Hugo is available for hire
Hire HugoHugo Barbera
Verified Expert in Design
Designer
Barcelona, Spain
Toptal member since June 8, 2020
Expertise
UI DesignLogo DesignArt DirectionBrand DesignWeb DesignDesign ConsultingAnimationMotion Graphics DesignGraphic DesignCreative DirectionIcon DesignGame DesignInteractive DesignCanvaShopify DesignVR DesignImmersive DesignAI DesignWix DesignStartup DesignInVisionAugmented Reality DesignWebflow DesignMobile Game DesignSocial Media Design
Bio
Hugo specializes in pro-grade AI creative work, with 16 years of experience in advertising, working with global icons like Nike, Volkswagen, Audi, Coca-Cola, Hugo Boss, & Vogue. His work has earned awards at major advertising festivals. He's delivered 30+ commercial AI projects & has been exhibited in Milan, Paris, & NYC. A seasoned keynote speaker, he inspired audiences at Digital Fashion Week Paris, Upscale Conf, & Cannes Lions, showcasing the transformative power of AI-driven creativity.
Portfolio
Branding, Leads Campaign, and UX/UI for NGO
User Experience (UX)User Interface (UI)ResponsiveBrandingNon-governmental Organizations (NGOs)Visual Design+ 76 more
Experience
- Art Direction - 14 years
- Creative Direction - 12 years
- Adobe Premiere Pro - 9 years
- AI-generated Video - 4 years
- Midjourney - 3 years
- Artificial Intelligence (AI) - 3 years
- Kling AI - 2 years
- Veo 3 - 1 year
Tools
- Adobe Premiere Pro
Work Experience
AI Designer | Art Director
2023 - PRESENT
HumAIn
- Delivered AI projects to more than 40 clients, including Hugo Boss, Coca-Cola, Bourjois, Lancaster, Chloé, Polène, Viktor & Rolf, and L'Oréal.
- Conducted AI masterclasses for ad and marketing professionals at Cannes Lions 24 and 25.
- Developed tailored AI training workshops for advertising agencies, brands, and Fortune 500 companies.
- Provided AI consulting for luxury and international brands on best practices for AI-generated photography and video.
- Exhibited as an AI artist in Milan, Paris, and New York.
- Served as an AI creative partner at Google, Kling, Higgsfield, Luma, and Arcana.
Technologies: Midjourney, Kaiber, Stable Diffusion, ChatGPT, Apple Keynote, Business, Web Development, CODE, DALL-E 3, Runway, Desktop Web Design, Canva, Webflow CMS, Brand Development, Team Leadership, Creative Design, AI Art Visualization, Artificial Intelligence (AI), AI-generated Video, AI Design, AI Tools, Veo 3, Kling AI, Adobe Premiere Pro, AI Content Creation, Content Marketing
Creative Director | Brand AI Designer
2020 - PRESENT
Toptal Clients
- Accompanied Toptal team on its launch at Cannes Lions 2024 as an AI designer, teaching daily AI masterclasses for professionals.
- Leveraged AI in ideation and visual creation to boost processes, deliveries, and results for more than 10 clients in the past two years.
- Acted as a speaker at the Toptal 2023 Annual Conference on AI for startup design and branding.
- Worked with 30 Toptal clients between 2020 and 2024. Helped them in branding, web design, no-code dev, pitch deck, communication, and AI design.
- Served as an NGO creative director in a complete campaign branding project. Developed concepts, UX, and UI for an experiential website and created social media and ad assets.
- Completed a brand and strategic redesign for an NFT brand that traded $100 million.
- Created and developed several eCommerce websites on different platforms, such as Shopify, Webflow, and Squarespace, based on research and KPIs for each brand.
- Developed a fully responsive website for an engineering company, including its creative direction, concept, UX and analytics research, wireframing, design, prototyping, iterations, and developer handoff.
- Managed multiple interactive high-fidelity prototypes on desktop and mobile to test the user experience before going into the development phase.
- Conducted research for every design project, including user personas and market and competitor analysis.
