Gertruda is available for hire
Hire GertrudaGertruda Fon Narcco
Verified Expert in Design
Designer
Location
Doha, Qatar
Toptal Member Since
November 11, 2021
Gertruda is a highly skilled senior product and UX designer with over 13 years of experience in UI/UX, including eight years in product design and art direction. She has a proven track record of creating successful product strategies, enhancing user experience, and improving product communication to end audiences. Gertruda mentors early-stage startups and medium-sized businesses to guide them through product development and ensure a highly functional and winning product.
Portfolio
Work Experience
Product and UX Expert
2011 - PRESENT
Freelance
- Planned and conducted user research and competitor analysis, interpreting data for working solutions and putting them into a delivery plan.
- Developed and executed product and marketing strategies that drive engagement, conversion, growth, and proper communication to the end user.
- Helped execute a product communication strategy that effectively conveyed the company's value proposition and engaged with customers, partners, and stakeholders; aided with the product delivery strategy and in-depth user expertise.
- Reached the balance between product-market fit, monetization methods, and the proper user experience to satisfy the target audience.
- Launched innovative digital products that meet customer needs and exceed expectations.
- Crafted user stories, personas, and storyboards; determined information architecture; and built sitemaps.
- Built prototypes and wireframes, conducted usability testing, and wrapped everything up in a beautiful UI that served the product in the best way possible.
- Maintained a healthy team atmosphere to avoid burnout when rushing to complete specific challenging tasks. Supported the team in developing their strong interpersonal and communication skills.
Technologies: Sketch, Figma, UXPin, A/B Testing, Photoshop CC, Illustrator CC, User Research, User Interviews, Client Interviews, User Flows, Stakeholder Interviews, UX Process, Google Docs, Jira, Design Sprints, Art Direction, UX Analysis, Product Strategy, Communication Strategy, Social Networks, Mobile App Design, CRM Design, Web App Design, Software, Prototyping, Interaction Design (IxD), User Experience Design, Web 3.0, Games, Exit Strategy, Communication, Startup Funding, Legal, Growth Strategy, Financial UX, Financial Metrics, Marketing Campaigns, Marketing Campaign Design, Strategy, Positioning, Customer Journeys, Customer Analysis, Leadership, Digital Marketing Strategy, Web Design, Marketplaces, Wireframing, Responsive Web Design (RWD), Design Leadership, Marvel App, Cryptocurrency Wallets, Fintech, UX Design, Product Design, Collaboration, Enterprise Systems, Enterprise, Native Mobile Apps, Dashboard Design, Product Roadmaps, System Design, Casinos & Gaming, Icon Design, Gamification, UI Audits, Style Guides, UI Components, Layout Design, Animation, User Personas, Workshops, UX Strategy, UX Wireframes, B2B2C, App Design, Rapid Prototyping, Sports, Discovery, B2B, Discovery Workshops, Email Design, Pitch Decks, Visual Design, UI Prototyping, Big Data UX Designer, Big Data, Genomics, Human-computer Interaction (HCI), Design Strategy, Strategic Design, Design Thinking, Miro, Ideation Workshops, Team Leadership, Stakeholder Management, User-centered Design (UCD), Interviews, eCommerce, User Journeys, Mobile Design, Usability, Dashboards, Heuristic Analysis, Data Visualization, User Validation, Information Architecture (IA), User Journey Maps, Accessibility, Landing Page Design, Component Libraries, Grid Systems, Mobile First, Workflow, iOS UX Design, Mobile UI Design, Responsive Design, Ionic, Web UI Design, Consumer Products, HTML, CSS, SaaS Design, Best Practices in Design, Software as a Service (SaaS), Responsive Web Apps, Audits, Atomic Design, Data, DataViz, Design Consultation, Pixel Perfect
Product Designer and Researcher
2022 - 2023
Working Group LLC
- Increased KPIs by putting my recommendations into practice, which had a nearly immediate positive impact on the product. I was able to significantly increase the client's metrics, such as conversion rate and brand recognition.
- Performed in-depth studies and analyses throughout my work with Tribe AI. I carried out many in-depth studies in the field of AI/ML. The studies involved examining their KPIs to find gaps, threats, missed opportunities, and areas for improvement.
- Provided strategic planning for turn-key solutions; realizing that Tribe AI needed to maintain its competitiveness in the market, I offered helpful product advice and my skills in strategic planning.
