Paola Vizcaino
Verified Expert in Design
Designer
Puerto Escondido, Mexico
Toptal member since November 29, 2018
Paola is a senior product and instructional designer with 12+ years of experience known for her work with GE HealthCare, SeaWorld, Royal Caribbean, WilmerHale, Arizona State University, Southern New Hampshire University, and other higher-ed universities. She designs UX/UI and product experiences for enterprise and high-growth startups, and builds engaging bilingual (EN/ES) learning experiences. Paola integrates AI tools across her workflow to ship sharper work, faster.
Portfolio
AI4 Conference Website Redesign and Marketing Collaterals
UX/UI Design for an Insurance Platform
Work Experience
Web Designer
XPLR Incorporated
- Redesigned a travel platform website to create a cohesive professional look aligned with the client's new brand identity, improving visual consistency across all pages.
- Designed a complete user flow for group trip bookings, including itinerary display, trip inclusions, age-group segmentation, and a secure checkout process.
- Redesigned the mobile app splash page to ensure visual consistency with the new website, aligning the brand aesthetic across both digital platforms.
- Executed full UX/UI rebranding and reskinning of the desktop and mobile website, delivering a modern, responsive design aligned with the new brand identity.
- Updated the mobile app with the new branding guidelines, ensuring full visual compliance and a consistent look and feel across the website and app.
Visual Designer
Climate Earth Inc
- Produced a suite of B2B marketing materials, including brochures, ebooks, one-pagers, and social media posts, to support client-facing sales and brand communications.
- Designed visually consistent collateral across multiple formats, maintaining brand coherence from digital social assets to print-ready brochures and long-form ebooks.
- Supported B2B marketing initiatives with on-brand visual assets tailored for sustainability-focused audiences in the climate tech sector.
Visual Designer
Rebecca Sausner
- Designed and built the event website and led a full rebrand, creating a cohesive visual identity applied across all digital and physical touchpoints.
- Produced video animations for the event, including motion graphics and animated sequences used across presentations and promotional content.
- Created a full suite of printed and digital assets for the event, including signage, programs, social media graphics, email banners, and sponsor materials.
PowerPoint Designer
UChicago Medicine - Marketing
- Created high-quality PowerPoint presentations for the Chief Medical Officer of a leading medical center, following brand guidelines to ensure polished, on-brand deliverables.
- Designed and delivered reusable PowerPoint templates aligned with the client's brand guide, reducing production time for future presentations across the team.
- Elevated presentation quality by pushing visual engagement beyond standard templates, incorporating CMO feedback to deliver clear, compelling slides for high-stakes meetings.
Instructional Designer
Smart Freight Centre
- Developed four comprehensive courses to simplify complex topics in the freight and logistics sector, acting as an instructional designer for Smart Freight Centre.
- Applied instructional design principles to transform dense content into engaging and effective learning experiences.
- Created graphics and visual experiences to make the content more engaging, transforming dense material into clear, interactive, and effective educational resources.
Presentation Designer
CNH Global LLC
- Redesigned and cleaned up an existing sales presentation deck for a revenue operations consultancy, enhancing visual flow and overall professional quality.
- Ensured all slides adhered strictly to the client's brand guidelines, including colors, fonts, and logos, delivering a cohesive and on-brand final presentation.
- Transformed a Google Slides sales deck — covering personas, frameworks, and messaging — into a visually engaging and professional presentation, delivered within a tight deadline.
Senior UX Designer
Arizona State University - Enterprise Technology
- Redesigned UI/UX across multiple internal dashboards, improving visual consistency, usability, and information hierarchy for university staff and students.
- Designed and optimized login flows and landing pages, streamlining user onboarding and navigation within ASU's web and mobile platforms.
- Built high-fidelity prototypes for complex academic dashboards covering credit tracking, syllabus management, and institutional data—all within the established design system and to WCAG accessibility standards.
Instructional Designer
Smart Freight Centre B.V.
