Gabriel Felix
Verified Expert in Design
Designer
Rio de Janeiro, Brazil
Toptal member since May 3, 2022
Gabriel is a senior full-stack UX/UI product designer with over 12 years of experience. Skilled in product strategy, wireframing, UX/UI design, and prototyping, he has a great entrepreneur spirit and loves to solve problems through creative and data informed methods. Gabriel has worked in a wide range of industries, from education to insurance and is ready to expand his experience.
Portfolio
Work Experience
Product Design Coordinator
Descomplica
- Helped establish a user research culture inside the product design team as one of the main tools of the discovery phases.
- Led the onboarding of new peers and eased their transition into the company and team.
- Designed a progressive web app that offers on-demand and live classes for undergraduate and postgraduate courses to students.
Product Designer
EndoDNA
- Led the end-to-end UX strategy and interface design of an AI-assisted genetic reporting platform that translated complex genomic data into actionable patient insights.
- Simplified highly technical healthcare and genomic information, reducing cognitive load and improving comprehension for both patients and healthcare professionals.
- Designed scalable UI patterns and reusable components to support multiple health reports, genetic assessments, and future product expansion.
- Delivered developer-ready specifications, prototypes, and QA reviews to ensure design fidelity throughout implementation cycles.
- Applied user-centered design methodologies to improve efficiency, visibility, and operational control within transportation management systems.
Product Designer
Tom McLeod Software Corporation
- Optimized information architecture and navigation structures, reducing cognitive load across multi-step logistics and dispatch workflows.
- Facilitated cross-functional alignment between business, product, and engineering stakeholders, accelerating decision-making and delivery timelines.
- Collaborated closely with product managers and engineers to translate complex transportation business rules into intuitive user experiences.
- Conducted UX audits and stakeholder workshops to identify usability issues, prioritize opportunities, and align product strategy with business goals.
Website Designer | Immersive Website Promo
Swamp Motel Limited
- Designed an interactive and immersive landing page focused on the travel experience with a mobile-first approach.
- Created beautiful and rich interactions for their client website with minimum rework.
- Helped the Swamp Motel team demystify the product design workflow and accelerate their design process.
Senior Product Designer
Descomplica
- Designed a progressive web app that offers on-demand and live classes for undergraduate and postgraduate courses to students.
- Helped establish a user research culture inside the product design team as one of the main tools of the discovery phases.
- Led the onboarding of new peers and eased their transition into the company and team.
Senior Product Designer
Icatu Seguros
- Designed a B2B product for insurance brokers to manage client portfolios and eventually saw the product's NPS grow from a score of 3.8 to 4.1.
- Helped build and manage the company's first design system, which made development team work decrease by 30%.
- Led user research in the discovery phases inside the client department for product releases.
Senior Mobile Designer
Americanas
- Designed an app that helped store managers have better control of their inventory.
- Built a visual identity, including colors, typography, charts, and other assets for executive board presentations.
- Helped the chief of the department streamline design teamwork and process.
Education
Bachelor’s Degree in Graphic Design
INFNET Institute - Rio de Janeiro, Brazil
Skills
Tools
Adobe Photoshop, Adobe Illustrator, InVision, Slack, Adobe Creative Suite, Google Slides, Photoshop CC, Sketch, Zeplin, FigJam, Miro, Adobe Premiere Pro, Hotjar, Microsoft Power BI, Apple Keynote, Lookback
Platforms
Figma, Mobile, Android, iOS, Apple, Web, Adobe Suite, WordPress
Industry Expertise
Consumer Products, Professional Services, Life Insurance, Education Technology (Edtech)
Languages
HTML, CSS, JavaScript
Other
Rapid Prototyping, Mobile UX, Mobile UI, Responsive Web Design (RWD), Design Thinking, MVP Design, Design Systems, Visual Design, UX Design, UI Design, Responsive UI, Product Design, Wireframing, B2C, Information Architecture (IA), Responsive Web Apps, B2B, Interaction Design (IxD), User Flows, iOS UI Design, Android UI Design, Mobile UI Design, Mobile UX Design, Mobile Prototypes, Mobile Apps, App Design, Mobile Design, Rapid Interactive Prototyping, Web App UI, High-fidelity Mockups, High-fidelity Prototypes, Prototyping, UI Prototyping, Software Prototyping, Web App Design, User Experience (UX), Web App UX, Landing Pages, Landing Page Design, User Interface (UI), Web Design, Presentation Design, Pitch Decks, Software Design, Android App Design, iOS App Design, App UX, App UI, Apps, Dashboards, Web Dashboards, Dashboard Design, UX Wireframes, UI Animation, Websites, SaaS Design, Web Portals, Mobile App Design, Mobile App UI, Dynamic Websites, Graphic Design, Marketplace Design, Responsive Design, Mobile Applications, Workflow, Design, Web UI Design, Web Platforms, SaaS, Interactive Prototypes, UI Components, Mobile First, Mockups, Web UI, Creative Direction, Human-centered Design (HCD), Proof of Concept (POC), Software as a Service (SaaS), Stakeholder Interviews, User Testing, Web Application Design, Design Reviews, Calendar Design, Visual Storytelling, UI Audits, Stakeholder Management, Discovery Workshops, Marketplaces, User Research, Design Sprints, Minimum Viable Product (MVP), Experience Design, Progressive Web Applications (PWAs), Financial UX, Fintech, Web UX, Web UX Design, Edtech Design, Animation, Data Visualization, System Design, User Interviews, Marketing Design, Branding, Style Guides, Component Libraries, eCommerce, Startups, Usability Testing, Journey Mapping, Icon Design, Iconography, Flowcharts, User Journeys, User Journey Maps, UX Research, User Personas, Strategic Design, Image Retouching, Illustration, Design Libraries, Artificial Intelligence (AI), Design Workshops, UX Audits, Product Discovery, User Stories, Educational Platform Design, Learning Management Systems (LMS), Business to Business (B2B), Bots, Data-heavy Design, User Validation, AI Design, Product Management, Design Leadership
Experience
- Visual Design - 13 years
- UI Design - 13 years
- Rapid Prototyping - 12 years
- Mobile Apps - 10 years
- UX Design - 10 years
- Design Systems - 7 years
- Figma - 5 years
- User Research - 4 years
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