Danielle Riley, Designer in Duarte, CA, United States
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Danielle Riley

Verified Expert  in Design

Designer

Location
Duarte, CA, United States
Toptal Member Since
May 3, 2018

Danielle is a seasoned designer with over 15 years of experience. She builds intuitive and visually compelling digital products from conception to shipped product. Danielle brings empathy for the user to all stages of product development, balancing the trade-offs between design, product strategy, technical considerations, and business goals.

Visual DesignArt DirectionUI DesignWeb DesignUX DesignCreative DirectionAdobe PhotoshopAdobe IllustratorProduct DesignInVisionAxure RP ProAdobe Experience Design (XD)SketchWeb App UXWeb App UI

Portfolio

Work Experience

Product Designer

2021 - PRESENT
Hustle
  • Conducted user interviews with the product director to inform a new dialer product. Synthesized user learnings, competitive analysis, and team industry knowledge to design a product that combines calling with our messaging product.
  • Established a design system to standardize Hustle's design tokens and component library across the platform. Worked directly with engineering to implement designs on an ongoing basis.
  • Managed all UX/UI responsibilities for all products and features across the platform as the sole product designer, creating high-fidelity prototypes in a lean/agile development environment.
  • Worked directly with the director of product and CPTO to analyze product considerations, flush out requirements, and review designs. Facilitate team brainstorming sessions, as needed, with product, engineering, and support teams.
Technologies: Adobe Illustrator, Adobe Photoshop, Figma, Linear, Slack

Designer

2019 - 2022
Tech For Campaigns
  • Designed the Polaris app, a call-time fundraising app for political campaigns. My work included initial discovery meetings, wireframe design, visual design, interactive prototypes, and stakeholder reviews. I also designed new features on an ongoing basis.
  • Acted as the in-house designer, working on any and all internal design needs. Projects ranged from product UX research to marketing materials and social media visual design.
  • Redesigned the company website as it was migrated from Drupal to Webflow.
Technologies: Figma, Sketch, Adobe Photoshop, Adobe Illustrator

Visual Designer

2018 - 2021
Sterling - Verified Volunteers
  • Redesigned the user online sign-up flow. Performed a comprehensive site audit to understand the existing experience, designed interactive wireframes, and conducted user tests to test assumptions.
  • Designed a mobile ID verification app for potential volunteers to submit their government-issued IDs.
  • Designed an entirely new concept for one of the main user dashboards at the director's request. Performed a comprehensive audit of the existing dashboard, developed a new sitemap, and designed interactive wireframes.
Technologies: UI Design, Visual Design, Sketch, InVision App
2004 - 2007

Bachelor of Arts Degree in Journalism

California State University, Fullerton - Fullerton, CA, USA

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