Technologies: Adobe CC, Figma, Webflow CMS, Webflow, InVision, Adobe Photoshop, Adobe Illustrator, Squarespace, Wix, Shopify, Mockups, B2C, B2C Marketing, Google Slides, User Flows, Interaction Design (IxD), Mobile Web, Landing Pages, Logotype, Mobile Web Design, Interactive UI, Social Media Marketing (SMM), Photoshop CC, Visual Art, Creative Direction, Digital Creative Direction, Strategy, Non-fungible Tokens (NFT), Web, UX Branding, CSS, HTML, Blockchain, Marketplaces, Project Management, Community Growth, Mobile Prototypes, Responsive UI, App Design, Agency Websites, Market Research, Conceptual Design, Collateral Design, Character Design, Design Principles, Digital Marketing Design, UI Prototyping, Brand Logos, Branding, Brand Strategy, Corporate Branding, Pitch Decks, Web3, English, Design Sprints, Brand Books, Gaming, Websites, Logo Systems, Vector Logos, Midjourney, Marketing Design, Startups, Tone of Voice, Software Branding, Web 3.0, Graphics, Newsletter Design, Newsletters, Style Guides, Brand Design, Web UI, UI Design, White Papers, No-code Development, Color Schemes, System Design, eCommerce UX, Anime, Animation, Motion Graphics, Competitor Analysis & Profiling, Email Design, Stationery Design, ChatGPT, Web Development, CODE, DALL-E 3, Kaiber, Runway, Apple Keynote, Stable Diffusion, Desktop Web Design, Canva, Layout Design, Dashboards, Software as a Service (SaaS), Brand Development, Creative Design, Artificial Intelligence (AI), AI Art Visualization, AI-generated Video, AI Design, AI Tools, Veo 3, Kling AI, Adobe Premiere Pro, AI Content Creation, Content Marketing
AI Designer | Art Director
2020 - PRESENT
In Crime Content
- Designed the 1st artificial intelligence (AI) fashion editorial for the cover of Vogue Portugal's 20th anniversary.
- Worked for companies of different sizes, from startups to Volkswagen and Zara, and published in magazines like Forbes, Vogue, and Esquire.
- Managed creative teams that included photographers, videographers, editors, 3D artists, and illustrators.
Technologies: Web UI, Web UX, Branding, Adobe Premiere Pro, Adobe Experience Design (XD), Webflow, Art Direction, Brand Guidelines, Creative Direction, Adobe Creative Suite, Illustration, User Personas, User Experience (UX), Rapid Prototyping, Responsive, UI Branding, Public Relations (PR), Advertising, Fashion, Photoshoot Production, Photography Direction, Commercials, Creative Strategy, UX Strategy, Subscriptions, Webflow CMS, TV, Design Systems, Fashion & Beauty, Graphic Design, Presentations, Social Media Design, Social Media, Web Platforms, Design Thinking, Design Leadership, Digital Creative Direction, User Interface (UI), Presentation Design, Brand Identity, Visual Identity, Color Palettes, B2B, Brand Design, Education, Print Design, Investor Presentations, Iconography, Typography, Adobe CC, Marketing Design, Web UX Design, Shopify Design, Shopify Customizations, Design, Business to Business (B2B), B2C, B2C Marketing, Google Slides, PowerPoint Design, Marketing, Content Creation, Copywriting, Photoshop CC, Visual Art, Strategy, Non-fungible Tokens (NFT), Web, UX Branding, CSS, HTML, Blockchain, Marketplaces, Project Management, Community Growth, Agency Websites, Conceptual Design, Character Design, WordPress, Brand Strategy, Pitch Decks, Web3, English, Websites, Logo Systems, Vector Logos, Midjourney, Startups, Tone of Voice, After Effects CC, Motion Design, Graphics, No-code Development, Color Schemes, Anime, Animation, Motion Graphics, Competitor Analysis & Profiling, Consumer Finance, ChatGPT, Business, Web Development, CODE, DALL-E 3, Runway, Kaiber, Apple Keynote, Stable Diffusion, Desktop Web Design, Canva, Brand Development, Team Leadership, Creative Design, Artificial Intelligence (AI), AI Art Visualization, AI-generated Video, AI Tools, Veo 3, Kling AI, AI Design, AI Content Creation, Content Marketing
Innovation Teacher | Mentorship
2017 - PRESENT
Brother Ad School
- Educated others through creative innovation. According to the Cannes Lions Festival, we were School of the Year in 2021 and 2023.
- Taught creative AI uses that led to creating an entire AI course in the school.
- Developed with the students different NTF projects from concept to final execution.
- Worked on the conception of Metaverse future jobs to explore investment opportunities.
- Created lessons to explain Web 3.0, Metaverse, and NFT's concept for non-tech dummies.
Technologies: Non-fungible Tokens (NFT), MetaMask, Metaverse, Crypto, Marketplaces, Project Management, Conceptual Design, Digital Marketing Design, Midjourney, Creative Direction, Web 3.0, Edtech Design, ChatGPT, DALL-E 3, Runway, Kaiber, Apple Keynote, Stable Diffusion, Desktop Web Design, Team Leadership, Creative Design, Artificial Intelligence (AI), AI Art Visualization, Kling AI, Veo 3, AI-generated Video, AI Design, Adobe Premiere Pro
Versatile Designer
2023 - 2024
SentinelOne, Inc.
