Damir Kotorić, Designer in Melbourne, Victoria, Australia
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Damir Kotorić

Verified Expert  in Design

Bio

Damir is a multidisciplinary digital designer with 16 years of experience and Fortune 500 expertise. He designed open data portals for Australian state governments, the mobile payments user experience at Booking.com, and the search experience at Envato Market. Damir also led AR design efforts on digital humanities projects for professors at Harvard University, taught as the lead UX instructor at General Assembly, and led design efforts for startups around the world.

Portfolio

Work Experience

Independent Digital Product Designer

2018 - PRESENT
Damir Kotoric
  • Designed open data portals for Australian state governments.
  • Facilitated remote design thinking using Google's Design Sprint methodology, helping clients to narrow in on a vision for their product, as well as the initial prototype.
  • Created an AR app design, servicing professors in the digital humanities fields at Harvard University.
Technologies: CSS, HTML, Figma, Augmented Reality (AR), UI Design, Prototyping, Product Design, UX Design, Mobile Design, UI Libraries, Design Systems, Branding, Software as a Service (SaaS), Creative Tech, Typography, Color Palettes, Logo Design, Mobile, UI Prototyping, Mobile App Design, Wearables, Discovery Workshops, Layout Design, Health & Wellness, Landing Pages, Fintech, SaaS Design, Dashboards, Responsive Design, User Experience (UX), User Interface (UI), Dashboard Design, User Flows, Visual Design, Web App Design, Mobile UX, SaaS, App UX, Consulting, UX Review, Responsive Web Design (RWD), Heuristic Analysis, Edtech Design, Interaction Design (IxD), Web, Events, Social Networks, Data Visualization, Web App UI, High-fidelity Mockups, Web Applications, Stakeholder Management, Jira, Agile, Confluence, User Validation, Low-fidelity Mockups, User Research, Design Leadership, Journey Mapping, User Interviews, User Stories, Web Design, Information Technology, UX Wireframes, Customer Journeys, iOS, Mobile UI, Web UI Design, Web UX Design, System Design, Marketing, eCommerce UI, eCommerce UX, Shopify, Marketplaces, Artificial Intelligence (AI), DataViz, Mobile UX Design, Material UI, Layout, eCommerce, Automotive, Enterprise SaaS, Landing Page Design, Marketplace Design, B2C, Market Research, Shopify Design, Data Analysis, Consumer Products, Mockups, Retail & Wholesale, User Personas, Interactive Design, Microinteraction Design, Generative Design, Image Generation, Text to Image AI, Progressive Web Applications (PWAs), AI-enabled Applications, Direct to Consumer (D2C), Business to Business (B2B), Product Discovery, UX Research, Enterprise Design, Complex Application User Interfaces (UI), AI Art Generator, AI Content Creation, AI Tools, Analytical Dashboards, Augmented Reality (AR) Design, Game Design, Detail-oriented, Stakeholder Engagement, Social Media, Advertising Campaigns, Facebook, Social Media Advertising

Product Designer

2021 - 2023
Nametag
  • Completed top-to-bottom design of Nametag, including UI/UX for the Nametag website and the browser extension.
  • Advised on the product roadmap, implementing features while keeping scope low, and going to market as fast as possible.
  • Oversaw QA and mentored a junior QA tester to help implement design mockups correctly.
  • Testimonial: "Damir is a brilliant designer who understands how to merge a beautiful and functional UX with business goals. What impressed us most about Damir was his willingness to meet all of our tight deadlines, and nothing was ever too hard." – Bradley Zarich.
Technologies: UI Design, UX Design, Accessible Design, Web3, Blockchain, MetaMask, Cryptocurrency Wallets, Cryptocurrency Payments, Browser Plugins, Prototyping, Product Design, Mobile Design, Figma, UI Libraries, Design Systems, Software as a Service (SaaS), Creative Tech, Typography, Color Palettes, Logo Design, Mobile, UI Prototyping, Mobile App Design, Discovery Workshops, Layout Design, SaaS Design, Landing Pages, Dashboards, Responsive Design, User Experience (UX), User Interface (UI), Dashboard Design, User Flows, Visual Design, Web App Design, Mobile UX, SaaS, App UX, Consulting, UX Review, Responsive Web Design (RWD), Heuristic Analysis, Interaction Design (IxD), Web, Events, Social Networks, Data Visualization, Web App UI, High-fidelity Mockups, Web Applications, Stakeholder Management, Agile, Confluence, User Validation, Low-fidelity Mockups, User Research, Design Leadership, Journey Mapping, Web Design, Information Technology, UX Wireframes, iOS, Mobile UI, Web UI Design, Web UX Design, System Design, Marketplaces, Mobile UX Design, Material UI, Layout, eCommerce, Enterprise SaaS, Landing Page Design, B2C, Consumer Products, Mockups, Retail & Wholesale, User Personas, Interactive Design, Microinteraction Design, Direct to Consumer (D2C), Business to Business (B2B), Product Discovery, Enterprise Design, AI Tools, Analytical Dashboards, Stakeholder Engagement

