Darcie G. Fitzpatrick

Designer

Santa Monica, CA, United States

Member since February 10, 2017

Darcie is a design leader with a couple decades of experience and a knack for building something out of nothing. She holds a passion for user-centered methods and iterative Agile processes, an innate sense for business strategy, an affinity for customer-friendly journeys and intuitive user experiences, and an aesthetic eye for polished visual design. She facilitates the research, validation, direction, and branding of greenfield products.

Web Design User Experience (UX)User Interface (UI)User Research Prototyping Product Design Responsive Layout Sketch Usability Testing Axure RP Pro iOS Visual Design Branding Adobe Photoshop Adobe Illustrator Show more

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Portfolio

Parrit, Pair Programming
- Product Management
- Open Source
- Design Thinking
- Responsive Layout
- User Experience (UX)
- Logo Design
- Design Systems
- Front-end
- User Interface (UI)
- Visual Design
- Brand Development
- Product Strategy
- User Metrics
- Personas
- Prototyping
- Leadership
- Software Engineering
- B2B
- Agile Project Management
- Programming
Jenn, Real Estate
- iOS
- User Journey Maps
- Personas
- Product Strategy
- Design Thinking
- User Interface (UI)
- Prototyping
- Visual Design
- Brand Development
- Project Management
- Leadership
- User Experience (UX)
- Concepting
- Real Estate
- Real Estate & Home Ownership
- B2C
- Housing & Real Estate
Byton, Electric Car
- Connected Cars
- Concepting
- Video
- User Experience (UX)
- User Interface (UI)
- Visual Design
- Leadership
- Motion Graphics
- Project Management
- Design Thinking
- Video Editing
- Art Direction
- Automotive Human-machine Interface (HMI)
- Automotive
- B2C
- Smart Cars
- Electric Vehicles
Hotshot, Legal Education
- Product Strategy
- Visual Design
- User Flows
- Brand Development
- Project Management
- Leadership
- User Interface (UI)
- Responsive Layout
- User Experience (UX)
- Icon Design
- Prototyping
- Educational Platform Design
- Legal
- Law
- B2C
- Education
Compair, Air Quality
- Qualitative Research
- Product Development
- Personas
- User Research
- User Experience (UX)
- Flow Diagrams
- Product Strategy
- User Interface (UI)
- User Interviews
- Design Thinking
- Lean Testing
- MVP Design
- Environmental
- Government
- Environmental Impact Assessments
- Databases
- B2C
- Health & Wellness
VO|CO, Beverage
- Brand Development
- Web Design
- Collateral
- Visual Design
- Leadership
- User Experience (UX)
- User Interface (UI)
- Digital Marketing
- Concepting
- Project Management
- Front-end
- Food & Beverage
- Consumer Packaged Goods (CPG)
- Food Packaging
- B2C Marketing
- POS