- Assisted in establishing a major rebranding by designing both macro and micro elements.
- Worked within a complex design system to create new landing pages in an ultra-fast environment.
- Elevated the brand imagery by designing new concepts for events.
Technologies: User Interface (UI), User Experience (UX), Graphic Design, Web Design, Visual Design, Social Media, Branding, Brand Design, Cinema 4D, 3D, Motion Design, Content Marketing
Web Designer
2023 - 2024
HealthShield Canada Inc.
- Conducted market, competitor, and user persona research for better positioning as a brand for a medical equipment distributor shop.
- Developed a new look and feel for the brand, giving them a modern design approach to the healthcare industry.
- Reviewed and enhanced UX of the site with the new content requirements.
- Developed corporate website and eCommerce in no code tool WiX.
- Provided a complete video documentation kit for easy web maintenance.
Technologies: Responsive Web Design (RWD), Web Design, Wix, User Interface (UI), User Experience (UX), Branding, UI Design, UX Design, Visual Design, Artificial Intelligence (AI), AI Art Visualization, Midjourney
Web Designer
2023 - 2023
Patton & Associates, LLC
- Leveraged AI tools for a fast, deep target and market research for better positioning.
- Used AI design software for fast design iterations before moving to a final design.
- Designed an interactive prototype before developing it in no-code tools.
- Built a complete website using Webflow CMS for easy client updates.
- Analyzed past UX to make major improvements and a clear website structure. Designed low and high-fidelity wireframes.
Technologies: Web Design, UI Design, Webflow, Figma, InVision, InVision App, Webflow CMS, No-code Development, Adobe Illustrator, Photoshop CC, Midjourney, Artificial Intelligence (AI), AI Art Visualization
Web Designer | No-code Developer
2023 - 2023
Velvet Pill LLC
- Designed a fully clickable prototype in Figma to showcase agency capabilities and portfolio.
- Developed a website in Webflow under CMS for easy client edit.
- Added custom come to implement advanced features not native on Webflow.
Technologies: Visual Design, Web Design, UI Design, Webflow, Figma, CODE, Wix, No-code Development, Squarespace, Artificial Intelligence (AI), Adobe Photoshop, Adobe Illustrator, Web Development, DALL-E 3, Apple Keynote, Desktop Web Design, Webflow CMS, Layout Design, Creative Design, AI Art Visualization, Midjourney
Brand Designer | Web Designer | No-code Developer
2023 - 2023
StudioSparky
- Designed new features for the website with an interactive experience for users.
- Reviewed the UX for better implementation of the new features.
- Created a user flow to advance future needs, like adding new interactive experiences.
Technologies: Visual Design, Branding, Web Design, Responsive Web Design (RWD), UI Design, Pitch Decks, ChatGPT, Web Development, CODE, DALL-E 3, Apple Keynote, Desktop Web Design, Webflow CMS, Layout Design, Brand Development, Creative Design, Artificial Intelligence (AI), AI Art Visualization, Midjourney
Brand Designer | Web Designer | No-code Developer
2023 - 2023
Nikolaos Michalakis
- Provided a strategy based on the market, competitors, and user research.
- Designed a logo and full branding, including colors, typographies, visual image, and social media.
- Combined hand illustrations with AI to boost speed delivery and lower costs.
- Designed a complete website on Figma and provided an interactive prototype for testing.
- Developed the website in Webflow and provided support for easy editing.
- Conducted in-depth tests to ensure the website was correctly functioning in different browsers and screen sizes.
Technologies: Logo Design, Typography, Pitch Decks, Icon Design, Style Guides, Branding, Video Games, Consumer Products, Illustration, Visual Design, Education Technology (Edtech), Artificial Intelligence (AI), Web Design, Web Development, No-code Development, Webflow, Edtech Design, Competitor Analysis & Profiling, Email Design, ChatGPT, CODE, DALL-E 3, Apple Keynote, Desktop Web Design, Webflow CMS, Layout Design, Brand Development, Creative Design, AI Art Visualization, Midjourney
Product Designer
2023 - 2023
Isamar Hansen
- Built a product strategy to position the fitness app as unique in the current market.
- Utilized AI tools to boost and enhance delivery speed.
- Designed pitch deck content and strategy for investment opportunities.
- Conducted competitor and user persona research for a perfect market fit.
- Designed a small brand book that consisted of logos, colors, typographies, and visual styles.
- Established a small UI kit for further app development.
