Gertruda Fon Narcco, Designer in Lusail, Doha, Qatar
Gertruda Fon Narcco

Designer in Lusail, Doha, Qatar

Member since November 11, 2021
Gertruda is a senior product and UX designer with over ten years of experience in UX/UI, six of which are in product design and art direction. She mixes a well-tailored keen taste of art with an intelligent compilation of cold analysis. Gertruda's primary mission is to support the creation of product delivery strategies, user expertise, and good product communication to the end audience. In other words, to assist a product in being bold enough to speak for itself.
Gertruda is now available for hire

Portfolio

Digital Design

Employment

  • Product | UX Designer

    2011 - PRESENT
    Freelance
    • Planned and conducted user research and competitor analysis, interpreting data for working solutions and putting them into a delivery plan.
    • Created user stories, personas, and storyboards; determined information architecture; and built sitemaps.
    • Built prototypes and wireframes, conducted usability testing, and wrapped up everything in a beautiful UI that serves the product the best way.
    • Participated in the development of the product communication and marketing strategy, combining an intelligent compilation of cold analysis with a well-tailored sharp taste of art. Helped with the product delivery strategy and user expertise.
    • Reached the balance between the product-market fit, monetization methods, and the proper user experience to satisfy the target audience.
    • Helped maintain a healthy team atmosphere to avoid burnout when rushing to complete certain challenging tasks.
    • Supported the team in developing their strong interpersonal and communication skills. I acted as a motivation sidekick and helped to obtain promising connections.
    • Led the way to turn the product bold enough to compete and speak for itself in a marketplace.
    Technologies: Sketch, Figma, UXPin, A/B Testing, Mail Studio, Photoshop CC, Illustrator CC, User Research, User Interviews, Client Interviews, User Flows, Stakeholder Interviews, UX Process, Google Docs, Jira, Design Sprints, Art Direction, UX Analysis, Product Strategy, Communication Strategy, Social Networks, Mobile App Design, CRM Design, Web App Design, Software
  • Art Director | Lead UX/UI Designer

    2014 - 2020
    UkiePro Studio
    • Ensured the quality of the design work produced by other designers on the team and guaranteed the result satisfied both client and market needs.
    • Determined the overall style and logic for each project and articulated the clients' vision with my experience to the artists.
    • Set up all stages of planning, development, implementation, and market delivery from the ground up.
    • Executed usability evaluations and tests on interactive systems. Exhibited my exceptional inventiveness, highly detailed nature, and capacity to assist in designing and solving difficult user interface challenges.
    • Grew and mentored a team of UI/UX designers and researchers, supplying them with the necessary growth materials.
    • Led the primary client and investor communication, developing the product strategy based on their preferences or feature selections.
    • Participated in all stages of concept discovery, strategy development, planning, wireframing, and testing.
    • Established a new effective brand identity and the guidelines to improve market performance, reevaluating the old ones, on behalf of a UX/UI team.
    • Led the development of enterprise projects, CRM systems, mobile apps, and web solutions.
    Technologies: Sketch, Figma, Photoshop CC, Illustrator CC, InVision, Marvel, Axure, Principle, Flinto, Miro, Coggle, UX, A/B Testing, UXPin, Material UI, React Native

Education

  • Master's Degree in Graphic Design
    2008 - 2012
    National Polytechnic University - Lviv, Ukraine

Experience

Location

Lusail, Doha, Qatar

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