Darcie is a design leader with a couple decades of experience and a knack for building something out of nothing. She holds a passion for user-centered methods and iterative agile processes, an innate sense for business strategy, an affinity for customer-friendly journeys and intuitive user experiences, and an aesthetic eye for polished visual design. She facilitates the research, validation, direction, and branding of greenfield products.
Worked with tech companies and startups to help validate and define user experience strategy, interface design and branding plus marketing needs—guiding collaboration, research, strategy, and full-stack product design execution.
Managed teams, led projects, and handled resourcing and scheduling, workshop facilitation, design thinking collaboration, creative strategy, user research, service design, concept development, digital marketing, UX design, prototyping and usability testing, print collateral, brand development, and web design.
Collaborated with clients including Byton, Roofus App, Bixel Exchange, The MLS, Humanity Studio, Aaron Brumer & Associates, FOX Broadcasting, VO|CO drink, and more.
Pitched, developed, and taught “Page Layout Design Principles for the Web Designer.”.
Technologies: Photoshop, Illustrator, InDesign, HTML, CSS, Keynote, Google Docs
Head of Design
2012 - 2013
Joined the company during early-stage growth to streamline and implement the design process including hiring the team and liaising with clients.
Provided cross-channel, online, and mobile user experiences and campaigns for entertainment + CPG clients as well as social community management with exclusive daily content.
Managed a team (3 reports, 3 interns, freelancers) and provided project resourcing and hiring, scrum leadership, process design, digital marketing, client pitching, workshop facilitation, concept development, campaign strategy, creative direction, UX design, visual design, web design, social media, and brand development.
Contributed to Mitsubishi Cars North America, a cross-channel winter digital campaign for online and mobile as well as social outreach and content.
Led projects and provided digital marketing, workshop facilitation, campaign strategy, concept development, creative direction, photography production, UX design, visual design, web design, social media, and brand development.
Joined during a period of rapid growth when the company was named Lunchbox, focused on exclusive marketing products offered through partnerships with Walmart.com.
Provided customer engagement and user experiences for award-winning, 360° online, mobile and in-store CPG campaigns and eCommerce platforms including media buys, social outreach, and exclusive video content.
Managed a team (3-4 reports, freelancers) and provided project leadership, process design, agile practices, digital marketing, client pitching, market research, workshop facilitation, campaign strategy, concept development, creative direction, photography/video production, UX design, visual design, web design, metrics analysis, social media, and brand development.