- Built an interactive prototype for testing with potential investors.
Technologies: App Design, Mobile UX Design, Mobile UI Design, UX Design, UI Design, Figma, Competitor Analysis & Profiling, Mobile First, iOS Animations, ChatGPT, Apple Keynote, Desktop Web Design, Layout Design
Brand Designer | Web Designer | No-code Developer
2023 - 2023
Yb LLC
- Built an interactive prototype on Figma to test the portfolio potential with stakeholders.
- Developed the full website in Webflow for easy updates through the CMS.
- Utilized AI tools to create unique visuals related to the approved strategy.
- Conducted competitor and user persona research to correctly position the UX designer to stand out among other freelancers.
- Set a strategy to focus on the portfolio and client communication.
- Used AI tools to boost the delivery time on a tight budget.
Technologies: Web Design, User Interface (UI), Branding, UI Design, Webflow, Figma, Competitor Analysis & Profiling, Wix, Squarespace, No-code Development, ChatGPT, Web Development, CODE, DALL-E 3, Apple Keynote, Desktop Web Design, Webflow CMS, Layout Design, Brand Development, Creative Design, Artificial Intelligence (AI), AI Art Visualization, Midjourney
Brand Designer | Web Designer | No-code Developer
2022 - 2023
Mass of the Ages Society Limited
- Worked on the brand redesign, polishing the typography, colors, and visual system.
- Developed unique illustrations with artificial intelligence.
- Designed and built the NGO website in Webflow, including a donation form, eCommerce platform, and training courses.
- Assured the proper use of the CMS for easy content editing from the client's side.
- Reviewed the client's wireframes and implemented improvements based on the website goals.
- Conducted research on competitors and user personas to ensure the client's goals were on the right track.
Technologies: UI Design, Visual Design, UX Design, Webflow, Illustration, Artificial Intelligence (AI), No-code Development, Color Schemes, System Design, eCommerce UX, Competitor Analysis & Profiling, Wix, Squarespace, Web Development, CODE, DALL-E 3, Apple Keynote, Desktop Web Design, Webflow CMS, Layout Design, Brand Development, Creative Design, AI Art Visualization, Midjourney
Brand Designer | Web Designer | No-code Developer
2022 - 2022
ClimateWells, Inc.
- Designed a complete brand book, including logo, photo style, typographies, colors, communication templates, and website.
- Built a CMS website, which transmits the essence of the startup, brings value to potential customers, and explains its mission and vision.
- Conducted in-depth market, competitors, and user personas research before going into the thinking and design phases, which helped me understand all the possibilities to build a unique brand.
- Created an interactive hi-fi prototype to test the user experience before going into website development.
Technologies: Branding, Responsive Web Design (RWD), Web Design, Visual Design, Websites, Mobile Prototypes, Responsive UI, Market Research, Conceptual Design, Collateral Design, UI Prototyping, Brand Logos, Brand Strategy, Corporate Branding, Pitch Decks, English, Brand Books, Logo Systems, Vector Logos, Marketing Design, Startups, Tone of Voice, Software Branding, Graphics, Style Guides, No-code Development, Color Schemes, Competitor Analysis & Profiling, Wix, Squarespace, Webflow, Web Development, Apple Keynote, Desktop Web Design, Canva, Layout Design, Brand Development, Creative Design
Creative Director | Brand and Web3 Designer
2022 - 2022
Blockchain Media Pty Ltd
- Used AI tools to save the client's precious time and money.
- Designed a new logotype for the NFT collection that could reach a new audience and expand their current products.
- Helped create a coherent brand image for every communication channel, from the website to social media posts.
- Developed a complete brand book explaining how to use the new logo and brand image suitable for any designer.
- Prepared ready-to-use Canva templates for the client.
Technologies: Creative Direction, Branding, Art Direction, Creative Briefs, Illustration, Web UI Design, Web Design, Gaming, Non-fungible Tokens (NFT), Conceptual Design, Collateral Design, Character Design, Brand Logos, Brand Strategy, Corporate Branding, Web3, English, Brand Books, Websites, Logo Systems, Vector Logos, Startups, Tone of Voice, Web 3.0, Graphics, Canva, Style Guides, White Papers, Color Schemes, Apple Keynote, Desktop Web Design, Layout Design, Brand Development, Creative Design, Midjourney
Brand Designer
2022 - 2022
Camel Riding Sports LLC
- Designed the brand book for a betting aggregator startup, including the logo, visual style, typographies, color scheme, and social media templates.
- Made all final illustrations for the approved visual style.
- Helped conceptualize how branding elements should apply to the app and web design.
- Worked with a multidisciplinary team based in different parts of the world, meeting deadlines and keeping work organized.
Technologies: Branding, Brand Design, Typography, Brand Guidelines, Logo Design, Design Leadership, Design Sprints, Mobile Prototypes, Responsive UI, App Design, Conceptual Design, Collateral Design, Design Principles, Digital Marketing Design, UI Prototyping, Brand Logos, Brand Strategy, Corporate Branding, English, Brand Books, Gaming, Logo Systems, Vector Logos, Marketing Design, Startups, Graphics, Style Guides, Color Schemes, System Design, Mobile First, iOS Animations, Apple Keynote, Desktop Web Design, Layout Design, Brand Development, AI Art Visualization, Artificial Intelligence (AI), Midjourney
Brand Designer | Web Designer
2022 - 2022
Athletics Anonymous LLC
- Contributed to the conceptualization of the branding strategy for the startup.
- Designed the complete branding, including the logo design, typographies, color scheme, photo style, and social media templates.
- Handled the website design for the startup based on objectives.
- Helped them gain the first client to get the company running.
- Built an interactive hi-fi prototype to test the user experience before handing the design to the developer team.
Technologies: Web Design, Branding, Logotype, Non-fungible Tokens (NFT), Web3, Community Growth, Mobile Prototypes, Responsive UI, Agency Websites, Market Research, Conceptual Design, Collateral Design, Character Design, Design Principles, Digital Marketing Design, UI Prototyping, Brand Logos, Brand Strategy, Corporate Branding, English, Brand Books, Websites, Logo Systems, Vector Logos, Creative Direction, Marketing Design, Startups, Tone of Voice, Software Branding, Web 3.0, Graphics, Newsletter Design, Newsletters, Style Guides, White Papers, No-code Development, Color Schemes, System Design, Animation, Motion Graphics, Competitor Analysis & Profiling, Email Design, Wix, Webflow, Squarespace, Apple Keynote, Desktop Web Design, Layout Design, Brand Development, AI Art Visualization, Artificial Intelligence (AI), Midjourney
Creative Art Director
2018 - 2020
DDB Tandem
- Worked in several awarded campaigns for Volkswagen, including TVC, digital and social media actions.
- Oversaw the preservation of Volkswagen's new brand and UI design standards in Spain.
- Led the art direction for the team sent to London to work on the international Volkswagen pitch. The team was responsible for the original idea that kept the account for DDB in Europe.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe Experience Design (XD), Mood Board Design, Art Direction, Logo Design, Branding, Web Design, User Interface (UI), Icon Design, Web UI, Brand Guidelines, Creative Direction, Interactive Prototypes, Adobe Creative Suite, Mobile, Mobile UI, Game Design, Illustration, Mobile App Design, Mobile UX Design, Web UX, User Experience (UX), Rapid Prototyping, Responsive, User Metrics, UI Branding, Public Relations (PR), Advertising, Gamification, Cars, Immersive Experiences, Photoshoot Production, Photography Direction, Commercials, Creative Strategy, Adobe Premiere Pro, Subscriptions, TV, Graphic Design, Presentations, Social Media Design, Social Media, Web Platforms, Design Thinking, Design Leadership, Digital Creative Direction, Presentation Design, Information Architecture (IA), Electric Cars, Brand Identity, Visual Identity, Color Palettes, Apple Design, Fintech, Brand Design, Print Design, Brochure Design, Iconography, Typography, Adobe CC, Marketing Design, Web UX Design, Shopify Design, Shopify Customizations, Design, Digital Ad Design, Mockups, B2C, B2C Marketing, Google Slides, User Flows, Mobile Web, Landing Pages, PowerPoint Design, Logotype, Social Networks, Marketing, Rebranding, Copywriting, Content Creation, Mobile Web Design, Interactive UI, Social Media Marketing (SMM), Photoshop CC, Visual Art, Web, Project Management, Community Growth, Mobile Prototypes, Conceptual Design, Collateral Design, Digital Marketing Design, Brand Logos, Brand Strategy, Corporate Branding, Packaging, Design Sprints, Websites, Logo Systems, Vector Logos, Tone of Voice, After Effects CC, Motion Design, Graphics, Newsletter Design, Newsletters, Banner, Canva, Style Guides, Consumer Products, Color Schemes, eCommerce UX, Motion Graphics, Email Design, Stationery Design, Consumer Finance, Apple Keynote, Desktop Web Design, Layout Design, Dashboards, Brand Development, Team Leadership, Creative Design
Creative Director | UI Designer
2014 - 2018
DoubleYou
- Designed a multi-award-winning interactive experience for Audi.
