Bradley Gerstein
Verified Expert in Design
Designer
Bradley is an award-winning designer with 25 years of experience combining strategic planning, UX, and innovative design into engaging experiences that allow businesses to build enduring relationships with audiences. He has proven team management and leadership skills working throughout the product design lifecycle. Bradley creates innovative products via ethnographic research, workshop facilitation, vision creation, requirements orchestration, prototyping, branding, testing, and optimization.
Portfolio
Work Experience
VP, Experience Design
TA Digital Solutions
- Designed a system for United Healthcare to distribute relevant, up-to-date, personalized health plan content throughout its ecosystem. Optimized the sales process by increasing knowledge transfer and improving accurate content distribution.
- Created a social media and health tracking tool that ensures positive behavior change improving cancer survivorship among the American Cancer Society study participants. The pilot study has been so successful that public release is planned.
- Consulted UPS to pivot from a proposed consolidation strategy of 13 sites into a unification approach based on consistent UX via a design system, contextual cross-linking, universal IA, and federated search.
- Designed a shopping cart for Keysight, allowing customers to configure products during checkout and save and share multiple carts. It increased the order size by 18%, order fulfillment by 85%, and decreased the support call by 40%.
CX Strategy and Product Design Expert
Independent Contractor
- Provided digital strategy and user experience design services to clients like DeVry and Northstar Travel Media (NTM) as an independent consultant.
- Led the digital transformation of NTM’s service on travel destination information into an industry-leading SaaS product for travel agents. The redesigned product increased trip revenue to agents by 34%.
- Guided the strategic redesign of DeVry’s online course catalog and registration system by facilitating stakeholder workshops, ideation sessions, and prioritization workshops.
SVP, UX Group Planning Director
FCB Global
- Served as FCB’s first executive of UX to fuse digital strategy with the creative side. Integrated UX into a traditional advertising agency model, educating leadership on human-centered design principles and how they ensure successful design outcomes.
- Modernized Discover’s experience on authenticated credit card member services to increase self-service. Call-center support time decreased 12% over six months due to user experience improvements and feature enhancements.
- Led UX teams across the USA and Canada for global brands in complex, heavily regulated industries like financial services, healthcare, and automotive.
- Defined and evangelized the digital design process across the organization to integrate with the traditional advertising agency model.
- Worked with various clients, including Discover, Jack Daniels, Humana, and Toyota.
SVP, Experience
Rauxa
- Envisioned, defined, and delivered world-class interactive experiences for Rauxa clients. Provided thought leadership and best practices for external agency promotion and internal collaboration.
- Led GE Power & Water's digital transformation initiative to shorten the sales cycle of turbines and power generation equipment. The redesigned global site increased product awareness and educated prospects with an innovative 3D product experience.
- Served as the account leader for digital strategy and experience assignments, managing award-winning experience, project management, and visual design teams.
- Reorganized the design and development resources to respond to the changing needs of digital assignments by creating a hybrid-agile product development process. It decreased project duration by 30% and increased client satisfaction by nearly 80%.
- Collaborated with various clients, including GE, Verizon, NBC Universal, GlaxoSmithKline, DeVry, and Google.
EVP, Creative and User Experience
Decision Counsel
- Established creative and UX teams, closed new businesses, defined best practices in client engagement, and directly led numerous assignments from content-rich dynamic websites to sales and marketing materials for industry-leading events.
- Conceptualized, designed, and built software products and web and mobile applications to meet our clients' unmet needs in sales and marketing.
- Developed expert knowledge in B2B online media best practices.
- Worked with clients in various industries, including Silicon Valley technology companies, Las Vegas casinos and nightclubs, B2B and B2C media outlets, and Major League Baseball.
- Handled projects for brands such as Google, Palm, CNN Money, Time Warner, Thomson Reuters, Sun Microsystems, PBS, MLB, and Samsung.
Education
Master's Degree in New Media Design
Art Center College of Design - Pasadena, CA, USA
Master's Degree in Architecture
Tulane University - New Orleans, LA, USA
Skills
Tools
Adobe CC, Axure RP Pro, Microsoft Word, Microsoft PowerPoint, UX Tools, Figma, MURAL, Microsoft Excel, Sketch
Platforms
iOS, Android
Industry Expertise
Marketing
Other
Information Design, Human-centered Design (HCD), Art Direction, Digital Communication, Digital Strategy, User Experience (UX), CX Strategy, Branding, User Personas, Customer Journeys, UX Wireframes, Prototyping, Usability Testing, User Research, Information Architecture (IA), User Interface (UI), Product Design, Visual Design, Heuristic Review, Research, User Interviews, Mobile Apps, Mobile App Design, User Engagement, User Interface Engineering (UIE), Web App Design, UX Design, UI Design, Workflow, Dashboards, Wireframing, MVP Design, User Testing, Startups, SaaS Design, Enterprise Design, Web Design, Web UI Design, Web UI, Web UX, Landing Page Design, Journey Mapping, Design Thinking Facilitation, Design Thinking, Design Workshops, Workshop Facilitation, Workshops, Motion Interaction, Content Strategy, Design Systems, Competitive Analysis, Market Research Analyst, TV App Design, Booking UX, Copywriting, Texting
Experience
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring