Hugo Barbera, Designer in Barcelona, Spain
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Hugo Barbera

Verified Expert  in Design

Bio

Hugo, an awarded designer with 15 years of experience, excels in AI design, branding, UI/UX, and web design. His MBA amplifies his ability to intertwine business insights with design innovation, notably enhancing startups and driving projects from concept to launch. His clientele includes Audi, FC Barcelona, Nike, Vogue, and Louis Vuitton. Hugo is also a recognized keynote speaker on integrating AI, appearing at the Toptal 2023 Conference, Paris' Digital Fashion Week, and Cannes Lions 2024.

Portfolio

Work Experience

AI Designer | Art Director

2023 - PRESENT
HumAIn
  • Conducted AI masterclasses for ad and marketing professionals at Cannes Lions 24.
  • Used AI to enhance projects or fully develop AI projects for 22 clients.
  • Provided AI consulting for luxury and international brands on best practices for AI-generated photography and video.
  • Spoke about AI for startups at the Toptal Annual Conference 2023.
  • Developed tailored AI training workshops for advertising agencies, brands, and startups.
  • Published two AI projects for Vogue magazine, including a cover for the magazine's 20th anniversary.
  • Spoke publicly about AI at Digital Fashion Week in Paris.
  • Co-founded a creative AI studio working with fashion brands and startups.
  • Exhibited an AI artist in Milan and New York and was awarded at Berlin and Barcelona fashion film festivals.
Technologies: Midjourney, Kaiber, Stable Diffusion, ChatGPT, Apple Keynote, Business, Web Development, CODE, DALL-E 3, Runway, Desktop Web Design, Canva, Webflow CMS, Brand Development, Team Leadership, Creative Design, AI Art Visualization, Artificial Intelligence (AI), AI-generated Video

Creative Director | Brand AI Designer

2020 - PRESENT
Toptal Clients
  • Accompanied Toptal team on its launch at Cannes Lions 2024 as an AI designer, teaching daily AI masterclasses for professionals.
  • Leveraged AI in ideation and visual creation to boost processes, deliveries, and results for more than 10 clients in the past two years.
  • Acted as a speaker at the Toptal 2023 Annual Conference on AI for startup design and branding.
  • Worked with 30 Toptal clients between 2020 and 2024. Helped them in branding, web design, no-code dev, pitch deck, communication, and AI design.
  • Served as an NGO creative director in a complete campaign branding project. Developed concepts, UX, and UI for an experiential website and created social media and ad assets.
  • Completed a brand and strategic redesign for an NFT brand that traded $100 million.
  • Created and developed several eCommerce websites on different platforms, such as Shopify, Webflow, and Squarespace, based on research and KPIs for each brand.
  • Developed a fully responsive website for an engineering company, including its creative direction, concept, UX and analytics research, wireframing, design, prototyping, iterations, and developer handoff.
  • Managed multiple interactive high-fidelity prototypes on desktop and mobile to test the user experience before going into the development phase.
  • Conducted research for every design project, including user personas and market and competitor analysis.
Technologies: Adobe CC, Figma, Webflow CMS, Webflow, InVision, Adobe Photoshop, Adobe Illustrator, Squarespace, Wix, Shopify, Mockups, B2C, B2C Marketing, Google Slides, User Flows, Interaction Design (IxD), Mobile Web, Landing Pages, Logotype, Mobile Web Design, Interactive UI, Social Media Marketing (SMM), Photoshop CC, Visual Art, Creative Direction, Digital Creative Direction, Strategy, Non-fungible Tokens (NFT), Web, UX Branding, CSS, HTML, Blockchain, Marketplaces, Project Management, Community Growth, Mobile Prototypes, Responsive UI, App Design, Agency Websites, Market Research, Conceptual Design, Collateral Design, Character Design, Design Principles, Digital Marketing Design, UI Prototyping, Branding, Brand Logos, Brand Strategy, Corporate Branding, Pitch Decks, Web3, English, Design Sprints, Brand Books, Gaming, Websites, Logo Systems, Vector Logos, Midjourney, Marketing Design, Startups, Tone of Voice, Software Branding, Web 3.0, Graphics, Newsletter Design, Newsletters, Style Guides, Brand Design, Web UI, UI Design, White Papers, No-code Development, Color Schemes, System Design, eCommerce UX, Anime, Animation, Motion Graphics, Competitor Analysis & Profiling, Email Design, Stationery Design, ChatGPT, Web Development, CODE, DALL-E 3, Kaiber, Runway, Apple Keynote, Stable Diffusion, Desktop Web Design, Canva, Layout Design, Dashboards, Software as a Service (SaaS), Brand Development, Creative Design, Artificial Intelligence (AI), AI Art Visualization, AI-generated Video

