Craig Tuffs, Designer in London, United Kingdom
Craig Tuffs

Designer in London, United Kingdom

Member since September 14, 2022
Craig is a heavyweight creative director, having worked for global household brands for over 20 years covering tech, brand, creative strategy, print, and packaging. Passionate about creating impactful, timeless design solutions that shape brands and drive innovation. Always driven by data and user-focused, he has led global creative teams, driven major rebrands, shaped digital experiences for celebrities, and delivered world-class design solutions.
Craig is now available for hire

Portfolio

Digital Design

Employment

  • Director of Global Creative

    2021 - PRESENT
    The Juice Plus+ Company, LLC.
    • Managed and delivered a global re-brand that spanned packaging, digital, print and social. Covering 20 countries and over 200,000 partners globally.
    • Redesigned and launched Juice Plus+ events brand book, which included branding, rules, and guidance about colors and typography, stage, exhibition, animation and digital design guidance.
    • Led a team of eight global designers that not only oversaw and delivered the rebrand but also serviced and delivered high-quality projects for the 20 countries we operate.
    • Directed art and drove creative excellence over several key videos.
    • Led the redesign across the Juice Plus+ website and social channels.
    • Rebranded Juice Plus+ events, which happen twice yearly across 20 countries and were attended by over 80,000 partners annually.
    Technologies: Illustrator CC, Adobe Creative Suite, Photoshop CC, InDesign CC, Figma, Monday, Trello, Branding, Creative Direction, Brand Books, Web Banner Design, PowerPoint Templates, Presentations, health and wellness, Nutrition & Supplements, Team Mentoring, Brand Design, Graphic Design, 2D Graphics, Leadership, Brand Development, Design Leadership, Digital Brand Identity
  • Head of Creative

    2018 - 2021
    Jamie Oliver Group
    • Designed and launched several physical products, including a fresh pasta range, breakfast cereal, kitchen equipment, and a sandwich range.
    • Created a co-brand with our commercial partner shell. This included detailed and robust brand guidelines, store design, packaging, digital and social assets, lead and art directing several lifestyles, and product photography.
    • Created and designed a new brand identity for Jamie's licensing and physical products.
    • Launched a 7-day veggie challenge product, where I managed brand identity, UX, UI, design, email newsletters, the social campaign, and art-directed Jamie's tips and tricks videos that sat within the app.
    • Designed the Jamie Oliver Media Group's website. This website is specifically for media and press.
    • Created and executed set designs for various marketing executions, including kitchen, store, and restaurant designs.
    • Launched Jamie Olivers Easy Veg plan, a digital product that challenges the user to go veggie for a month from Monday to Friday. Users can track their progress and leave feedback on recipes they enjoy or dislike.
    Technologies: Adobe Creative Suite, Illustrator CC, Photoshop CC, InDesign CC, InVision, Leadership, Mentorship, Team Mentoring, Art Direction, Creative Direction, Packaging, Web Design, Desktop Web Design, Web UX Design, Product Design, Brand Books, Brand Design, Brand Development, Set Design, Design, Graphic Design, Responsive Design, Cooking, UX, 2D Graphics, Mobile UI, Recipes & Cooking, Design Leadership, Mobile Web Design, Responsive, Digital Brand Identity

Education

  • Bachelor of Arts Degree in Graphic Design
    2000 - 2003
    University of Bedfordshire - Luton, UK

Certifications

  • Mentor
    MAY 2020 - PRESENT
    Creative Mentor Network

Experience

Location

London, United Kingdom

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