- Increased the number of Futbol Club (FC) Barcelona web subscribers by 416% in a single digital campaign.
- Created the winning pitch to design the eCommerce platform for a US animal food brand.
- Led the digital art direction and creative team to win the Olympus account.
- Designed a set of augmented reality (AR) games for children about the water cycle in the city of Barcelona.
- Co-led a team of seven designers and five copywriters. Mentored and hired new talent for the agency.
Technologies: Adobe Illustrator, Adobe Photoshop, Sketch, InVision, Mood Board Design, Art Direction, Logo Design, Branding, Web Design, User Interface (UI), Icon Design, Web UI, Brand Guidelines, App UI, Product Design, Creative Direction, Interactive Prototypes, Adobe Creative Suite, Mobile, Mobile UI, Game Design, Illustration, iOS UI Design, Mobile App Design, Mobile UX Design, Mobile App UI, eCommerce UI, Android UI Design, Android Design Guidelines, UI Design, Web UX, App UX, User Personas, User Experience (UX), Rapid Prototyping, Figma, Data Visualization, UX Research, Responsive, User Metrics, UI Branding, Public Relations (PR), Advertising, Gamification, Cars, Immersive Experiences, Photoshoot Production, Photography Direction, Commercials, Creative Strategy, iOS, UX Strategy, 3D Games, Augmented Reality (AR), Adobe Premiere Pro, Subscriptions, Games, TV, Design Systems, Infographics, Fashion & Beauty, Graphic Design, Presentations, Social Media Design, Social Media, Web Platforms, Design Leadership, Mobile Design, Digital Creative Direction, Mobile UX, Presentation Design, Web App Design, Interactive Design, Information Architecture (IA), Virtual Reality (VR), 3D Motion Graphics, High-fidelity Mockups, Brand Identity, Visual Identity, Color Palettes, Apple Design, Material UI, MVP Design, Brand Design, Education, Print Design, Brochure Design, Iconography, Typography, Adobe CC, Marketing Design, Landing Page Design, Web UI Design, Web UX Design, Design, Digital Ad Design, Mockups, B2C, B2C Marketing, Google Slides, User Flows, Interaction Design (IxD), Mobile Web, Landing Pages, Android, PowerPoint Design, Logotype, Social Networks, Marketing, Rebranding, Copywriting, Content Creation, Mobile Web Design, Interactive UI, Social Media Marketing (SMM), Photoshop CC, Visual Art, Web, UX Branding, CSS, HTML, Blockchain, Project Management, Community Growth, Platform Design, Mobile Prototypes, Responsive UI, App Design, Agency Websites, Conceptual Design, Collateral Design, WordPress, Design Principles, Digital Marketing Design, UI Prototyping, Brand Logos, Brand Strategy, Corporate Branding, Packaging, Design Sprints, Gaming, Websites, Logo Systems, Vector Logos, Tone of Voice, Software Branding, After Effects CC, Motion Design, Graphics, Newsletter Design, Newsletters, Banner, Education Technology (Edtech), Style Guides, Video Games, Consumer Products, Color Schemes, eCommerce UX, Animation, Motion Graphics, Email Design, Travel & Leisure, Mobile First, iOS Animations, Stationery Design, Consumer Finance, Apple Keynote, Desktop Web Design, Layout Design, Dashboards, Brand Development, Team Leadership, Creative Design
Digital Art Director
2012 - 2014
TBWA
- Designed an award-winning app for new parents that increased sales of a diaper brand by 13%.
- Won the Bodegas Torres account by designing a social and digital experience that brings elders and young people together.
- Developed a social change campaign with an internationally awarded TV commercial.
- Designed new brand guidelines for Fira de Barcelona, the largest trade show and congress organization in the city.