- Increased visibility and recognizability as part of my responsibilities, I customized the product for different marketplace purposes, such as Product Hunt, to raise Tribe AI's visibility and reputation in the sector.
- Developed high-fidelity prototypes that successfully illustrated the features and advantages of the product by drawing on my expertise in user experience design and business best practices.
- Worked on the product and content strategy. As a product analyst and designer, I actively engaged stakeholders in product and content strategy talks. These discussions helped us find new market niches, expand, and optimize the product plan.
Technologies: Visual Design, Branding, Web Design, User Experience (UX), User Interface (UI), Marketing, Figma, Adobe Creative Suite, Digital Advertising, After Effects CC, Responsive Web Design (RWD), Plugins, App UX, Product Design, Product Hunt, UX Research, Market Research, Market Fit, Product Strategy, Product Roadmaps, Product Strategy Consultant, Brand Positioning, System Design, Icon Design, Gamification, UI Audits, Style Guides, UI Components, Layout Design, Animation, User Research, User Flows, User Personas, Workshops, UX Strategy, UX Wireframes, B2B2C, App Design, Rapid Prototyping, Discovery, B2B, Discovery Workshops, Email Design, Pitch Decks, UI Prototyping, Human-computer Interaction (HCI), Design Strategy, Strategic Design, Design Thinking, Miro, Ideation Workshops, Team Leadership, Stakeholder Management, User-centered Design (UCD), User Journeys, Mobile Design, Usability, Heuristic Analysis, User Validation, Information Architecture (IA), User Journey Maps, Accessibility, Landing Page Design, Component Libraries, Grid Systems, Mobile First, Workflow, iOS UX Design, Mobile UI Design, Responsive Design, Ionic, User Interviews, Web UI Design, Consumer Products, Best Practices in Design, Audits, Atomic Design, Data, DataViz, Design Consultation, Pixel Perfect
UI/UX Designer
2022 - 2023
Block Born LLC
- Launched the product and addressed the scope of work and all UX/product strategy issues on time, resulting in the client raising capital for the second stage.
- Developed personas based on user research to better understand the target audience and design a platform that catered to their needs and preferences.
- Provided feedback to the team and client, as well as mentoring on best practices to ensure that the design aligned with the platform's vision and met the target audience's needs.
- Conceptualized and designed game menus, UI, badges, logos, leaderboards, and other elements ensuring they were visually appealing and aligned with the platform's brand identity.
- Collaborated with the client to maintain consistency in the art style and ensure that the platform had a cohesive visual identity.
- Identified and troubleshot UX problems and provided solutions to improve the gaming experience, making it more intuitive and user-friendly.
- Crafted UX flows, UI mockups, and style guides, ensuring consistency across the platform.
- Supported the project manager in designing and estimating user stories to ensure the design met the project's requirements and objectives.
- Created a Web 3.0 gaming platform that was visually stunning, intuitive, and engaging for developers and gamers of all levels while also being aligned with the needs and preferences of the target audience.
Technologies: Web Design, User Flows, UX Flows, Leaderboards, Badges, User Interface (UI), User Experience (UX), User Experience Design, UI Design, Web UX Design, Responsive, Responsive UI, Responsive Design, Responsive Web Design (RWD), Mobile First, Visual Design, Product Design, Websites, Web 3.0, Games, Prototyping, Interaction Design (IxD), Communication, Positioning, Customer Journeys, Customer Analysis, Marketplaces, Wireframing, Design Leadership, Fintech, UX Design, Product Strategy, Collaboration, Dashboard Design, Product Roadmaps, System Design, Casinos & Gaming, Icon Design, Gamification, UI Audits, Style Guides, UI Components, Layout Design, Animation, User Research, User Personas, Workshops, UX Strategy, UX Wireframes, B2B2C, App Design, Rapid Prototyping, Sports, Discovery, B2B, Discovery Workshops, Email Design, Pitch Decks, UI Prototyping, Big Data UX Designer, Big Data, Human-computer Interaction (HCI), Design Strategy, Strategic Design, Design Thinking, Miro, Ideation Workshops, Stakeholder Management, User-centered Design (UCD), User Journeys, Mobile Design, Usability, Dashboards, Heuristic Analysis, Data Visualization, User Validation, Information Architecture (IA), User Journey Maps, Accessibility, Landing Page Design, Component Libraries, Grid Systems, Workflow, iOS UX Design, Mobile UI Design, Ionic, User Interviews, Web UI Design, Consumer Products, Best Practices in Design, Responsive Web Apps, Audits, Atomic Design, Data, DataViz, Design Consultation, Pixel Perfect, Game Design
Co-founder | CTO (Product Strategy Expertise)
2020 - 2021
DevSwat
- Developed and launched innovative digital products that meet customer needs and exceed expectations in the GCC region.
