to Business (B2B), Business Analysis, GAP Analysis, SWOT Analysis, Software Technical SWOT Analysis, Brand Analysis, Operations, Operational Efficiency Improvement, Operational Assessment, Strategy Development, User Retention, Nurture & Retention Campaigns, Community Growth, Market Research.Market Research & Analysis, Activation, Onboarding, User Conversion, Enterprise UX, Google Analytics, Checkout
Senior Product and UI/UX Designer (via Toptal)
2022 - 2023
Block Born LLC
- Led the product through launch, resolving critical UX and product strategy issues within scope and timeline, contributing directly to the client securing capital for the second development stage.
- Defined the audience through research-driven personas, translating player and developer motivations into product decisions, engagement mechanics, and experience priorities.
- Established the product’s UX and visual direction, aligning interaction patterns, information architecture, and behavioral logic with the broader Web3 gaming strategy.
- Directed the visual experience across the platform, designing game menus, UI, badges, logos, leaderboards, and other core assets as one cohesive visual language.
- Established and protected the art direction, collaborating with stakeholders to maintain consistency across interface, branding, game-facing assets, and platform communications.
- Diagnosed and resolved complex UX issues, removing friction from gaming workflows and turning fragmented interactions into intuitive, engaging experiences for both developers and players.
- Built the UX foundation for scalable delivery, producing detailed flows, UI mockups, style guides, and reusable component patterns that supported consistent implementation.
- Led design collaboration with product and engineering, translating product requirements into actionable user stories and supporting estimation, prioritization, and delivery decisions.
- Mentored the team on UX, UI, and design best practices, strengthening design quality, decision-making, and alignment with the product vision throughout development.
- Delivered a distinctive Web3 gaming ecosystem from concept to launch, combining product strategy, behavioral understanding, interaction design, and art direction into a platform built for sustained engagement and growth.
Technologies: Web Design, User Flows, UX Flows, Leaderboards, Badges, User Interface (UI), User Experience (UX), User Experience Design, UI Design, Web UX Design, Responsive, Responsive UI, Responsive Design, Responsive Web Design (RWD), Mobile First, Visual Design, Product Design, Websites, Web 3.0, Games, Prototyping, Interaction Design (IxD), Communication, Positioning, Customer Journey, Customer Analysis, Marketplaces, Wireframing, Design Leadership, Fintech, UX Design, Product Strategy, Collaboration, Dashboard Design, Product Roadmaps, System Design, Casinos & Gaming, Icon Design, Gamification, UI Audits, Style Guides, UI Components, Layout Design, User Research, User Personas, Workshops, UX Strategy, UX Wireframes, B2B2C, App Design, Rapid Prototyping, Sports, Discovery, B2B, Discovery Workshops, Email Design, Pitch Decks, UI Prototyping, Big Data UX Design, Big Data, Human-computer Interaction (HCI), Design Strategy, Strategic Design, Design Thinking, Ideation Workshops, Stakeholder Management, User-centered Design (UCD), User Journeys, Mobile Design, Usability, Dashboards, Heuristic Analysis, Data Visualization, User Validation, Information Architecture (IA), User Journey Maps, Accessibility, Landing Page Design, Component Libraries, Grid Systems, Workflow, iOS UX Design, Mobile UI Design, Ionic, User Interviews, Web UI Design, Consumer Products, Best Practices in Design, Responsive Web Apps, Audits, Atomic Design, Data, DataViz, Design Consultation, Pixel Perfect, Game Design, Brand Guidelines, Interactive Prototypes, Market Research, UI Branding, Journey Mapping, Layout, Professional Services, Visual Design Language, Strategic Planning, Mockups, Service Design, Infographics, Website Redesign, Mobile UI, Interface Design, Content Management Systems (CMS), Startups, Usability Testing, Agile, Data-driven Design, Social Media, User-centered Development (UCD), Decentralized Applications, B2C, Mobile, Online Payments, Progressive Web Applications (PWAs), Web, Proof of Concept (POC), Game UI Design, Mobile Game Design, Instructional Design, Motion Design, MVP Design, Client Delivery Management, Marketing Design, Immersive Experiences, Innovation, Video Editing, Motion Graphics, Website Design, High-fidelity Prototypes, Adobe Suite, Google Slides, Market Fit, Strategy, Value Proposition Design, Leadership, Design Workshops, Agile UX, Articulate Storyline, UX Prototyping, Conversion Rate Optimization (CRO), Art Direction, Creative Design, Game Building, Business to Consumer (B2C), Generative Design, Human-centered Design (HCD), Web Application Design, Usability Analysis, Design Reviews, UX Review, Figma Component Library, Pitch Deck Consultant, Pitch Deck Design, Web Usability, Content Design, Fintech Design, Design Revamps, Detail-oriented, Minimum Viable Product (MVP), Web Applications, Project Estimation, Stakeholder Engagement, Subscription Management, Subscriptions, Predictive Analytics, Prediction Markets, Trading, Web Content, Content, Graphics, FigJam, Cross-functional Team Collaboration, Scrum, Low-fidelity Prototypes, Storybook, Web Content Accessibility Guidelines (WCAG), WCAG 2, WCAG 3, Token Design, Highcharts, Color Theory, PDF Design, Brand Marketing, CRM, Technical Product Management, Miro, Workflow Optimization, Google Sheets, After Effects CC, Mobile UX Design, Blockchain, UX Principles, App UX, Design Sprints, UX Analysis, Web App Design, Software, Mobile Prototypes, User Testing, Web App UX, Redesign, Design Systems, Web Development, Analysis, Strategy Consulting, Product Launch, Financial Metrics, Financial UX, Fundraising, UX Direction, Web3, User Paths, Sportstech, Complex Application User Interfaces (UI), IA Strategy, Product Research, Cryptocurrency Payments, Product Mapping, Visual Assets, Storytelling, Visual Storytelling, Product Assessment, Business to Business (B2B), Brand Analysis, Activation, Onboarding, Checkout
Senior Product Designer | Researcher
2022 - 2022
Atlassian
- Drove UX improvements that contributed to the client securing funding in a critical tender round, strengthening product clarity, usability, and competitive readiness.
- Translated an initial product concept into a complete interaction model, defining the core user flow, information hierarchy, and functional logic required to make the product viable and intuitive.
