Caroline Ma, Designer in Paris, France
Caroline Ma

Designer in Paris, France

Member since September 2, 2022
Caroline is a product designer and entrepreneur proficient in full-stack web development. She has spent the past decade working with Silicon Valley startups and corporations in product design and management roles. Caroline's design repertoire includes software applications, responsive websites, content management systems, mobile apps, and 100+ event experiences. Caroline is a full-stack product designer with expertise in the end-to-end design process, including research, strategy, UX, and UI.
Caroline is now available for hire

Portfolio

Digital Design

Employment

  • Product Consultant

    2014 - PRESENT
    Freelance
    • Provided concept refinement, feature development, and mobile application UI/UX design for Umamit, a seed stage AI-driven dining and food discovery social platform.
    • Created an iOS application and desktop dashboard design for Insticator, a series A ad-tech company.
    • Designed the UI/UX for Retail Zipline, a business-to-business (B2B) communication and project management software for retail stores.
    • Redesigned a responsive website for LineSlip, a B2B insurance technology startup.
    Technologies: Figma, Adobe CC, HTML, CSS, JavaScript, WordPress, Agile Sprints, Squarespace, Product Design, Product Strategy, Information Architecture (IA), Responsive Web Apps, Web Applications, Mobile Apps, Mobile Applications, Web Design, Content Management Systems (CMS), UX Design, UI Design, Web App Design, SaaS Design, Early-stage Startups, MVP Design, Dashboard Design, Concepting, Corporate Websites, Responsive Web Design (RWD), Workflow, Data Visualization, Web UX, Web UI, High-fidelity Mockups, Minimalism, Mockups, eCommerce, Shopify, User Journeys, Mobile Design, Mobile App Design, Prototyping, User Flows, Visual Design, Websites, User Interface (UI), Landing Pages, UX Research, UX Audits, Branding, User Experience (UX), Fashion & Beauty, Mobile UI Design, Mobile App UI, Landing Page Design, CRM Design, Web App UX, Web App UI, Social Media, Digital Marketing Design, Digital Design, Web UI Design, Design Systems, Web Page Mockups, Web UX Design, Design Reviews, Design Consultation, Visual Design Language, UI Audits, Dashboards, B2B, WordPress Design, Web Usability, UX Prototyping, UX Wireframes, Graphic Design, Interaction Design (IxD), Startups, Web Platforms, Enterprise Design, Architecture, Feature Prioritization, User Experience Design, Website Conversion, Digital Product Design, Stakeholder Management, Complex Application User Interfaces (UI), Mobile UX Design
  • Vice President of Product Strategy

    2018 - 2020
    Quoori
    • Joined as a product designer and was a founding member of Quoori. Acted as product manager simultaneously and was later promoted to vice president of product strategy.
    • Led the development of company vision and values, design principles, information architecture, wireframes, functional documentation, and roadmaps.
    • Analyzed customer needs and drove research and development.
    • Drove user research, business goals, product priorities, partnerships, and go-to-market strategy. Worked with executive stakeholders to collect feedback and establish buy-in.
    • Worked cross-functionally with design, engineering, and marketing and grew a five-person team to 30.
    • Managed a globally distributed product team across two continents. Worked closely with the design and engineering teams to prioritize builds and establish an optimal workflow.
    Technologies: Figma, Adobe CC, Product Design, Product Management, Product Strategy, Market Research, Competitive Analysis, Wireframing, Testing, Information Architecture (IA), UX Design, UI Design, Web App Design, SaaS Design, Early-stage Startups, MVP Design, Concepting, Corporate Websites, Responsive Web Design (RWD), Workflow, Web UX, Web UI, High-fidelity Mockups, Minimalism, Mockups, User Journeys, Mobile Design, Mobile App Design, Prototyping, User Flows, Visual Design, Websites, User Interface (UI), Landing Pages, UX Research, UX Audits, Branding, User Experience (UX), Mobile UI Design, Mobile App UI, Landing Page Design, Social Media, Digital Marketing Design, Digital Design, Web UI Design, Design Systems, Web Page Mockups, Web UX Design, Design Reviews, Design Consultation, Visual Design Language, UI Audits, Dashboards, B2B, Web Usability, UX Prototyping, UX Wireframes, Graphic Design, Interaction Design (IxD), Startups, Web Platforms, Monetization, Architecture, Feature Prioritization, User Experience Design, Digital Product Design, Stakeholder Management, Complex Application User Interfaces (UI), Mobile UX Design

Education

  • Bachelor of Fine Arts Degree in Graphic Design, Art History
    2008 - 2013
    Boston University - Massachusetts, USA

Certifications

  • Full-stack Web Development Bootcamp
    JANUARY 2021 - PRESENT
    London App Brewery | Udemy
  • Certified ScrumMaster (CSM)
    JANUARY 2019 - PRESENT
    Scrum Alliance

Experience

Tools

Location

Paris, France

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