Joe Jo, Designer in Basking Ridge, NJ, United States
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Joe Jo

Verified Expert  in Design

UX Designer

Basking Ridge, NJ, United States
Toptal Member Since
October 23, 2019

Joe is a user experience specialist. He connects technology and design to enhance user experience and strengthen consumer community engagement. He's skilled in hands-on design experience of user studies, sketching, wireframing, prototyping, and user testing for mobile and web applications in corporate and startup environments.


Work Experience

UX Specialist

2017 - PRESENT
  • Designed the UX of data processing tools, an advanced we crawler, a data annotation tool, and an ETL tool.
  • Analyzed user workflow and innovation.
Technologies: Sketch,

UX Lead

2013 - 2017
  • Redesigned the Bloomberg iOS and Android mobile applications.
  • Created the UX for Samsung for elder generation.
  • Designed the Bloomberg mobile pattern library.
  • Created the Home Depot mobile design roadmap.
Technologies: Adobe InDesign, OmniGraffle, Adobe Illustrator, Sketch, Adobe Photoshop

UX Manager

2007 - 2013
Samsung Mobile
  • Created the mobile UX design for the Korean domestic market and the US market.
  • Delivered design communication with US carriers.
  • Set up the UX design team in NJ office.
Technologies: Adobe Photoshop

UX Designer

2000 - 2005
LG mobile
  • Created the mobile UX design for the Korean domestic, US, and Chinese markets.
  • Designed the internal design authoring tool.
  • Delivered design communication with US carriers.
Technologies: Adobe Photoshop
2005 - 2017

Doctoral Degree (Ph.D.) in HCI

Seoul National University - South Korea

1996 - 1998

Master's Degree in HCI

Pohang Institute of Science and Technology - South Korea

1992 - 1996

Bachelor's Degree in Industrial Engineering

Pohang Institute of Science and Technology - South Korea


Sketch, Adobe InDesign, OmniGraffle, Balsamiq,, InVision, Jira, Microsoft Office, Visio, OmniPlan, Jekyll, GitHub, GitHub Pages, Qlik Sense, Wix, Wireflow, Adobe Illustrator, Adobe Photoshop


Excel VBA, R, Python, HTML, CSS, SQL, Python 3, Hugo, JavaScript


iOS, Android, Visual Studio Code (VS Code), MacOS, Desktop, Mobile, SoundCloud

Industry Expertise

Analytics Research, Retail & Wholesale, Education


Web Design, Wireframing, Usability Testing, User Research, Statistical Data Analysis, Lean UX, Mobile UX, Web UX, Data Visualization, Financial UX, Financial Data, Oracle SQL, ETL Implementation & Design, Data Processing, Dashboard Design, Web Dashboards, User Workflows, Workflow Diagrams, Web Crawlers, Annotations, Form Design, Grid Systems, Analytical Dashboards, Heuristic Evaluation, Heuristic Review, Heuristic Reports, JSON, XML Schema, Workflow Analysis, Workflow Modeling, Process Analysis, Crowdfunding, Personas, Prototyping, UX Design, Responsive Design, Navigation, User Interviews, Web UX Design, Content Prioritization, Card-based UI, Brainstorming, Roadmaps, UX Strategy, Market Research, Statistical Analysis, Financial Design, Analytics, Card UI, Artificial Intelligence (AI), Prediction Markets, Workflow, User Stories, Agile, Scrum, Samsung, UX Wireflows, Project Management, Design Principles, User Experience (UX)

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