Dobs Totev

Designer in Barcelona, Spain

Member since January 28, 2018

Dobs is a senior user interface and UX designer who specializes in rich interactive experiences for the web, mobile, and console devices. He also possesses in-depth knowledge and skills concerning a digital product's lifecycle—from research, concept, and planning to live releases. He always welcomes new challenges and exciting projects with life-changing goals.

UX Design Product Design UI Design Web App Design User Interface (UI)User Experience (UX)Usability Testing Mobile App Design Responsive Web Design (RWD)App UI App UX User Research iOS App Design WordPress Design MVP Design Show more

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Portfolio

Digital Design

FRIDG® App
- Branding
- Food & Beverage
- Recipes & Cooking
- Food Ordering
- Food Presentation
- Chef
- Market Research
- App UX
- App UI
- iOS App Design
- User Experience (UX)
- User Interface (UI)
- Mobile App Design
- Product Design
- UX Design
Six-Two
- Responsive Web Design (RWD)
- WordPress Design
- Digital Editorials
- Blog Design
- Travel & Leisure
- User Research
- UX Analysis
- User Experience (UX)
- User Interface (UI)
- UX Design
Contiki
- User Research
- Responsive Web Design (RWD)
- eCommerce
- Travel & Leisure
- Booking UX
- Bookings
- Sitecore
- A/B Testing
- User Experience (UX)
- User Interface (UI)
- UX Design
- Web App Design
Contiki Agents
- Information Architecture (IA)
- User Research
- User Interviews
- Travel & Leisure
- Bookings
- Booking UX
- Booking Systems
- eCommerce UX
- eCommerce Design
- User Experience (UX)
- UX Design
- Web App Design
FACEIT Web Platform
- Esports
- Gaming
- Gamification
- Gaming Platforms
- Fantasy Leagues
- User Experience (UX)
- User Interface (UI)
- Product Design
- UX Design
- Web App Design
FACEIT App
- User Interviews
- Gaming
- Gaming Platforms
- Esports
- Gamification
- Games
- Fantasy Leagues
- Customer Interviews
- App UX
- App UI
- iOS App Design
- User Experience (UX)
- User Interface (UI)
- Mobile App Design
- Product Design
- UX Design