Technologies: InVision, Adobe Illustrator, Adobe Photoshop, Mood Board Design, Art Direction, Logo Design, Branding, Web Design, User Interface (UI), Icon Design, Web UI, App UI, Product Design, Interactive Prototypes, Adobe Creative Suite, Mobile, Mobile UI, Game Design, Illustration, iOS UI Design, Mobile App Design, Mobile UX Design, Mobile App UI, Android UI Design, UI Design, Android Design Guidelines, Web UX, App UX, User Personas, User Experience (UX), Figma, Data Visualization, Responsive, User Metrics, UI Branding, Advertising, Creative Direction, Gamification, Cars, Immersive Experiences, Photography Direction, Commercials, Creative Strategy, iOS, UX Strategy, 3D Games, Augmented Reality (AR), Adobe Premiere Pro, Games, Design Systems, Infographics, Graphic Design, Presentations, Social Media Design, Social Media, Web Platforms, Mobile Design, Non-governmental Organizations (NGOs), Mobile UX, Presentation Design, Web App Design, Interactive Design, Information Architecture (IA), High-fidelity Mockups, Brand Identity, Visual Identity, Color Palettes, Apple Design, Material UI, MVP Design, Brand Design, Print Design, Brochure Design, Iconography, Typography, Adobe CC, Marketing Design, Landing Page Design, Web UI Design, Web UX Design, Design, Digital Ad Design, Mockups, B2C, B2C Marketing, User Flows, Interaction Design (IxD), Mobile Web, Landing Pages, Android, Logotype, Social Networks, Marketing, Rebranding, Copywriting, Content Creation, Mobile Web Design, Interactive UI, Social Media Marketing (SMM), Photoshop CC, Visual Art, Web, UX Branding, CSS, HTML, Finance, Mobile Prototypes, Responsive UI, App Design, Conceptual Design, Collateral Design, WordPress, Digital Marketing Design, Packaging, Brand Books, Gaming, Websites, Logo Systems, Vector Logos, Tone of Voice, After Effects CC, Motion Design, Graphics, Newsletter Design, Banner, Education Technology (Edtech), Video Games, Consumer Products, Color Schemes, Animation, Motion Graphics, Email Design, Travel & Leisure, iOS Animations, Stationery Design, Apple Keynote, Desktop Web Design, Layout Design, Dashboards, Brand Development, Creative Design
Art Director
2010 - 2012
Atletico International
- Designed new layouts for the whole range of print brochures for SEAT, the popular automobile brand based in Spain.
- Ensured the correct application of SEAT's digital brand guidelines.
- Provided art direction for two automobile photoshoots and supervised the final deliverables.
Technologies: Adobe Illustrator, Adobe Photoshop, Mood Board Design, Art Direction, Logo Design, Icon Design, Web UI, Adobe Creative Suite, Mobile, Illustration, Advertising, Cars, Photography Direction, Adobe Premiere Pro, Graphic Design, Presentations, Social Media Design, Social Media, User Interface (UI), Presentation Design, Brand Identity, Visual Identity, Color Palettes, Material UI, Brand Design, Print Design, Brochure Design, Iconography, Typography, Adobe CC, Marketing Design, Landing Page Design, Web UI Design, Design, Digital Ad Design, B2C, B2C Marketing, Landing Pages, Android, PowerPoint Design, Logotype, Social Networks, Marketing, Rebranding, Content Creation, Copywriting, Interactive UI, Social Media Marketing (SMM), Photoshop CC, Visual Art, Collateral Design, Digital Marketing Design, Brand Books, Logo Systems, Vector Logos, Tone of Voice, Graphics, Banner, Consumer Products, Color Schemes, Stationery Design, Apple Keynote, Desktop Web Design, Layout Design, Creative Design
Digital Art Director
2009 - 2010
Wysiwyg
- Designed all the iconography for the new BBVA website and numerous functionality modules.
- Revised and improved Vodafone's digital guidelines in Spain.
- Designed engaging digital landing pages for Burger King, Vodafone, and Levi's.
Technologies: Adobe Illustrator, Adobe Photoshop, Mood Board Design, Art Direction, Icon Design, Web UI, Adobe Creative Suite, Illustration, Advertising, Adobe Premiere Pro, Games, Graphic Design, Social Media Design, Social Media, User Interface (UI), Fintech, Iconography, Typography, Adobe CC, Marketing Design, Landing Page Design, Web UI Design, Design, Digital Ad Design, B2C, B2C Marketing, Mobile Web, Landing Pages, Logotype, Social Networks, Marketing, Rebranding, Copywriting, Content Creation, Interactive UI, Social Media Marketing (SMM), Photoshop CC, Visual Art, Web, CSS, HTML, Finance, Gaming, Vector Logos, Tone of Voice, Graphics, Consumer Products, Desktop Web Design, Layout Design
Education
2021 - 2022
Master's Degree in Business Administration
The Power Business School - Madrid, Spain
2009 - 2010
Master's Degree in Creative Art Direction
Zink Project - Madrid, Spain
2004 - 2009
Bachelor's Degree in Advertising and Public Relations