- Extended Atlassian’s established design language by combining its component library with product-specific patterns, preserving enterprise consistency while addressing requirements outside the standard system.
- Designed and introduced custom components within Atlassian guidelines, establishing reusable patterns that met unique functional requirements without compromising usability or system integrity.
- Simplified complex macro workflows into intuitive interfaces, reducing cognitive load and making advanced functionality more accessible to end users.
- Built a complete product shell that connected core functionality, navigation, interaction patterns, and reusable components into a scalable foundation for development.
- Balanced enterprise design standards with product-specific innovation, ensuring the experience remained recognizable within the Atlassian ecosystem while serving a distinct user and business context.
- Collaborated across product and engineering stakeholders, translating requirements into clear UX decisions and implementation-ready design that aligned technical feasibility with product intent.
- Applied research, design thinking, and behavioral insight to product decisions, identifying friction points and refining the experience around real user needs rather than assumptions.
- Delivered a cohesive enterprise product experience that combined scalability, usability, and strategic clarity, strengthening the product’s readiness for market and stakeholder evaluation.
Technologies: Accessibility, App UX, A/B Testing, Plugins, Automation, Automation Tools, Document Control, Management, IT Service Management (ITSM), Web UX, User Flows, UX Flows, Optimization, Web UI, UI Design, UX Design, Big Data UX Design, Big Data Architecture, Design Systems, GUI Design, Figma, User-centered Development (UCD), B2C, Progressive Web Applications (PWAs), Web, Proof of Concept (POC), MVP Design, Client Delivery Management, Innovation, Website Design, High-fidelity Prototypes, Adobe Suite, Information Architecture (IA), Market Fit, Strategy, Value Proposition Design, Leadership, Design Workshops, Agile UX, Articulate Storyline, E-learning, Learning Management Systems (LMS), UX Prototyping, Conversion Rate Optimization (CRO), Enterprise SaaS, Art Direction, Data-heavy Design, Business to Consumer (B2C), User Experience Design, Enterprise Design, Human-centered Design (HCD), Edtech Design, Web Application Design, Education, Education Technology (Edtech), Usability Analysis, Design Reviews, UX Review, Figma Component Library, Pitch Deck Consultant, Pitch Deck Design, Web Usability, Content Design, Training & Training Content Development, Design Revamps, Detail-oriented, Minimum Viable Product (MVP), Web Applications, Project Estimation, Stakeholder Engagement, Subscription Management, Subscriptions, Web Content, Content, Graphics, FigJam, Cross-functional Team Collaboration, Scrum, Workshop Facilitation, Storybook, Web Content Accessibility Guidelines (WCAG), WCAG 2, WCAG 3, Token Design, Highcharts, Color Theory, PDF Design, Brand Marketing, Companion Software, CRM, Technical Product Management, Learning, Miro, Workflow Optimization, Google Sheets, Stakeholder Interviews, UX Principles, User Experience (UX), User Research, Design Sprints, UX Analysis, Web App Design, Software, User Testing, Web App UX, Redesign, Web Development, Websites, Analysis, Strategy Consulting, Product Launch, Marketing Strategy, Business Evaluation, Leaderboards, Badges, Web UX Design, UX Direction, User Paths, Complex Application User Interfaces (UI), CX Strategy, IA Strategy, Product Research, Product Mapping, Storytelling, Visual Storytelling, Compiler Design, Interface Design, Product Assessment, Business to Business (B2B), Market Research, Market Research.Market Research & Analysis, Enterprise UX
Co-founder | CTO (Product Strategy Expertise)
2020 - 2021
DevSwat LLC
- Co-founded and shaped the company’s product and technology direction, translating market opportunities into commercially viable digital products for the GCC region.
- Owned product, brand, and go-to-market strategy, establishing a clear market position and building a distinctive identity aligned with customer expectations and business ambition.
- Directed growth strategy across product, marketing, and partnerships, identifying new markets, revenue opportunities, and pathways to increase customer lifetime value.
- Built and led a multidisciplinary product organization, aligning product, design, and engineering around shared objectives, delivery standards, and commercial outcomes.
- Defined the company’s communication strategy and market narrative, sharpening the value proposition for customers, partners, and strategic stakeholders.
- Set the product development methodology and decision framework, ensuring ideas were validated against market demand, user behavior, technical feasibility, and commercial potential.
- Led strategic adaptation to emerging technologies and market shifts, continuously recalibrating product and business direction to protect competitiveness and identify new opportunities.
- Established a high-performance culture centered on innovation, accountability, and collaboration, enabling a small senior team to operate with speed and executive-level ownership.
- Connected product strategy with business development, ensuring every major initiative contributed to market expansion, stronger positioning, or measurable commercial value.
- Operated across product, technology, strategy, brand, and business leadership, giving DevSwat the ability to move from opportunity identification to execution without losing strategic coherence.