Employment

User Experience Lead
2021 - PRESENT
Soho House & Co
- Designed the digital members' experience for the member of Ned's Club.
- Collaborated across different teams to deliver a final product ready to be presented and approved by stakeholders.
- Hosted brainstorming sessions and design sprint workshops to generate and validate new product ideas.
- Worked alongside different design teams that design, create and develop different aspects of the Soho House Members App.
Technologies: Figma, App UX, App UI, Product Design, UX Design, UI Design
User Experience Lead
2020 - PRESENT
The Travel Corporation
- Led the product design for white-labeled solutions across the corporation.
- Reviewed the ongoing A/B testing and conversion optimization for the booking engine of the corporation's travel eCommerce sites.
- Collaborated with developers for the delivery of the final product from concept designs to production.
Technologies: Figma, Illustrator CC, Adobe Photoshop, Google Data Studio, Google Analytics, Product Design, UX Design, UI Design
Head of UX
2019 - PRESENT
Contiki Holidays
- Created and modified UX designs based on data from Google Analytics and Data Studio to improve conversion in the travel youth market.
- Contributed to the executive UX eCommerce decision making supported by data and experience.
- Continued to grow the eCommerce platform by ideating and designing new features.
- Presented UX reports and design solutions in front of stakeholders.
Technologies: User Interface (UI), User Experience (UX), Google Data Studio, Adobe CC, Google Analytics, InVision, Sketch, Product Design, UX Design, UI Design
Creative Director
2010 - PRESENT
d.DOBS Creative
- Designed the brochure and portfolio responsive websites for clients, including coming up with interactions and web animations.
- Designed eCommerce websites for clients, including providing them with logos, brand, and a simple shopping experience.
- Created a responsive website design for a digital network for medical professionals, including the design, UX, brand, and visual style.
- Designed different marketing materials for clients, including responsive emails, printables, and social media promos.
- Managed and organized development teams to deliver the correct implementations of the intended designs and the complete final product for the client.
- Provided a creative direction and vision on several client and personal projects.
Technologies: User Interface (UI), User Experience (UX), Adobe Premiere Pro, Adobe After Effects, Adobe InDesign, Adobe Illustrator, Principle, InVision, Adobe Photoshop, Sketch, Product Design, UX Design, UI Design
User Experience Lead
2018 - 2019
Contiki Holidays
- Created and modified the UX of designs based on data from Analytics and Data Studio towards improving conversion.
- Worked closely with an HQ based in London and a global team spread between the UK, Madrid, and Delhi, to create a user-center design and experiences for Contiki's digital products.
- Continued to grow the eCommerce platform by designing new features.
Technologies: User Interface (UI), User Experience (UX), VWO, Google Analytics, User Testing, Principle, Adobe Illustrator, Adobe Photoshop, InVision, Sketch, Product Design, UX Design, UI Design
Lead Designer and Founder
2017 - 2019
FRIDG® App
- Designed the full UI and user experience of an iOS app for food lovers who love to cook healthy meals and not waste groceries.
- Conducted user and market research in the UK, EU, AU, and US markets to validate the app's concept.
- Performed usability testing on concept wireframes and designed the UI to validate the intended experience.
- Created the journey roadmap, planned the features for the first release, and set out a projection for future growth and development.
- Designed all the visuals, interactions, and animations used in the app, such as graphics, icons, and transitions.
Technologies: User Interface (UI), User Experience (UX), Adobe Premiere Pro, Adobe After Effects, Adobe Photoshop, Adobe Illustrator, User Testing, InVision, Sketch, Product Design, UX Design, UI Design
Senior User Experience Designer
2017 - 2018
Contiki Holidays
- Improved the design and the user experience of a platform for travel experiences, especially discovery and booking.
- Designed new features and add-ons for the existing travel platform as well as supervised the implementation process.
- Improved the user experience of a platform for travel agents to use for selling and booking trips when speaking to customers face-to-face.
- Designed a web platform for editorial content with a mobile-first design.
- Conducted usability testing, user research studies, and A/B testing to improve all aspects of the digital products that the business owns, created reports, and gave UX recommendations to the leadership team.
Technologies: User Interface (UI), User Experience (UX), User Testing, Principle, Adobe Illustrator, Adobe Photoshop, InVision, Sketch, Product Design, UX Design, UI Design
User Experience Lead
2015 - 2017
FACEIT
- Completely redesigned the UI and the user experience of an existing gaming platform with over five million players.
- Improved and expanded the digital brand and graphic style of the gaming platform.
- Consulted on the UX when new products and features were being scheduled into the roadmap.
- Conducted user research and gathered feedback for the new and existing features by interacting with the gaming community using UserVoice, Discord, and Reddit.
- Created diverse marketing materials and email communications that were sent out biweekly to a community of over five million players.
Technologies: User Interface (UI), User Experience (UX), Discord, Slack, Adobe InDesign, Adobe Illustrator, Sketch, Adobe Photoshop, InVision, Product Design, UX Design, UI Design
Graphic User Interface Designer
2014 - 2015
Reward Gateway
- Designed the UI and the user experience of the CMS for a web platform of employee benefits.
- Designed different communication materials for web, print, and email marketing that had a total reach of about six million people per month.
- Created the design of bespoke landing pages for a variety of worldwide clients that subscribed to using the employee benefits platform.
- Managed and expanded the corporate brand identity and visuals used across the web, print, and mobile.
Technologies: Brandworkz, Jira, InVision, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, UI Design
Web Designer
2012 - 2014
Dazines
- Designed the user interface and the user experience of a travel social network for a client—from wireframing and concept to complete product delivery.
- Designed portfolio and brochure responsive websites for clients.
- Created user experience and journey wireframes to showcase how client planned digital products are going to look like.
- Worked closely with development teams to ensure the correct implementation of the designs.
Technologies: Jira, InVision, Adobe Illustrator, Adobe Photoshop, UI Design

Education

Bachelor's degree in Business IT and Software Engineering
2011 - 2015
University of Plovdiv - Plovdiv, Bulgaria

Certifications

Design Strategy: Design Thinking for Business Strategy and Entrepreneurship
OCTOBER 2018 - PRESENT
University of Sydney (Sydney, Australia)

Experience

User Experience (UX)8 years
User Interface (UI)8 years
Responsive Web Design (RWD)7 years
Mobile App Design7 years
WordPress Design6 years
Google Design Sprints5 years
Sketch4 years
Figma2 years

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Location

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Designer in Barcelona, Spain

Portfolio

Employment

User Experience Lead

User Experience Lead

Head of UX

Creative Director

User Experience Lead

Lead Designer and Founder

Senior User Experience Designer

User Experience Lead

Graphic User Interface Designer

Web Designer

Education

Certifications

Experience

Tools

Location