
Colin Simpson
Verified Expert in Design
Designer
San Diego, CA, United States
Toptal member since September 19, 2016
Colin is an award-winning design director with over eleven years of experience. From some of the biggest brands in the world to scrappy startups, he's shown results. If you're looking for effective creative, and scalable solutions, you've come to the right place. Colin loves working with passionate and talented folks who want to get the job done right the first time.
Portfolio
Work Experience
Co-founder & Design Director
Campground
- Designed and directed projects ranging from startups to Fortune 500 companies.
- Designed and redesigned new brands and online platforms.
- Ran the day-to-day and strategic business plans for the business.
Owner | Design Director
Colin Simpson Design
- Designed the newest version of the ecoATM mobile app through a UX audit, user feedback, and a visual refresh.
- Concepted and created a new mobile app experience for Resmed.
- Created the design direction for Intuit's scheduling tool.
Chief Experience Officer
Rubbl
- Created the brand, UX strategy, and execution for the entire company.
- Recruited and led a team of designers and researchers.
- Designed and validated the entire Rubbl marketplace.
- Started the user experience (UX), customer experience (CX), and employee experience (EX) programs at Rubbl, including product design, customer service and support, and team satisfaction and culture strategy.
Design Director
Bizness Apps
- Spearheaded a small team of designers and continued to establish the company's product and brand direction.
- Headed the vision and execution of the entire Bizness Apps product suite.
- Aimed to continually show the ROI of good design through effective collaboration, resulting in great user experiences.
UX/UI Designer
Bizness Apps
- Conceptualized, executed, and delivered creative works across the company.
- Designed the app builder CMS and mobile experience.
- Defined much of the brand direction for the marketing website and collateral design.
- Contributed to the design language at Bizness Apps.
Senior Designer
Entangled Media
- Contributed to the design direction of the company.
- Collaborated with the marketing team on projects that involved graphic design, web design, web development, and branding.
- Mentored and managed junior and mid-level designers within the company.
Interactive Designer
Callaway Golf
- Served as the key contributor to the redesign of callawaygolf.com and odysseygolf.com.
- Spearheaded the information architecture, UX, and visual design of the brand's web properties.
- Contributed to a few development projects with HTML, CSS, and JavaScript.
UX/UI Designer
FreshForm Interactive
- Contributed to user experience, interaction design, and brand strategy for various clients, including Honda, Eagle Creek, and Life Technologies.
- Achieved stakeholder alignment on the design direction for the first time for multiple projects.
- Contributed to the FreshForm brand direction and experience.
Visual Designer
Nine Multimedia Inc
- Served as the lead visual designer for internal and client-facing projects.
- Developed and refined user experience designs for web, mobile, and tablet projects for Fortune 500 companies, including Qualcomm and Thomson Reuters.
- Designed the first tablet apps for Thompson Reuters and Qualcomm.
Education
Bachelor's Degree in Graphic Design
San Diego State University - San Diego, CA, USA
Skills
Tools
Sketch, Adobe Creative Suite, InVision, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Principle
Platforms
Figma, MacOS, WordPress, Mobile, Web, Webflow
Languages
HTML, CSS, JavaScript
Other
Branding, User Experience (UX), User Interface (UI), Visual Design, Web Design, Mobile App Design, UI Design, App Design, Product Design, UX Design, Design Systems, Design Direction, User Research, UX Research, Front-end, PowerPoint Design, Research, Strategy, UX Audits, Mobile UX, Mobile App UI, Touchscreens, Graphic Design
Experience
- Branding - 12 years
- User Interface (UI) - 11 years
- Visual Design - 11 years
- Web Design - 11 years
- Mobile App Design - 11 years
- User Experience (UX) - 11 years
- Design Direction - 6 years
- Design Systems - 5 years
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