Cristiane Lindner
Verified Expert in Design
Designer
São Paulo - State of São Paulo, Brazil
Toptal member since February 9, 2016
Christiane is a highly skilled industrial designer, entrepreneur, and researcher with over 20 years of experience working with the visual arts, information design strategies, and branding. She prides herself on her ability to understand client needs and provide a stellar product, working with Complex Systems Design for TOP Brands like CitiBank, Coca-Cola, HSBC, AMBEV, Ayrton Senna Institute, Endeavour Br and more.
Portfolio
Institutional AES Portal | Ayrton Senna Institute
Work Experience
CEO/Owner
xEdge
- Researched and developed neuro usability testing with Tobii eye-tracking devices and other biomarkers to better understand the decision-making process applied to information and interface design.
- Performed product design, usability testing, information architecture (IA), process flows, prototyping, UX prototyping, UI prototyping, interaction design (IxD), mobile design, web design, data visualization, and design strategy.
- Developed an exclusive method unifying taxonomy research (card sorting with ET), IA, SEO/SEM, and semiotics that provides a strategic tag cloud for 10 years of original and purpose-driven content production and manages social networks and engagement.
Owner | Innovation Leader
Innovati
- Started a digital communication company—based on my own design thought process—called "complex reasoning and future design."
- Designed the user experience for several platforms, including Fluig from TOTVS, Unear Multichannel Campaign Manager, AMBEV Internal Sales Dashboard, and more.
- Worked with big agencies in Brazil and beyond, such as Y&R, McCann & Ericsson, Cheil, and Wunderman.
- Worked with big brands over the past six years, such as Instituto Ayrton Senna, Itaú, Pernambucanas, Sodexo, Ambev, and TOTVS. Check out more details on our website, www.innovati.ws.
- Performed predictive marketing, smart profiling, big data, BI, ROI financial models, design thinking, and strategic planning.
Digital Strategic Planner, Creative Thinker, Information Architect, and Consultant
Freelance
- Completed several digital communication projects for brands from banks to universities.
Digital Strategic Planner Manager and IA Manager
JWT
- Worked as a digital strategist for Thompson, creating campaigns and user flows integrated with offline advertising strategies.
- Created navigation maps, user experiences, and hot sites.
- Created an annual digital plan for Ford, including the restructure for their main cars portal and their trucks portal.
- Conducted user research with 360 communication strategies.
- Created information architecture for several hot sites, campaigns, and websites.
Creative Thinker and Information Architect
MZ Consult NY
- Mapped processes and digitalized services. Provided product design, usability testing, IA, process flows, prototyping, UX prototyping, UI prototyping, interaction design (IxD), mobile design, web design, data visualization, and design strategy.
- Participated in the big Bradesco project to migrate their digital services from the mainframe to a front-end web service.
- Testimonial: "Cristiane has the overwhelming ability to understand technical and biss needs of an AI project and transform it in a behavioral and artistic manner that impresses any customer... resulting in a closing deal." — Cris's boss at CPM S.A.
Graphic Designer & Information Architect
Wunderman
- Created brands for CRM campaigns, hot sites, and online advertising.
- Converted mockups from PSD to HTML.
- Created Flash animations utilizing Flash programming (AS 3), and Lingo.
Intern and Packaging Designer
Small Packaging Design Company
- Built live mockups.
- Designed packaging.
- Created illustrations.
Education
Innovation Management in Innovation
USP | Universidade de São Paulo - São Paulo, Brazil
Certificate in Innovation of Products and Services: MIT’s Approach to Design Thinking
Emeritus Institute of Management - Online
MBA in Branding
Rio Branco Integrated Colleges - São Paulo, Brazil
Bachelor's Degree in Industrial Design
Mackenzie Presbyterian University - São Paulo, Brazil
Skills
Tools
WP eCommerce
Other
Web App Design, Web App UX, Web App UI, CRM Design, Print Marketing Design, Web UI Design, Logo Design, Process Flows, UX Prototyping, UI Prototyping, Interaction Design (IxD), Data Visualization, Product Strategy, User Stories, User Flows, Annotated Wireframes, Interactive Prototypes, Research, UI Design, Market Research, UX Design, Design, Introspective Project Research, UX Research, Research & Critical Thinking, UX Strategy, Persona Design, Mobile UX, Rich User Interfaces, Visual Identity, Digital Strategy, Graphic Design, Marketing Strategy, Prototyping, Future Design, Complex Reasoning, Ethnography, Information Design, Print Design, Design Thinking, Mobile Design, Usability Testing, Information Architecture (IA), Wireframing, App Design, Web Design, Technology Strategy & Architecture, Content Management Systems (CMS), Design Strategy, Digital Product Design, Product Design, Service Design, Motion Graphics, Graphics, Human-computer Interaction (HCI), Art Direction, Heuristic Analysis, Digital Advertising, Digital Marketing, Branding, Usability, User Experience (UX), Infographics, Growth, Email Design, Predictive Analytics, Typography, Sitemaps, User Interface (UI)
Experience
- Graphic Design - 20 years
- Design - 20 years
- Branding - 20 years
- Information Architecture (IA) - 18 years
- Digital Product Design - 15 years
- User Experience (UX) - 15 years
- UX Strategy - 15 years
- Complex Reasoning - 8 years
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