Technologies: UX Research, Marketing Research & Analysis, Product Strategy, UX Branding, Branding, Art Direction, Marketing Strategy, Digital Marketing Strategy, Leadership, Prototyping, Interaction Design (IxD), User Experience Design, Web UX Design, Responsive, Mobile First, Web 3.0, Games, Exit Strategy, Communication, Startup Funding, Legal, Growth Strategy, Financial UX, Financial Metrics, Marketing Campaigns, Marketing Campaign Design, Strategy, Positioning, Customer Journey, Customer Analysis, Web Design, Marketplaces, Wireframing, Responsive Web Design (RWD), Design Leadership, Cryptocurrency Wallets, Fintech, UX Design, Product Design, Collaboration, Enterprise Systems, Enterprise, Native Mobile Apps, Dashboard Design, Product Roadmaps, System Design, Casinos & Gaming, Icon Design, Gamification, UI Audits, Style Guides, UI Components, Layout Design, User Research, User Flows, User Personas, Workshops, UX Strategy, UX Wireframes, B2B2C, App Design, Rapid Prototyping, Sports, Discovery, B2B, Discovery Workshops, Email Design, Pitch Decks, Visual Design, UI Prototyping, Big Data UX Design, Big Data, Human-computer Interaction (HCI), Design Strategy, Strategic Design, Design Thinking, Ideation Workshops, Team Leadership, Stakeholder Management, User-centered Design (UCD), Interviews, eCommerce, User Journeys, Mobile Design, Usability, Dashboards, Heuristic Analysis, Data Visualization, User Validation, Information Architecture (IA), User Journey Maps, Accessibility, Landing Page Design, Component Libraries, Grid Systems, Workflow, iOS UX Design, Mobile UI Design, Responsive Design, Ionic, User Interviews, Web UI Design, Consumer Products, HTML, CSS, SaaS Design, Best Practices in Design, Software as a Service (SaaS), Responsive Web Apps, Audits, Atomic Design, Data, DataViz, Design Consultation, Pixel Perfect, Game Design, Brand Guidelines, Interactive Prototypes, Market Research, UI Branding, Journey Mapping, Layout, Professional Services, Visual Design Language, Strategic Planning, Mockups, Service Design, Infographics, Website Redesign, Artificial Intelligence (AI), Mobile UI, User Interface (UI), Interface Design, Content Management Systems (CMS), Startups, Usability Testing, Agile, Data-driven Design, Social Media, User-centered Development (UCD), Decentralized Applications, B2C, Mobile, Online Payments, Progressive Web Applications (PWAs), Web, Proof of Concept (POC), Instructional Design, Motion Design, Unity, Brand Design, MVP Design, Food Ordering, Marketing Design, Rebranding, Innovation, Video Editing, Motion Graphics, Website Design, High-fidelity Prototypes, Adobe Suite, Google Slides, Market Fit, Value Proposition Design, Design Workshops, Agile UX, Ownership, Presentation Design, Articulate Storyline, UX Prototyping, Conversion Rate Optimization (CRO), Creative Design, Content Strategy, Game Building, Data-heavy Design, Business to Consumer (B2C), Human-centered Design (HCD), Edtech Design, Web Application Design, Education, Education Technology (Edtech), Usability Analysis, Property Management, Design Reviews, UX Review, Figma Component Library, Pitch Deck Consultant, Pitch Deck Design, Web Usability, Content Design, Training & Training Content Development, Fintech Design, Design Revamps, Detail-oriented, Minimum Viable Product (MVP), Web Applications, Project Estimation, Stakeholder Engagement, Subscription Management, Subscriptions, Prediction Markets, Trading, Bots, Artificial Intelligence as a Service (AIaaS), Apple Design, Desktop App Design, Ads, Web Content, Content, Graphics, Video Tutorials, FigJam, Cross-functional Team Collaboration, Scrum, Workshop Facilitation, Low-fidelity Prototypes, Storybook, Web Content Accessibility Guidelines (WCAG), WCAG 2, WCAG 3, Token Design, Highcharts, Color Theory, PowerPoint Design, PDF Design, Brand Marketing, Brand Identity, Companion Software, Digital Marketing, Brand Strategy, CRM, Technical Product Management, Shopify, Direct Mail, Key Visuals, Email Marketing, Banner Ads, Learning, Miro, Workflow Optimization, Google Sheets, Mobile UX Design, Stakeholder Interviews, Blockchain, UX Principles, User Experience (UX), App UX, Mobile App Design, Design Sprints, UX Analysis, Web App Design, Software, Mobile Prototypes, User Testing, Web App UX, Redesign, Design Systems, Web Development, Editorials, Websites, Analysis, AI Product Strategy, Strategy Consulting, Product Launch, Medical Devices, Business Evaluation, Business Process Modeling, Business Models, Market Research & Analysis, Presentations, Corporate Culture, Investment Analysis, Valuation, Due Diligence, Deal Structuring, Fundraising, Seed Fundraising, Fundraising Strategy, Funding Process, Portfolio Management, Leaderboards, Badges, UX Direction, Brand Positioning, Web3, User Paths, Strategic Planning & Execution, Sportstech, Complex Application User Interfaces (UI), CX Strategy, IA Strategy, Product Research, Competitive Strategy, Cryptocurrency Payments, Diversity, Equity, & Inclusion (DEI), Product Mapping, Visual Assets, Tone of Voice, Storytelling, Visual Storytelling, Mentorship, Team Mentoring, Compiler Design, Webflow, Product Assessment, Business to Business (B2B), Business Analysis, GAP Analysis, SWOT Analysis, Software Technical SWOT Analysis, Brand Analysis, Operations, Operational Efficiency Improvement, Operational Assessment, Strategy Development, User Retention, Nurture & Retention Campaigns, Community Growth, Market Research.Market Research & Analysis, Activation, Onboarding, User Conversion, Enterprise UX, Google Analytics, Checkout
Art Director | Lead UX/UI Designer
2014 - 2020
UkiePro Studio
- Led UX/UI direction for enterprise products, CRM platforms, mobile applications, and web solutions, owning design quality and product experience across complex, multi-stakeholder engagements.
- Led enterprise product initiatives involving partners including Krossover, ESPN, and HoopHeads, aligning product direction, design execution, stakeholder requirements, and delivery across organizational boundaries.
- Managed shareholder and investor engagement, representing product and design perspectives in high-level discussions and translating stakeholder priorities into product strategy and development direction.
- Led primary communication with clients, partners, investors, and shareholders, shaping product decisions around business objectives, market requirements, feature priorities, and stakeholder expectations.
- Defined product strategy from concept through market delivery, leading discovery, planning, wireframing, UX evaluation, testing, implementation, and iterative refinement across multiple projects.
- Managed and mentored a team of UI/UX designers and researchers, setting quality standards, reviewing work, developing team capabilities, and ensuring consistent execution across projects.
- Established the overall product and design vision for each engagement, translating client and stakeholder objectives into coherent interaction models, visual systems, and actionable direction for the design team.
- Led cross-functional collaboration across designers, researchers, developers, clients, and external partners, resolving competing requirements and maintaining alignment between product vision and execution.
- Directed usability evaluation and testing of interactive systems, identifying experience gaps and converting research findings into practical product improvements and design decisions.
- Established and evolved product and brand design systems, reevaluating existing identities and creating guidelines that strengthened consistency, usability, positioning, and market performance.
