Hugo Barbera

Designer in Barcelona, Spain

Member since June 8, 2020

Hugo is an award-winning interactive designer and teacher with 14+ years of experience and expertise in branding, UI/UX, mobile, responsive web design, marketing, and advertising. With a holistic approach, he enjoys crafting unique digital experiences and creative direction for startups and global companies like Audi, FC Barcelona, and Nike. Some of his work has been published in Forbes, Esquire, and Vogue. He also teaches Artificial Intelligence design at Brother and ad agencies.

Visual Art User Interface (UI)Branding Logo Design UI Design Visual Design Art Direction Brand Guidelines Websites Brand Books Vector Logos Creative Direction Brand Identity Iconography Mobile Web Show more

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Portfolio

Digital Design

Branding and Strategy for a Web 3.0 Startup
- Web UI
- UX Strategy
- UI Design
- Adobe Illustrator
- InVision
- Responsive Design
- Responsive Layout
- User Interface (UI)
- Web Design
- Responsive Web Design (RWD)
- Prototyping
- UX Design
- Visual Design
- Brand Guidelines
- Mobile UI Design
- Adobe Creative Suite
- Mobile
- Mobile UI
- Illustration
- Mobile UX Design
- Web UX
- User Personas
- User Experience (UX)
- Rapid Prototyping
- Creative Direction
- Creative Strategy
- Graphic Design
- Design Leadership
- Mobile Design
- Digital Creative Direction
- Mobile UX
- Interactive Design
- Information Architecture (IA)
- High-fidelity Mockups
- Brand Identity
- Color Palettes
- Web App UX
- Iconography
- Typography
- Adobe CC
- Marketing Design
- Web UI Design
- Web UX Design
- Design
- Mockups
- B2C Marketing
- Mobile Web
- Social Networks
- Interactive UI
- Social Media Marketing (SMM)
- Photoshop CC
- Illustrator CC
- Visual Art
- HTML
- Non-fungible Tokens (NFT)
- Logo Design
- Band Logos
- Logotype
- Community Growth
- Mobile Prototypes
- Responsive UI
- Agency Websites
- Conceptual Design
- Collateral Design
- Digital Marketing Design
- UI Prototyping
- Brand Strategy
- Corporate Branding
- Pitch Decks
- English
- Creative Briefs
- Brand Books
- Websites
- Logo Systems
- Vector Logos
- Creative Director
- Art
- Startups
- Tone of Voice
- Web3
- Software Branding
- Web 3.0
- Branding
- After Effects CC
- Motion Design
- Graphics
- Style Guides
- Desktop Web Design
- Mobile Web Design
- Wireframing
- White Papers
Web 3.0 Brand for NBA star
- Web 3.0
- Web Design
- Brand Design
- Logo Design
- Branding
- Illustration
- Illustrator CC
- Figma
- Photoshop CC
- After Effects CC
- Motion Design
- Graphics
- Style Guides
- White Papers
Interactive Experience for Audi Q7
- UI Design
- Web UX
- Branding
- Responsive
- User Experience (UX)
- Wireframing
- Gamification
- Automotive
- Luxury Industry
- Google Maps
- Cars
- Immersive Experiences
- Short Films
- Adobe Illustrator
- Photoshop CC
- Adobe Experience Design (XD)
- User Interface (UI)
- Web Design
- Logo Design
- Icon Design
- Responsive Web Design (RWD)
- Prototyping
- Creative Direction
- UX Design
- Visual Design
- Mobile UI Design
- Responsive Layout
- Adobe Creative Suite
- Mobile
- Mobile UI
- Game Design
- Mobile UX Design
- User Personas
- Rapid Prototyping
- Advertising
- Photography Direction
- Creative Strategy
- Design Systems
- Graphic Design
- Design Leadership
- Mobile Design
- Digital Creative Direction
- Mobile UX
- Web App Design
- Interactive Design
- Virtual Reality (VR)
- High-fidelity Mockups
- Brand Identity
- Visual Identity
- Color Palettes
- Web App UX
- Apple Design
- Iconography
- Adobe CC
- Marketing Design
- Web UI Design
- Web UX Design
- Design
- Mockups
- B2C Marketing
- Interaction Design (IxD)
- Mobile Web
- Logotype
- Copywriting
- Mobile Web Design
- Interactive UI
- Illustrator CC
- Visual Art
- Content Creation
- Art Direction
- HTML
- UX Branding
- Mobile Prototypes