Lead Product Strategist | Product Designer

2018 - 2019
Archimedes Digital
  • Created the agency's website and Orphe.us, a digital archiving product for the humanities.
  • Led remote design workshops with clients based on Google's Design Sprint methodology and helped to translate a client's vision into a design and a prototype.
  • Designed AR apps for archaeologists using this technology to showcase their excavations.
  • Helped Harvard professors with the creation of an ambitious publishing platform to act as the central source for academic commentaries.
  • Collaborated with museums in China to create museum AR apps to help navigate visitors, explain artworks, and bring them to life using animations.
  • Designed and tested an AR app for the Giza archaeological plateau in Egypt.
  • Created a design system in Figma, built the UI library in Storybook, and handled the subsequent integration into the React codebase.
  • Designed 360° web tours to make archaeological sites accessible to an online audience.
  • Testimonial: "Damir is one of the best designers I have worked with in my 10+ year career as a web developer." – Daniel Rekshan, a senior front-end engineer at Archimedes Digital.
Technologies: Augmented Reality (AR), Virtual Reality (VR), React Native, React, CSS, HTML, Figma, UI Design, Prototyping, Product Design, UX Design, Mobile Design, UI Libraries, Design Systems, Software as a Service (SaaS), Creative Tech, Typography, Color Palettes, Logo Design, Mobile, UI Prototyping, Mobile App Design, Discovery Workshops, Layout Design, SaaS Design, Landing Pages, Branding, Dashboards, Responsive Design, User Experience (UX), User Interface (UI), Dashboard Design, User Flows, Visual Design, Web App Design, Mobile UX, SaaS, App UX, Consulting, UX Review, Responsive Web Design (RWD), Heuristic Analysis, Edtech Design, Interaction Design (IxD), Web, Colleges & Universities, Social Networks, Data Visualization, Web App UI, High-fidelity Mockups, Web Applications, Stakeholder Management, Agile, Confluence, User Validation, Low-fidelity Mockups, User Research, Design Leadership, Journey Mapping, Team Management, Web Design, Information Technology, UX Wireframes, Customer Journeys, iOS, Mobile UI, Web UI Design, Web UX Design, System Design, Mobile UX Design, Material UI, Layout, eCommerce, Enterprise SaaS, Landing Page Design, B2C, Market Research, Consumer Products, Mockups, Retail & Wholesale, User Personas, Interactive Design, Microinteraction Design, Direct to Consumer (D2C), Business to Business (B2B), Product Discovery, UX Research, Enterprise Design, Analytical Dashboards, Augmented Reality (AR) Design, Stakeholder Engagement