Employment

Principle Product Designer
2016 - PRESENT
Self-employed & Consulting
- Worked with tech companies and startups to help validate and define user experience strategy, interface design and branding plus marketing needs—guiding collaboration, research, strategy, and full-stack product design execution.
- Managed teams, led projects, and handled resourcing and scheduling, workshop facilitation, design thinking collaboration, creative strategy, user research, service design, concept development, digital marketing, UX design, prototyping and usability testing, print collateral, brand development, and web design.
- Collaborated with clients including Byton, Roofus App, Bixel Exchange, The MLS, Humanity Studio, Aaron Brumer & Associates, FOX Broadcasting, VO|CO drink, and more.
Technologies: Sketch, InVision, Axure, Photoshop, Illustrator, InDesign, HTML, CSS, Slack, Google Docs
Senior Product Designer
2015 - 2016
Pivotal Labs
- Embedded in client project teams for process enablement and product development plus guided design mentorship.
- Focused on digital transformation for growth and innovation of enterprise businesses.
- Provided project and practice leadership, client scoping, agile coaching, extreme programming, workshop facilitation, product strategy, design thinking collaboration, user research, service design, concept development, UX design, feature validation, software development, visual design, metrics analysis, event planning, and brand development.
Technologies: Sketch, InVision, Axure, Photoshop, Illustrator, InDesign, Zeplin, Pivotal Tracker, Slack, HTML, CSS, Google Docs
Lead UX/UI Designer
2013 - 2015
Contract & Consulting
- Embedded in UX design and special project teams for product and business development of Edmunds.com online and mobile platforms.
- Pitched and led a project for developing the branding, website, and marketing collateral for ReplyToSome software for Outlook users.
- Collaborated directly with founders during early stages of product development to establish a Beta user experience and branding for online education platform, HotshotLegal.com.
- Worked directly with the founder in the startup phases of business to establish branding, website, and collateral for a land use consulting firm.
- Collaborated with the digital production design team at Fox Broadcasting for support of TV show launches and cross-channel seasonal media buys.
- Guided various design thinking workshops through business development of real estate crowdfunding platform AssetAvenue.com.
Technologies: Sketch, InVision, Axure, Photoshop, Illustrator, InDesign, Basecamp, JIRA, Slack, HTML, CSS, Keynote, Google Docs
Design Workshop Instructor
2014 - 2014
General Assembly
- Pitched, developed, and taught “Page Layout Design Principles for the Web Designer”.
Technologies: Photoshop, Illustrator, InDesign, HTML, CSS, Keynote, Google Docs
Director of Design
2012 - 2013
Something Massive
- Joined the company during early-stage growth to streamline and implement the design process including hiring the team and liaising with clients.
- Provided cross-channel, online, and mobile user experiences and campaigns for entertainment + CPG clients as well as social community management with exclusive daily content.
- Managed a team (3 reports, 3 interns, freelancers) and provided project resourcing and hiring, scrum leadership, process design, digital marketing, client pitching, workshop facilitation, concept development, campaign strategy, creative direction, UX design, visual design, web design, social media, and brand development.
Technologies: Photoshop, Illustrator, InDesign, Flash, HTML, CSS, Keynote
Senior Art Director (consultant)
2011 - 2012
POSSIBLE
- Contributed to Mitsubishi Cars North America, a cross-channel winter digital campaign for online and mobile as well as social outreach and content.
- Led projects and provided digital marketing, workshop facilitation, campaign strategy, concept development, creative direction, photography production, UX design, visual design, web design, social media, and brand development.
Technologies: Photoshop, Illustrator, InDesign, Flash, HTML, CSS, Keynote
Design Manager
2008 - 2011
Mirum Shopper (formerly Lunchbox)
- Joined during a period of rapid growth when the company was named Lunchbox, focused on exclusive marketing products offered through partnerships with Walmart.com.
- Provided customer engagement and user experiences for award-winning, 360° online, mobile and in-store CPG campaigns and eCommerce platforms including media buys, social outreach, and exclusive video content.
- Managed a team (3-4 reports, freelancers) and provided project leadership, process design, agile practices, digital marketing, client pitching, market research, workshop facilitation, campaign strategy, concept development, creative direction, photography/video production, UX design, visual design, web design, metrics analysis, social media, and brand development.
Technologies: Photoshop, Illustrator, InDesign, Flash, HTML, CSS, Keynote
Art Director + Web Designer
2004 - 2009
Publishing & Entertainment Consultant
- Provided a range of services for clients including Robb Report, Loyalty Creative, E! Networks, ZAJI, Good Housekeeping, and US Weekly.
- Designed advertising and digital marketing.
- Led projects and provided creative direction.
- Designed identity and branding.
- Concepted and designed websites, page layouts, and print design.
- Pitched ideas to clients.
- Produced and videos and photography shoots.
Technologies: Photoshop, Illustrator, InDesign, Flash, HTML
Associate Art Director + Web Designer
2002 - 2004
"And Baby" Magazine
- Contributed to a pioneering startup magazine and online community for GLBT parents.
- Designed page layout and provided photography direction, creative production, concept development, production design, pre-press, UX design, web design, advertising design, PR event handling, collateral design, and intern management.
Technologies: QuarkXPress, Photoshop, Illustrator, Acrobat Distiller, Pre-Press, Flash, HTML
Design Manager + Graphic Designer
1999 - 2001
The Daily Evergreen
- Streamlined processes and improved the efficiency of the design team.
- Managed the team (10 reports) and provided scheduling, resourcing and hiring, process design, journalism, advertising design, production design, film pre-press, and page layout.
Technologies: QuarkXPress, Photoshop, Illustrator, Acrobat Distiller, Pre-Press, Traditional Paste-up

Education

Coursework in Production of Film & TV, Screenwriting, Motion Design
2006 - 2007
UCLA Extenstion - Los Angeles, CA
Certificate in Acting Technique & Scene Study
2005 - 2006
American Academy of Dramatic Arts - New York, NY
Bachelor of Arts degree in Communications (Advertising and Graphic Design)
1995 - 2001
Washington State University - Pullman, WA

Experience

Graphic Design20 years
Web Design18 years
User Interface (UI)12 years
User Experience (UX)12 years
Product Strategy10 years
User Research10 years
InVision6 years
Sketch6 years

Tools

InVision
Sketch

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