Technologies: Figma, Photoshop CC, Illustrator CC, User Experience (UX), A/B Testing, Prototyping, Interaction Design (IxD), User Experience Design, Web UX Design, Responsive, Mobile First, Games, Exit Strategy, Communication, Marketing Campaigns, Marketing Campaign Design, Strategy, Positioning, Customer Journey, Customer Analysis, Leadership, Digital Marketing Strategy, Web Design, Marketplaces, Wireframing, Responsive Web Design (RWD), Design Leadership, UX Design, Product Strategy, Product Design, Collaboration, Enterprise Systems, Enterprise, Native Mobile Apps, Dashboard Design, Product Roadmaps, System Design, Casinos & Gaming, Icon Design, Gamification, UI Audits, Style Guides, UI Components, Layout Design, User Research, User Flows, User Personas, Workshops, UX Strategy, UX Wireframes, B2B2C, App Design, Rapid Prototyping, Sports, Discovery, B2B, Discovery Workshops, Email Design, Pitch Decks, Visual Design, UI Prototyping, Big Data UX Design, Big Data, Genomics, Human-computer Interaction (HCI), Design Strategy, Strategic Design, Design Thinking, Ideation Workshops, Team Leadership, Stakeholder Management, User-centered Design (UCD), Interviews, eCommerce, User Journeys, Mobile Design, Usability, Dashboards, Heuristic Analysis, Data Visualization, User Validation, Information Architecture (IA), User Journey Maps, Accessibility, Landing Page Design, Component Libraries, Grid Systems, Workflow, iOS UX Design, Mobile UI Design, Responsive Design, Ionic, User Interviews, Web UI Design, Consumer Products, HTML, CSS, SaaS Design, Best Practices in Design, Software as a Service (SaaS), Responsive Web Apps, Audits, Atomic Design, Data, DataViz, Design Consultation, Pixel Perfect, Brand Guidelines, Interactive Prototypes, Market Research, UI Branding, Journey Mapping, Layout, Professional Services, Visual Design Language, Strategic Planning, Mockups, Service Design, Infographics, Website Redesign, Mobile UI, User Interface (UI), Interface Design, Content Management Systems (CMS), Startups, Usability Testing, Agile, Data-driven Design, Social Media, Healthcare, User-centered Development (UCD), B2C, Mobile, Online Payments, Progressive Web Applications (PWAs), Web, Android, Proof of Concept (POC), Game UI Design, Instructional Design, Motion Design, Unity, Brand Design, MVP Design, Marketing Design, Rebranding, Immersive Experiences, Innovation, Video Editing, Motion Graphics, Website Design, High-fidelity Prototypes, Adobe Suite, Market Fit, Value Proposition Design, Design Workshops, Agile UX, Presentation Design, Articulate Storyline, E-learning, Learning Management Systems (LMS), UX Prototyping, Conversion Rate Optimization (CRO), Enterprise SaaS, Cybersecurity, Art Direction, Creative Design, Content Strategy, Data-heavy Design, Booking Systems, Business to Consumer (B2C), Enterprise Design, Human-centered Design (HCD), Edtech Design, Web Application Design, Education, Education Technology (Edtech), Usability Analysis, Design Reviews, UX Review, Figma Component Library, Pitch Deck Consultant, Pitch Deck Design, Web Usability, Content Design, Training & Training Content Development, Fintech Design, Design Revamps, Detail-oriented, Minimum Viable Product (MVP), Web Applications, Project Estimation, Stakeholder Engagement, Online Course Design, Subscription Management, Subscriptions, Bots, Apple Design, Desktop App Design, Ads, Web Content, Content, Graphics, Video Tutorials, FigJam, Cross-functional Team Collaboration, Scrum, Workshop Facilitation, Low-fidelity Prototypes, Storybook, Web Content Accessibility Guidelines (WCAG), WCAG 2, WCAG 3, Token Design, Highcharts, Color Theory, PowerPoint Design, PDF Design, Brand Marketing, Brand Identity, Companion Software, Digital Marketing, Brand Strategy, CRM, Technical Product Management, Shopify, Direct Mail, Key Visuals, Email Marketing, Banner Ads, Learning, Miro, Workflow Optimization, Google Sheets, Mobile UX Design, Stakeholder Interviews, UX Principles, App UX, Mobile App Design, Design Sprints, UX Analysis, Web App Design, Software, Mobile Prototypes, User Testing, Web App UX, Redesign, Design Systems, Web Development, Editorials, Websites, Analysis, AI Product Strategy, Strategy Consulting, Product Launch, Medical Devices, Marketing Strategy, Business Evaluation, Business Process Modeling, Business Models, Market Research & Analysis, Financial UX, Presentations, Corporate Culture, Investment Analysis, Valuation, Due Diligence, Deal Structuring, Fundraising, Seed Fundraising, Fundraising Strategy, Funding Process, Portfolio Management, Leaderboards, Badges, UX Direction, Brand Positioning, User Paths, Strategic Planning & Execution, Sportstech, Complex Application User Interfaces (UI), CX Strategy, IA Strategy, Product Research, Competitive Strategy, Cryptocurrency Payments, Product Mapping, Visual Assets, Tone of Voice, Storytelling, Visual Storytelling, Mentorship, Team Mentoring, Compiler Design, Product Assessment, Business to Business (B2B), Business Analysis, GAP Analysis, SWOT Analysis, Software Technical SWOT Analysis, Brand Analysis, Operations, Operational Efficiency Improvement, Operational Assessment, Strategy Development, User Retention, Nurture & Retention Campaigns, Community Growth, Market Research.Market Research & Analysis, Activation, Onboarding, User Conversion, Enterprise UX, Google Analytics, Checkout
Art Director | Lead UX/UI Designer
2013 - 2014
Bambuk Design Studio
- Advanced to Art Director and Design Department Lead within six months, taking ownership of creative direction, team performance, quality standards, and client delivery.
- Built and directed a multidisciplinary design team, combining research, UX strategy, visual design, prototyping, and production into a unified delivery model.
- Led client and stakeholder discovery, translating business objectives, audience needs, and product requirements into decisive creative and UX direction.
- Owned end-to-end delivery across concept, strategy, iteration, and launch, establishing quality gates and maintaining accountability throughout every production stage.
- Directed cross-functional creative production, setting scope and standards across video, animation, photography, illustration, and copy while maintaining one coherent product vision.
- Established visual and UX foundations from the ground up, producing illustration systems, wireframes, UI patterns, and prototypes that gave teams a clear creative and interaction direction.
- Strengthened delivery through structured iteration and quality control, reviewing outputs, resolving inconsistencies, and ensuring every stage met both strategic and creative standards.