UX Designer

2017 - 2018
Booking.com
  • Increased conversion by 2,423 daily bookings, equaling an estimated ​€35 million annually​. My work focused on accessibility, performance, and the payment UX on Booking.com —the world's 3rd-biggest eCommerce site at the time.
  • Conducted A/B testing and formed a design rationale on solid data. Every design iteration was A/B tested and only incorporated if the analytics data showed an improvement to the website.
  • Worked on the performance team with the responsibility of improving the speed and low-connectivity experience of the Booking.com mobile website.
  • Performed accessibility testing using screen readers and browser tools to simulate impairments and assisted in design and development work to make the core Booking.com experience WCAG-compliant.
  • Testimonial: "Damir has excellent design acumen (in and outside of code), an uncompromising dedication to ethics, and a drive to elevate products to their greatest potential." – Christopher Sledge, UX designer at Booking.com.
  • Testimonial: "His ideas are never, ever, ever boring." – Fiorella Rizzà, senior UX copywriter at Booking.com.
Technologies: CSS, HTML, Usertesting.com, Figma, UI Design, Prototyping, Product Design, UX Design, Mobile Design, UI Libraries, Design Systems, Creative Tech, Typography, Color Palettes, Mobile, UI Prototyping, Mobile App Design, Discovery Workshops, Layout Design, Fintech, SaaS Design, Responsive Design, Enterprise, User Experience (UX), User Interface (UI), Dashboard Design, User Flows, Visual Design, Web App Design, Mobile UX, SaaS, App UX, UX Review, Responsive Web Design (RWD), Heuristic Analysis, Interaction Design (IxD), Web, Social Networks, Data Visualization, Web App UI, High-fidelity Mockups, Web Applications, Stakeholder Management, Jira, Agile, Confluence, User Validation, Low-fidelity Mockups, User Research, Dashboards, Service Design, Journey Mapping, User Interviews, User Stories, Web Design, UX Wireframes, Customer Journeys, iOS, Mobile UI, Web UI Design, Web UX Design, System Design, eCommerce UI, eCommerce UX, Mobile UX Design, Material UI, Layout, eCommerce, Enterprise SaaS, Landing Page Design, B2C, Market Research, Data Analysis, User Journeys, Consumer Products, Mockups, Retail & Wholesale, User Personas, Interactive Design, Microinteraction Design, Workshops, Online Payments, Progressive Web Applications (PWAs), User Experience Design, Direct to Consumer (D2C), Product Discovery, UX Research, Enterprise Design, AI Tools, Analytical Dashboards, Stakeholder Engagement

Lead UX Instructor

2016 - 2016
General Assembly
  • Helped launch new design careers as a lead UX instructor​. All 18 of my students succeeded in landing design roles—some at Australia's top companies like Telstra, PwC, MYOB, and Monash College.
  • Taught everything from project analysis, research, journey mapping, service blueprint, information architecture, content strategy, Lean and Agile processes, prototyping, user testing, and the importance of stakeholder management and collaboration.
  • Encouraged and got industry peers to come and deliver guest presentations on digital marketing, copywriting, agile, and product management.
  • Testimonial: "In his time at GA as UX lead instructor, Damir was an extremely conscientious and attentive colleague. Highly empathetic and measured, which made him an excellent mentor to students on their UX journey." – Matthew Johnson, program producer at GA.
Technologies: Figma, UI Design, Mobile UX, Lean Startups, Prototyping, Product Design, UX Design, Mobile Design, UI Libraries, Design Systems, Creative Tech, Typography, Color Palettes, Mobile, UI Prototyping, Mobile App Design, Discovery Workshops, Layout Design, Responsive Design, User Experience (UX), User Interface (UI), Dashboard Design, User Flows, Visual Design, Web App Design, SaaS, App UX, Consulting, UX Review, Responsive Web Design (RWD), Heuristic Analysis, Edtech Design, Interaction Design (IxD), Web, Colleges & Universities, Social Networks, Data Visualization, Web App UI, High-fidelity Mockups, Web Applications, Stakeholder Management, Jira, Agile, Confluence, User Validation, Low-fidelity Mockups, User Research, Dashboards, Design Leadership, Journey Mapping, User Interviews, Team Management, Web Design, Information Technology, UX Wireframes, Customer Journeys, iOS, Mobile UI, Professional Services, Web UI Design, Web UX Design, System Design, Mobile UX Design, Material UI, Layout, eCommerce, Landing Page Design, B2C, Data Analysis, Consumer Products, Mockups, Retail & Wholesale, User Personas, Interactive Design, Microinteraction Design, Workshops, User Experience Design, Business to Business (B2B), Product Discovery, UX Research, Enterprise Design, Game Design, Stakeholder Engagement