- Responsive UI
- Design Principles
- Digital Marketing Design
- Band Logos
- Corporate Branding
- Creative Briefs
- Websites
- Logo Systems
- Vector Logos
- Creative Director
- Tone of Voice
- Software Branding
- Graphics
- Video Games
Branding, Leads Campaign, and UX/UI for NGO
- User Experience (UX)
- User Interface (UI)
- Responsive
- Branding
- Non-governmental Organizations (NGOs)
- Visual Design
- User Personas
- Wireframing
- Prototyping
- Creative Strategy
- Digital Creative Direction
- Responsive Web Design (RWD)
- Graphic Design
- Mobile Design
- Mobile UX
- High-fidelity Mockups
- Brand Identity
- Visual Identity
- Color Palettes
- Web App UI
- Web App UX
- Brand Design
- Typography
- Adobe CC
- Marketing Design
- Landing Page Design
- Web UI Design
- Web UX Design
- Design
- Digital Ad Design
- Mockups
- B2C Marketing
- Mobile Web
- Landing Pages
- Logotype
- Social Networks
- Rebranding
- Mobile Web Design
- Interactive UI
- Social Media Marketing (SMM)
- Photoshop CC
- Illustrator CC
- Visual Art
- Creative Direction
- Art Direction
- HTML
- UX Branding
- Band Logos
- Logo Design
- Logo Systems
- Brand Books
- UI Branding
- Brand Guidelines
- Community Growth
- Mobile Prototypes
- Responsive UI
- Conceptual Design
- Collateral Design
- WordPress
- Design Principles
- Digital Marketing Design
- UI Prototyping
- Brand Strategy
- Corporate Branding
- English
- Creative Briefs
- Websites
- Vector Logos
- Creative Director
- Art
- Tone of Voice
- Software Branding
- Graphics
- Style Guides
+500,000 Leads Campaign for FC Barcelona
- Data Visualization
- UX Strategy
- Big Data
- Web UI
- Sketch
- InVision
- Art Direction
- Creative Strategy
- Forms
- Sports
- Leads
- Social Engagement
- TV Sports
- Infographs
- User Interface (UI)
- Web Design
- Responsive Web Design (RWD)
- Creative Direction
- UX Design
- Visual Design
- Adobe Creative Suite
- Mobile
- Game Design
- Mobile UX Design
- Web UX
- User Experience (UX)
- Gamification
- Subscriptions
- Design Systems
- Infographics
- Graphic Design
- Design Leadership
- Mobile Design
- Digital Creative Direction
- Mobile UX
- Interactive Design
- Information Architecture (IA)
- Web App UI
- Web App UX
- Adobe CC
- Marketing Design
- Landing Page Design
- Web UI Design
- Design
- B2C Marketing
- Mobile Web
- Landing Pages
- Social Networks
- Copywriting
- Mobile Web Design
- Interactive UI
- Social Media Marketing (SMM)
- Photoshop CC
- Illustrator CC
- Visual Art
- Content Creation
- Community Growth
- Responsive UI
- Design Principles
- Creative Briefs
- Websites
- Creative Director
- Art
- Graphics
UX/UI Design for an Engineering Company
- Wireframing
- Prototyping
- UX Research
- User Metrics
- UI Design
- Responsive
- Zeplin
- Icon Design
- Adobe Experience Design (XD)
- Google Analytics
- UI Branding
- Architecture
- Engineering
- LED Lighting
- SEO Audits
- Moz
- User Interface (UI)
- Web Design
- Responsive Web Design (RWD)
- UX Design
- Visual Design
- Brand Guidelines
- Mobile UI Design
- Responsive Layout
- Interactive Prototypes
- Adobe Creative Suite
- Mobile
- Mobile UI
- Illustration
- Mobile UX Design
- Web UX
- User Personas
- User Experience (UX)
- Rapid Prototyping
- Figma
- Creative Direction
- Creative Strategy
- Graphic Design
- Design Leadership
- Mobile Design
- Digital Creative Direction
- Mobile UX
- Interactive Design
- Information Architecture (IA)
- High-fidelity Mockups
- Visual Identity
- Web App UX
- B2B
- Brand Design
- Iconography
- Typography
- Adobe CC
- Marketing Design
- Web UI Design
- Web UX Design
- Design
- Mockups
- B2C Marketing
- Interaction Design (IxD)
- Mobile Web
- Copywriting
- Mobile Web Design
- Interactive UI
- Photoshop CC
- Illustrator CC
- Visual Art
- Content Creation
- Art Direction
- HTML
- UX Branding
- Mobile Prototypes
- Responsive UI
- Market Research
