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Plamena Doncheva
Verified Expert in Design
Designer
Barcelona, Spain
Toptal member since December 13, 2017
Bio
Plamena is a designer with ten years of professional experience in product and web design, web marketing, branding, and illustration. She has a thirst for good creative solutions and solving user problems. Plamena has delivered projects for SaaS and IT companies, banks, telecoms, digital agencies, startups, and government institutions.
Experience
- UX Design - 10 years
- UI Design - 10 years
- Icon Design - 10 years
- Visual Design - 10 years
- Design Systems - 5 years
- Usability Testing - 5 years
- Product Design - 5 years
- Lean UX - 5 years
Portfolio
Robin
Design SystemsWireframingUser FlowsUX DesignUI DesignBranding
Host Ventura
Conceptual DesignGraphic DesignUX DesignUI DesignWeb Design
Novo Clinical
Product DesignDesign SystemsUI Design
Montessori Children’s House
Visual DesignConceptual DesignUX DesignUI DesignWeb Design
DSK Bank
Graphic DesignVisual DesignConceptual DesignUX DesignUI DesignWeb Design
Work Experience
Senior Product Designer
2021 - PRESENT
Glovo
- Contributed to the B2B product design system. Designed and defined foundations, components, and guidelines.
- Built an app identity guide based on user surveys data, benchmarks, team ideation sessions, and best industry practices.
- Collaborated and participated in the planning and validating of moderated usability tests.
Technologies: Figma, Miro, Maze, UX Design, UI Design, Product Design, Design Systems, Icon Design, User Research, Lean UX, B2B, Qualitative Research, Communication, Usability Testing, Dashboard Design, Prototyping, Responsive Web Design (RWD), App Design, User Journey Maps, Discovery Workshops, Workshop Facilitation, Design Workshops, UI Audits, UX Branding, App UI, Responsive Web Apps, User Journeys, User Experience (UX), User Interface (UI), Web App Design
Product Designer (UX/UI)
2018 - 2021
eDreams ODIGEO
- Owned the end-to-end design process, including research, ideation, product feature development planning, user stories, flows, wireframing, prototyping, user tests, iterating, and UI specs.
- Applied the Lean UX principles within an Agile product team.
- Collaborated and facilitated with business and technology teams.
- Prepared users tests, wrote scripts, built prototypes, and received and analyzed qualitative insights.
- Collaborated with the content team on writing content and creating a coherent user narrative. Facilitated content implementation.
- Delivered project presentations to business and stakeholders.
Technologies: InVision, UX Design, UI Design, Product Design, Web Design, Icon Design, User Research, Lean UX, B2C, Qualitative Research, Design Systems, Communication, Usability Testing, Travel & Leisure, Prototyping, Responsive Web Design (RWD), Workshop Facilitation, Design Workshops, App UI, Responsive Web Apps, User Journeys, User Experience (UX), User Interface (UI), Web App Design
Product Designer (UX/UI)
2018 - 2018
Travel Click
- Ideated and implemented new features for the website builder and its pilot theme.
- Served as an integral member of the design process for the pilot website theme. Delivered a holistic and scalable product that supported diverse website templates. Ensured that design templates were flexible for usage within different use cases.
- Applied industry research and insights into optimized web theme modules that met customers' (hotels and accommodation providers) needs.
- Contributed to establishing the pilot’s theme flexible design system.
- Contributed to the continuous improvement of the web builder features and user experience. Gathered user (web designers and project managers) feedback and implemented the insights into the UX improvements roadmap.
Technologies: InVision, UX Design, UI Design, Product Design, Icon Design, B2B, Design Systems, Communication, Usability Testing, Travel & Leisure, Sitemaps, Prototyping, Responsive Web Design (RWD), App Design, Workshop Facilitation, Design Workshops, App UI, Responsive Web Apps, User Journeys, User Experience (UX), User Interface (UI), Web App Design
Visual Designer
2016 - 2017
Enhancv
- Created the visual online presence of the company: landing pages, content for the blog, social media, newsletters, resumes, videos, presentations, infographics, illustrations, product and team photo sessions, and more.
- Developed visual style guides and improved the visual content quality. That helped the 400% growth of followers, audience reach, and engagement in a year.
- Designed targeted landing pages for seven different user cases.
- Collaborated closely with the product team for consistent results.
Technologies: InVision, UI Design, Web Design, Icon Design, Branding, B2C, Poster Design, Communication, Social Media Design, Illustration, Responsive Web Design (RWD)
Web Designer (UX/UI)
2013 - 2016
StudioX
- Designed a wide variety of web and mobile solutions like promotional landing pages, corporate websites, user portals, online shops, databases, and mobile and web apps.
- Participated in the development process by collaborating, QA, and supporting the development team. Got a good understanding of the development process of CSS and HTML.
- Created sitemaps, user flows, user journeys, and wireframes.
- Designed logos, UI and app icons, and brand guides.
Technologies: UX Design, UI Design, Visual Design, Branding, Web Design, Icon Design, B2B, B2C, Communication, Logo Design, Travel & Leisure, Social Media Design, Sitemaps, Illustration, Responsive Web Design (RWD), App Design, UX Branding, App UI, Responsive Web Apps, User Experience (UX), User Interface (UI), Web App Design
Education
2014 - 2017
PhD in Visual Communication
National Academy of Arts - Sofia, Bulgaria
2011 - 2013
Master of Arts Degree in Visual Communication
National Academy of Arts - Sofia, Bulgaria
2007 - 2011
Bachelor of Arts Degree in Poster & Visual Communication
National Academy of Arts - Sofia, Bulgaria
Skills
Tools
Adobe Creative Suite, InVision, Miro, Sketch, Maze
Platforms
Figma
Industry Expertise
Travel & Leisure
Other
Web Design, Wireframing, UX Design, UI Design, Logo Design, User Flows, Icon Design, Product Design, Visual Design, Communication, Poster Design, Usability Testing, Responsive Web Design (RWD), App Design, Design Workshops, UI Audits, App UI, Responsive Web Apps, User Journeys, User Experience (UX), User Interface (UI), Web App Design, User Research, Quantitative Research, Lean UX, B2B, B2C, Social Media Design, Branding, Sitemaps, Illustration, Conceptual Design, Graphic Design, Design Systems, Dashboard Design, Prototyping, User Journey Maps, Discovery Workshops, Workshop Facilitation, UX Branding, Qualitative Research
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