Darcie G. Fitzpatrick
Designer
Santa Monica, CA, United States
Member since February 10, 2017
Darcie is a design leader with a couple decades of experience and a knack for building something out of nothing. She has a passion for user-centered methods and iterative Agile processes, an innate sense for business strategy, an affinity for customer-friendly journeys and intuitive user experiences, and an aesthetic eye for polished visual design. She facilitates the research, validation, direction, and branding of greenfield products.
Darcie is now available for hire
Employment
- Principle Product Designer2016 - PRESENTSelf-employed & Consulting
- Worked with tech companies and startups to help validate and define user experience strategy, interface design and branding plus marketing needs—guiding collaboration, research, strategy, and full-stack product design execution.
- Managed teams, led projects, and handled resourcing and scheduling, workshop facilitation, design thinking collaboration, creative strategy, user research, service design, concept development, digital marketing, UX design, prototyping and usability testing, print collateral, brand development, and web design.
- Collaborated with clients including Byton, Roofus App, Bixel Exchange, The MLS, Humanity Studio, Aaron Brumer & Associates, FOX Broadcasting, VO|CO drink, and more.
Technologies: Sketch, InVision, Axure, Photoshop, Illustrator, InDesign, HTML, CSS, Slack, Google Docs - Senior Product Designer2015 - 2016Pivotal Labs
- Embedded in client project teams for process enablement and product development plus guided design mentorship.
- Focused on digital transformation for growth and innovation of enterprise businesses.
- Provided project and practice leadership, client scoping, agile coaching, extreme programming, workshop facilitation, product strategy, design thinking collaboration, user research, service design, concept development, UX design, feature validation, software development, visual design, metrics analysis, event planning, and brand development.
Technologies: Sketch, InVision, Axure, Photoshop, Illustrator, InDesign, Zeplin, Pivotal Tracker, Slack, HTML, CSS, Google Docs - Lead UX/UI Designer2013 - 2015Contract & Consulting
- Embedded in UX design and special project teams for product and business development of Edmunds.com online and mobile platforms.
- Pitched and led a project for developing the branding, website, and marketing collateral for ReplyToSome software for Outlook users.
- Collaborated directly with founders during early stages of product development to establish a Beta user experience and branding for online education platform, HotshotLegal.com.
- Worked directly with the founder in the startup phases of business to establish branding, website, and collateral for a land use consulting firm.
- Collaborated with the digital production design team at Fox Broadcasting for support of TV show launches and cross-channel seasonal media buys.
- Guided various design thinking workshops through business development of real estate crowdfunding platform AssetAvenue.com.
Technologies: Sketch, InVision, Axure, Photoshop, Illustrator, InDesign, Basecamp, JIRA, Slack, HTML, CSS, Keynote, Google Docs - Design Workshop Instructor2014 - 2014General Assembly
- Pitched, developed, and taught “Page Layout Design Principles for the Web Designer”.
Technologies: Photoshop, Illustrator, InDesign, HTML, CSS, Keynote, Google Docs - Director of Design2012 - 2013Something Massive
- Joined the company during early-stage growth to streamline and implement the design process including hiring the team and liaising with clients.
- Provided cross-channel, online, and mobile user experiences and campaigns for entertainment + CPG clients as well as social community management with exclusive daily content.
- Managed a team (3 reports, 3 interns, freelancers) and provided project resourcing and hiring, scrum leadership, process design, digital marketing, client pitching, workshop facilitation, concept development, campaign strategy, creative direction, UX design, visual design, web design, social media, and brand development.
Technologies: Photoshop, Illustrator, InDesign, Flash, HTML, CSS, Keynote - Senior Art Director (consultant)2011 - 2012POSSIBLE
- Contributed to Mitsubishi Cars North America, a cross-channel winter digital campaign for online and mobile as well as social outreach and content.
- Led projects and provided digital marketing, workshop facilitation, campaign strategy, concept development, creative direction, photography production, UX design, visual design, web design, social media, and brand development.
Technologies: Photoshop, Illustrator, InDesign, Flash, HTML, CSS, Keynote - Design Manager2008 - 2011Mirum Shopper (formerly Lunchbox)
- Joined during a period of rapid growth when the company was named Lunchbox, focused on exclusive marketing products offered through partnerships with Walmart.com.
- Provided customer engagement and user experiences for award-winning, 360° online, mobile and in-store CPG campaigns and eCommerce platforms including media buys, social outreach, and exclusive video content.
- Managed a team (3-4 reports, freelancers) and provided project leadership, process design, agile practices, digital marketing, client pitching, market research, workshop facilitation, campaign strategy, concept development, creative direction, photography/video production, UX design, visual design, web design, metrics analysis, social media, and brand development.
Technologies: Photoshop, Illustrator, InDesign, Flash, HTML, CSS, Keynote - Art Director + Web Designer2004 - 2009Publishing & Entertainment Consultant
- Provided a range of services for clients including Robb Report, Loyalty Creative, E! Networks, ZAJI, Good Housekeeping, and US Weekly.
- Designed advertising and digital marketing.
- Led projects and provided creative direction.
- Designed identity and branding.
- Concepted and designed websites, page layouts, and print design.
- Pitched ideas to clients.
- Produced and videos and photography shoots.
Technologies: Photoshop, Illustrator, InDesign, Flash, HTML - Associate Art Director + Web Designer2002 - 2004"And Baby" Magazine
- Contributed to a pioneering startup magazine and online community for GLBT parents.
- Designed page layout and provided photography direction, creative production, concept development, production design, pre-press, UX design, web design, advertising design, PR event handling, collateral design, and intern management.
Technologies: QuarkXPress, Photoshop, Illustrator, Acrobat Distiller, Pre-Press, Flash, HTML - Design Manager + Graphic Designer1999 - 2001The Daily Evergreen
- Streamlined processes and improved the efficiency of the design team.
- Managed the team (10 reports) and provided scheduling, resourcing and hiring, process design, journalism, advertising design, production design, film pre-press, and page layout.
Technologies: QuarkXPress, Photoshop, Illustrator, Acrobat Distiller, Pre-Press, Traditional Paste-up
Other Experience
Education
- Coursework in Production of Film & TV, Screenwriting, Motion Design2006 - 2007UCLA Extenstion - Los Angeles, CA
- Certificate in Acting Technique & Scene Study2005 - 2006American Academy of Dramatic Arts - New York, NY
- Bachelor of Arts degree in Communications (Advertising and Graphic Design)1995 - 2001Washington State University - Pullman, WA
Experience
- Graphic Design20 years
- Web Design18 years
- User Interface (UI)12 years
- User Experience (UX)12 years
- Product Strategy10 years
- User Research10 years
- Sketch6 years
- InVision6 years
Tools
- Sketch
- InVision