- Designed and delivered a library of 16+ self-paced courses (around 345 lessons) on sustainable logistics and freight emissions accounting (GLEC, TCE, Book and Claim).
- Owned end-to-end course production solo; delivered bilingual content (EN/ES) for audiences spanning finance, sales, procurement, and operations.
- Applied instructional design best practices to translate complex sustainability frameworks into accessible self-paced e-learning for a global NGO audience.
Lead UX/UI Designer
Teknicks LLC
- Led the full UX/UI redesign of DiabetesSisters.org for growth agency Teknicks, modernizing the nonprofit's community website to significantly boost user engagement and accessibility.
- Created mood boards, wireframes, and image boards to establish a cohesive visual identity for the redesigned diabetes community platform, aligning the new brand with the organization's mission.
- Designed user personas, user flows, and rapid wireframes for a WordPress website serving women with diabetes, improving information architecture and overall navigation.
- Introduced a new logo and intuitive responsive layout, ensuring accessibility across devices, revitalizing the brand, and enabling the organization to reach a broader audience.
- Defined the creative approach and led design for a WordPress marketing website build, including branding, backlog estimation for design stories, and prototyping for a women's health nonprofit.
Visual Designer
Pure Freedom Inc
- Designed the new experience for the True Girl site, revamping the visual approach and creating a more intuitive and engaging user journey.
- Curated content and helped A/B test headlines, descriptions, and calls to action to improve the site's performance.
- Built new marketing assets with a refreshed brand guide, applying colors, typography, language, and other elements to social media posts, brochures, marketing banners, email templates, and more.
- Prepared and edited product images to show in their eCommerce portal.
- Created and edited animated videos and reels for marketing purposes and website banners.
Visual Designer
Payne Training Solutions LLC dba All In PM Prep
- Designed the PDF guide for students applying for the PM exam. This guide contains steps for users to fill in forms and recommendations when submitting the PM exam.
- Rebranded the guide experience and content with imagery and other visual elements to feel modern and renewed.
- Defined a clear flow for the content pages to improve the user journey by following the guide steps.
Presentation and Marketing Designer
Mongoose Research, Inc
- Worked as a presentation and marketing designer for B2B sales projects.
- Designed marketing assets for ebooks, one-pagers, brochures, and presentations.
- Built a new visual style for marketing improvement and strategies.
- Designed infographics and other visuals for pitch decks.
Senior UX/UI Designer
SAI 360 - Risk & Learning
- Designed the code of conduct package for clients with extensive content, looking for an engaging experience through a PDF and a living code site.
- Created branded mockups for customized e-learning courses for clients and continued with their design implementation.
- Built e-learning media pieces for the SAI library.
Experience Designer
Verndale
- Designed responsive web experiences for companies such as SeaWorld, Bruderhof, Source Atlantic, Suncoast, WilmerHale, Southern New Hampshire University, and Verndale. Worked with their brand guides styling the new visuals of their sites.
- Created different marketing assets such as ebooks, digital banners, white papers, and brochures for internal marketing campaigns such as Experience is Everything and Whats NECXT? Designed the branding style for the campaigns.
- Designed a news app experience containing filtered lists of different technology articles found on some of the most popular sites for the internal marketing Verndale campaign NECXT.
- Redesigned the Bruderhof Comunity website as well as their blog pages and archives. Worked on creating a new responsive experience on each of their pages.
- Designed the site visuals for other SeaWorld's park sites, such as Aquatica, Busch Gardens, Adventure Island, and Water Country, with their specific and unique branding and tablet and mobile responsive behavior.
Senior Designer
Avatar
- Designed a microsite with a roulette experience for the New Mazda 3 launch in Ecuador. Worked on a very tight schedule, meeting client requirements and creating a dynamic experience for users.
- Handled the art direction of campaigns for the New Fiat 500, creating digital assets for their socials and site banners.