Senior Product Designer

2016 - 2016
Creative.ai
  • Helped a European ​artificial intelligence/machine learning​ startup get up and running by providing full-service digital innovation—from product vision, user research, design thinking workshops, interactive prototypes, and testing.
  • Created a concept for an innovative mood-boarding app that helps creatives define a project's art direction using machine learning.
  • Designed a machine learning prototype, which auto-generated graphic designs based on a brief and user input. Essentially designed AI bots to create simple graphic design deliverables like banners and logos.
  • Testimonial: "Damir is a ​one-of-a-kind excellent designer​ with a real sense for the product." – Roelof Pieters, CEO at Creative.ai.
Technologies: CSS, HTML, Adobe Suite, AI Design, UI Design, Prototyping, Product Design, UX Design, Mobile Design, Figma, UI Libraries, Design Systems, Creative Tech, Typography, Color Palettes, Logo Design, Mobile, UI Prototyping, Mobile App Design, Discovery Workshops, Layout Design, SaaS Design, Responsive Design, User Experience (UX), User Interface (UI), Dashboard Design, User Flows, Visual Design, Web App Design, Mobile UX, SaaS, App UX, Consulting, UX Review, Responsive Web Design (RWD), Heuristic Analysis, Interaction Design (IxD), Web, Social Networks, Data Visualization, Web App UI, High-fidelity Mockups, Web Applications, Stakeholder Management, Agile, Confluence, User Validation, Low-fidelity Mockups, User Research, Dashboards, Journey Mapping, User Interviews, Web Design, Information Technology, UX Wireframes, Mobile UI, Web UI Design, Web UX Design, System Design, Marketplaces, Artificial Intelligence (AI), Mobile UX Design, Material UI, Layout, eCommerce, Enterprise SaaS, Landing Page Design, B2C, Graphic Design, Consumer Products, Mockups, Retail & Wholesale, User Personas, Interactive Design, Microinteraction Design, Workshops, Direct to Consumer (D2C), Business to Business (B2B), Product Discovery, UX Research, Enterprise Design, AI Tools, Analytical Dashboards, Stakeholder Engagement

UX Designer

2013 - 2016
Envato
  • Acted as lead search UX designer on Envato Market, the company's flagship product, earning millions of dollars monthly by conducting competitor research, remote and in-field user research, design sprint ideation, prototyping, and user testing.
  • Assisted in the company's largest user research effort to date by talking to customers from dozens of countries around the world and then distributing video summaries of insights to all 100+ employees in the company's product team.
  • Established myself as a designer/coder, someone who could quickly turn a business idea into a prototype, helping launch one major project and two smaller projects that otherwise would have had difficulty getting funded.
  • Spent over one year creating and executing a brand new search experience, overhauling the previous faceted search experience.
  • Designed and developed a prototype that converted 48x more stock photographs than the existing product. The success of this prototype was then used to aim for a more ambitious redesign of the flagship product.
  • Testimonial: "Damir is ​a great all-round designer​. Keen to get his hands dirty in all aspects of the role from assisting with research [through] to running workshops and writing code." – Chris Thelwell, head of UX at Envato.
Technologies: CSS, HTML, Optimal Workshop, Adobe Creative Suite, UI Design, Prototyping, Product Design, UX Design, Mobile Design, Figma, UI Libraries, Design Systems, Software as a Service (SaaS), Creative Tech, Typography, Color Palettes, Mobile, UI Prototyping, Mobile App Design, Discovery Workshops, Layout Design, Fintech, SaaS Design, Landing Pages, Responsive Design, Enterprise, User Experience (UX), User Interface (UI), Dashboard Design, User Flows, Visual Design, Web App Design, Mobile UX, SaaS, App UX, Consulting, UX Review, Responsive Web Design (RWD), Heuristic Analysis, Edtech Design, Interaction Design (IxD), Web, Social Networks, Data Visualization, Web App UI, High-fidelity Mockups, Web Applications, Stakeholder Management, Jira, Agile, Confluence, User Validation, Low-fidelity Mockups, User Research, Dashboards, Journey Mapping, User Interviews, User Stories, Web Design, Information Technology, UX Wireframes, Customer Journeys, iOS, Mobile UI, Web UI Design, Web UX Design, System Design, eCommerce UI, eCommerce UX, Marketplaces, Mobile UX Design, Layout, eCommerce, Enterprise SaaS, Landing Page Design, Marketplace Design, B2C, Market Research, Data Analysis, Graphic Design, User Journeys, Consumer Products, Mockups, User Personas, Interactive Design, Microinteraction Design, Workshops, User Experience Design, Direct to Consumer (D2C), Business to Business (B2B), Product Discovery, UX Research, Enterprise Design, Analytical Dashboards, Stakeholder Engagement

