Daniel Serrano

Daniel Serrano

Medellín, Colombia
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Daniel Serrano

Daniel Serrano

Visual, Branding Designer
Medellín, Colombia
Member since October 16, 2015
Daniel is a capable UI and UX designer with a strong focus on design and extensive experience in branding and marketing. He exceeds in communicating with clients ensuring that product meets the client's requirements. With an entrepreneurial background, he has a great eye for detail for product design and UX. He has a great aesthetic eye, but always keeps in mind of maintaining high standards for the usability and functionality of a product.
Daniel is now available for hire
Employment
  • UX/UI Designer
    OpenZNet (via Toptal)
    2016 - PRESENT
    • Designed apps for TV interfaces, managing to overcome challenges related to input devices and hardware limitations.
    • Created animated videos to explain interface's behavior, motion and flows, showing, at the same time, the remote's input.
    • Created the UX and UI of the website, designed to promote OpenZNet's and acquire enterprise clients.
    • Developed the UX/UI style guide and the design systems to guarantee a consistent and coherent experience throughout the apps.
    Technologies: Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Adobe Animate, InVision
  • Teacher of Campaigns II and Portfolio
    Colegiatura Colombiana
    2013 - PRESENT
    • Taught other designers tools and techniques to achieve better creative results.
    • Worked with diverse groups of people and guided them through a learning process that increased their abilities to create successful advertising campaigns.
    • Mentored students to improve their technical skills and graphic criteria.
    • Taught students the basic concepts of communication while working challenging tasks such as non-commercial marketing and propaganda.
    • Trained students in different forms of research and consumer understanding.
    • Worked in highly creative environments full of inspiring ideas and brainstorming new approaches to common problems.
    • Implemented gamification tools and techniques in order to increase engagement and extend the life of knowledge.
    Technologies: Adobe Photoshop, Adobe Illustrator, Keynote
Education
  • Bachelor's degree in Advertising
    Colegiatura Colombiana - Medellin, Colombia
    2009 - 2012
Experience
  • Adobe Photoshop8 years
  • Adobe Illustrator8 years
  • Branding7 years
  • Web Design6 years
  • User Interface (UI)5 years
  • Mobile Design5 years
  • iOS4 years
  • InVision1 year
Tools
  • Adobe Photoshop
  • Adobe Illustrator
  • InVision
Medellín, Colombia
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