- Designed social media content as well as website banners for brands like Bimbo Ecuador, Hyundai Ecuador, GMO Chile, Jeep Ecuador, Mazda Ecuador, Solaris Chile, and Yoplait Mexico.
- Contributed to photography styling for the social media content of brands like Mazda, Jeep, Chrysler, Dodge, Fiat, and Hyundai in Ecuador.
- Handled photography direction, styling, and design of the experience and interface of a microsite for the launch of the New Hyundai Sonata 2015.
Education
Bachelor Degree in Graphic Design
Univesidad De Las Americas - Quito , Ecuador
Certifications
After Effects
Nueva Escuela de Diseno - Buenos Aires
Skills
Tools
Adobe Creative Suite, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe After Effects, Microsoft Outlook, Google Slides, Sketch 4, Articulate 360, Storyline 360, Articulate Storyline, Microsoft PowerPoint, Articulate Storyline 3, Sketch, Adobe Experience Design (XD), InVision, Manufacturing, InDesign CC, Photoshop 7, Basecamp, Banner, Pie Charts, Adobe Firefly, Claude
Platforms
SharePoint, Mobile, Figma, Web, WordPress, Vercel
Languages
Clean
Industry Expertise
Marketing, Education Technology (Edtech)
Other
Responsive Web Design (RWD), Visual Design, Graphic Design, UI Design, Branding, Web Design, Desktop Web Design, Mobile App Design, Mobile Web Design, Design, Marketing Design, Style Guides, PowerPoint Design, Microsoft Teams, Presentations, Communication Strategy, Marketing Communications (MarCom), Video Editing, Communication Design, Digital Marketing, Brand Design, Infographs, Pitch Deck Design, UX Design, Responsive, User Experience (UX), Social Media, App Design, Higher Education, Instructional Design, Educational Platform Design, Articulate Rise, eCommerce Design, eCommerce UX, eCommerce Web Design, Dashboards, B2B, B2C, Web UX, Web UI, Mobile eCommerce, eCommerce, Dashboard Design, Data Virtualization, UX Branding, App UX, Social Media Campaigns, Internet of Things (IoT), Responsive Design, Website Redesign, Mobile UX, UI Branding, User Interface (UI), Data Visualization, Mobile UI, Mobile Design, Reports, Packaging, Logo Design, Product Packaging, Package Design, Redesign, Responsive UX Design, Responsive UI, Tablet UI, Tablet UX, Designing for Data, Dashboard Instruments, Style Sheets, Styling, Law, Experience Strategy, B2B2C, Enterprise, Interface Design, Landing Pages, Landing Page Design, Storytelling, Visual Storytelling, Image Manipulation, Visual Assets, Photography Styling, Photography, Edtech Design, E-learning, Accessibility, Art Direction, Videos, Sitemaps, Google SEO, Customer Acquisition, WordPress Themes, WordPress Design, Financial Services, Lead Generation, Annotated Wireframes, Wireframing, Conversion Rate Optimization (CRO), Learning Strategy, Presentation Design, Social Media Design, Editorial Design, Infographics, Pitch Decks, Ebook Design, Business to Business to Consumer (B2B2C), PDF Design, Product Design, Prototyping, User Flows, User Journeys, UIKit, Learning, Email Design, Websites, Copywriting, Artificial Intelligence (AI), Booklet Design, Brochure Design, Design Revamps, Animation, Online Banners, Learning Management Systems (LMS), Online Course Design, Writing & Editing, Content Writing, Multimedia, User Experience Design, Charts, Icon Sets, Google, PDF to PPT, PowerPoint Templates, Mobile Applications, Web App Design, Board Decks, User Engagement, ChatGPT, Claude Code, Midjourney, Loveable
Experience
- Visual Design - 12 years
- Responsive Web Design (RWD) - 10 years
- UI Design - 10 years
- UX Design - 10 years
- User Experience (UX) - 10 years
- Web UX - 10 years
- Style Guides - 9 years
- Instructional Design - 6 years
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