- Conceptual Design
- Collateral Design
- Design Principles
- UI Prototyping
- Band Logos
- Brand Strategy
- Corporate Branding
- Websites
- Logo Systems
- Startups
- Tone of Voice
- Software Branding
- Branding
- Graphics
Branding and Art Direction Expertise
- Branding
- Logo Design
- Art Direction
- Fashion
- Automotive
- TV
- Sports
- Product Photography
- Luxury Industry
- Commercials
- Photography Direction
- Photoshoot Production
- Creative Direction
- Visual Design
- Brand Guidelines
- Adobe Creative Suite
- Illustration
- Public Relations (PR)
- Advertising
- Cars
- Creative Strategy
- Design Systems
- Fashion & Beauty
- Graphic Design
- Design Leadership
- Digital Creative Direction
- Non-governmental Organizations (NGOs)
- User Interface (UI)
- Electric Cars
- Brand Identity
- Visual Identity
- Color Palettes
- Apple Design
- Fintech
- Brand Design
- Iconography
- Typography
- Adobe CC
- Marketing Design
- Landing Page Design
- Design
- Digital Ad Design
- B2C Marketing
- Logotype
- Social Networks
- Rebranding
- Copywriting
- Social Media Marketing (SMM)
- Photoshop CC
- Illustrator CC
- Visual Art
- Content Creation
- Band Logos
- Vector Logos
- Brand Books
- UI Branding
- Conceptual Design
- Collateral Design
- Character Design
- Brand Strategy
- Corporate Branding
- Packaging
- English
- Creative Briefs
- Logo Systems
- Midjourney
- Creative Director
- Tone of Voice
- Software Branding
- Web 3.0
- Motion Design
- Graphics
- Style Guides
Award-winning Pediatric App
- UX Design
- Product Design
- iOS App Design
- UI Design
- Wireframing
- Sketch
- Branding
- Adobe Illustrator
- Zeplin
- UX Research
- Icon Design
- Android App Design
- Health
- Health & Wellness
- Childcare
- User Interface (UI)
- Prototyping
- Creative Direction
- Visual Design
- Mobile UI Design
- Interactive Prototypes
- Adobe Creative Suite
- Mobile
- Mobile UI
- Illustration
- iOS UI Design
- Mobile App Design
- Mobile UX Design
- Mobile App UI
- App UX
- User Personas
- User Experience (UX)
- Rapid Prototyping
- Creative Strategy
- iOS
- Graphic Design
- Design Leadership
- Mobile Design
- Digital Creative Direction
- Non-governmental Organizations (NGOs)
- Mobile UX
- Interactive Design
- High-fidelity Mockups
- Brand Identity
- Visual Identity
- Color Palettes
- Web App UX
- Apple Design
- MVP Design
- Typography
- Adobe CC
- Marketing Design
- Design
- Mockups
- B2C Marketing
- Interaction Design (IxD)
- Logotype
- Interactive UI
- Photoshop CC
- Illustrator CC
- Visual Art
- Art Direction
- App Design
- Character Design
- Creative Briefs
- Creative Director
- Art
- Software Branding
- Graphics
- Education Technology (Edtech)
Augmented Reality Games for Kids
- UX Design
- App UI
- Augmented Reality (AR)
- UI Design
- Wireframing
- Android UI Design
- Sketch
- Adobe Illustrator
- InVision
- 3D
- Games
- 3D Games
- Educational Games
- Mixed Reality (MR)
- Kids
- Toys & Children's Products
- Public Health
- User Interface (UI)
- Visual Design
- Interactive Prototypes
- Adobe Creative Suite
- Mobile
- Mobile UI
- Game Design
- Illustration
- iOS UI Design
- Mobile App Design
- Mobile UX Design
- Mobile App UI
- App UX
- User Personas
- User Experience (UX)
- Rapid Prototyping
- Creative Direction
- Gamification
- Immersive Experiences
- Creative Strategy
- iOS
- Design Systems
- Graphic Design
- Design Leadership
- Mobile Design
- Digital Creative Direction
- Mobile UX
- Web App Design
- Interactive Design
- 3D Motion Graphics
- Color Palettes
- Web App UI
- Apple Design
- MVP Design
- Adobe CC
- Marketing Design
- Design
- B2C Marketing
- Interaction Design (IxD)
- Interactive UI
- Photoshop CC
- Illustrator CC
- Visual Art
- Android Design Guidelines
- Character Design
- UI Prototyping
- Creative Briefs
- Gaming
- Creative Director
- Software Branding
- Graphics
- Education Technology (Edtech)
- Video Games

