Hugo Barbera, Designer in Barcelona, Spain
Hugo Barbera

Designer in Barcelona, Spain

Member since June 8, 2020
Hugo is an award-winning interactive designer and teacher with 14+ years of experience and expertise in branding, UI/UX, mobile, responsive web design, marketing, and advertising. With a holistic approach, he enjoys crafting unique digital experiences and creative direction for startups and global companies like Audi, FC Barcelona, and Nike. Some of his work has been published in Forbes, Esquire, and Vogue. He also teaches Artificial Intelligence design at Brother and ad agencies.
Hugo is now available for hire


Digital Design


  • Creative Director, Brand Designer, and Web 3.0 Designer

    2020 - PRESENT
    Toptal Clients
    • Designed the complete branding, strategy, and website for two NFT and Web 3.0 startups.
    • Completed a brand and strategic redesign for an NFT brand that traded $100 million.
    • Built a Web 3.0 brand, including a strategy, logo, website, social media templates, and brand guidelines.
    • Developed a fully responsive website for an engineering company, including creative direction, concept, UX and analytics research, wireframing, design, prototyping, iterations, and developer handoff.
    • Acted as an NGO creative director in a complete campaign branding project. Developed concepts, UX, and UI for an experiential website and created social media and ad assets.
    • Ideated and designed a mobile lead generation campaign based on Instagram stories and Typeform that boosted new leads by ten times.
    • Created and developed several eCommerce websites on different platforms, like Shopify, Webflow, and Squarespace, based on research and KPIs for each brand.
    • Managed multiple interactive high-fidelity prototypes on desktop and mobile to test the user experience before going into the development phase.
    • Conducted research for every design project, including user personas and market and competitor analysis.
    Technologies: Adobe CC, Figma, Webflow CMS, Webflow, InVision, Adobe Photoshop, Adobe Illustrator, Squarespace, WiX, Shopify, Mockups, B2C, B2C Marketing, Google Slides, User Flows, Interaction Design (IxD), Mobile Web, Landing Pages, Logotype, Mobile Web Design, Interactive UI, Social Media Marketing (SMM), Photoshop CC, Visual Art, Creative Direction, Digital Creative Direction, Strategy, Non-fungible Tokens (NFT), Web, UX Branding, CSS, HTML, Blockchain, Marketplaces, Project Management, Community Growth, Mobile Prototypes, Responsive UI, App Design, Agency Websites, Market Research, Conceptual Design, Collateral Design, Character Design, Design Principles, Digital Marketing Design, UI Prototyping, Branding, Band Logos, Brand Strategy, Corporate Branding, Pitch Decks, Web3, English, Design Sprints, Brand Books, Gaming, Websites, Logo Systems, Vector Logos, Midjourney, Creative Director, Marketing Design, Startups, Tone of Voice, Software Branding, Web 3.0, Graphics, Newsletter Design, Newsletters, Style Guides, Brand Design, Web UI, UI Design, White Papers
  • Co-founder | Creative Director

    2020 - PRESENT
    In Crime Content
    • Conceptualized and designed the first artificial intelligence (AI) luxury fashion editorial for the cover of Vogue Portugal's 20th anniversary.
    • Worked for different-sized companies, from startups to Volkswagen and Zara, in creative photoshoots.
    • Published work in major magazines such as Forbes, Vogue, and Esquire.
    • Managed creative teams that included photographers, videographers, editors, 3D artists, and illustrators.
    Technologies: Web UI, Web UX, Branding, Adobe Premiere Pro, Adobe Experience Design (XD), Webflow, Art Direction, Brand Guidelines, Creative Direction, Adobe Creative Suite, Illustration, User Personas, User Experience (UX), Rapid Prototyping, Responsive, UI Branding, Public Relations (PR), Advertising, Fashion, Photoshoot Production, Photography Direction, Commercials, Product Photography, Creative Strategy, UX Strategy, Subscriptions, Webflow CMS, TV, Design Systems, Fashion & Beauty, Graphic Design, Presentations, Social Media Design, Social Media, Web Platforms, Design Thinking, Design Leadership, Digital Creative Direction, User Interface (UI), Presentation Design, Brand Identity, Visual Identity, Color Palettes, B2B, Brand Design, Education, Print Design, Investor Presentations, Iconography, Typography, Adobe CC, Marketing Design, Web UX Design, Shopify Design, Shopify Customizations, Design, Business to Business (B2B), B2C, B2C Marketing, Google Slides, PowerPoint Design, Marketing, Content Creation, Copywriting, Photoshop CC, Visual Art, Creative Director, Strategy, Non-fungible Tokens (NFT), Web, UX Branding, CSS, HTML, Blockchain, Marketplaces, Project Management, Community Growth, Agency Websites, Conceptual Design, Character Design, WordPress, Brand Strategy, Pitch Decks, Web3, English, Websites, Logo Systems, Vector Logos, Midjourney, Startups, Tone of Voice, After Effects CC, Motion Design, Graphics


  • Master's Degree in Business Administration
    2021 - 2022
    The Power Business School - Madrid, Spain
  • Master's Degree in Creative Art Direction
    2009 - 2010
    Zink Project - Madrid, Spain
  • Bachelor's Degree in Advertising and Public Relations
    2004 - 2009
    Universitat Jaume I - Castellón, Spain


  • Business Expert
    MAY 2021 - PRESENT
  • User Experience Design Essentials – Adobe XD UI UX Design
  • User Experience (UX): The Ultimate Guide to Usability and UX
  • DESIGN RULES: Principles + Practices for Great UI Design
  • C1 Advanced English
    Escuela Oficial de Idiomas (EOI)



Barcelona, Spain

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