Daniel Serrano, Visual & Branding Designer in Medellín - Antioquia, Colombia
Daniel Serrano

Visual & Branding Designer in Medellín - Antioquia, Colombia

Member since October 29, 2015
Daniel is a capable UI and UX designer with a strong focus on design and extensive experience in branding and marketing. He exceeds in communicating with clients ensuring that the product meets the client's requirements. With an entrepreneurial background, he has a great eye for detail for product design and UX. Daniel has a great aesthetic eye but always keeps in mind to maintain high standards for the usability and functionality of a product.
Daniel is now available for hire


  • Lead Product Designer

    2019 - PRESENT
    • Worked with product owners and developers on features designed for a wide variety of users and devices.
    • Created features and applications that helped the company expand to new markets.
    • Built a design system from scratch and helped developers and other stakeholders understand it and use it.
    Technologies: Figma, Adobe, Illustrator CC, Photoshop CC, Google Docs, After Effects CC
  • UX/UI Designer

    2014 - PRESENT
    • Developed the UX/UI style guide and the design systems to guarantee a consistent and coherent experience throughout the whole IoT product.
    • Worked on the promotional side of the website, designed to acquire IoT users and launch their enterprise targeted products.
    • Redesigned the web (desktop) app to improve the consistency and look and feel of the product in order to facilitate data analysis.
    • Designed an IoT Android app to monitor and understand data collected by sensors—all without a line of code.
    • Created icon sets, illustrations, and brand assets to help both growth and user engagement goals.
    • Designed case studies that showed success stories told by software enthusiasts and makers.
    Technologies: InVision, Sketch, Adobe After Effects, Adobe Illustrator, Adobe Photoshop


  • Bachelor's Degree in Advertising
    2009 - 2012
    Colegiatura Colombiana - Medellin, Colombia

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