Employment

Creative Director, Brand Designer, and Web 3.0 Designer
2020 - PRESENT
Toptal Clients
- Designed the complete branding, strategy, and website for two NFT and Web 3.0 startups.
- Completed a brand and strategic redesign for an NFT brand that traded $100 million.
- Built a Web 3.0 brand, including a strategy, logo, website, social media templates, and brand guidelines.
- Developed a fully responsive website for an engineering company, including creative direction, concept, UX and analytics research, wireframing, design, prototyping, iterations, and developer handoff.
- Acted as an NGO creative director in a complete campaign branding project. Developed concepts, UX, and UI for an experiential website and created social media and ad assets.
- Ideated and designed a mobile lead generation campaign based on Instagram stories and Typeform that boosted new leads by ten times.
- Created and developed several eCommerce websites on different platforms, like Shopify, Webflow, and Squarespace, based on research and KPIs for each brand.
- Managed multiple interactive high-fidelity prototypes on desktop and mobile to test the user experience before going into the development phase.
- Conducted research for every design project, including user personas and market and competitor analysis.
Technologies: Adobe CC, Figma, Webflow CMS, Webflow, InVision, Adobe Photoshop, Adobe Illustrator, Squarespace, WiX, Shopify, Mockups, B2C, B2C Marketing, Google Slides, User Flows, Interaction Design (IxD), Mobile Web, Landing Pages, Logotype, Mobile Web Design, Interactive UI, Social Media Marketing (SMM), Photoshop CC, Visual Art, Creative Direction, Digital Creative Direction, Strategy, Non-fungible Tokens (NFT), Web, UX Branding, CSS, HTML, Blockchain, Marketplaces, Project Management, Community Growth, Mobile Prototypes, Responsive UI, App Design, Agency Websites, Market Research, Conceptual Design, Collateral Design, Character Design, Design Principles, Digital Marketing Design, UI Prototyping, Branding, Band Logos, Brand Strategy, Corporate Branding, Pitch Decks, Web3, English, Design Sprints, Brand Books, Gaming, Websites, Logo Systems, Vector Logos, Midjourney, Creative Director, Marketing Design, Startups, Tone of Voice, Software Branding, Web 3.0, Graphics, Newsletter Design, Newsletters, Style Guides, Brand Design, Web UI, UI Design, White Papers
Co-founder | Creative Director
2020 - PRESENT
In Crime Content
- Conceptualized and designed the first artificial intelligence (AI) luxury fashion editorial for the cover of Vogue Portugal's 20th anniversary.
- Worked for different-sized companies, from startups to Volkswagen and Zara, in creative photoshoots.
- Published work in major magazines such as Forbes, Vogue, and Esquire.
- Managed creative teams that included photographers, videographers, editors, 3D artists, and illustrators.
Technologies: Web UI, Web UX, Branding, Adobe Premiere Pro, Adobe Experience Design (XD), Webflow, Art Direction, Brand Guidelines, Creative Direction, Adobe Creative Suite, Illustration, User Personas, User Experience (UX), Rapid Prototyping, Responsive, UI Branding, Public Relations (PR), Advertising, Fashion, Photoshoot Production, Photography Direction, Commercials, Product Photography, Creative Strategy, UX Strategy, Subscriptions, Webflow CMS, TV, Design Systems, Fashion & Beauty, Graphic Design, Presentations, Social Media Design, Social Media, Web Platforms, Design Thinking, Design Leadership, Digital Creative Direction, User Interface (UI), Presentation Design, Brand Identity, Visual Identity, Color Palettes, B2B, Brand Design, Education, Print Design, Investor Presentations, Iconography, Typography, Adobe CC, Marketing Design, Web UX Design, Shopify Design, Shopify Customizations, Design, Business to Business (B2B), B2C, B2C Marketing, Google Slides, PowerPoint Design, Marketing, Content Creation, Copywriting, Photoshop CC, Visual Art, Creative Director, Strategy, Non-fungible Tokens (NFT), Web, UX Branding, CSS, HTML, Blockchain, Marketplaces, Project Management, Community Growth, Agency Websites, Conceptual Design, Character Design, WordPress, Brand Strategy, Pitch Decks, Web3, English, Websites, Logo Systems, Vector Logos, Midjourney, Startups, Tone of Voice, After Effects CC, Motion Design, Graphics
Creative and Innovation Teacher
2017 - PRESENT
Brother Ad School
- Educated others through creative innovation. According to the Cannes Lions festival, we got Brother as the best innovative school in 2021.
- Developed with the students different NTF projects from concept to final execution.
- Worked on the conception of Metaverse future jobs to explore investment opportunities.
