Scroll To View More
Danielle Riley

Danielle Riley

Duarte, CA, United States
Member since March 15, 2018
Danielle is a seasoned multidisciplinary creative director with over a decade of experience building strategic, data-driven designs, advocating for the user, and leading creative teams. She specializes in crafting UX/UI designs and is a communicative collaborator who has worked in teams of all sizes.
Danielle is now available for hire
  • SmartBug Media Website and Rebranding
  • The New Contour Web Design
  • HumanGood Website
  • Clark Street Bridge Website
  • My Account Experience
  • Buyflow
  • Creative Director
    2016 - 2018
    SmartBug Media
    • Was hired as the first creative director at SmartBug.
    • Ran the creative department of five full-time designers and writers as well as 20+ freelance writers, designers, and copy editors.
    • Established the importance of thoughtful creativity across the organization by introducing UX design and advocating for user-centered design principles and user testing.
    • Created a unique brand visual style for SmartBug's rebranding that sets us apart in the inbound marketing agency space, where brands tend to look the same.
    • Spearheaded the site visual and UX design—conducting interviews and testing, creating user flows and personas, and designing all prototypes and comps. The site has received accolades from, AVA Digital Awards, and the MarCom Awards.
    • Led the visual design and supervised the UX design for HumanGood's 80+ page website redesign while working closely with the UX designer, project manager, developers, and partner agencies. The client was so happy with the success of this standalone web project has since turned into a monthly retainer of $70,000.
    Technologies: Sketch, InVision, Adobe CC, Axure, HubSpot
  • Associate Creative Director
    2014 - 2016
    FCB Chicago
    • Managed the Cox digital team of five art directors and two writers.
    • Led major initiatives, determined weekly resourcing, and provided feedback and design support for the team.
    • Managed alongside the client, working within the CMS to design pages, make improvements and oversee updates.
    • Worked hand-in-hand with UX and the creative team to create an immersive experience for Cox's latest TV product, The New Contour.
    • Implemented custom development and video creation. The digital experience determined the look and feel for the entire 360° campaign.
    • Collaborated with UX, account, strategy, and the client as the lead AD redesigning order configuration, checkout, and cart for's buyflow redesign. This intense project included several trips to Cox headquarters in Atlanta to present work directly to the client.
    • Led the redesign of's current customer experience (my account redesign). The project was a complete overhaul of the existing site and a huge initiative with stakeholders throughout the company, including the CMO.
    • Designed a website for a Cannes award-winning, part performance, part education initiative, Clark Street Bridge.
    Technologies: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Camtasia
  • Bachelor of Arts degree in Journalism
    2004 - 2007
    California State University, Fullerton - Fullerton, CA, USA
  • Adobe Photoshop16 years
  • Visual Design16 years
  • UI Design6 years
  • InVision4 years
  • Axure RP Pro4 years
  • UX Design4 years
  • Creative Direction4 years
  • Sketch2 years
  • Adobe Photoshop
  • Sketch
  • InVision
  • Axure RP Pro
Duarte, CA, United States
I really like this profile
Share it with others