Dobs Totev, Designer in Barcelona, Spain
Dobs Totev

Designer in Barcelona, Spain

Member since January 28, 2018
Dobs is a senior user interface and UX designer who specializes in rich interactive experiences for the web, mobile, and console devices. He also possesses in-depth knowledge and skills concerning a digital product's lifecycle—from research, concept, and planning to live releases. He always welcomes new challenges and exciting projects with life-changing goals.
Dobs is now available for hire


  • User Experience Lead

    2021 - PRESENT
    Soho House & Co
    • Designed the digital members' experience for the member of Ned's Club.
    • Collaborated across different teams to deliver a final product ready to be presented and approved by stakeholders.
    • Hosted brainstorming sessions and design sprint workshops to generate and validate new product ideas.
    • Worked alongside different design teams that design, create and develop different aspects of the Soho House Members App.
    Technologies: Figma, App UX, App UI, Product Design, UX Design, UI Design
  • User Experience Lead

    2020 - PRESENT
    The Travel Corporation
    • Led the product design for white-labeled solutions across the corporation.
    • Reviewed the ongoing A/B testing and conversion optimization for the booking engine of the corporation's travel eCommerce sites.
    • Collaborated with developers for the delivery of the final product from concept designs to production.
    Technologies: Figma, Illustrator CC, Adobe Photoshop, Google Data Studio, Google Analytics, Product Design, UX Design, UI Design


  • Bachelor's degree in Business IT and Software Engineering
    2011 - 2015
    University of Plovdiv - Plovdiv, Bulgaria


  • Design Strategy: Design Thinking for Business Strategy and Entrepreneurship
    University of Sydney (Sydney, Australia)



Barcelona, Spain

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