- Created lessons to explain Web 3.0, Metaverse, and NFT's concept for non-tech dummies.
Technologies: Non-fungible Tokens (NFT), Web3.js, MetaMask, Metaverse, Crypto, Marketplaces, Project Management, Conceptual Design, Digital Marketing Design, Midjourney, Creative Director, Web 3.0
New Logo and Website Designer
2022 - 2022
ClimateWells, Inc.
- Designed a complete brand book, including logo, photo style, typographies, colors, communication templates, and website.
- Built a CMS website, which transmits the essence of the startup, brings value to potential customers, and explains its mission and vision.
- Conducted in-depth market, competitors, and user personas research before going into the thinking and design phases, which helped me understand all the possibilities to build a unique brand.
- Created an interactive hi-fi prototype to test the user experience before going into website development.
Technologies: Branding, Responsive Web Design (RWD), Web Design, Visual Design, Websites, Mobile Prototypes, Responsive UI, Market Research, Conceptual Design, Collateral Design, UI Prototyping, Band Logos, Brand Strategy, Corporate Branding, Pitch Decks, English, Brand Books, Logo Systems, Vector Logos, Marketing Design, Startups, Tone of Voice, Software Branding, Graphics, Style Guides
Creative Director
2022 - 2022
Blockchain Media Pty Ltd
- Designed a new logotype for the NFT collection that could reach a new audience and expand their current products.
- Helped create a coherent brand image for every communication, from the website to different social media posts.
- Developed a complete brand book explaining how to use the new logo and brand image suitable for any designer to use.
- Prepared ready-to-use Canva templates for the client.
Technologies: Creative Direction, Branding, Art Direction, Creative Briefs, Illustration, Web UI Design, Web Design, Gaming, Non-fungible Tokens (NFT), Conceptual Design, Collateral Design, Character Design, Band Logos, Brand Strategy, Corporate Branding, Web3, English, Brand Books, Websites, Logo Systems, Vector Logos, Creative Director, Startups, Tone of Voice, Web 3.0, Graphics, Canva, Style Guides, White Papers
Brand Designer
2022 - 2022
Camel Riding Sports LLC (via Toptal)
- Designed the brand book for a betting aggregator startup, including the logo, visual style, typographies, color scheme, and social media templates.
- Made all final illustrations for the approved visual style.
- Helped conceptualize how branding elements should apply to the app and web design.
- Worked with a multidisciplinary team based in different parts of the world, meeting deadlines and keeping work organized.
Technologies: Branding, Brand Design, Typography, Brand Guidelines, Logo Design, Design Leadership, Design Sprints, Mobile Prototypes, Responsive UI, App Design, Conceptual Design, Collateral Design, Design Principles, Digital Marketing Design, UI Prototyping, Band Logos, Brand Strategy, Corporate Branding, English, Brand Books, Gaming, Logo Systems, Vector Logos, Marketing Design, Startups, Graphics, Style Guides
Brand Director
2022 - 2022
Athletics Anonymous LLC
- Contributed to the conceptualization of the branding strategy for the startup.
- Designed the complete branding, including the logo design, typographies, color scheme, photo style, and social media templates.
- Handled the website design for the startup based on objectives.
- Helped them gain the first client to get the company running.
- Built an interactive hi-fi prototype to test the user experience before handing the design to the developer team.
Technologies: Web Design, Branding, Logotype, Non-fungible Tokens (NFT), Web3, Community Growth, Mobile Prototypes, Responsive UI, Agency Websites, Market Research, Conceptual Design, Collateral Design, Character Design, Design Principles, Digital Marketing Design, UI Prototyping, Band Logos, Brand Strategy, Corporate Branding, English, Brand Books, Websites, Logo Systems, Vector Logos, Creative Director, Marketing Design, Startups, Tone of Voice, Software Branding, Web 3.0, Graphics, Newsletter Design, Newsletters, Style Guides, White Papers
Creative Art Director
2018 - 2020
DDB Tandem
- Worked in several awarded campaigns for Volkswagen, including TVC, digital and social media actions.
- Oversaw the preservation of Volkswagen's new brand and UI design standards in Spain.
