Adelyn Tam, Designer in Kuala Lumpur, Malaysia
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Adelyn Tam

Verified Expert  in Design

Designer

Location
Kuala Lumpur, Malaysia
Toptal Member Since
June 2, 2022

Adelyn is a senior product designer with over eight years of experience in UI/UX and full-cycle product design. With the experience of co-founding her startup, her designs seek to balance business goals with user needs. For the past few years, she has been helping businesses like Novo Nordisk and Photobook successfully design and launch mobile apps and websites. Adelyn is passionate about helping companies to positively impact society through her designs.

Portfolio

Work Experience

UX/UI Designer

2020 - PRESENT
Map 72
  • Led the design of a mobile app for a luxury retail development client. Coordinated design requirements from multiple vendors and stakeholders and drove design decisions.
  • Designed a web app for an events management and reporting system for a client in the beverage industry.
  • Led the iOS and Android app design for a new grocery chain. Translated their brand guidelines into useful style guides.
Technologies: Figma, Adobe Illustrator, Sketch, App Design, App UI, App UX, Web App UX, Web App UI, User Journeys, User Personas, Wireframing, Product Design, Android, iOS, Web App Design, Web UX Design, Web UX, Adobe, Mobile UX Design, Web Platforms, Websites, Web Page Mockups, Responsive Web Apps, Native Mobile Apps, iOS UX Design, iOS App Design, Human-computer Interaction (HCI), User Interface (UI), Vector Art, Icon Design

Product Designer

2015 - PRESENT
Freelance
  • Led end-to-end UI/UX design projects for businesses and startups across a range of industries like publishing, SaaS, wellness, and retail.
  • Collaborated with cross-functional client teams while driving the design process forward and maintaining excellent communication at every stage of development.
  • Helped businesses successfully launch digital products from scratch, guiding them through the whole product lifecycle of research, prototyping, final UI, and testing.
  • Facilitated design sprints for businesses to identify opportunities and prototype solutions to business challenges.
  • Designed information architecture, wireframes, and high-fidelity mockups with clear rationals communicated effectively to all stakeholders.
  • Led the website refresh for a telco. Set up better cross-collaboration processes and a sustainable design system.
Technologies: Figma, User Experience (UX), User Interface (UI), Prototyping, App Design, UX Research, User Journeys, Wireframing, Information Architecture (IA), Visual Design, High-fidelity Mockups, Mobile UI, Mobile Design, Mobile UX, Product Design, UX Design, iOS, Android, Stakeholder Interviews, Mobile UI Design, Style Guides, App UI, UX Writing, Storyboarding, High-fidelity Prototypes, UI Design, Presentations, Mobile Apps, Design Systems, Research, User Research, Mobile App Design, Web App Design, UI Branding, User Flows, Product Roadmaps, Illustrator CC, Branding, User Journey Maps, Presentation Design, User Empathy, UX Leadership, Mobile App UI, WordPress, Growth, User Personas, MVP Design, Mockups, UX Wireframes, eCommerce Web Design, Web App UI, Adobe Photoshop, Dashboard Design, Web UX Design, Web UX, Adobe, Mobile UX Design, Web Platforms, Early-stage Startups, Website Redesign, Websites, Responsive Web Design (RWD), Illustration, Web Page Mockups, Responsive Web Apps, Native Mobile Apps, App UX, iOS UX Design, iOS App Design, User Interviews, User Testing, Design Sprints, Ideation Workshops, Logo Design, B2B, Human-computer Interaction (HCI), Interaction Design (IxD), Vector Art, Icon Design, Graphic Design

Product Lead and Co-founder

2017 - 2019
Newswav
  • Managed product iteration cycles based on data-driven decisions through data collection, analysis, and qualitative user feedback.
  • Designed and launched a mobile app with UX and UI elements focused on accessibility for the elderly.
  • Collaborated with the development team to quickly prototype solutions through wireframes, sketches, and high-fidelity mockups.
  • Created and maintained the brand identity and style guide for a consistent user experience.
  • Led publisher relations and developed programs to onboard and manage publishers.
Technologies: Sketch, Prototyping, Information Architecture (IA), App Design, User Experience (UX), High-fidelity Mockups, Mobile UI, Mobile Design, Mobile UX, Product Design, UX Design, iOS, Android, Stakeholder Interviews, Mobile UI Design, App UI, UX Writing, High-fidelity Prototypes, UI Design, Presentations, Mobile Apps, Design Systems, Research, User Research, Mobile App Design, UI Branding, User Flows, Wireframing, Product Roadmaps, Feature Roadmaps, User Journey Maps, Presentation Design, User Empathy, UX Leadership, Usability Testing, Mobile App UI, User Personas, MVP Design, Mockups, UX Wireframes, Adobe, Mobile UX Design, Early-stage Startups, Native Mobile Apps, App UX, iOS UX Design, iOS App Design, User Interviews, Interaction Design (IxD), User Interface (UI), Vector Art, Icon Design

Design Lead

2013 - 2015
Tandemic
  • Managed the design team on an array of innovation projects for clients such as Standard Chartered and Novo Nordisk.
  • Oversaw the app design of a national health initiative for a diabetic intervention based on behavioral change psychology.
  • Designed and produced a portable design thinking toolkit to teach the methodology in a flexible, mobile way.
  • Oversaw the company's design direction and kept its brand identity consistent across different teams and projects.
  • Led the design for a community-centric carpooling web app for university students.
Technologies: Adobe Creative Suite, Design Thinking, Sketch, User Experience (UX), Prototyping, Mobile UI Design, High-fidelity Prototypes, UI Design, User Research, Mobile App Design, Wireframing, User Journey Maps, Presentation Design, User Empathy, Mobile App UI, User Personas, UX Wireframes, Adobe Photoshop, Digital Health, Adobe, Mobile UX Design, App UX, iOS UX Design, iOS App Design, User Interviews, User Testing, Human-computer Interaction (HCI), User Interface (UI), Vector Art, Adobe InDesign, Graphic Design
2004 - 2008

Bachelor of Arts Degree in Interior Architecture and Design

Nottingham Trent University - Nottingham, United Kingdom

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