Universitat Jaume I - Castellón, Spain
Certifications
MAY 2021 - PRESENT
Business Expert
ThePowerMBA
FEBRUARY 2020 - PRESENT
User Experience Design Essentials – Adobe XD UI UX Design
Udemy
FEBRUARY 2020 - PRESENT
User Experience (UX): The Ultimate Guide to Usability and UX
Udemy
FEBRUARY 2020 - PRESENT
DESIGN RULES: Principles + Practices for Great UI Design
Udemy
DECEMBER 2007 - PRESENT
C1 Advanced English
Escuela Oficial de Idiomas (EOI)
Skills
Tools
Adobe Experience Design (XD), Sketch, Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, InVision, Adobe CC, Wix, Google Slides, Photoshop CC, Illustrator CC, Banner, Canva, Apple Keynote, AI Tools, Zeplin, Adobe Premiere Pro, After Effects CC, InVision App, Cinema 4D
Platforms
Webflow, Mobile, Webflow CMS, Figma, Android, Web, WordPress, Kaiber, Shopify, iOS
Industry Expertise
Automotive, Sports, Fashion & Beauty, Advertising, Education, Marketing, Consumer Products, Travel & Leisure, Games, Fashion, Education Technology (Edtech)
Languages
CSS, HTML
Other
User Interface (UI), Mobile UI Design, iOS UI Design, Responsive Layout, Wireframing, Mobile App UI, eCommerce UI, Web Design, Branding, Icon Design, Logo Design, Design Thinking, UI Design, App UI, Web UI, UX Design, Visual Design, Social Media Design, Prototyping, Design Leadership, eCommerce, Responsive Web Design (RWD), Mood Board Design, Mobile App Design, Interactive Prototypes, Mobile UX Design, Graphic Design, Art Direction, TV, Social Media, Presentation Design, Presentations, Brand Guidelines, Web Platforms, Design Systems, Product Design, Rapid Prototyping, Creative Direction, Mobile UI, Game Design, Responsive, Gamification, Cars, UI Branding, Creative Strategy, Augmented Reality (AR), Commercials, Photography Direction, Photoshoot Production, Public Relations (PR), Digital Creative Direction, Mobile Design, Mobile UX, Web App Design, Interactive Design, Information Architecture (IA), High-fidelity Mockups, Brand Identity, Visual Identity, Color Palettes, Web App UI, Web App UX, B2B, Apple Design, Material UI, MVP Design, Fintech, Brand Design, Educational Portals, Print Design, Brochure Design, Investor Presentations, Iconography, Typography, Marketing Design, Landing Page Design, Web UI Design, Web UX Design, Shopify Design, Design, Digital Ad Design, B2C, B2C Marketing, Squarespace, Mockups, User Flows, Interaction Design (IxD), Mobile Web, Landing Pages, PowerPoint Design, Social Networks, Logotype, Rebranding, Mobile Web Design, Interactive UI, Social Media Marketing (SMM), Visual Art, Art, Marketplaces, Project Management, Web3, Languages, English, Creative Briefs, Websites, Logo Systems, Brand Books, Vector Logos, Community Growth, Mobile Prototypes, Responsive UI, App Design, Agency Websites, Conceptual Design, Collateral Design, Character Design, Design Principles, Digital Marketing Design, UI Prototyping, Brand Logos, Brand Strategy, Corporate Branding, Midjourney, Startups, Tone of Voice, Software Branding, Web 3.0, Graphics, Newsletter Design, Newsletters, Style Guides, Video Games, Desktop Web Design, White Papers, Artificial Intelligence (AI), No-code Development, Color Schemes, System Design, eCommerce UX, Anime, Consulting, Animation, Motion Graphics, ChatGPT, Web Development, Competitor Analysis & Profiling, Email Design, Mobile First, Layout, DALL-E 3, Runway, Stable Diffusion, Stationery Design, Layout Design, Dashboards, Software as a Service (SaaS), Brand Development, Team Leadership, Creative Design, AI Art Visualization, AI-generated Video, AI Design, Veo 3, Kling AI, AI Content Creation, Content Marketing, User Experience (UX), Android UI Design, App UX, Data Visualization, Subscriptions, User Personas, Infographics, Web UX, Illustration, Immersive Experiences, UX Research, iOS App Design, UX Strategy, Non-governmental Organizations (NGOs), Virtual Reality (VR), Electric Cars, Business to Business (B2B), B2B Lead Generation, Sales Pipeline Management, Copywriting, Content Creation, Android Design Guidelines, Strategy, Non-fungible Tokens (NFT), UX Branding, Blockchain, MetaMask, Metaverse, Crypto, Finance, Design Sprints, Gaming, Platform Design, Market Research, Pitch Decks, Packaging, Motion Design, Business, Edtech Design, iOS Animations, CODE, Consumer Finance, User Metrics, 3D Games, 3D Motion Graphics, Shopify Customizations, 3D
Collaboration That Works
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
1
Share your needs
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2
Choose your talent
Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3
Start your risk-free talent trial
Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.
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