Danielle Riley

Danielle Riley

Duarte, CA, United States
Member since March 15, 2018
Danielle is a seasoned multidisciplinary creative director with over a decade of experience building strategic, data-driven designs, advocating for the user, and leading creative teams. She specializes in crafting UX/UI designs and is a communicative collaborator who has worked in teams of all sizes.
Danielle is now available for hire
Digital Design
  • SmartBug Media Website and Rebranding
    SmartBug Media Website and Rebranding
  • The New Contour Web Design
    The New Contour Web Design
  • HumanGood Website
    HumanGood Website
  • Clark Street Bridge Website
    Clark Street Bridge Website
  • Cox.com My Account Experience
    Cox.com My Account Experience
  • Cox.com Buyflow
    Cox.com Buyflow
  • Freelance Visual Designer
    2018 - PRESENT
    • Worked for a variety of clients including Giffords, Tech For Campaigns, Sterling Volunteers, and General Assembly, Hubject.
    Technologies: Sketch, XD, InVision, Photoshop, Illustrator, Premiere Pro
  • Creative Director
    2016 - 2018
    SmartBug Media
    • Was hired as the first creative director at SmartBug.
    • Ran the creative department of five full-time designers and writers as well as 20+ freelance writers, designers, and copy editors.
    • Established the importance of thoughtful creativity across the organization by introducing UX design and advocating for user-centered design principles and user testing.
    • Created a unique brand visual style for SmartBug's rebranding that sets us apart in the inbound marketing agency space, where brands tend to look the same.
    • Spearheaded the site visual and UX design—conducting interviews and testing, creating user flows and personas, and designing all prototypes and comps. The site has received accolades from Awwwards.com, AVA Digital Awards, and the MarCom Awards.
    • Led the visual design and supervised the UX design for HumanGood's 80+ page website redesign while working closely with the UX designer, project manager, developers, and partner agencies. The client was so happy with the success of this standalone web project has since turned into a monthly retainer of $70,000.
    Technologies: Sketch, InVision, Adobe CC, Axure, HubSpot
  • Bachelor of Arts degree in Journalism
    2004 - 2007
    California State University, Fullerton - Fullerton, CA, USA
  • Adobe Photoshop16 years
  • Visual Design16 years
  • UI Design6 years
  • InVision4 years
  • Axure RP Pro4 years
  • UX Design4 years
  • Creative Direction4 years
  • Sketch2 years
  • Adobe Photoshop
  • Sketch
  • InVision
  • Axure RP Pro


Duarte, CA, United States

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