Daniel Serrano
Visual, Branding Designer
Medellín - Antioquia, Colombia
Member since October 16, 2015
Daniel is a capable UI and UX designer with a strong focus on design and extensive experience in branding and marketing. He exceeds in communicating with clients ensuring that product meets the client's requirements. With an entrepreneurial background, he has a great eye for detail for product design and UX. He has a great aesthetic eye, but always keeps in mind of maintaining high standards for the usability and functionality of a product.
Daniel is now available for hire
Portfolio
Employment
- UX/UI DesignerOpenZNet (via Toptal)2016 - PRESENT
- Designed apps for TV interfaces, managing to overcome challenges related to input devices and hardware limitations.
- Created animated videos to explain interface's behavior, motion and flows, showing, at the same time, the remote's input.
- Created the UX and UI of the website, designed to promote OpenZNet's and acquire enterprise clients.
- Developed the UX/UI style guide and the design systems to guarantee a consistent and coherent experience throughout the apps.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Adobe Animate, InVision - Teacher of Campaigns II and PortfolioColegiatura Colombiana2013 - PRESENT
- Taught other designers tools and techniques to achieve better creative results.
- Worked with diverse groups of people and guided them through a learning process that increased their abilities to create successful advertising campaigns.
- Mentored students to improve their technical skills and graphic criteria.
- Taught students the basic concepts of communication while working challenging tasks such as non-commercial marketing and propaganda.
- Trained students in different forms of research and consumer understanding.
- Worked in highly creative environments full of inspiring ideas and brainstorming new approaches to common problems.
- Implemented gamification tools and techniques in order to increase engagement and extend the life of knowledge.
Technologies: Adobe Photoshop, Adobe Illustrator, Keynote - Designer (Contract)Freelance Work2010 - PRESENT
- Met with clients to define and understand the real needs of the company, in order to achieve desired goals.
- Worked on the concept and visual identity for several brands from different industries concerning logos, stationery, and guidelines.
- Created wireframes, flowcharts, and the visual design for responsive websites.
- Worked on the function and design portion of mobile and desktop apps, intended to be used by diverse groups of users.
- Designed, animated, and edited corporate videos for explanatory and commercial purposes.
- Developed and maintained digital strategies that included the use of inbound and outbound marketing channels (e.g. email marketing, blogs, social media).
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Flash, Sketch, InVision - UX/UI DesignerUbidots2014 - 2016
- Developed the UX/UI style guide and the design systems to guarantee a consistent and coherent experience throughout the whole IoT product.
- Worked on the promotional side of the website, designed to acquire IoT users and launch their enterprise targeted products.
- Re-designed the web (desktop) app and improved the consistency and look and feel of the product in order to facilitate data analysis.
- Designed an IoT Android app to monitor and understand data collected by sensors. All of this without a line of code.
- Created icon sets, illustrations and brand assets to help both growth and user engagement goals.
- Designed case studies that showed success stories told by software enthusiasts and makers.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Sketch, InVision - Co-Founder and Chief of Marketing and DesignScoreMat2012 - 2015
- Led user research and product strategy by working with designers and developers.
- Developed wireframes and user interactions to get a more enjoyable and friendly game dynamic.
- Worked on user interfaces for multiple devices including smartphones, tablets, and desktop computers.
- Designed the desktop, iOS, and Android apps.
- Created and managed digital strategies to enable user acquisition.
- Designed and maintained the inbound marketing campaign, that included SEO, social media, and content marketing.
- Managed the outbound marketing campaign, that included PR, email marketing, and events.
- Designed email templates and social media content.
Technologies: Adobe Photoshop, Adobe Illustrator, MailChimp
Other Experience
- Daniel is a mentor in the Toptal Global Mentor’s Program. This program is a partnership between Toptal and General Assembly to provide high quality mentorship for students from minority and low income backgrounds who are looking to begin their careers as professional designers. Daniel shows commitment to diversity in tech by mentoring a General Assembly student every week for a year, covering everything from design tips and tricks to advice on making it in the industry.
Education
- Bachelor's degree in AdvertisingColegiatura Colombiana - Medellin, Colombia2009 - 2012
Experience
- Adobe Photoshop8 years
- Adobe Illustrator8 years
- Branding7 years
- Web Design6 years
- User Interface (UI)5 years
- Mobile Design5 years
- iOS4 years
- InVision1 year
Tools
- Adobe Photoshop
- Adobe Illustrator
- InVision
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