Digital Designer | Developer

2009 - 2013
Choc Chip Digital
  • Acted as the jack-of-all-trades at a design agency servicing Australian businesses and tourism organizations.
  • Championed a new collaborative design effort with clients, which would later evolve into the design sprint facilitation that I lead nowadays.
  • Testimonial: "Damir's work as a designer and front-end web developer is excellent." – James Crook, founder of Choc Chip Digital.
Technologies: CSS, HTML, Adobe Creative Suite, UI Design, Prototyping, Product Design, UX Design, Mobile Design, Figma, UI Libraries, Design Systems, Software as a Service (SaaS), Creative Tech, Print Design, Typography, Color Palettes, Logo Design, Mobile, UI Prototyping, Mobile App Design, Layout Design, SaaS Design, Responsive Design, User Experience (UX), User Interface (UI), Dashboard Design, User Flows, Visual Design, Web App Design, Mobile UX, SaaS, App UX, Consulting, UX Review, WordPress, Responsive Web Design (RWD), Heuristic Analysis, Content Management Systems (CMS), Interaction Design (IxD), Web, Social Networks, Data Visualization, Web App UI, High-fidelity Mockups, Web Applications, Stakeholder Management, Agile, Confluence, User Validation, Low-fidelity Mockups, User Research, Dashboards, Web Design, Information Technology, UX Wireframes, Mobile UI, Professional Services, Web UI Design, Web UX Design, Mobile UX Design, Layout, eCommerce, Landing Page Design, B2C, Graphic Design, Consumer Products, Mockups, Interactive Design, Microinteraction Design, Direct to Consumer (D2C), Business to Business (B2B), Analytical Dashboards, Game Design, Stakeholder Engagement

Digital Designer | Developer

2009 - 2009
Salvation Army Employment Plus
  • Fulfilled a nine-month contract designing and developing prototypes of e-learning systems for job applicants and intranet design at TSAEP headquarters in Melbourne.
  • Created a web prototype of the new e-learning system using HTML, CSS, and JavaScript, which was used to spearhead the buy-in from upper management to approve the complete build of the project.
  • Testimonial: "Damir's work as a designer and front-end web developer is excellent." – Glenn Hansen, National Learning and Development manager at TSAEP.
Technologies: CSS, HTML, Adobe Creative Suite, UI Design, Prototyping, Product Design, UX Design, Mobile Design, Figma, UI Libraries, Design Systems, Software as a Service (SaaS), Creative Tech, Typography, Color Palettes, Mobile, UI Prototyping, Mobile App Design, Layout Design, Responsive Design, Enterprise, User Experience (UX), User Interface (UI), Dashboard Design, User Flows, Visual Design, Web App Design, Mobile UX, SaaS, App UX, Consulting, UX Review, Responsive Web Design (RWD), Heuristic Analysis, Edtech Design, Web, Colleges & Universities, Data Visualization, Web App UI, High-fidelity Mockups, Web Applications, Stakeholder Management, Agile, User Validation, Low-fidelity Mockups, User Research, Dashboards, Web Design, UX Wireframes, Mobile UI, Professional Services, Web UI Design, Web UX Design, Layout, eCommerce, B2C, Learning Management Systems (LMS), Consumer Products, Mockups, Interactive Design, Microinteraction Design, Direct to Consumer (D2C), Stakeholder Engagement

Education

2005 - 2008

Bachelor's Degree (Honors) in Business Information Technology

Deakin University - Geelong, Australia

Skills

Tools

Adobe Creative Suite, Git, iOS Simulator, Usertesting.com, Zapier, Jira, Confluence, AI Tools, GitHub, Xcode, Android Studio, GitLab, Canva, Adobe Illustrator

Languages

HTML, CSS

Platforms

Figma, iOS, Mobile, Web, Android, Visual Studio Code (VS Code), Webflow, Shopify, Adobe Suite, WordPress

Industry Expertise

Creative Tech, Information Technology, Consumer Products, Retail & Wholesale, Augmented Reality (AR) Design, Health & Wellness, Events, Professional Services, Marketing, Automotive

