Darcie is a user experience architect who has helped define and develop multiple greenfield digital products for enterprise organizations as well as worked with numerous startups and founders through all stages of growth and business development. She relies on design thinking and human-centered approaches while working in agile iterative processes.
Worked with tech companies and startups to help validate and define user experience strategy, interface design, and branding plus marketing needs, guiding collaboration, research, strategy, and full-stack product design execution.
Led projects plus managed resourcing and scheduling, workshop facilitation, design thinking, creative strategy, user research, digital marketing, UX design, prototyping and usability testing, print collateral, brand development, and web design.
Collaborated with clients including Byton, Roofus App, Bixel Exchange, The MLS, Humanity Studio, Aaron Brumer & Associates, FOX Broadcasting, VO|CO drink, and more.
Embedded in UX design and special project teams for product and business development of Edmunds.com online and mobile platforms.
Pitched and led a project for developing the branding, website, and marketing collateral for ReplyToSome software for Outlook users.
Collaborated directly with founders during early stages of product development to establish a Beta user experience and branding for online education platform, HotshotLegal.com.
Worked directly with the founder in the startup phases of business to establish branding, website, and collateral for a land use consulting firm.
Collaborated with the digital production design team at Fox Broadcasting for support of TV show launches and cross-channel seasonal media buys.
Guided various design thinking workshops through business development of real estate crowdfunding platform AssetAvenue.com.
Technologies: Google Docs, Apple Keynote, CSS, HTML, Slack, Jira, Basecamp, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Axure, InVision, Sketch
2014 - 2014
Pitched, developed and instructed design workshop for General Assembly students.
Featured traditional graphic design principles for the web designer as a topic for the session.
Expanded participants' knowledge to untapped areas of influence.
Technologies: Google Docs, Apple Keynote, CSS, HTML, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
2012 - 2013
Joined the company during early-stage growth to streamline and implement the design process including hiring the team and liaising with clients.
Provided cross-channel, online, and mobile user experiences and campaigns for entertainment + CPG clients as well as social community management with exclusive daily content.
Managed a team and provided project resourcing and hiring, process design, digital marketing, client pitching, workshop facilitation, campaign strategy, creative direction, UX design, visual design, web design, social media, and brand development.
Contributed to Mitsubishi Cars North America, a cross-channel winter digital campaign for online and mobile as well as social outreach and content.
Led projects and provided digital marketing, workshop facilitation, campaign strategy, concept development, creative direction, photography production, UX design, visual design, web design, social media, and brand development.
Partnered the campaign launch with Weather Underground, leading to an increase in sales on AWD vehicles.
Joined during a period of rapid growth when the company was named Lunchbox, focused on exclusive marketing products offered through partnerships with Walmart.com.
Provided customer engagement and user experiences for award-winning, 360° online, mobile and in-store CPG campaigns and eCommerce platforms including media buys, social outreach, and exclusive video content.
Managed a team (3-4 reports, freelancers) and provided project leadership, process design, agile practices, digital marketing, client pitching, market research, workshop facilitation, campaign strategy, concept development, creative direction, photography/video production, UX design, visual design, web design, metrics analysis, social media, and brand development.