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Caleb Barclay
Verified Expert in Design
Designer
Oakland, CA, United States
Toptal member since August 8, 2017
Bio
At Figma, Coinbase, and GoDaddy, Caleb spent 10 years designing products that scaled. He’s fast, independent, and knows how to build things that users love and businesses need. With experience as a founder, he brings a sharp focus on aligning design with strategic goals to drive growth.
Portfolio
Breaking Atom - Webflow
Landing Page DesignWebflowWebflow CMSWeb Design
Omelo
Product DesignBrandingMinimum Viable Product (MVP)SketchAfter Effects CCWebflow
Louis C.K. Mobile App
App UIInteractive PrototypesProduct DesignMobileAndroid
Loop
App UIProduct DesignApp UXSketchAndroid
Commit.to
App UIProduct DesignProduct StrategyWeb App UISlack App
TheraSpecs
Product ManagementApp UIApp UXBrandingAndroid
OwnZones
Mobile UIWeb App UIAndroid
Experience
- Product Design - 12 years
- Mobile UI - 9 years
- iOS - 9 years
- UX Prototyping - 8 years
- Adobe After Effects - 7 years
- Webflow - 5 years
- Sketch - 2 years
- Flinto Prototyping - 1 year
Tools
- Flinto Prototyping
- Sketch
- Adobe After Effects
Work Experience
Product Designer
2016 - PRESENT
Commit.to
- Designed a Slack bot for teams to track their tasks within conversations.
- Conducted user interviews and user testing with prototypes.
- Crafted user stories.
- Worked on convention mapping, conversation design, and branding.
- Created the UI design for the web app.
Technologies: Flinto, Adobe, InVision, Sketch, User Experience (UX), UX Design, UI Design, Mobile, Landing Page Design, Web Design, Mobile Apps, User Interface (UI), Visual Design, Graphic Design, UX Prototyping
Product Designer
2016 - PRESENT
Omelo
- Designed and shipped product version 1—taking on the role of product designer/product owner.
- Created the brand system and all the marketing content; including the animations, copy, and brand positioning.
- Orchestrated the customer interviews and translated insights into user jobs.
- Built rapid prototypes for user testing.
Technologies: Principle, Adobe After Effects, Flinto, InVision, Sketch, User Experience (UX), UX Design, UI Design, iOS, Mobile, Landing Page Design, Web Design, Desktop App Design, Mobile Apps, User Interface (UI), Visual Design, Graphic Design, UX Prototyping
Design Lead
2021 - 2024
Dwellito
- Let the design of the flagship products: Home Configurator and Site Planner. I designed the entire desktop and mobile app.
- Developed successful landing pages that increased conversions by 45%.
- Grew the user base to 1,000 users daily through design, backlinking, and keyword optimization.
Technologies: Figma, Webflow, Webflow CMS, WebGL, Mapbox, UX Prototyping
Product Design
2020 - 2021
Coinbase
- Led the product design of Coinbase Asset Hub, a new product launch.
- Shipped new features for Coinbase’s business platform.
- Designed various landing pages for Coinbase to improve conversions.
Technologies: Figma, UX Design, UI Design, Landing Page Design, Web Design, Desktop App Design, Design Systems, User Interface (UI), Visual Design, Graphic Design, UX Prototyping
Product Design
2020 - 2021
Figma
- Led a special project to create a motion design system.
- Designed the content of the highest visited traffic on the website.
- Developed scalable assets and styles for motion design.
Technologies: Figma, UX Design, UI Design, Design Systems, User Interface (UI), Visual Design, Graphic Design, UX Prototyping
Product Design
2019 - 2020
GoDaddy
- Developed a scalable design system for GoDaddy’s web builder.
- Audited and standardized components, adding rules to scale.
- Collaborated with a team of four to successfully launch the system.
Technologies: Figma, UX Design, UI Design, Desktop App Design, Design Systems, User Interface (UI), Visual Design, Graphic Design, UX Prototyping
Product Designer
2016 - 2016
OwnZones
- Designed and shipped a new product for a content distributing platform. OwnZones needed a white label app that could be used by their customers to create Netflix-like channels for their own media. Customers included large media content producers like British Pathe and Magnolia films.
- Wireframed and created UX/UI designs.
Technologies: InVision, Sketch, User Experience (UX), UX Design, UI Design, iOS, Mobile, Landing Page Design, Web Design, Desktop App Design, Mobile Apps, User Interface (UI), Visual Design, Graphic Design, UX Prototyping
Product Designer
2016 - 2016
Schola
- Developed and shipped version 1 for a startup that was bringing technology to K-12 school recruitment; both for the parents and educational facilities.
- Crafted the user experience and interface design of the marketing website and web app.
Technologies: InVision, Adobe Illustrator, Sketch, User Experience (UX), UX Design, UI Design, iOS, Mobile, Landing Page Design, Web Design, Desktop App Design, User Interface (UI), Visual Design, Graphic Design, UX Prototyping
Web Design and Branding Designer
2016 - 2016
TheraSpecs
- Designed and launched an eCommerce website for a company offering eyewear that helps alleviate migraines.
- Redesigned the brand systems including all messaging, tone, and positioning.
- Developed a visual identity.
Technologies: InVision, Adobe Illustrator, Sketch, User Experience (UX), UI Design, Landing Page Design, Web Design, eCommerce, Visual Design, Graphic Design, UX Prototyping
Product Designer | Product Owner
2015 - 2016
Loop
- Created and launched a product (version 1) for a consumer app that made animated drawings feel effortless.
- Created the value proposition design.
- Worked on the MVP mapping, prototyping, product design, and branding.
Technologies: Adobe After Effects, Sketch, Adobe Illustrator, User Experience (UX), UX Design, UI Design, iOS, Mobile, Landing Page Design, Web Design, Mobile Apps, User Interface (UI), Visual Design, Graphic Design, UX Prototyping
Product Designer | Product Owner
2013 - 2014
Splicity
- Designed and shipped a mobile storytelling app (version 1). Before Instastories, Splicity targeted a market of everyday storytellers.
- Orchestrated customer interviews, worked on product design, branding, and marketing (as a product owner).
- Created the launch of Splicity for Super Bowl XLIX. The Super Bowl host committee used Splicity for fans to create stories during the entire week of the Super Bowl.
Technologies: Adobe Photoshop, Adobe After Effects, Adobe Illustrator, User Experience (UX), UX Design, UI Design, iOS, Mobile, Landing Page Design, Web Design, Mobile Apps, User Interface (UI), Visual Design, Graphic Design
Education
2005 - 2009
Bachelor of Science Degree in Architecture
Arizona State University - Phoenix, AZ, USA
Skills
Tools
Adobe Illustrator, Flinto Prototyping, Sketch, Principle, Flinto, Adobe After Effects, Wix, InVision, Adobe, Adobe Photoshop, After Effects CC
Platforms
Mobile, iOS, Webflow, Figma, Android, Webflow CMS, Mapbox
Other
Branding, Mobile App Design, Product Design, Beaver Builder, UX Prototyping, Mobile UI, Digital Product Design, Design, Native Mobile Apps, PowerPoint Design, Content Marketing Platforms, User Experience (UX), UX Design, UI Design, Landing Page Design, Web Design, Mobile Apps, Design Systems, eCommerce, User Interface (UI), Graphic Design, Product Ownership, Desktop App Design, Visual Design, Minimum Viable Product (MVP), Product Management, App UI, App UX, Interactive Prototypes, Product Strategy, Web App UI, Slack App, Mobile UI Design, Mobile UX, Mobile UX Design, 3D Architecture, 3D Graphics, WebGL
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