- Mentored designers and shaped team capability, providing practical guidance, research frameworks, critique, and development paths that elevated the quality and consistency of the department.
- Combined Art Direction with product thinking, ensuring visual decisions reinforced usability, brand positioning, business objectives, and the intended audience experience.
- Established the operating foundation for a scalable design function, connecting strategy, research, creative production, and delivery into a disciplined system capable of handling demanding client.
Technologies: Photoshop CC, Illustrator CC, Prototyping, Interaction Design (IxD), User Experience Design, Web UX Design, Responsive, Mobile First, Communication, Marketing Campaigns, Marketing Campaign Design, Positioning, Customer Journey, Customer Analysis, Leadership, Digital Marketing Strategy, Web Design, Marketplaces, Wireframing, Responsive Web Design (RWD), Design Leadership, UX Design, Product Strategy, Product Design, Collaboration, Enterprise Systems, Enterprise, Native Mobile Apps, Dashboard Design, Product Roadmaps, System Design, Casinos & Gaming, Icon Design, Gamification, UI Audits, Style Guides, UI Components, Layout Design, User Research, User Flows, User Personas, Workshops, UX Strategy, UX Wireframes, B2B2C, App Design, Rapid Prototyping, Discovery, B2B, Discovery Workshops, Email Design, Pitch Decks, Visual Design, UI Prototyping, Big Data UX Design, Big Data, Genomics, Human-computer Interaction (HCI), Strategic Design, Design Thinking, Ideation Workshops, Team Leadership, Stakeholder Management, User-centered Design (UCD), Interviews, eCommerce, User Journeys, Mobile Design, Usability, Dashboards, Heuristic Analysis, Data Visualization, User Validation, Information Architecture (IA), User Journey Maps, Accessibility, Landing Page Design, Component Libraries, Grid Systems, Workflow, iOS UX Design, Mobile UI Design, Responsive Design, Ionic, User Interviews, Web UI Design, Consumer Products, HTML, CSS, SaaS Design, Best Practices in Design, Software as a Service (SaaS), Responsive Web Apps, Audits, Data, DataViz, Pixel Perfect, Game Design, Brand Guidelines, Interactive Prototypes, Market Research, UI Branding, Journey Mapping, Layout, Professional Services, Chrome Extensions, Visual Design Language, Strategic Planning, Mockups, Service Design, Infographics, Website Redesign, Mobile UI, User Interface (UI), Interface Design, Content Management Systems (CMS), Startups, Usability Testing, Agile, Data-driven Design, Social Media, User-centered Development (UCD), B2C, Mobile, Online Payments, Progressive Web Applications (PWAs), Web, Android, Proof of Concept (POC), Instructional Design, Motion Design, Unity, Brand Design, MVP Design, Food Ordering, Marketing Design, Rebranding, Innovation, Motion Graphics, Website Design, High-fidelity Prototypes, Adobe Suite, Market Fit, Strategy, Value Proposition Design, Agile UX, Presentation Design, Articulate Storyline, E-learning, Learning Management Systems (LMS), UX Prototyping, Conversion Rate Optimization (CRO), Enterprise SaaS, Cybersecurity, Art Direction, Creative Design, Data-heavy Design, Booking Systems, Business to Consumer (B2C), Enterprise Design, Human-centered Design (HCD), Edtech Design, Web Application Design, Education, Education Technology (Edtech), Usability Analysis, Design Reviews, UX Review, Pitch Deck Consultant, Pitch Deck Design, Web Usability, Content Design, Training & Training Content Development, Design Revamps, Detail-oriented, Minimum Viable Product (MVP), Web Applications, Project Estimation, Stakeholder Engagement, Online Course Design, Subscription Management, Subscriptions, Apple Design, Desktop App Design, Ads, Web Content, Content, Graphics, Video Tutorials, Cross-functional Team Collaboration, Scrum, Workshop Facilitation, Low-fidelity Prototypes, Storybook, Web Content Accessibility Guidelines (WCAG), WCAG 2, WCAG 3, Token Design, Highcharts, Color Theory, PowerPoint Design, PDF Design, Brand Marketing, Brand Identity, Companion Software, Digital Marketing, Brand Strategy, CRM, Technical Product Management, Direct Mail, Key Visuals, Email Marketing, Banner Ads, Learning, Miro, Workflow Optimization, Google Sheets, After Effects CC, Mobile UX Design, A/B Testing, Stakeholder Interviews, UX Principles, User Experience (UX), App UX, Mobile App Design, Design Sprints, UX Analysis, Web App Design, Software, Mobile Prototypes, User Testing, Web App UX, Redesign, Design Systems, Web Development, Editorials, Websites, Analysis, Strategy Consulting, Product Launch, Marketing Strategy, Business Evaluation, Presentations, Corporate Culture, Leaderboards, Badges, UX Direction, Brand Positioning, User Paths, Strategic Planning & Execution, Sportstech, Complex Application User Interfaces (UI), CX Strategy, IA Strategy, Product Research, Competitive Strategy, Product Mapping, Visual Assets, Tone of Voice, Visual Storytelling, Mentorship, Team Mentoring, Compiler Design, Product Assessment, Business to Business (B2B), Brand Analysis, Operations, Operational Efficiency Improvement, Operational Assessment, User Retention, Nurture & Retention Campaigns, Market Research.Market Research & Analysis, Activation, Onboarding, User Conversion, Enterprise UX, Google Analytics, Checkout
Senior UI/UX Designer
2013 - 2013
Impulsis
- Reinvented and improved existing designs to accommodate new or evolving user requirements.
- Designed custom eCommerce experiences with a strong focus on conversion, translating business objectives into clearer customer journeys and more effective interaction patterns.
- Introduced A/B testing into product decisions, using behavioral evidence to validate design changes and identify opportunities to improve user conversion.
- Optimized design and delivery workflows, identifying repetitive processes and introducing more efficient approaches that reduced production time without compromising quality.
- Connected design decisions to business outcomes, moving beyond visual execution to consider usability, conversion, and delivery efficiency as part of the product solution.