AI Designer | Art Director

2020 - PRESENT
In Crime Content
  • Designed the 1st artificial intelligence (AI) fashion editorial for the cover of Vogue Portugal's 20th anniversary.
  • Worked for companies of different sizes, from startups to Volkswagen and Zara, and published in magazines like Forbes, Vogue, and Esquire.
  • Managed creative teams that included photographers, videographers, editors, 3D artists, and illustrators.
Technologies: Web UI, Web UX, Branding, Adobe Premiere Pro, Adobe Experience Design (XD), Webflow, Art Direction, Brand Guidelines, Creative Direction, Adobe Creative Suite, Illustration, User Personas, User Experience (UX), Rapid Prototyping, Responsive, UI Branding, Public Relations (PR), Advertising, Fashion, Photoshoot Production, Photography Direction, Commercials, Creative Strategy, UX Strategy, Subscriptions, Webflow CMS, TV, Design Systems, Fashion & Beauty, Graphic Design, Presentations, Social Media Design, Social Media, Web Platforms, Design Thinking, Design Leadership, Digital Creative Direction, User Interface (UI), Presentation Design, Brand Identity, Visual Identity, Color Palettes, B2B, Brand Design, Education, Print Design, Investor Presentations, Iconography, Typography, Adobe CC, Marketing Design, Web UX Design, Shopify Design, Shopify Customizations, Design, Business to Business (B2B), B2C, B2C Marketing, Google Slides, PowerPoint Design, Marketing, Content Creation, Copywriting, Photoshop CC, Visual Art, Strategy, Non-fungible Tokens (NFT), Web, UX Branding, CSS, HTML, Blockchain, Marketplaces, Project Management, Community Growth, Agency Websites, Conceptual Design, Character Design, WordPress, Brand Strategy, Pitch Decks, Web3, English, Websites, Logo Systems, Vector Logos, Midjourney, Startups, Tone of Voice, After Effects CC, Motion Design, Graphics, No-code Development, Color Schemes, Anime, Animation, Motion Graphics, Competitor Analysis & Profiling, Consumer Finance, ChatGPT, Business, Web Development, CODE, DALL-E 3, Runway, Kaiber, Apple Keynote, Stable Diffusion, Desktop Web Design, Canva, Brand Development, Team Leadership, Creative Design, Artificial Intelligence (AI), AI Art Visualization, AI-generated Video

Innovation Teacher | Mentorship

2017 - PRESENT
Brother Ad School
  • Educated others through creative innovation. According to the Cannes Lions Festival, we were School of the Year in 2021 and 2023.
  • Taught creative AI uses that led to creating an entire AI course in the school.
  • Developed with the students different NTF projects from concept to final execution.
  • Worked on the conception of Metaverse future jobs to explore investment opportunities.
  • Created lessons to explain Web 3.0, Metaverse, and NFT's concept for non-tech dummies.
Technologies: Non-fungible Tokens (NFT), MetaMask, Metaverse, Crypto, Marketplaces, Project Management, Conceptual Design, Digital Marketing Design, Midjourney, Creative Direction, Web 3.0, Edtech Design, ChatGPT, DALL-E 3, Runway, Kaiber, Apple Keynote, Stable Diffusion, Desktop Web Design, Team Leadership, Creative Design, Artificial Intelligence (AI), AI Art Visualization, AI-generated Video

Versatile Designer

2023 - 2024
SentinelOne, Inc.
  • Assisted in establishing a major rebranding by designing both macro and micro elements.
  • Worked within a complex design system to create new landing pages in an ultra-fast environment.
  • Elevated the brand imagery by designing new concepts for events.
Technologies: User Interface (UI), User Experience (UX), Graphic Design, Web Design, Visual Design, Social Media, Branding, Brand Design, Cinema 4D, 3D, Motion Design

Web Designer

2023 - 2024
HealthShield Canada Inc.
  • Conducted market, competitor, and user persona research for better positioning as a brand for a medical equipment distributor shop.
  • Developed a new look and feel for the brand, giving them a modern design approach to the healthcare industry.
  • Reviewed and enhanced UX of the site with the new content requirements.
  • Developed corporate website and eCommerce in no code tool WiX.
  • Provided a complete video documentation kit for easy web maintenance.
Technologies: Responsive Web Design (RWD), Web Design, Wix, User Interface (UI), User Experience (UX), Branding, UI Design, UX Design, Visual Design, Artificial Intelligence (AI), AI Art Visualization, Midjourney