- Established and implemented an effective brand strategy that accurately reflects the values and mission of the company and resonates with the target audience.
- Created and executed product and marketing strategies that drive engagement, conversion, and growth to stay ahead of competitors.
- Built and managed a highly skilled team of product, design, and development professionals passionate about delivering high-quality digital services.
- Developed and executed a communication strategy that effectively conveyed the company's value proposition and engaged with customers, partners, and stakeholders.
- Drove growth by developing and implementing a well-thought-out growth strategy that identifies and pursues new business opportunities, expands into new markets, and maximizes customer lifetime value.
- Cultivated a company culture that fosters innovation, creativity, and collaboration and attracts and retains top talent in the industry.
- Learned and adapted to changing market conditions, emerging technologies, and evolving customer needs to stay ahead of the curve and maintain a competitive edge.
Technologies: UX Research, Marketing Research & Analysis, Product Strategy, UX Branding, Branding, Art Direction, Marketing Strategy, Digital Marketing Strategy, Leadership, Prototyping, Interaction Design (IxD), User Experience Design, Web UX Design, Responsive, Mobile First, Web 3.0, Games, Exit Strategy, Communication, Startup Funding, Legal, Growth Strategy, Financial UX, Financial Metrics, Marketing Campaigns, Marketing Campaign Design, Strategy, Positioning, Customer Journeys, Customer Analysis, Web Design, Marketplaces, Wireframing, Responsive Web Design (RWD), Design Leadership, Cryptocurrency Wallets, Fintech, UX Design, Product Design, Collaboration, Enterprise Systems, Enterprise, Native Mobile Apps, Dashboard Design, Product Roadmaps, System Design, Casinos & Gaming, Icon Design, Gamification, UI Audits, Style Guides, UI Components, Layout Design, Animation, User Research, User Flows, User Personas, Workshops, UX Strategy, UX Wireframes, B2B2C, App Design, Rapid Prototyping, Sports, Discovery, B2B, Discovery Workshops, Email Design, Pitch Decks, Visual Design, UI Prototyping, Big Data UX Designer, Big Data, Human-computer Interaction (HCI), Design Strategy, Strategic Design, Design Thinking, Miro, Ideation Workshops, Team Leadership, Stakeholder Management, User-centered Design (UCD), Interviews, eCommerce, User Journeys, Mobile Design, Usability, Dashboards, Heuristic Analysis, Data Visualization, User Validation, Information Architecture (IA), User Journey Maps, Accessibility, Landing Page Design, Component Libraries, Grid Systems, Workflow, iOS UX Design, Mobile UI Design, Responsive Design, Ionic, User Interviews, Web UI Design, Consumer Products, HTML, CSS, SaaS Design, Best Practices in Design, Software as a Service (SaaS), Responsive Web Apps, Audits, Atomic Design, Data, DataViz, Design Consultation, Pixel Perfect, Game Design
Art Director | Lead UX/UI Designer
2014 - 2020
UkiePro Studio
- Ensured the quality of the design work produced by other designers on the team and guaranteed the result satisfied both client and market needs.
- Determined the overall style and logic for each project and articulated the clients' vision with my experience to the artists.
- Set up all stages of planning, development, implementation, and market delivery from the ground up.
- Executed usability evaluations and tests on interactive systems. Exhibited my exceptional inventiveness, highly detailed nature, and capacity to assist in designing and solving difficult user interface challenges.
- Grew and mentored a team of UI/UX designers and researchers, supplying them with the necessary growth materials.
- Led the primary client and investor communication, developing the product strategy based on their preferences or feature selections.
- Participated in all stages of concept discovery, strategy development, planning, wireframing, and testing.
- Established a new effective brand identity and the guidelines to improve market performance, reevaluating the old ones, on behalf of a UX/UI team.
- Led the development of enterprise projects, CRM systems, mobile apps, and web solutions.