Technologies: Photoshop CC, Illustrator CC, A/B Testing, User Interviews, User Experience (UX), User Interface (UI), Web UI, Prototyping, Interaction Design (IxD), User Experience Design, Web UX Design, Responsive, Mobile First, Communication, Web Design, Marketplaces, Wireframing, Responsive Web Design (RWD), Design Leadership, UX Design, Collaboration, Dashboard Design, Icon Design, UI Audits, Style Guides, UI Components, Layout Design, User Flows, User Personas, UX Strategy, UX Wireframes, B2B2C, App Design, Rapid Prototyping, Discovery, B2B, Discovery Workshops, Pitch Decks, Visual Design, UI Prototyping, Human-computer Interaction (HCI), Stakeholder Management, User-centered Design (UCD), eCommerce, Mobile Design, Usability, Dashboards, Heuristic Analysis, Data Visualization, User Validation, Information Architecture (IA), User Journey Maps, Accessibility, Landing Page Design, Component Libraries, Grid Systems, Workflow, iOS UX Design, Mobile UI Design, Responsive Design, Ionic, Web UI Design, Consumer Products, HTML, CSS, SaaS Design, Best Practices in Design, Software as a Service (SaaS), Responsive Web Apps, Audits, Data, DataViz, Pixel Perfect, Brand Guidelines, Interactive Prototypes, UI Branding, Journey Mapping, Layout, Professional Services, Visual Design Language, Mockups, Service Design, Infographics, Website Redesign, Mobile UI, Interface Design, Content Management Systems (CMS), Usability Testing, Agile, Data-driven Design, User-centered Development (UCD), B2C, Mobile, Online Payments, Progressive Web Applications (PWAs), Web, Instructional Design, Motion Design, Unity, Brand Design, MVP Design, Marketing Design, Innovation, Website Design, High-fidelity Prototypes, Adobe Suite, Market Fit, UX Prototyping, Conversion Rate Optimization (CRO), Enterprise SaaS, Cybersecurity, Art Direction, Creative Design, Game Building, Data-heavy Design, Booking Systems, Business to Consumer (B2C), Enterprise Design, Human-centered Design (HCD), Edtech Design, Web Application Design, Usability Analysis, Design Reviews, UX Review, Pitch Deck Design, Web Usability, Content Design, Training & Training Content Development, Fintech Design, Design Revamps, Detail-oriented, Minimum Viable Product (MVP), Web Applications, Project Estimation, Stakeholder Engagement, Subscription Management, Subscriptions, Desktop App Design, Ads, Web Content, Content, Graphics, Cross-functional Team Collaboration, Scrum, Web Content Accessibility Guidelines (WCAG), WCAG 2, WCAG 3, Token Design, Color Theory, PowerPoint Design, PDF Design, Brand Marketing, Brand Identity, Digital Marketing, CRM, Technical Product Management, Direct Mail, Key Visuals, Workflow Optimization, Google Sheets, Mobile UX Design, UX Principles, User Research, Mobile App Design, Design Sprints, UX Analysis, Web App Design, Software, Mobile Prototypes, User Testing, Web App UX, Market Research, Redesign, Design Systems, Web Development, Websites, Analysis, Product Launch, Presentations, Corporate Culture, Leaderboards, Badges, UX Direction, User Paths, Complex Application User Interfaces (UI), IA Strategy, Product Research, Visual Assets, Visual Storytelling, Team Mentoring, Compiler Design, Business to Business (B2B), Activation, Onboarding, User Conversion, Enterprise UX, Checkout
Graphic Designer | UI Designer
2011 - 2012
Nravo
- Progressed from Graphic Designer to UI Designer, expanding responsibility from visual production into interface design, UX collaboration, and product development for mobile games.
- Collaborated with UX designers and product managers to research, design, test, and refine new interfaces, enhancements, and complex rewrites across multiple game products.
- Worked cross-functionally with game designers, developers, testers, and marketing, translating product requirements into practical interface and visual solutions.
- Informally led and mentored a small design team, managing two illustrators while coordinating priorities, reviewing work, and supporting the development of team capabilities.
- Provided guidance beyond my formal role, frequently reviewing and supervising design work and contributing to the direction and quality of work produced by other team members.
- Led the complete UI design for four games, from interface concepts and visual systems through implementation, contributing to successful launches and strong market reception.
- Contributed to the launch of several new games while also redesigning and modernizing existing titles, balancing new product requirements with the needs of established products.
- Advised senior leadership on product and design direction, participating in high-level discussions and providing the CEO and CTO with perspectives on upcoming games and the development pipeline.
- Connected design decisions with broader product considerations, contributing perspectives on usability, visual direction, development feasibility, and how design choices could affect the product experience.
- Created the brand identity for the meni.mobi games portal, including its logo, promotional materials, animated banners, social media assets, and supporting brand collateral for Nravo Games.
Technologies: Photoshop CC, Illustrator CC, After Effects CC, UX Principles, Prototyping, Interaction Design (IxD), Web UX Design, Responsive, Mobile First, Games, Web Design, Wireframing, Responsive Web Design (RWD), Design Leadership, Collaboration, Native Mobile Apps, Dashboard Design, Casinos & Gaming, Icon Design, Gamification, UI Audits, Style Guides, UI Components, Layout Design, User Flows, User Personas, App Design, Rapid Prototyping, Pitch Decks, Visual Design, UI Prototyping, Human-computer Interaction (HCI), User-centered Design (UCD), Mobile Design, Usability, Dashboards, Data Visualization, User Validation, Information Architecture (IA), Accessibility, Landing Page Design, Grid Systems, Workflow, iOS UX Design, Mobile UI Design, Responsive Design, Ionic, User Interviews, Web UI Design, Consumer Products, Best Practices in Design, Responsive Web Apps, Data, DataViz, Pixel Perfect, Game Design, Brand Guidelines, Interactive Prototypes, UI Branding, Journey Mapping, Layout, Professional Services, Visual Design Language, Mockups, Service Design, Infographics, Website Redesign, Mobile UI, User Interface (UI), Interface Design, Content Management Systems (CMS), Usability Testing, Agile, Data-driven Design, Social Media, User-centered Development (UCD), B2C, Mobile, Online Payments, Web, Android, Proof of Concept (POC), Game UI Design, Mobile Game Design, Instructional Design, Motion Design, Unity, Brand Design, MVP Design, Marketing Design, Rebranding, Immersive Experiences, Innovation, Video Editing, Motion Graphics, Website Design, High-fidelity Prototypes, Adobe Suite, Market Fit, Value Proposition Design, Presentation Design, Articulate Storyline, E-learning, UX Prototyping, Conversion Rate Optimization (CRO), Art Direction, Creative Design, Game Building, Booking Systems, Business to Consumer (B2C), User Experience Design, Human-centered Design (HCD), Web Application Design, Usability Analysis, Design Reviews, UX Review, Web Usability, Content Design, Design Revamps, Detail-oriented, Minimum Viable Product (MVP), Web Applications, Project Estimation, Stakeholder Engagement, Subscription Management, Subscriptions, Apple Design, Desktop App Design, Web Content, Content, Graphics, Video Tutorials, Cross-functional Team Collaboration, Scrum, Workshop Facilitation, Web Content Accessibility Guidelines (WCAG), WCAG 2, WCAG 3, Token Design, Color Theory, PDF Design, Brand Marketing, Brand Identity, Digital Marketing, Technical Product Management, Direct Mail, Key Visuals, Banner Ads, Learning, Workflow Optimization, Mobile UX Design, A/B Testing, User Experience (UX), User Research, App UX, Mobile App Design, Design Sprints, UX Analysis, Web App Design, Mobile Prototypes, User Testing, Web App UX, Market Research, Redesign, Design Systems, Web Development, Editorials, Websites, Analysis, Presentations, Corporate Culture, Leaderboards, Badges, UX Direction, User Paths, IA Strategy, Visual Assets, Visual Storytelling, Team Mentoring, Activation, Onboarding, User Conversion
3D Designer | Graphic Designer
2009 - 2009
Mi100
- Developed graphic and brand materials for the launch of a new nightclub, translating the venue's positioning into a cohesive visual identity across promotional and operational materials.