Web Designer

2023 - 2023
Patton & Associates, LLC
  • Leveraged AI tools for a fast, deep target and market research for better positioning.
  • Used AI design software for fast design iterations before moving to a final design.
  • Designed an interactive prototype before developing it in no-code tools.
  • Built a complete website using Webflow CMS for easy client updates.
  • Analyzed past UX to make major improvements and a clear website structure. Designed low and high-fidelity wireframes.
Technologies: Web Design, UI Design, Webflow, Figma, InVision, InVision App, Webflow CMS, No-code Development, Adobe Illustrator, Photoshop CC, Midjourney, Artificial Intelligence (AI), AI Art Visualization

Web Designer | No-code Developer

2023 - 2023
Velvet Pill LLC
  • Designed a fully clickable prototype in Figma to showcase agency capabilities and portfolio.
  • Developed a website in Webflow under CMS for easy client edit.
  • Added custom come to implement advanced features not native on Webflow.
Technologies: Visual Design, Web Design, UI Design, Webflow, Figma, CODE, Wix, No-code Development, Squarespace, Artificial Intelligence (AI), Adobe Photoshop, Adobe Illustrator, Web Development, DALL-E 3, Apple Keynote, Desktop Web Design, Webflow CMS, Layout Design, Creative Design, AI Art Visualization, Midjourney

Brand Designer | Web Designer | No-code Developer

2023 - 2023
StudioSparky
  • Designed new features for the website with an interactive experience for users.
  • Reviewed the UX for better implementation of the new features.
  • Created a user flow to advance future needs, like adding new interactive experiences.
Technologies: Visual Design, Branding, Web Design, Responsive Web Design (RWD), UI Design, Pitch Decks, ChatGPT, Web Development, CODE, DALL-E 3, Apple Keynote, Desktop Web Design, Webflow CMS, Layout Design, Brand Development, Creative Design, Artificial Intelligence (AI), AI Art Visualization, Midjourney

Brand Designer | Web Designer | No-code Developer

2023 - 2023
Nikolaos Michalakis
  • Provided a strategy based on the market, competitors, and user research.
  • Designed a logo and full branding, including colors, typographies, visual image, and social media.
  • Combined hand illustrations with AI to boost speed delivery and lower costs.
  • Designed a complete website on Figma and provided an interactive prototype for testing.
  • Developed the website in Webflow and provided support for easy editing.
  • Conducted in-depth tests to ensure the website was correctly functioning in different browsers and screen sizes.
Technologies: Logo Design, Typography, Pitch Decks, Icon Design, Style Guides, Branding, Video Games, Consumer Products, Illustration, Visual Design, Education Technology (Edtech), Artificial Intelligence (AI), Web Design, Web Development, No-code Development, Webflow, Edtech Design, Competitor Analysis & Profiling, Email Design, ChatGPT, CODE, DALL-E 3, Apple Keynote, Desktop Web Design, Webflow CMS, Layout Design, Brand Development, Creative Design, AI Art Visualization, Midjourney

Product Designer

2023 - 2023
Isamar Hansen
  • Built a product strategy to position the fitness app as unique in the current market.
  • Utilized AI tools to boost and enhance delivery speed.
  • Designed pitch deck content and strategy for investment opportunities.
  • Conducted competitor and user persona research for a perfect market fit.
  • Designed a small brand book that consisted of logos, colors, typographies, and visual styles.
  • Established a small UI kit for further app development.
  • Built an interactive prototype for testing with potential investors.
Technologies: App Design, Mobile UX Design, Mobile UI Design, UX Design, UI Design, Figma, Competitor Analysis & Profiling, Mobile First, iOS Animations, ChatGPT, Apple Keynote, Desktop Web Design, Layout Design

Brand Designer | Web Designer | No-code Developer

2023 - 2023
Yb LLC
  • Built an interactive prototype on Figma to test the portfolio potential with stakeholders.
  • Developed the full website in Webflow for easy updates through the CMS.
  • Utilized AI tools to create unique visuals related to the approved strategy.
  • Conducted competitor and user persona research to correctly position the UX designer to stand out among other freelancers.
  • Set a strategy to focus on the portfolio and client communication.
  • Used AI tools to boost the delivery time on a tight budget.
Technologies: Web Design, User Interface (UI), Branding, UI Design, Webflow, Figma, Competitor Analysis & Profiling, Wix, Squarespace, No-code Development, ChatGPT, Web Development, CODE, DALL-E 3, Apple Keynote, Desktop Web Design, Webflow CMS, Layout Design, Brand Development, Creative Design, Artificial Intelligence (AI), AI Art Visualization, Midjourney