Technologies: Sketch, Figma, Photoshop CC, Illustrator CC, InVision, Marvel, Miro, Coggle, User Experience (UX), A/B Testing, UXPin, MUI (Material UI), React Native, Prototyping, Interaction Design (IxD), User Experience Design, Web UX Design, Responsive, Mobile First, Games, Exit Strategy, Communication, Marketing Campaigns, Marketing Campaign Design, Strategy, Positioning, Customer Journeys, Customer Analysis, Leadership, Digital Marketing Strategy, Web Design, Marketplaces, Wireframing, Responsive Web Design (RWD), Design Leadership, Marvel App, UX Design, Product Strategy, Product Design, Collaboration, Enterprise Systems, Enterprise, Native Mobile Apps, Dashboard Design, Product Roadmaps, System Design, Casinos & Gaming, Icon Design, Gamification, UI Audits, Style Guides, UI Components, Layout Design, Animation, User Research, User Flows, User Personas, Workshops, UX Strategy, UX Wireframes, B2B2C, App Design, Rapid Prototyping, Sports, Discovery, B2B, Discovery Workshops, Email Design, Pitch Decks, Visual Design, UI Prototyping, Big Data UX Designer, Big Data, Genomics, Human-computer Interaction (HCI), Design Strategy, Strategic Design, Design Thinking, Ideation Workshops, Team Leadership, Stakeholder Management, User-centered Design (UCD), Interviews, eCommerce, User Journeys, Mobile Design, Usability, Dashboards, Heuristic Analysis, Data Visualization, User Validation, Information Architecture (IA), User Journey Maps, Accessibility, Landing Page Design, Component Libraries, Grid Systems, Workflow, iOS UX Design, Mobile UI Design, Responsive Design, Ionic, User Interviews, Web UI Design, Consumer Products, HTML, CSS, SaaS Design, Best Practices in Design, Software as a Service (SaaS), Responsive Web Apps, Audits, Atomic Design, Data, DataViz, Design Consultation, Pixel Perfect
Art Director | Lead UX/UI Designer
2013 - 2014
Bambuk Design Studio
- Progressed as an art director and became the design department's lead in half a year after joining the studio as a senior UI/UX designer.
- Established and directed a growing team of design experts. Also compiled and evaluated research and designed graphical user interfaces and prototypes.
- Developed exceptional UI/UX solutions and conducted client and stakeholder interviews throughout delivery.
- Led the iteration planning and the complete development process, checking, emphasizing, and correcting each delivery phase while monitoring the task-related person.
- Elaborated and pushed the scope of work to be handled and produced by other creative departments, such as video and animation production, artwork and photography, and copywriting. Also tracked each stage of the production.
- Provided initial stylistic guidance by creating illustrations, UI systems, UX wireframes, and other related examples.
Technologies: Sketch, Photoshop CC, Illustrator CC, InVision, UXPin, Prototyping, Interaction Design (IxD), User Experience Design, Web UX Design, Responsive, Mobile First, Communication, Marketing Campaigns, Marketing Campaign Design, Positioning, Customer Journeys, Customer Analysis, Leadership, Digital Marketing Strategy, Web Design, Marketplaces, Wireframing, Responsive Web Design (RWD), Design Leadership, Marvel App, UX Design, Product Strategy, Product Design, Collaboration, Enterprise Systems, Enterprise, Native Mobile Apps, Dashboard Design, Product Roadmaps, System Design, Casinos & Gaming, Icon Design, Gamification, UI Audits, Style Guides, UI Components, Layout Design, Animation, User Research, User Flows, User Personas, Workshops, UX Strategy, UX Wireframes, B2B2C, App Design, Rapid Prototyping, Discovery, B2B, Discovery Workshops, Email Design, Pitch Decks, Visual Design, UI Prototyping, Big Data UX Designer, Big Data, Genomics, Human-computer Interaction (HCI), Strategic Design, Design Thinking, Ideation Workshops, Team Leadership, Stakeholder Management, User-centered Design (UCD), Interviews, eCommerce, User Journeys, Mobile Design, Usability, Dashboards, Heuristic Analysis, Data Visualization, User Validation, Information Architecture (IA), User Journey Maps, Accessibility, Landing Page Design, Component Libraries, Grid Systems, Workflow, iOS UX Design, Mobile UI Design, Responsive Design, Ionic, User Interviews, Web UI Design, Consumer Products, HTML, CSS, SaaS Design, Best Practices in Design, Software as a Service (SaaS), Responsive Web Apps, Audits, Data, DataViz, Pixel Perfect, Game Design
Senior UI/UX Designer
2013 - 2013
Impulsis
- Reinvented and improved existing designs to accommodate new or evolving user requirements.