- Led the art direction for the team sent to London to work on the international Volkswagen pitch. The team was responsible for the original idea that kept the account for DDB in Europe.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe Experience Design (XD), Mood Board Design, Art Direction, Logo Design, Branding, Web Design, User Interface (UI), Icon Design, Web UI, Brand Guidelines, Creative Direction, Interactive Prototypes, Adobe Creative Suite, Mobile, Mobile UI, Game Design, Illustration, Mobile App Design, Mobile UX Design, Web UX, User Experience (UX), Rapid Prototyping, Responsive, User Metrics, UI Branding, Public Relations (PR), Advertising, Gamification, Cars, Immersive Experiences, Photoshoot Production, Photography Direction, Commercials, Product Photography, Creative Strategy, Adobe Premiere Pro, Subscriptions, TV, Graphic Design, Presentations, Social Media Design, Social Media, Web Platforms, Design Thinking, Design Leadership, Digital Creative Direction, Presentation Design, Information Architecture (IA), Electric Cars, Brand Identity, Visual Identity, Color Palettes, Apple Design, Fintech, Brand Design, Print Design, Brochure Design, Iconography, Typography, Adobe CC, Marketing Design, Web UX Design, Shopify Design, Shopify Customizations, Design, Digital Ad Design, Mockups, B2C, B2C Marketing, Google Slides, User Flows, Mobile Web, Landing Pages, PowerPoint Design, Logotype, Social Networks, Marketing, Rebranding, Content Creation, Copywriting, Mobile Web Design, Interactive UI, Social Media Marketing (SMM), Photoshop CC, Visual Art, Web, Project Management, Community Growth, Mobile Prototypes, Conceptual Design, Collateral Design, Digital Marketing Design, Band Logos, Brand Strategy, Corporate Branding, Packaging, Design Sprints, Websites, Logo Systems, Vector Logos, Tone of Voice, After Effects CC, Motion Design, Graphics, Newsletter Design, Newsletters, Banner, Canva, Style Guides, Consumer Products
Creative Director | UI Designer
2014 - 2018
DoubleYou
- Designed a multi-award-winning interactive experience for Audi.
- Increased the number of Futbol Club (FC) Barcelona web subscribers by 416% in a single digital campaign.
- Created the winning pitch to design the eCommerce platform for a US animal food brand.
- Led the digital art direction and creative team to win the Olympus account.
- Designed a set of augmented reality (AR) games for children about the water cycle in the city of Barcelona.
- Co-led a team of seven designers and five copywriters. Mentored and hired new talent for the agency.
Technologies: Adobe Illustrator, Adobe Photoshop, Sketch, InVision, Mood Board Design, Art Direction, Logo Design, Branding, Web Design, User Interface (UI), Icon Design, Web UI, Brand Guidelines, App UI, Product Design, Creative Direction, Interactive Prototypes, Adobe Creative Suite, Mobile, Mobile UI, Game Design, Illustration, iOS UI Design, Mobile App Design, Mobile UX Design, Mobile App UI, eCommerce UI, Android Design Guidelines, Android UI Design, UI Design, Web UX, App UX, User Personas, User Experience (UX), Rapid Prototyping, Figma, Data Visualization, UX Research, Responsive, User Metrics, UI Branding, Public Relations (PR), Advertising, Gamification, Cars, Immersive Experiences, Photoshoot Production, Photography Direction, Commercials, Product Photography, Creative Strategy, iOS, UX Strategy, 3D Games, Augmented Reality (AR), Adobe Premiere Pro, Subscriptions, Games, TV, Design Systems, Infographics, Fashion & Beauty, Graphic Design, Presentations, Social Media Design, Social Media, Web Platforms, Design Leadership, Mobile Design, Digital Creative Direction, Mobile UX, Presentation Design, Web App Design, Interactive Design, Information Architecture (IA), Virtual Reality (VR), 3D Motion Graphics, High-fidelity Mockups, Brand Identity, Visual Identity, Color Palettes, Apple Design, MUI (Material UI), MVP Design, Brand Design, Education, Print Design, Brochure Design, Iconography, Typography, Adobe CC, Marketing Design, Landing Page Design, Web UI Design, Web UX Design, Design, Digital Ad Design, Mockups, B2C, B2C Marketing, Google Slides, User Flows, Interaction Design (IxD), Mobile Web, Landing Pages, Android, PowerPoint Design, Logotype, Social Networks, Marketing, Rebranding, Content Creation, Copywriting, Mobile Web Design, Interactive UI, Social Media Marketing (SMM), Photoshop CC, Visual Art, Web, UX Branding, CSS, HTML, Blockchain, Project Management, Community Growth, Platform Design, Mobile Prototypes, Responsive UI, App Design, Agency Websites, Conceptual Design, Collateral Design, WordPress, Design Principles, Digital Marketing Design, UI Prototyping, Band Logos, Brand Strategy, Corporate Branding, Packaging, Design Sprints, Gaming, Websites, Logo Systems, Vector Logos, Creative Director, Tone of Voice, Software Branding, After Effects CC, Motion Design, Graphics, Newsletter Design, Newsletters, Banner, Education Technology (Edtech), Style Guides, Video Games, Consumer Products