Brand Designer | Web Designer | No-code Developer

2022 - 2023
Mass of the Ages Society Limited
  • Worked on the brand redesign, polishing the typography, colors, and visual system.
  • Developed unique illustrations with artificial intelligence.
  • Designed and built the NGO website in Webflow, including a donation form, eCommerce platform, and training courses.
  • Assured the proper use of the CMS for easy content editing from the client's side.
  • Reviewed the client's wireframes and implemented improvements based on the website goals.
  • Conducted research on competitors and user personas to ensure the client's goals were on the right track.
Technologies: UI Design, Visual Design, UX Design, Webflow, Illustration, Artificial Intelligence (AI), No-code Development, Color Schemes, System Design, eCommerce UX, Competitor Analysis & Profiling, Wix, Squarespace, Web Development, CODE, DALL-E 3, Apple Keynote, Desktop Web Design, Webflow CMS, Layout Design, Brand Development, Creative Design, AI Art Visualization, Midjourney

Brand Designer | Web Designer | No-code Developer

2022 - 2022
ClimateWells, Inc.
  • Designed a complete brand book, including logo, photo style, typographies, colors, communication templates, and website.
  • Built a CMS website, which transmits the essence of the startup, brings value to potential customers, and explains its mission and vision.
  • Conducted in-depth market, competitors, and user personas research before going into the thinking and design phases, which helped me understand all the possibilities to build a unique brand.
  • Created an interactive hi-fi prototype to test the user experience before going into website development.
Technologies: Branding, Responsive Web Design (RWD), Web Design, Visual Design, Websites, Mobile Prototypes, Responsive UI, Market Research, Conceptual Design, Collateral Design, UI Prototyping, Brand Logos, Brand Strategy, Corporate Branding, Pitch Decks, English, Brand Books, Logo Systems, Vector Logos, Marketing Design, Startups, Tone of Voice, Software Branding, Graphics, Style Guides, No-code Development, Color Schemes, Competitor Analysis & Profiling, Wix, Squarespace, Webflow, Web Development, Apple Keynote, Desktop Web Design, Canva, Layout Design, Brand Development, Creative Design

Creative Director | Brand and Web3 Designer

2022 - 2022
Blockchain Media Pty Ltd
  • Used AI tools to save the client's precious time and money.
  • Designed a new logotype for the NFT collection that could reach a new audience and expand their current products.
  • Helped create a coherent brand image for every communication channel, from the website to social media posts.
  • Developed a complete brand book explaining how to use the new logo and brand image suitable for any designer.
  • Prepared ready-to-use Canva templates for the client.
Technologies: Creative Direction, Branding, Art Direction, Creative Briefs, Illustration, Web UI Design, Web Design, Gaming, Non-fungible Tokens (NFT), Conceptual Design, Collateral Design, Character Design, Brand Logos, Brand Strategy, Corporate Branding, Web3, English, Brand Books, Websites, Logo Systems, Vector Logos, Startups, Tone of Voice, Web 3.0, Graphics, Canva, Style Guides, White Papers, Color Schemes, Apple Keynote, Desktop Web Design, Layout Design, Brand Development, Creative Design, Midjourney

Brand Designer

2022 - 2022
Camel Riding Sports LLC
  • Designed the brand book for a betting aggregator startup, including the logo, visual style, typographies, color scheme, and social media templates.
  • Made all final illustrations for the approved visual style.
  • Helped conceptualize how branding elements should apply to the app and web design.
  • Worked with a multidisciplinary team based in different parts of the world, meeting deadlines and keeping work organized.
Technologies: Branding, Brand Design, Typography, Brand Guidelines, Logo Design, Design Leadership, Design Sprints, Mobile Prototypes, Responsive UI, App Design, Conceptual Design, Collateral Design, Design Principles, Digital Marketing Design, UI Prototyping, Brand Logos, Brand Strategy, Corporate Branding, English, Brand Books, Gaming, Logo Systems, Vector Logos, Marketing Design, Startups, Graphics, Style Guides, Color Schemes, System Design, Mobile First, iOS Animations, Apple Keynote, Desktop Web Design, Layout Design, Brand Development, AI Art Visualization, Artificial Intelligence (AI), Midjourney