- Established and maintained the club's visual identity, creating recurring campaign assets and ensuring consistency across print, digital, promotional, and environmental applications.
- Designed promotional campaigns and marketing materials supporting events, launches, and ongoing club activities, working within fast-moving commercial deadlines.
- Created digital and web graphics for the club's online presence, occasionally contributing to the visual design of web-based products and interfaces.
- Translated business and marketing objectives into visual concepts, balancing brand expression with practical requirements for communication, promotion, and customer engagement.
- Produced a broad range of branded assets, adapting core visual concepts across different formats while maintaining consistency and recognition.
- Supported the opening of a new venue through design, contributing visual materials required to establish the brand and communicate the launch to its target audience.
- Worked closely with management and marketing stakeholders to understand promotional priorities and rapidly turn requirements into production-ready creative materials.
- Managed multiple design requests in a fast-paced environment, prioritizing deliverables around events, campaigns, launches, and changing business requirements.
- Expanded beyond traditional graphic design into digital product work, gaining early exposure to web interfaces and the intersection between brand, communication, and user-facing digital experiences.
Technologies: Photoshop CC, Illustrator CC, Wireframing, Collaboration, Icon Design, Layout Design, Rapid Prototyping, Pitch Decks, Visual Design, Human-computer Interaction (HCI), User-centered Design (UCD), Mobile Design, Accessibility, Landing Page Design, Grid Systems, Consumer Products, Best Practices in Design, Data, DataViz, Pixel Perfect, Game Design, Brand Guidelines, UI Branding, Layout, Professional Services, Visual Design Language, Service Design, Infographics, Website Redesign, B2C, Proof of Concept (POC), Motion Design, Brand Design, Marketing Design, Rebranding, Innovation, Video Editing, Motion Graphics, Adobe Suite, Market Fit, Presentation Design, Articulate Storyline, Creative Design, Business to Consumer (B2C), User Experience Design, Human-centered Design (HCD), Web Application Design, Usability Analysis, Content Design, Training & Training Content Development, Design Revamps, Detail-oriented, Web Applications, Project Estimation, Stakeholder Engagement, Web Content, Content, Graphics, Video Tutorials, Cross-functional Team Collaboration, Scrum, Workshop Facilitation, Web Content Accessibility Guidelines (WCAG), WCAG 2, WCAG 3, Token Design, Color Theory, PowerPoint Design, PDF Design, Brand Marketing, Brand Identity, Digital Marketing, Technical Product Management, Direct Mail, Key Visuals, Email Marketing, Banner Ads, Workflow Optimization, Google Sheets, UX Principles, User Experience (UX), User Research, User Flows, UX Analysis, Web App Design, Web App UX, Market Research, Redesign, Design Systems, Web Development, Websites, Presentations, Corporate Culture, Visual Assets, Visual Storytelling, Brand Analysis
Education
2008 - 2012
Master's Degree in Visual Design
National Polytechnic University - Lviv, Ukraine
Certifications
MARCH 2023 - PRESENT
Private Equity and Venture Capital
Università Bocconi
MARCH 2023 - PRESENT
Entrepreneurship Essentials
Harvard University
Skills
Tools
Photoshop CC, Illustrator CC, Procreate, Google Sheets, Google Docs, Adobe Creative Suite, Google Slides, Figma Component Library, Figma Slides, FigJam, Miro, Google Analytics, After Effects CC, Articulate Storyline, Unreal Engine
Languages
Visual Design Language, HTML, CSS
Platforms
Figma, iOS, Android, Mobile, Web, Adobe Suite, Webflow, Shopify
Industry Expertise
Games, Marketing, Casinos & Gaming, Sports, Consumer Products, Professional Services, Healthcare, Cybersecurity, Education, Education Technology (Edtech), Real Estate
Other
Graphic Design, Branding, UX Branding, Illustration, Research, UX Research, Logo Design, Digital Publishing, Product Design, UI Design, UX Design, Mobile UX Design, A/B Testing, Stakeholder Interviews, Product Strategy, App UX, Mobile App Design, Blockchain, UX Principles, User Interviews, User Experience (UX), Web UI, User Research, Client Interviews, User Flows, UX Process, Design Sprints, Art Direction, UX Analysis, Communication Strategy, Social Networks, CRM Design, Web App Design, Software, Mobile Prototypes, User Testing, Web App UX, Market Research, Redesign, Design Systems, Web Development, Editorials, Websites, Analysis, Wireframe to Product, Customer Relationship Management (CRM), CRM APIs, Enterprise Systems, SaaS, Sports Websites, Sports & Athletics, Responsive Design, Web App UI, Mobile UI, Mobile UX, UX Testing, UI Testing, Mobile App UI, Mobile Applications, Web UX, User Interface (UI), Fintech, Cryptocurrency Wallets, Design Leadership, Responsive Web Design (RWD), User Stories, UX Flows, Wireframing, Marketplaces, Marketplace Design, Non-fungible Tokens (NFT), Cryptocurrency, UX Audits, High-fidelity Mockups, Web Design, Marketing Research & Analysis, Marketing Strategy, Digital Marketing Strategy, Leadership, Business Evaluation, Business Process Modeling, Business Models, Market Research & Analysis, Evaluation, Marketing Plans, Customer Analysis, Customer