Digital Art Director
2012 - 2014
TBWA
- Designed an award-winning app for new parents that increased sales of a diaper brand by 13%.
- Won the Bodegas Torres account by designing a social and digital experience that brings elders and young people together.
- Developed a social change campaign with an internationally awarded TV commercial.
- Designed new brand guidelines for Fira de Barcelona, the largest trade show and congress organization in the city.
Technologies: InVision, Adobe Illustrator, Adobe Photoshop, Mood Board Design, Art Direction, Logo Design, Branding, Web Design, User Interface (UI), Icon Design, Web UI, App UI, Product Design, Interactive Prototypes, Adobe Creative Suite, Mobile, Mobile UI, Game Design, Illustration, iOS UI Design, Mobile App Design, Mobile UX Design, Mobile App UI, Android Design Guidelines, Android UI Design, UI Design, Web UX, App UX, User Personas, User Experience (UX), Figma, Data Visualization, Responsive, User Metrics, UI Branding, Advertising, Creative Direction, Gamification, Cars, Immersive Experiences, Photography Direction, Commercials, Creative Strategy, iOS, UX Strategy, 3D Games, Augmented Reality (AR), Adobe Premiere Pro, Games, Design Systems, Infographics, Graphic Design, Presentations, Social Media Design, Social Media, Web Platforms, Mobile Design, Non-governmental Organizations (NGOs), Mobile UX, Presentation Design, Web App Design, Interactive Design, Information Architecture (IA), High-fidelity Mockups, Brand Identity, Visual Identity, Color Palettes, Apple Design, MUI (Material UI), MVP Design, Brand Design, Print Design, Brochure Design, Iconography, Typography, Adobe CC, Marketing Design, Landing Page Design, Web UI Design, Web UX Design, Design, Digital Ad Design, Mockups, B2C, B2C Marketing, User Flows, Interaction Design (IxD), Mobile Web, Landing Pages, Android, Logotype, Social Networks, Marketing, Rebranding, Content Creation, Copywriting, Mobile Web Design, Interactive UI, Social Media Marketing (SMM), Photoshop CC, Visual Art, Web, UX Branding, CSS, HTML, Finance, Mobile Prototypes, Responsive UI, App Design, Conceptual Design, Collateral Design, WordPress, Digital Marketing Design, Packaging, Brand Books, Gaming, Websites, Logo Systems, Vector Logos, Tone of Voice, After Effects CC, Motion Design, Graphics, Newsletter Design, Banner, Education Technology (Edtech), Video Games, Consumer Products
Art Director
2010 - 2012
Atletico International
- Designed new layouts for the whole range of print brochures for SEAT, the popular automobile brand based in Spain.
- Ensured the correct application of SEAT's digital brand guidelines.
- Provided art direction for two automobile photoshoots and supervised the final deliverables.
Technologies: Adobe Illustrator, Adobe Photoshop, Mood Board Design, Art Direction, Logo Design, Icon Design, Web UI, Adobe Creative Suite, Mobile, Illustration, Advertising, Cars, Photography Direction, Product Photography, Adobe Premiere Pro, Graphic Design, Presentations, Social Media Design, Social Media, User Interface (UI), Presentation Design, Brand Identity, Visual Identity, Color Palettes, MUI (Material UI), Brand Design, Print Design, Brochure Design, Iconography, Typography, Adobe CC, Marketing Design, Landing Page Design, Web UI Design, Design, Digital Ad Design, B2C, B2C Marketing, Landing Pages, Android, PowerPoint Design, Logotype, Social Networks, Marketing, Rebranding, Content Creation, Copywriting, Interactive UI, Social Media Marketing (SMM), Photoshop CC, Visual Art, Collateral Design, Digital Marketing Design, Brand Books, Logo Systems, Vector Logos, Tone of Voice, Graphics, Banner, Consumer Products
Digital Art Director
2009 - 2010
Wysiwyg
- Designed all the iconography for the new BBVA website and numerous functionality modules.
- Revised and improved Vodafone's digital guidelines in Spain.
- Designed engaging digital landing pages for Burger King, Vodafone, and Levi's.
Technologies: Adobe Illustrator, Adobe Photoshop, Mood Board Design, Art Direction, Icon Design, Web UI, Adobe Creative Suite, Illustration, Advertising, Adobe Premiere Pro, Games, Graphic Design, Social Media Design, Social Media, User Interface (UI), Fintech, Iconography, Typography, Adobe CC, Marketing Design, Landing Page Design, Web UI Design, Design, Digital Ad Design, B2C, B2C Marketing, Mobile Web, Landing Pages, Logotype, Social Networks, Marketing, Rebranding, Content Creation, Copywriting, Interactive UI, Social Media Marketing (SMM), Photoshop CC, Visual Art, Web, CSS, HTML, Finance, Gaming, Vector Logos, Tone of Voice, Graphics, Consumer Products

