Daniel Serrano, Visual & Branding Designer in Medellín - Antioquia, Colombia
Daniel Serrano

Visual & Branding Designer in Medellín - Antioquia, Colombia

Member since October 16, 2015
Daniel is a capable UI and UX designer with a strong focus on design and extensive experience in branding and marketing. He exceeds in communicating with clients ensuring that product meets the client's requirements. With an entrepreneurial background, he has a great eye for detail for product design and UX. He has a great aesthetic eye, but always keeps in mind of maintaining high standards for the usability and functionality of a product.
Daniel is now available for hire


  • UX/UI Designer

    2016 - PRESENT
    OpenZNet (via Toptal)
    • Designed apps for TV interfaces, managing to overcome challenges related to input devices and hardware limitations.
    • Created animated videos to explain interface's behavior, motion and flows, showing, at the same time, the remote's input.
    • Created the UX and UI of the website, designed to promote OpenZNet's and acquire enterprise clients.
    • Developed the UX/UI style guide and the design systems to guarantee a consistent and coherent experience throughout the apps.
    Technologies: InVision, Adobe Animate, Adobe After Effects, Adobe Illustrator, Adobe Photoshop
  • Teacher of Campaigns II and Portfolio

    2013 - PRESENT
    Colegiatura Colombiana
    • Taught other designers tools and techniques to achieve better creative results.
    • Worked with diverse groups of people and guided them through a learning process that increased their abilities to create successful advertising campaigns.
    • Mentored students to improve their technical skills and graphic criteria.
    • Taught students the basic concepts of communication while working challenging tasks such as non-commercial marketing and propaganda.
    • Trained students in different forms of research and consumer understanding.
    • Worked in highly creative environments full of inspiring ideas and brainstorming new approaches to common problems.
    • Implemented gamification tools and techniques in order to increase engagement and extend the life of knowledge.
    Technologies: Apple Keynote, Adobe Illustrator, Adobe Photoshop

Other Experience

  • Toptal Mentor
    Daniel is a mentor in the Toptal Global Mentor’s Program. This program is a partnership between Toptal and General Assembly to provide high quality mentorship for students from minority and low income backgrounds who are looking to begin their careers as professional designers. Daniel shows commitment to diversity in tech by mentoring a General Assembly student every week for a year, covering everything from design tips and tricks to advice on making it in the industry.


  • Bachelor's degree in Advertising
    2009 - 2012
    Colegiatura Colombiana - Medellin, Colombia

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