Brand Designer | Web Designer

2022 - 2022
Athletics Anonymous LLC
  • Contributed to the conceptualization of the branding strategy for the startup.
  • Designed the complete branding, including the logo design, typographies, color scheme, photo style, and social media templates.
  • Handled the website design for the startup based on objectives.
  • Helped them gain the first client to get the company running.
  • Built an interactive hi-fi prototype to test the user experience before handing the design to the developer team.
Technologies: Web Design, Branding, Logotype, Non-fungible Tokens (NFT), Web3, Community Growth, Mobile Prototypes, Responsive UI, Agency Websites, Market Research, Conceptual Design, Collateral Design, Character Design, Design Principles, Digital Marketing Design, UI Prototyping, Brand Logos, Brand Strategy, Corporate Branding, English, Brand Books, Websites, Logo Systems, Vector Logos, Creative Direction, Marketing Design, Startups, Tone of Voice, Software Branding, Web 3.0, Graphics, Newsletter Design, Newsletters, Style Guides, White Papers, No-code Development, Color Schemes, System Design, Animation, Motion Graphics, Competitor Analysis & Profiling, Email Design, Wix, Webflow, Squarespace, Apple Keynote, Desktop Web Design, Layout Design, Brand Development, AI Art Visualization, Artificial Intelligence (AI), Midjourney

Creative Art Director

2018 - 2020
DDB Tandem
  • Worked in several awarded campaigns for Volkswagen, including TVC, digital and social media actions.
  • Oversaw the preservation of Volkswagen's new brand and UI design standards in Spain.
  • Led the art direction for the team sent to London to work on the international Volkswagen pitch. The team was responsible for the original idea that kept the account for DDB in Europe.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe Experience Design (XD), Mood Board Design, Art Direction, Logo Design, Branding, Web Design, User Interface (UI), Icon Design, Web UI, Brand Guidelines, Creative Direction, Interactive Prototypes, Adobe Creative Suite, Mobile, Mobile UI, Game Design, Illustration, Mobile App Design, Mobile UX Design, Web UX, User Experience (UX), Rapid Prototyping, Responsive, User Metrics, UI Branding, Public Relations (PR), Advertising, Gamification, Cars, Immersive Experiences, Photoshoot Production, Photography Direction, Commercials, Creative Strategy, Adobe Premiere Pro, Subscriptions, TV, Graphic Design, Presentations, Social Media Design, Social Media, Web Platforms, Design Thinking, Design Leadership, Digital Creative Direction, Presentation Design, Information Architecture (IA), Electric Cars, Brand Identity, Visual Identity, Color Palettes, Apple Design, Fintech, Brand Design, Print Design, Brochure Design, Iconography, Typography, Adobe CC, Marketing Design, Web UX Design, Shopify Design, Shopify Customizations, Design, Digital Ad Design, Mockups, B2C, B2C Marketing, Google Slides, User Flows, Mobile Web, Landing Pages, PowerPoint Design, Logotype, Social Networks, Marketing, Rebranding, Copywriting, Content Creation, Mobile Web Design, Interactive UI, Social Media Marketing (SMM), Photoshop CC, Visual Art, Web, Project Management, Community Growth, Mobile Prototypes, Conceptual Design, Collateral Design, Digital Marketing Design, Brand Logos, Brand Strategy, Corporate Branding, Packaging, Design Sprints, Websites, Logo Systems, Vector Logos, Tone of Voice, After Effects CC, Motion Design, Graphics, Newsletter Design, Newsletters, Banner, Canva, Style Guides, Consumer Products, Color Schemes, eCommerce UX, Motion Graphics, Email Design, Stationery Design, Consumer Finance, Apple Keynote, Desktop Web Design, Layout Design, Dashboards, Brand Development, Team Leadership, Creative Design