Education

Master's Degree in Business Administration
2021 - 2022
The Power Business School - Madrid, Spain
Master's Degree in Creative Art Direction
2009 - 2010
Zink Project - Madrid, Spain
Bachelor's Degree in Advertising and Public Relations
2004 - 2009
Universitat Jaume I - Castellón, Spain

Certifications

Business Expert
MAY 2021 - PRESENT
ThePowerMBA
User Experience Design Essentials – Adobe XD UI UX Design
FEBRUARY 2020 - PRESENT
Udemy
User Experience (UX): The Ultimate Guide to Usability and UX
FEBRUARY 2020 - PRESENT
Udemy
DESIGN RULES: Principles + Practices for Great UI Design
FEBRUARY 2020 - PRESENT
Udemy
C1 Advanced English
DECEMBER 2007 - PRESENT
Escuela Oficial de Idiomas (EOI)

Experience

Branding14 years
Creative Direction12 years
Digital Creative Direction12 years
Web Design11 years
Prototyping7 years
Creative Strategy6 years
Metaverse2 years
Non-fungible Tokens (NFT)2 years

Location

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Designer in Barcelona, Spain

Portfolio

Employment

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Brand Director

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Creative Director | UI Designer

Digital Art Director

Art Director

Digital Art Director

Education

Certifications

Experience

Location