Dobs Totev

Designer in Barcelona, Spain

Member since January 28, 2018

Dobs is a senior user interface and UX designer who specializes in rich interactive experiences for the web, mobile, and console devices. He also possesses in-depth knowledge and skills concerning a digital product's lifecycle—from research, concept, and planning to live releases. He always welcomes new challenges and exciting projects with life-changing goals.

User Interface (UI)User Experience (UX)Usability Testing Mobile App Design Responsive Web Design (RWD)App UI App UX User Research iOS App Design WordPress Design MVP Design Web Design Responsive UI iOS UI Design eCommerce Show more

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Portfolio

Digital Design

FRIDG® App
- Branding
- Food & Beverage
- Recipes & Cooking
- Food Ordering
- Food Presentation
- Chef
- Market Research
- App UX
- App UI
- iOS App Design
- User Experience (UX)
- User Interface (UI)
- Mobile App Design
Six-Two
- Responsive Web Design (RWD)
- WordPress Design
- Digital Editorials
- Blog Design
- Travel & Leisure
- User Research
- UX Analysis
- User Experience (UX)
- User Interface (UI)
Contiki
- User Research
- Responsive Web Design (RWD)
- eCommerce
- Travel & Leisure
- Booking UX
- Bookings
- Sitecore
- A/B Testing
- User Experience (UX)
- User Interface (UI)
Contiki Agents
- Information Architecture (IA)
- User Research
- User Interviews
- Travel & Leisure
- Bookings
- Booking UX
- Booking Systems
- eCommerce UX
- eCommerce Design
- User Experience (UX)
FACEIT Web Platform
- Esports
- Gaming
- Gamification
- Gaming Platforms
- Fantasy Leagues
- User Experience (UX)
- User Interface (UI)
FACEIT App
- User Interviews
- Gaming
- Gaming Platforms
- Esports
- Gamification
- Games
- Fantasy Leagues
- Customer Interviews
- App UX
- App UI
- iOS App Design
- User Experience (UX)
- User Interface (UI)
- Mobile App Design

