Hugo Barbera, Designer in Barcelona, Spain
Hugo Barbera

Designer in Barcelona, Spain

Member since June 8, 2020
Hugo is an award-winning creative director and interactive UI designer with 12+ years of experience working for Audi, FC Barcelona, Nike, and Volkswagen. As a creative director, he co-founded In Crime Content, a content creation studio working for high-end clients and agencies. His work has been published in magazines like Forbes and Vogue. Hugo also teaches digital art direction in Brother Ad School, chosen as school of the year at Cannes Lions 2021, having awarded many of Hugo's students.
Hugo is now available for hire


Digital Design


  • Creative Director, Brand Designer, and Web3 Designer

    2020 - PRESENT
    Toptal Clients
    • Designed the full branding and strategy for the launch of two NFT and Web3 startups.
    • Made a complete brand and strategic redesign for an NFT brand that already sold $100 million.
    • Build a Web3 brand from scratch, from strategy and positioning to logo and full branding design.
    • Developed a fully responsive website for an engineering company, including creative direction, concept, UX and analytics research, wireframing, design, prototyping, iterations, and dev handoff.
    • Worked as a creative director for an NGO in a complete campaign branding project. Developed concepts, UX, and UI for the experiential website and created social media and ad assets.
    • Ideated and designed a mobile lead generation campaign based on Instagram Stories and Typeform that boosted the new leads by ten times.
    • Designed and developed several eCommerce websites on different platforms like Shopify, Webflow, and Squarespace, based on research and KPIs for each brand.
    Technologies: Adobe CC, Adobe Experience Design (XD), Sketch, Figma, Webflow CMS, Webflow, InVision, Adobe Photoshop, Adobe Illustrator, Squarespace, WiX, Shopify, Shopify Design, Mockups, B2C, B2C Marketing, Google Slides, User Flows, Interaction Design (IxD), Mobile Web, Landing Pages, Android, PowerPoint Design, Logotype, Mobile Web Design, Interactive UI, Social Marketing, Photoshop CC, Visual Art, Creative Direction, Digital Creative Direction, Strategy, Non-fungible Tokens (NFT), Web, UX Branding, CSS, HTML, Blockchain, Marketplaces, Project Management
  • Co-founder | Creative Director

    2020 - PRESENT
    In Crime Content
    • Co-founded a strategic content production firm with a strong value proposition for our clients. Rewarded with a paid innovation program by Barcelona city.
    • Co-built a strong network of top collaborators to offer top results to brands. Thanks to our business model, clients could reduce costs by 80%.
    • Conceived and designed a winning pitch presentation to sell our services to new clients. Won five new clients in a year when production was more difficult due to the pandemic.
    • Designed and developed our portfolio with a client-oriented goal based on our user personas: marketing directors and CEOs.
    • Co-managed a multidisciplinary team, including senior art director, copywriter, designer, production manager, photographers, and videographers. Coached design and a community manager in junior positions.
    Technologies: Web UI, Web UX, Branding, Adobe Premiere Pro, Adobe Experience Design (XD), Webflow, Art Direction, Brand Guidelines, Creative Direction, Adobe Creative Suite, Illustration, User Personas, User Experience (UX), Rapid Prototyping, Responsive, UI Branding, Public Relations (PR), Advertising, Fashion, Photoshoot Production, Photography Direction, Commercials, Product Photography, Creative Strategy, UX Strategy, Subscriptions, Webflow CMS, TV, Design Systems, Fashion & Beauty, Graphic Design, Presentations, Social Media Design, Social Media, Web Platforms, Design Thinking, Design Leadership, Digital Creative Direction, UI, Presentation Design, Brand Identity, Visual Identity, Color Palettes, B2B, Brand Design, Education, Print Design, Investor Presentations, Iconography, Typography, Adobe CC, Marketing Design, Web UX Design, Shopify Design, Shopify Customizations, Design, Business to Business (B2B), B2C, B2C Marketing, Google Slides, PowerPoint Design, Marketing, Content Creation, Copywriting, Photoshop CC, Visual Art, Creative Director, digital creative director, Strategy, Non-fungible Tokens (NFT), Web, UX Branding, CSS, HTML, Blockchain, Marketplaces, Project Management


  • Master's Degree in Business Administration
    2021 - 2022
    The Power Business School - Madrid, Spain
  • Master's Degree in Creative Art Direction
    2009 - 2010
    Zink Project - Madrid, Spain
  • Bachelor's Degree in Advertising and Public Relations
    2004 - 2009
    Universitat Jaume I - Castellón, Spain


  • Business Expert
    MAY 2021 - PRESENT
  • User Experience Design Essentials – Adobe XD UI UX Design
  • User Experience (UX): The Ultimate Guide to Usability and UX
  • DESIGN RULES: Principles + Practices for Great UI Design
  • C1 Advanced English
    Escuela Oficial de Idiomas (EOI)



Barcelona, Spain

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