- Developed custom eCommerce solutions and provided product A/B testing to increase user conversion.
- Incorporated processes optimization to decrease the delivery time.
Technologies: Sketch, Photoshop CC, Illustrator CC, InVision, UXPin, A/B Testing, User Interviews, User Experience (UX), User Interface (UI), Web UI, Prototyping, Interaction Design (IxD), User Experience Design, Web UX Design, Responsive, Mobile First, Communication, Web Design, Marketplaces, Wireframing, Responsive Web Design (RWD), Design Leadership, UX Design, Collaboration, Dashboard Design, Icon Design, UI Audits, Style Guides, UI Components, Layout Design, Animation, User Flows, User Personas, UX Strategy, UX Wireframes, B2B2C, App Design, Rapid Prototyping, Discovery, B2B, Discovery Workshops, Pitch Decks, Visual Design, UI Prototyping, Human-computer Interaction (HCI), Stakeholder Management, User-centered Design (UCD), eCommerce, Mobile Design, Usability, Dashboards, Heuristic Analysis, Data Visualization, User Validation, Information Architecture (IA), User Journey Maps, Accessibility, Landing Page Design, Component Libraries, Grid Systems, Workflow, iOS UX Design, Mobile UI Design, Responsive Design, Ionic, Web UI Design, Consumer Products, HTML, CSS, SaaS Design, Best Practices in Design, Software as a Service (SaaS), Responsive Web Apps, Audits, Data, DataViz, Pixel Perfect
Graphic Designer | UI Designer
2011 - 2012
Nravo
- Collaborated with the UX designers on researching, designing, and testing new product interfaces, enhancements, and complex rewrites. This was made on behalf of the product manager and the involved products were mainly games.
- Managed two illustrators and collaborated with the marketing executive, the game designer, and the testers. Also frequently supervised the work and skills of the team lead.
- Launched several new games and renovated old ones that were already on the market.
- Developed the entire user interface for four games, which received excellent market reviews.
- Created a new brand identity for the meni.mobi games portal, on behalf of Nravo Games. It included the logo, promotional materials, animated banners, social media posts, and other brand goods.
Technologies: Photoshop CC, Illustrator CC, Sketch, After Effects CC, InVision, UXPin, UX Principles, Prototyping, Interaction Design (IxD), Web UX Design, Responsive, Mobile First, Games, Web Design, Wireframing, Responsive Web Design (RWD), Design Leadership, Collaboration, Native Mobile Apps, Dashboard Design, Casinos & Gaming, Icon Design, Gamification, UI Audits, Style Guides, UI Components, Layout Design, Animation, User Flows, User Personas, App Design, Rapid Prototyping, Pitch Decks, Visual Design, UI Prototyping, Human-computer Interaction (HCI), User-centered Design (UCD), Mobile Design, Usability, Dashboards, Data Visualization, User Validation, Information Architecture (IA), Accessibility, Landing Page Design, Grid Systems, Workflow, iOS UX Design, Mobile UI Design, Responsive Design, Ionic, User Interviews, Web UI Design, Consumer Products, Best Practices in Design, Responsive Web Apps, Data, DataViz, Pixel Perfect, Game Design
3D Designer | Graphic Designer
2009 - 2009
Mi100
- Designed new logos and redesigned old ones, worked on pages layouts, revised text, retouched pictures, and performed color adjustments.
- Produced unique graphics for banners and posters. Also developed 3D art, environments, interiors, and scenarios.
- Collaborated in the launch of a new branch of the entertainment complex in another city, and in creating brand identification materials from the ground up.
Technologies: Photoshop CC, Autodesk Maya, 3ds Max, Illustrator CC, Wireframing, Collaboration, Icon Design, Layout Design, Animation, Rapid Prototyping, Pitch Decks, Visual Design, Human-computer Interaction (HCI), User-centered Design (UCD), Mobile Design, Accessibility, Landing Page Design, Grid Systems, Consumer Products, Best Practices in Design, Data, DataViz, Pixel Perfect, Game Design
Education
2008 - 2012
Master's Degree in Visual Design
National Polytechnic University - Lviv, Ukraine
Certifications
MARCH 2023 - PRESENT
Private Equity and Venture Capital
Università Bocconi
MARCH 2023 - PRESENT
Entrepreneurship Essentials
Harvard University