Chris Paul, Designer in London, United Kingdom
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Chris Paul

Verified Expert  in Design


London, United Kingdom
Toptal Member Since
September 23, 2020

Chris is a proven design leader and UI/UX expert. He drives innovation within businesses, employing user-centered methodologies to ensure the successful delivery of digital products to customers. With almost 20 years of experience, Chris has worked for many global brands and design agencies, delivering digital experiences to millions of customers worldwide.


Work Experience

Product Design Consultant

2019 - 2020
British Gas
  • Drove the innovation of various products used by millions of UK customers daily.
  • Led UX and UI design, including extensive laboratory and ethnographic user research.
  • Collaborated within a cross-functional team consisted of a product owner, engineers, quality assurance, and business analysts.
Technologies: HTML, InVision, Axure, Sketch, Figma

Director of Product Design

2015 - 2019
  • Scaled up and managed a multidisciplinary team of UI/UX designers, collaborating with senior leadership, product, engineering, and marketing teams.
  • Implemented user-centered design processes, authored the design system, and fostered a collaborative culture in an Agile environment.
  • Drove innovation through the development of future concepts that challenged the business and influenced the product feature set.
Technologies: Adobe Creative Suite, Adobe After Effects, Principle, InVision, Sketch

Senior Art Director

2015 - 2015
Sapient Razorfish
  • Contributed to a high-level ideation project for a new business pitch for Aviva, a leading UK insurance company.
  • Secured a future business relationship with a successful pitch.
  • Collaborated with the agency's leadership team within an aggressive timeline.
Technologies: Adobe Creative Suite, Sketch

Lead User Experience Designer

2015 - 2015
UI Centric
  • Led UX and UI design for a variety of high-profile brands.
  • Collaborated with high-profile clients such as UEFA Champions League, Capital Radio, JustEat, and Time Out.
  • Contributed to client liaison and stakeholder management for all clients, ensuring collaboration was achieved, and expectations managed.
Technologies: Adobe Creative Suite, InVision, Sketch

Design Director

2013 - 2015
  • Served as a brand guardian and created a visual language across touchpoints and UX for Orange's communication app, Libon.
  • Managed and led a multi-cultural design team, defining process and culture.
  • Engaged closely with CEO, senior stakeholders, product owners, and developer teams to deliver design across iOS, Android, and HTML5 products using research methodologies through to delivery.
  • Collaborated with Orange's marketing team, driving brand, consumer-facing website, social media, and other promotional channels.
Technologies: InVision, Adobe Creative Suite

Lead User Experience Designer

2012 - 2012
  • Collaborated with the startup State, an opinion-based social network.
  • Defined user journeys and streamlined the existing flows.
  • Helped refine the company's brand and the user interface of the product.
Technologies: InVision, Adobe Creative Suite

Creative Director

2012 - 2012
  • Drove creative direction for new and existing clients.
  • Defined visual language and brand tonality for Formula One and World Endurance Championship.
  • Oversaw the user experience of tablet (second screen) experiences.
Technologies: Adobe Creative Suite

Principal UI Designer

2011 - 2012
  • Led the design development of a visual language for Ubuntu phone and tablet touch devices.
  • Released the user interface to millions of Ubuntu customers worldwide.
  • Engaged directly with the company founder, senior stakeholders, UX, and developer teams to ensure enduring product success.
Technologies: HTML, Adobe Creative Suite

Senior Art Director

2011 - 2011
  • Modeled the visual language of a digital marketplace for Acer.
  • Worked extensively with senior leadership and the client.
  • Collaborated within a cross-functional team to ensure product success.
Technologies: Adobe Creative Suite

Creative Director

2010 - 2011
  • Headed up creative design for TomTom in their partnership with Nike on the highly successful Nike+ SportWatch GPS.
  • Defined creative direction for marketing materials and worked on future product concepts.
  • Engaged with various senior stakeholders such as EU VP, Director of Marketing, and Director Tech.
  • Conducted workshops and defined delivery milestones while managing creative feed into development and marketing departments.
Technologies: Adobe After Effects, Adobe Creative Suite

Art Director

2010 - 2010
  • Assisted with concept creation on various existing projects and pitches for different clients.
  • Handled different clients including banking institutions and financial products such as Standard Life.
  • Cooperated with stakeholders from around the business and a cross-functional team.
Technologies: Adobe Creative Suite

Creative Director

2010 - 2010
  • Directed design development of Symbian's phone project Vetro, an easy to use experience for users in developing countries.
  • Led a team of designers in producing user flows, authoring global style guide, and creating custom iconography.
  • Crafted a bespoke typeface in collaboration with Monotype in the USA.
Technologies: Adobe Creative Suite

Senior Design Specialist

2009 - 2010
  • Led the design development of visual language for Nokia's premium phone project, Nautilus.
  • Liaised with product owners and stakeholders between London and Helsinki.
  • Supported other teams on initiatives such as MeeGo UI.
Technologies: Flash, Adobe After Effects, Adobe Creative Suite

Senior Designer

2009 - 2009
  • Contributed to the design of the NIKEiD store, a platform reaching millions of customers worldwide.
  • Created a limited-time immersive experience for the new sneakers model Mogan Mid iD.
  • Engaged with product managers, developers, and a client in Oregon.
Technologies: Adobe Creative Suite

Senior Designer

2008 - 2009
  • Contributed extensively to the creation of Honda's UK portal.
  • Reached millions of customers nationwide in the UK.
  • Won various awards and helped to uplift UK sales of Honda cars.
Technologies: Adobe After Effects, Adobe Creative Suite

Interactive Designer

2005 - 2008
Base One
  • Collaborated with a multitude of high-profile clients for this London-based agency.
  • Produced an extensive range of work for Saab, the Swedish automaker.
  • Contributed to an immersive kiosk experience that was deployed at the London Motor Show.
Technologies: Flash, Adobe After Effects, Adobe Creative Suite


Figma, Sketch, Adobe Creative Suite, InVision, Principle, Adobe After Effects, Flash, Adobe Photoshop, Adobe Illustrator, Canva




Axure, iOS, Android, Webflow

Industry Expertise

Marketing, Retail & Wholesale, Telecommunications, Insurance, Sports, Automotive


User Experience (UX), User Interface (UI), Product Design, User Research, Journey Mapping, Information Architecture (IA), Customer Interviews, UX Thinking, Design Thinking, iOS App Design, Android App Design, User Testing, Branding, Creative Direction, User Flows, Concepting, Pitch Preparation, Prototyping, Wireframing, Videos, Energy, Design Systems, Responsive Web Design (RWD), Pitch Decks, Data Visualization, Conceptual Design, Animation, Videography, Cars, Accessibility Testing, Framer

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