Creative Director | UI Designer

2014 - 2018
DoubleYou
  • Designed a multi-award-winning interactive experience for Audi.
  • Increased the number of Futbol Club (FC) Barcelona web subscribers by 416% in a single digital campaign.
  • Created the winning pitch to design the eCommerce platform for a US animal food brand.
  • Led the digital art direction and creative team to win the Olympus account.
  • Designed a set of augmented reality (AR) games for children about the water cycle in the city of Barcelona.
  • Co-led a team of seven designers and five copywriters. Mentored and hired new talent for the agency.
Technologies: Adobe Illustrator, Adobe Photoshop, Sketch, InVision, Mood Board Design, Art Direction, Logo Design, Branding, Web Design, User Interface (UI), Icon Design, Web UI, Brand Guidelines, App UI, Product Design, Creative Direction, Interactive Prototypes, Adobe Creative Suite, Mobile, Mobile UI, Game Design, Illustration, iOS UI Design, Mobile App Design, Mobile UX Design, Mobile App UI, eCommerce UI, Android UI Design, UI Design, Android Design Guidelines, Web UX, App UX, User Personas, User Experience (UX), Rapid Prototyping, Figma, Data Visualization, UX Research, Responsive, User Metrics, UI Branding, Public Relations (PR), Advertising, Gamification, Cars, Immersive Experiences, Photoshoot Production, Photography Direction, Commercials, Creative Strategy, iOS, UX Strategy, 3D Games, Augmented Reality (AR), Adobe Premiere Pro, Subscriptions, Games, TV, Design Systems, Infographics, Fashion & Beauty, Graphic Design, Presentations, Social Media Design, Social Media, Web Platforms, Design Leadership, Mobile Design, Digital Creative Direction, Mobile UX, Presentation Design, Web App Design, Interactive Design, Information Architecture (IA), Virtual Reality (VR), 3D Motion Graphics, High-fidelity Mockups, Brand Identity, Visual Identity, Color Palettes, Apple Design, Material UI, MVP Design, Brand Design, Education, Print Design, Brochure Design, Iconography, Typography, Adobe CC, Marketing Design, Landing Page Design, Web UI Design, Web UX Design, Design, Digital Ad Design, Mockups, B2C, B2C Marketing, Google Slides, User Flows, Interaction Design (IxD), Mobile Web, Landing Pages, Android, PowerPoint Design, Logotype, Social Networks, Marketing, Rebranding, Copywriting, Content Creation, Mobile Web Design, Interactive UI, Social Media Marketing (SMM), Photoshop CC, Visual Art, Web, UX Branding, CSS, HTML, Blockchain, Project Management, Community Growth, Platform Design, Mobile Prototypes, Responsive UI, App Design, Agency Websites, Conceptual Design, Collateral Design, WordPress, Design Principles, Digital Marketing Design, UI Prototyping, Brand Logos, Brand Strategy, Corporate Branding, Packaging, Design Sprints, Gaming, Websites, Logo Systems, Vector Logos, Tone of Voice, Software Branding, After Effects CC, Motion Design, Graphics, Newsletter Design, Newsletters, Banner, Education Technology (Edtech), Style Guides, Video Games, Consumer Products, Color Schemes, eCommerce UX, Animation, Motion Graphics, Email Design, Travel & Leisure, Mobile First, iOS Animations, Stationery Design, Consumer Finance, Apple Keynote, Desktop Web Design, Layout Design, Dashboards, Brand Development, Team Leadership, Creative Design

Digital Art Director

2012 - 2014
TBWA
  • Designed an award-winning app for new parents that increased sales of a diaper brand by 13%.
  • Won the Bodegas Torres account by designing a social and digital experience that brings elders and young people together.
  • Developed a social change campaign with an internationally awarded TV commercial.
  • Designed new brand guidelines for Fira de Barcelona, the largest trade show and congress organization in the city.
Technologies: InVision, Adobe Illustrator, Adobe Photoshop, Mood Board Design, Art Direction, Logo Design, Branding, Web Design, User Interface (UI), Icon Design, Web UI, App UI, Product Design, Interactive Prototypes, Adobe Creative Suite, Mobile, Mobile UI, Game Design, Illustration, iOS UI Design, Mobile App Design, Mobile UX Design, Mobile App UI, Android UI Design, Android Design Guidelines, UI Design, Web UX, App UX, User Personas, User Experience (UX), Figma, Data Visualization, Responsive, User Metrics, UI Branding, Advertising, Creative Direction, Gamification, Cars, Immersive Experiences, Photography Direction, Commercials, Creative Strategy, iOS, UX Strategy, 3D Games, Augmented Reality (AR), Adobe Premiere Pro, Games, Design Systems, Infographics, Graphic Design, Presentations, Social Media Design, Social Media, Web Platforms, Mobile Design, Non-governmental Organizations (NGOs), Mobile UX, Presentation Design, Web App Design, Interactive Design, Information Architecture (IA), High-fidelity Mockups, Brand Identity, Visual Identity, Color Palettes, Apple Design, Material UI, MVP Design, Brand Design, Print Design, Brochure Design, Iconography, Typography, Adobe CC, Marketing Design, Landing Page Design, Web UI Design, Web UX Design, Design, Digital Ad Design, Mockups, B2C, B2C Marketing, User Flows, Interaction Design (IxD), Mobile Web, Landing Pages, Android, Logotype, Social Networks, Marketing, Rebranding, Content Creation, Copywriting, Mobile Web Design, Interactive UI, Social Media Marketing (SMM), Photoshop CC, Visual Art, Web, UX Branding, CSS, HTML, Finance, Mobile Prototypes, Responsive UI, App Design, Conceptual Design, Collateral Design, WordPress, Digital Marketing Design, Packaging, Brand Books, Gaming, Websites, Logo Systems, Vector Logos, Tone of Voice, After Effects CC, Motion Design, Graphics, Newsletter Design, Banner, Education Technology (Edtech), Video Games, Consumer Products, Color Schemes, Animation, Motion Graphics, Email Design, Travel & Leisure, iOS Animations, Stationery Design, Apple Keynote, Desktop Web Design, Layout Design, Dashboards, Brand Development, Creative Design

Art Director

2010 - 2012
Atletico International
  • Designed new layouts for the whole range of print brochures for SEAT, the popular automobile brand based in Spain.
  • Ensured the correct application of SEAT's digital brand guidelines.
  • Provided art direction for two automobile photoshoots and supervised the final deliverables.
Technologies: Adobe Illustrator, Adobe Photoshop, Mood Board Design, Art Direction, Logo Design, Icon Design, Web UI, Adobe Creative Suite, Mobile, Illustration, Advertising, Cars, Photography Direction, Adobe Premiere Pro, Graphic Design, Presentations, Social Media Design, Social Media, User Interface (UI), Presentation Design, Brand Identity, Visual Identity, Color Palettes, Material UI, Brand Design, Print Design, Brochure Design, Iconography, Typography, Adobe CC, Marketing Design, Landing Page Design, Web UI Design, Design, Digital Ad Design, B2C, B2C Marketing, Landing Pages, Android, PowerPoint Design, Logotype, Social Networks, Marketing, Rebranding, Copywriting, Content Creation, Interactive UI, Social Media Marketing (SMM), Photoshop CC, Visual Art, Collateral Design, Digital Marketing Design, Brand Books, Logo Systems, Vector Logos, Tone of Voice, Graphics, Banner, Consumer Products, Color Schemes, Stationery Design, Apple Keynote, Desktop Web Design, Layout Design, Creative Design

Digital Art Director

2009 - 2010
Wysiwyg
  • Designed all the iconography for the new BBVA website and numerous functionality modules.
  • Revised and improved Vodafone's digital guidelines in Spain.
  • Designed engaging digital landing pages for Burger King, Vodafone, and Levi's.
Technologies: Adobe Illustrator, Adobe Photoshop, Mood Board Design, Art Direction, Icon Design, Web UI, Adobe Creative Suite, Illustration, Advertising, Adobe Premiere Pro, Games, Graphic Design, Social Media Design, Social Media, User Interface (UI), Fintech, Iconography, Typography, Adobe CC, Marketing Design, Landing Page Design, Web UI Design, Design, Digital Ad Design, B2C, B2C Marketing, Mobile Web, Landing Pages, Logotype, Social Networks, Marketing, Rebranding, Content Creation, Copywriting, Interactive UI, Social Media Marketing (SMM), Photoshop CC, Visual Art, Web, CSS, HTML, Finance, Gaming, Vector Logos, Tone of Voice, Graphics, Consumer Products, Desktop Web Design, Layout Design

Education

2021 - 2022

Master's Degree in Business Administration

The Power Business School - Madrid, Spain

2009 - 2010

Master's Degree in Creative Art Direction

Zink Project - Madrid, Spain

2004 - 2009

Bachelor's Degree in Advertising and Public Relations

Universitat Jaume I - Castellón, Spain

Certifications

MAY 2021 - PRESENT

Business Expert

ThePowerMBA

FEBRUARY 2020 - PRESENT

User Experience Design Essentials – Adobe XD UI UX Design

Udemy

FEBRUARY 2020 - PRESENT

User Experience (UX): The Ultimate Guide to Usability and UX

Udemy

FEBRUARY 2020 - PRESENT

DESIGN RULES: Principles + Practices for Great UI Design

Udemy

DECEMBER 2007 - PRESENT

C1 Advanced English

Escuela Oficial de Idiomas (EOI)