Journey, Value Proposition Design, Strategy, Marketing Campaign Design, Financial Metrics, Financial UX, Growth Strategy, Legal, Presentations, Corporate Culture, Investment Analysis, Valuation, Due Diligence, Deal Structuring, Fundraising, Seed Fundraising, Fundraising Strategy, Startup Funding, Funding Process, Portfolio Management, Exit Strategy, Communication, Leaderboards, Badges, User Experience Design, Web UX Design, Responsive, Responsive UI, Mobile First, Visual Design, Web 3.0, Prototyping, Interaction Design (IxD), Marketing Campaigns, Stakeholder Engagement, Positioning, Collaboration, Enterprise, Native Mobile Apps, Dashboard Design, Product Roadmaps, Digital Advertising, Plugins, Product Hunt, Market Fit, Product Strategy Consultant, Brand Positioning, UX Direction, Web3, User Paths, System Design, Icon Design, Gamification, UI Audits, Style Guides, UI Components, Layout Design, User Personas, Workshops, UX Strategy, UX Wireframes, B2B2C, App Design, Rapid Prototyping, Discovery, B2B, Discovery Workshops, Email Design, Pitch Decks, UI Prototyping, Big Data UX Design, Big Data, Human-computer Interaction (HCI), Design Strategy, Strategic Design, Design Thinking, Ideation Workshops, Team Leadership, Stakeholder Management, User-centered Design (UCD), Interviews, eCommerce, User Journeys, Mobile Design, Usability, Dashboards, Heuristic Analysis, Data Visualization, User Validation, Information Architecture (IA), User Journey Maps, Accessibility, Landing Page Design, Component Libraries, Grid Systems, Workflow, iOS UX Design, Mobile UI Design, Web UI Design, SaaS Design, Best Practices in Design, Software as a Service (SaaS), Responsive Web Apps, Audits, Atomic Design, Data, DataViz, Design Consultation, Pixel Perfect, Game Design, Brand Guidelines, Interactive Prototypes, UI Branding, Journey Mapping, Layout, Chrome Extensions, Conversion Rate, Competition Research, Competitive Analysis, Product Growth, Landing Page Optimization, Landing Pages, Artificial Intelligence (AI), Strategic Planning, Mockups, Service Design, Infographics, Website Redesign, Complex Application User Interfaces (UI), Sportstech, Strategic Planning & Execution, CX Strategy, IA Strategy, Product Research, Competitive Strategy, Cryptocurrency Payments, Diversity, Equity, & Inclusion (DEI), Product Mapping, Visual Assets, Tone of Voice, Storytelling, Visual Storytelling, Mentorship, Team Mentoring, Mentorship & Coaching, Interface Design, Content Management Systems (CMS), Startups, Usability Testing, Agile, Data-driven Design, Automation, Automation Tools, Document Control, Management, IT Service Management (ITSM), Optimization, Big Data Architecture, GUI Design, Social Media, User-centered Development (UCD), Decentralized Applications, B2C, Online Payments, Progressive Web Applications (PWAs), Proof of Concept (POC), Game UI Design, Mobile Game Design, Instructional Design, Motion Design, Brand Design, MVP Design, Food Ordering, Client Delivery Management, Marketing Design, Rebranding, Immersive Experiences, Innovation, Website Design, High-fidelity Prototypes, Design Workshops, Agile UX, Ownership, Presentation Design, E-learning, UX Prototyping, Conversion Rate Optimization (CRO), Enterprise SaaS, Creative Design, Content Strategy, Game Building, Data-heavy Design, Product Assessment, Business to Business (B2B), Business Analysis, Market Landscape Analysis, GAP Analysis, SWOT Analysis, Software Technical SWOT Analysis, Brand Analysis, Operations, Operational Efficiency Improvement, Operational Assessment, Strategy Development, User Retention, Nurture & Retention Campaigns, Community Growth, Booking Systems, Business to Consumer (B2C), Behavioral Design, Persona Design, Generative Design, AI Chatbots, Chatbots, Chatbot Conversation Design, Enterprise Design, Human-centered Design (HCD), Edtech Design, Web Application Design, Usability Analysis, Property Management, Design Reviews, UX Review, Pitch Deck Consultant, Pitch Deck Design, Web Usability, Content Design, Training & Training Content Development, Fintech Design, Design Revamps, Detail-oriented, Minimum Viable Product (MVP), Web Applications, Project Estimation, Online Course Design, Subscription Management, Subscriptions, Predictive Analytics, Prediction Markets, Trading, Artificial Intelligence as a Service (AIaaS), Apple Design, Desktop App Design, ChatGPT, Ads, Web Content, Content, Graphics, Cross-functional Team Collaboration, Scrum, Workshop Facilitation, Low-fidelity Prototypes, Storybook, Web Content Accessibility Guidelines (WCAG), WCAG 2, WCAG 3, Token Design, Highcharts, Color Theory, PowerPoint Design, PDF Design, Brand Marketing, Brand Identity, Companion Software, Digital Marketing, Marketing Technology (MarTech), Brand Strategy, CRM, Technical Product Management, Direct Mail, Key Visuals, Email Marketing, Banner Ads, Learning, Machine Learning, Workflow Optimization, AI Product Strategy, Strategy Consulting, Product Launch, Market Research.Market Research & Analysis, Activation, Onboarding, User Conversion, Enterprise UX, Checkout, Genomics, Ionic, Unity, Video Editing, Motion Graphics, Learning Management Systems (LMS), Generative Artificial Intelligence (GenAI), Bots, Video Tutorials, Medical Devices, Capital Raising.Equity.Equity Research, Compiler Design, Gaming, Gaming Platforms, Enterprise AI
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