Adelyn Tam
Verified Expert in Design
Designer
Kuala Lumpur, Malaysia
Toptal member since June 2, 2022
Adelyn is a senior product designer with over eight years of experience in UI/UX and full-cycle product design. With the experience of co-founding her startup, her designs seek to balance business goals with user needs. For the past few years, she has been helping businesses like Novo Nordisk and Photobook successfully design and launch mobile apps and websites. Adelyn is passionate about helping companies to positively impact society through her designs.
Experience
- Visual Design - 11 years
- App Design - 8 years
- Information Architecture (IA) - 8 years
- Wireframing - 8 years
- User Experience (UX) - 8 years
- UX Research - 8 years
- User Interface (UI) - 8 years
- Figma - 3 years
Portfolio
Work Experience
UX/UI Designer
Map 72
- Led the design of a mobile app for a luxury retail development client. Coordinated design requirements from multiple vendors and stakeholders and drove design decisions.
- Designed a web app for an events management and reporting system for a client in the beverage industry.
- Led the iOS and Android app design for a new grocery chain. Translated their brand guidelines into useful style guides.
Product Designer
Freelance
- Led end-to-end UI/UX design projects for businesses and startups across a range of industries like publishing, SaaS, wellness, and retail.
- Collaborated with cross-functional client teams while driving the design process forward and maintaining excellent communication at every stage of development.
- Helped businesses successfully launch digital products from scratch, guiding them through the whole product lifecycle of research, prototyping, final UI, and testing.
- Facilitated design sprints for businesses to identify opportunities and prototype solutions to business challenges.
- Designed information architecture, wireframes, and high-fidelity mockups with clear rationals communicated effectively to all stakeholders.
- Led the website refresh for a telco. Set up better cross-collaboration processes and a sustainable design system.
Product Lead and Co-founder
Newswav
- Managed product iteration cycles based on data-driven decisions through data collection, analysis, and qualitative user feedback.
- Designed and launched a mobile app with UX and UI elements focused on accessibility for the elderly.
- Collaborated with the development team to quickly prototype solutions through wireframes, sketches, and high-fidelity mockups.
- Created and maintained the brand identity and style guide for a consistent user experience.
- Led publisher relations and developed programs to onboard and manage publishers.
Design Lead
Tandemic
- Managed the design team on an array of innovation projects for clients such as Standard Chartered and Novo Nordisk.
- Oversaw the app design of a national health initiative for a diabetic intervention based on behavioral change psychology.
- Designed and produced a portable design thinking toolkit to teach the methodology in a flexible, mobile way.
- Oversaw the company's design direction and kept its brand identity consistent across different teams and projects.
- Led the design for a community-centric carpooling web app for university students.
Education
Bachelor of Arts Degree in Interior Architecture and Design
Nottingham Trent University - Nottingham, United Kingdom
Skills
Tools
Adobe Creative Suite, Illustrator CC, Adobe, Adobe InDesign, Sketch, Adobe Photoshop, Adobe Illustrator, Miro
Platforms
Figma, iOS, Android, WordPress
Other
Wireframing, App Design, User Interface (UI), User Experience (UX), Visual Design, Prototyping, Mobile Apps, Style Guides, Mobile UI Design, High-fidelity Mockups, Mobile UI, Mobile Design, Mobile UX, Product Design, UX Design, Storyboarding, High-fidelity Prototypes, UI Design, Mobile App Design, UI Branding, User Flows, User Journey Maps, UX Leadership, Mobile App UI, MVP Design, Mockups, UX Wireframes, App UX, Mobile UX Design, Early-stage Startups, Illustration, Native Mobile Apps, iOS UX Design, iOS App Design, Human-computer Interaction (HCI), Vector Art, Icon Design, Graphic Design, Information Architecture (IA), User Journeys, UX Research, Design Thinking, Web Design, Presentations, Research, User Research, Web App Design, Presentation Design, User Empathy, Usability Testing, eCommerce UX, Web App UI, Dashboard Design, Web UX Design, Web UX, Web Platforms, Websites, Responsive Web Design (RWD), Web Page Mockups, Responsive Web Apps, User Interviews, User Testing, Meditation, Yoga, Wellness, Interaction Design (IxD), Web Dashboards, Dashboards, App UI, UX Writing, Web UI Design, UX Branding, Brand Identity, Stakeholder Interviews, Design Systems, Product Roadmaps, Feature Roadmaps, Branding, eCommerce UI, Growth, User Personas, eCommerce Web Design, Web App UX, Digital Health, Notion, Website Redesign, Home Decor, Design Sprints, Ideation Workshops, Logo Design, B2B
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