Skills

Tools

Adobe Experience Design (XD), Sketch, Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, InVision, Adobe CC, Wix, Google Slides, Photoshop CC, Illustrator CC, Banner, Canva, Apple Keynote, Zeplin, Adobe Premiere Pro, After Effects CC, InVision App, Cinema 4D

Platforms

Webflow, Mobile, Webflow CMS, Figma, Android, Web, WordPress, Kaiber, Shopify, iOS

Industry Expertise

Automotive, Sports, Fashion & Beauty, Advertising, Education, Marketing, Consumer Products, Travel & Leisure, Games, Fashion, Education Technology (Edtech)

Languages

CSS, HTML

Other

User Interface (UI), Mobile UI Design, iOS UI Design, Responsive Layout, Wireframing, Mobile App UI, eCommerce UI, Web Design, Branding, Icon Design, Logo Design, Design Thinking, UI Design, App UI, Web UI, UX Design, Visual Design, Social Media Design, Prototyping, Design Leadership, eCommerce, Responsive Web Design (RWD), Mood Board Design, Mobile App Design, Interactive Prototypes, Mobile UX Design, Graphic Design, Art Direction, TV, Social Media, Presentation Design, Presentations, Brand Guidelines, Web Platforms, Design Systems, Product Design, Rapid Prototyping, Creative Direction, Mobile UI, Game Design, Responsive, Gamification, Cars, UI Branding, Creative Strategy, Augmented Reality (AR), Commercials, Photography Direction, Photoshoot Production, Public Relations (PR), Digital Creative Direction, Mobile Design, Mobile UX, Web App Design, Interactive Design, Information Architecture (IA), High-fidelity Mockups, Brand Identity, Visual Identity, Color Palettes, Web App UI, Web App UX, B2B, Apple Design, Material UI, MVP Design, Fintech, Brand Design, Educational Portals, Print Design, Brochure Design, Investor Presentations, Iconography, Typography, Marketing Design, Landing Page Design, Web UI Design, Web UX Design, Shopify Design, Design, Digital Ad Design, B2C, B2C Marketing, Squarespace, Mockups, User Flows, Interaction Design (IxD), Mobile Web, Landing Pages, PowerPoint Design, Social Networks, Logotype, Rebranding, Mobile Web Design, Interactive UI, Social Media Marketing (SMM), Visual Art, Art, Marketplaces, Project Management, Web3, Languages, English, Creative Briefs, Websites, Logo Systems, Brand Books, Vector Logos, Community Growth, Mobile Prototypes, Responsive UI, App Design, Agency Websites, Conceptual Design, Collateral Design, Character Design, Design Principles, Digital Marketing Design, UI Prototyping, Brand Logos, Brand Strategy, Corporate Branding, Midjourney, Startups, Tone of Voice, Software Branding, Web 3.0, Graphics, Newsletter Design, Newsletters, Style Guides, Video Games, Desktop Web Design, White Papers, Artificial Intelligence (AI), No-code Development, Color Schemes, System Design, eCommerce UX, Anime, Consulting, Animation, Motion Graphics, ChatGPT, Web Development, Competitor Analysis & Profiling, Email Design, Mobile First, Layout, DALL-E 3, Runway, Stable Diffusion, Stationery Design, Layout Design, Dashboards, Software as a Service (SaaS), Brand Development, Team Leadership, Creative Design, AI Art Visualization, AI-generated Video, User Experience (UX), Android UI Design, App UX, Data Visualization, Subscriptions, User Personas, Infographics, Web UX, Illustration, Immersive Experiences, UX Research, iOS App Design, UX Strategy, Non-governmental Organizations (NGOs), Virtual Reality (VR), Electric Cars, Business to Business (B2B), B2B Lead Generation, B2B Sales Pipeline, Copywriting, Content Creation, Android Design Guidelines, Strategy, Non-fungible Tokens (NFT), UX Branding, Blockchain, MetaMask, Metaverse, Crypto, Finance, Design Sprints, Gaming, Platform Design, Market Research, Pitch Decks, Packaging, Motion Design, Business, Edtech Design, iOS Animations, CODE, Consumer Finance, User Metrics, 3D Games, 3D Motion Graphics, Shopify Customizations, 3D

Experience

  • UI Design - 14 years
  • Branding - 14 years
  • Visual Design - 14 years
  • Web Design - 11 years
  • Webflow - 4 years
  • Artificial Intelligence (AI) - 3 years
  • AI-generated Video - 3 years
  • Midjourney - 2 years
Collaboration That Works

How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.

1

Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

Top talent is in high demand.

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