Other

UX Audits, Web Design, Landing Page Design, UX Design, UI Design, Design Systems, Data Visualization, AI Design, Digital Payments, User Testing, QA Testing, UI Libraries, Responsive Design, Mobile UX Design, Mobile UI Design, Web App UX, App Design, Web App UI, User Research, Prototyping, Conceptual Design, Design Thinking, Workshop Facilitation, Design Sprints, Product Reviews, Product Design, Typeform.io, Remote User Testing, Lean UX, Lean Canvas, Feature Roadmaps, Mobile Design, Roadmaps, Conversion Rate Optimization (CRO), eCommerce Design, Tailwind CSS, Web UX, Enterprise, User Experience (UX), User Interface (UI), Dashboard Design, User Flows, Visual Design, Wireframing, Web App Design, Mobile UX, SaaS, App UX, Consulting, UX Review, SaaS Design, B2B, Startups, Dashboards, Software as a Service (SaaS), Color Palettes, UI Prototyping, Mobile App Design, Discovery Workshops, Layout Design, Landing Pages, Mobile UI, Responsive Web Design (RWD), Heuristic Analysis, Edtech Design, Interaction Design (IxD), Colleges & Universities, Social Networks, High-fidelity Mockups, Web Applications, Stakeholder Management, Agile, User Validation, Low-fidelity Mockups, UX Wireframes, Customer Journeys, Web UI Design, Web UX Design, System Design, eCommerce UI, eCommerce UX, Marketplaces, DataViz, Material UI, Layout, eCommerce, Enterprise SaaS, Marketplace Design, B2C, Market Research, Web UI, User Journeys, Responsive Web Apps, Mockups, Design, Component Libraries, Corporate Websites, User Personas, Interactive Design, Microinteraction Design, Sitemaps, Conversational Interfaces, MVP Design, Web Application Design, Generative Design, Image Generation, Text to Image AI, Online Payments, Usability, User Experience Design, AI-enabled Applications, Direct to Consumer (D2C), Booking Systems, Business to Consumer (B2C), Business to Business (B2B), Product Discovery, UX Research, Enterprise Design, Complex Application User Interfaces (UI), AI Content Creation, User-centered Design (UCD), Customer Portals, Analytical Dashboards, Game Design, Mobile Prototypes, Event Marketing, Detail-oriented, Mobile Applications, Stakeholder Engagement, Social Media, Progressive Web Applications (PWAs), Multilingual Design, Accessibility, Competitor Analysis & Profiling, Augmented Reality (AR), Virtual Reality App Design, Motion & Animation Design, Android Emulators, A/B Testing, Analytics, Survey Design, Information Architecture (IA), Conversion-driven UX, User Journey Maps, Persona Design, Product Strategy, Accessible Design, Website Performance, Developer Experience (DX), Web3, Blockchain, Branding, Typography, Fintech, Brand Design, Design Leadership, Service Design, Journey Mapping, User Interviews, User Stories, Team Management, Copywriting, Content-first Design & Development, Artificial Intelligence (AI), Graphic Design, Finance, Workshops, AI Art Generator, Advertising Campaigns, Facebook, Social Media Advertising, React Native, Virtual Reality (VR), UX Flows, User Onboarding, Gamification, Digital Humanities, Front-end Development, Mobile Web Design, REST APIs, Rapid Prototyping, Mobile Apps, Virtual Tours, Tourism, Reading Interfaces, Machine Learning, Creative Industry, Museums & Exhibits, Digital Product Design, App Reviews, Tablet Design, Open Data, Big Data, UX Strategy, React, Video Editing, Product Launch, Optimal Workshop, Service Blueprints, Storybook, MetaMask, Cryptocurrency Wallets, Cryptocurrency Payments, Browser Plugins, UI Development, Business Analysis, Human-computer Interaction (HCI), Lean Startups, Print Design, Logo Design, Wearables, Web Dashboards, Framer, ChatGPT, Midjourney, Content Management Systems (CMS), Learning Management Systems (LMS), Shopify Design, Data Analysis, SEO Content, CRM Design, Audio, Print

Experience

  • Product Design - 15 years
  • UX Design - 15 years
  • Mobile Design - 15 years
  • UI Design - 15 years
  • Prototyping - 15 years
  • Design Systems - 12 years
  • AI Design - 7 years
  • Figma - 7 years
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