Employment

Head of UX
2019 - PRESENT
Contiki Holidays
- Created and modified UX designs based on data from Google Analytics and Data Studio used towards improving conversion in the travel youth market.
- Contributed to the executive UX eCommerce decision making supported by data and experience.
- Continued to grow the eCommerce platform with ideating and designing new features.
- Present UX reports and design solutions in front of stakeholders.
Technologies: User Interface (UI), User Experience (UX), Google Data Studio, Adobe CC, Google Analytics, InVision, Sketch
Lead UI/UX Designer | Founder
2017 - PRESENT
FRIDG® App
- Designed the full UI and the whole user experience of an iOS app for food lovers who love to cook healthy meals and not waste groceries.
- Conducted user and market research in the UK, EU, AU, and US markets to validate the concept of the app.
- Performed usability testing on concept wireframes and designed UI to validate the intended experience.
- Created the journey roadmap, planned the features for the first release, and set out a projection for future growth and development.
- Designed all the visuals, interactions, and animations used in the app such as graphics, icons, and transitions.
Technologies: User Interface (UI), User Experience (UX), Adobe Premiere Pro, Adobe After Effects, Adobe Photoshop, Adobe Illustrator, User Testing, InVision, Sketch
Senior UI/UX Designer | Founder
2010 - PRESENT
d.DOBS Creative
- Designed the brochure and portfolio responsive websites for clients; including coming up with interactions and web animations.
- Designed eCommerce websites for clients, including providing them with logos, brand, and simple shopping experience.
- Created a responsive website design for a digital network for medical professionals, including the design, UX, brand, and visual style.
- Designed different marketing materials for clients including responsive emails, printables and social media promos.
- Managed and organized development teams to deliver the correct implementations of the intended designs as well as the complete final product for the client.
- Provided a creative direction and vision on a number of client and personal projects.
Technologies: User Interface (UI), User Experience (UX), Adobe Premiere Pro, Adobe After Effects, Adobe InDesign, Adobe Illustrator, Principle, InVision, Adobe Photoshop, Sketch
Lead UI/UX Designer (Remote)
2018 - 2019
Contiki Holidays
- Spent a year working with Contiki, my position evolved and my responsibilities to the business have changed.
- Worked closely with an HQ based in London and a global team, spread between the UK, Madrid, and Delhi, to create a user-center design and experiences for Contiki's digital products.
Technologies: User Interface (UI), User Experience (UX), VWO, Google Analytics, User Testing, Principle, Adobe Illustrator, Adobe Photoshop, InVision, Sketch
Senior UI/UX Designer
2017 - 2018
Contiki Holidays
- Improved the design and the user experience of a platform for travel experiences (especially discovery and booking).
- Designed new features and add-ons for the existing travel platform as well as supervised the implementation process.
- Improved the user experience of a platform for travel agents to use for selling and booking trips when speaking to customers face-to-face.
- Designed a web platform for editorial content with a mobile first design.
- Conducted usability testing, user research studies, and A/B testing to improve all aspects of the digital products that the business owns as well as creating reports and giving UX recommendations to the leadership team.
Technologies: User Interface (UI), User Experience (UX), User Testing, Principle, Adobe Illustrator, Adobe Photoshop, InVision, Sketch
Lead UI/UX Designer
2015 - 2017
FACEIT
- Completely redesigned the UI and the user experience of an existing gaming platform with over 5 million players.
- Improved and expanded the digital brand and graphic style of the gaming platform.
- Consulted on the UX when new products and features were being scheduled into the roadmap.
- Conducted user research and gathered feedback for new and existing featured by interacting with the gaming community using UserVoice, Discord, and Reddit.
- Created diverse marketing materials and email communications that were sent out biweekly to a community of over 5 million players.
Technologies: User Interface (UI), User Experience (UX), discord, Slack, Adobe InDesign, Adobe Illustrator, Sketch, Adobe Photoshop, InVision
Web and Graphic Designer
2014 - 2015
Reward Gateway
- Designed the UI and the user experience of the CMS of a web platform for employee benefits.
- Designed different communication materials for web, print, and email marketing that had a total reach of about 6 million people per month.
- Designed bespoke landing pages for a variety of worldwide clients that subscribed to using the employee benefits platform.
- Managed and expanded the corporate brand identity and visuals used across web, print, and mobile.
Technologies: Brandworkz, Jira, InVision, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Web Designer
2012 - 2014
Dazines
- Designed the user interface and the user experience of a travel social network for a client—from wireframing and concept to complete product delivery.
- Designed portfolio and brochure responsive websites for clients.
- Created user experience and journey wireframes to showcase how client planned digital products are going to look like.
- Worked closely with development teams to ensure the correct implementation of the designs.
Technologies: Jira, InVision, Adobe Illustrator, Adobe Photoshop

Education

Bachelor's degree in Business IT and Software Engineering
2011 - 2015
University of Plovdiv - Plovdiv, Bulgaria

Certifications

Design Strategy: Design Thinking for Business Strategy and Entrepreneurship
OCTOBER 2018 - PRESENT
University of Sydney (Sydney, Australia)

Experience

User Experience (UX)8 years
User Interface (UI)8 years
Responsive Web Design (RWD)7 years
Mobile App Design7 years
Customer Interviews6 years
WordPress Design6 years
Google Design Sprints5 years
Sketch4 years

Tools

Sketch

Location

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Designer in Barcelona, Spain

Portfolio

Employment

Head of UX

Lead UI/UX Designer | Founder

Senior UI/UX Designer | Founder

Lead UI/UX Designer (Remote)

Senior UI/UX Designer

Lead UI/UX Designer

Web and Graphic Designer

Web Designer

Education

Certifications

Experience

Tools

Location