Darcie G. Fitzpatrick, Designer in Seattle, WA, United States
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Darcie G. Fitzpatrick

Verified Expert  in Design


Seattle, WA, United States
Toptal Member Since
March 7, 2018

Darcie is a user experience specialist and product strategist who has helped define and develop multiple greenfield digital products for enterprise organizations and worked with numerous startups and founders through all growth and business development stages. She relies on design thinking and human-centered approaches while working in agile, iterative processes.


Work Experience

User Experience Practice Lead

2018 - 2020
Red Hat, Open Innovation Labs
  • Led remote and traveling teams for public sector engagements with a focus on DevOps culture, agile methodologies, and cloud-native processes.
  • Drove user experience design of software applications plus various internal and external design initiatives including conferences.
  • Worked directly with customers for enablement on software development best practices with a focus on open culture and open technology.
Technologies: Agile Transformation, Product Design, UX Leadership, Open Source, Design Thinking, Agile

Principal Designer

2016 - 2018
Self-employed | Consulting
  • Worked with tech companies and startups to help validate and define user experience strategy, interface design, and branding plus marketing needs, guiding collaboration, research, strategy, and full-stack product design execution.
  • Led projects plus managed resourcing and scheduling, workshop facilitation, design thinking, creative strategy, user research, digital marketing, UX design, prototyping and usability testing, print collateral, brand development, and web design.
  • Collaborated with clients including Byton, Roofus App, Bixel Exchange, The MLS, Humanity Studio, Aaron Brumer & Associates, FOX Broadcasting, VO|CO drink, and more.
Technologies: Google Docs, Slack, CSS, HTML, Axure, InVision, Sketch

Senior Product Designer

2015 - 2016
Pivotal Labs
  • Spearheaded design projects embedded in customer engagement teams for proprietary software application development.
  • Focused on agile iterative process and extreme programming for growth and innovation of enterprise business solutions.
  • Worked alongside cross-functional teams to modernize software development processes through cloud technology, TDD, and CI/CD.
Technologies: Slack, Zeplin, Axure, InVision, Sketch

Lead User Interface Designer

2013 - 2015
Contract | Consulting
  • Embedded in UX design and special project teams for product and business development of Edmunds.com online and mobile platforms.
  • Pitched and led a project for developing the branding, website, and marketing collateral for ReplyToSome software for Outlook users.
  • Collaborated directly with founders during the early stages of product development to establish a Beta user experience and branding for the online education platform, HotshotLegal.com.
  • Worked directly with the founder in the startup phases of business to establish branding, website, and collateral for a land-use consulting firm.
  • Collaborated with the digital production design team at Fox Broadcasting for support of TV show launches and cross-channel seasonal media buys.
  • Guided various design thinking workshops through business development of real estate crowdfunding platform AssetAvenue.com.
Technologies: Google Docs, Apple Keynote, CSS, HTML, Slack, Jira, Axure, InVision, Sketch

Workshop Facilitator

2014 - 2014
General Assembly
  • Pitched, developed and instructed design workshop for General Assembly students.
  • Featured traditional graphic design principles for the web designer as a topic for the session.
  • Expanded participants' knowledge to untapped areas of influence.
Technologies: Google Docs, Apple Keynote, CSS, HTML

Design Director

2012 - 2013
Something Massive
  • Joined the company during early-stage growth to streamline and implement the design process including hiring the team and liaising with clients.
  • Provided cross-channel, online, and mobile user experiences and campaigns for entertainment + CPG clients as well as social community management with exclusive daily content.
  • Managed a team and provided project resourcing and hiring, process design, digital marketing, client pitching, workshop facilitation, campaign strategy, creative direction, UX design, visual design, web design, social media, and brand development.
Technologies: Apple Keynote, CSS, HTML, Flash

Senior Art Director

2011 - 2012
  • Contributed to Mitsubishi Cars North America, a cross-channel winter digital campaign for online and mobile as well as social outreach and content.
  • Led projects and provided digital marketing, workshop facilitation, campaign strategy, concept development, creative direction, photography production, UX design, visual design, web design, social media, and brand development.
  • Partnered the campaign launch with Weather Underground, leading to an increase in sales on AWD vehicles.
Technologies: Apple Keynote, CSS, HTML, Flash

Design Manager

2008 - 2011
Mirum Shopper (formerly Lunchbox)
  • Joined during a period of rapid growth when the company was named Lunchbox, focused on exclusive marketing products offered through partnerships with Walmart.com.
  • Provided customer engagement and user experiences for award-winning, 360° online, mobile, and in-store CPG campaigns and eCommerce platforms including media buys, social outreach, and exclusive video content.
  • Managed a team (four reports, freelancers) and provided project leadership.
Technologies: Apple Keynote, CSS, HTML, Flash

Art Director and Web Designer

2004 - 2009
Publishing & Entertainment Consultant
  • Provided a range of services for clients including Robb Report, Loyalty Creative, E! Networks, ZAJI, Good Housekeeping, and US Weekly.
  • Designed advertising and digital marketing.
  • Led projects and provided creative direction.
  • Designed identity and branding.
  • Concepted and designed websites, page layouts, and print design.
  • Pitched ideas to clients.
  • Produced videos and photo shoots.
Technologies: HTML, Flash
2006 - 2007

Coursework in Production of Film & TV, Screenwriting, Motion Design

UCLA Extenstion - Los Angeles, CA

2005 - 2006

Certificate in Acting Technique & Scene Study

American Academy of Dramatic Arts - New York, NY

1995 - 2001

Bachelor of Arts Degree in Communications (Advertising and Graphic Design)

Washington State University - Pullman, WA


Adobe Creative Suite, InVision App, Sketch, InVision, Figma, Flash, Apple Keynote, Google Docs, Jira, Slack, Zeplin






Minimum Viable Product (MVP), Web Applications, Web App Design, UI Design, B2B, Enterprise Software, eCommerce Design, Leadership, Discovery Workshops, Ethnographic Interviews, Qualitative Research, User-centered Design (UCD), User Interviews, UX Research, Research, Task Flows, Stakeholder Interviews, Branding, Product Design, Usability Testing, Graphic Design, Persona Development, Prototyping, Responsive Design, User Experience (UX), User Interface (UI), User Research, Product Strategy, Web Design, Responsive Layout, Product Management, Pair Programming, DevOps, Agile Delivery, Machine Learning, Visual Design, UX Design, User Flows, Brainstorming, Lean UX, Mobile First, Responsive UI, Art Direction, UX Strategy, UX Flows, Workshop Facilitation, Mood Boards, Logo Design, System Design, Prepress, Personas, Agile, Design Thinking, Open Source, UX Leadership, Agile Transformation

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