Darrell Estabrook, Designer in Richmond, VA, United States
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Darrell Estabrook

Verified Expert  in Design


Richmond, VA, United States
Toptal Member Since
January 5, 2019

Darrell has over 27 years of experience designing engaging and productive apps for customers and business employees. He's led the design for a mobile enterprise app that replaced a legacy, paper-based process for a national auto retailer. Darrell specializes in turning big-picture thinking into practical visual experiences. His creative, purpose-driven design approach helps business leaders realize their vision.


Work Experience

Principle UX Designer | Subcontractor with Guidea

2020 - 2022
  • Reimagined the mobile experience for IBM Maximo, an app for field technicians and inspectors used globally in commercial, industrial, and remote settings. Worked with IBM's VP executives in product and design to establish a vision.
  • Created an all-new IBM mobile design system making UX efficient and effective in rugged environments. Balanced technical data presented in an easy-to-read tablet and phone experience.
  • Led various IBM designers working on multiple products through regular team and one-on-one critique sessions to strengthen individual skills and overall product suite usability.
  • Won the 2021 Gold Spark Design Award for product design, with the app being recognized for its ability to provide workers with help or assistance, even in harsh environments.
Technologies: Prototyping, UX Design, Design Systems, Enterprise, Complex Application User Interfaces (UI), UI Design, UX Strategy, Agile Software Development, Figma, Enterprise Application Design, Typography, Web Dashboards, Cross-platform UX, Internet of Things (IoT), Form Design, Visualization Design, Design Strategy, Responsive UX Design, SaaS, Communication, Data Visualization, Dashboards, Collaborative Design, Design Leadership

Design Lead

1999 - 2018
  • Designed an enterprise productivity app to replace a paper-based process for a national auto retailer's 150 locations. This removed data entry errors and increased the number of vehicles processed.
  • Crafted a mobile experience for state-wide energy customers to monitor their home energy usage and lower energy production loads.
  • Created an enterprise dashboard design for the executives of a national insurance company. This increased the timeliness of reporting and increased the visibility of critical metrics.
  • Designed a dashboard and research tool for financial brokers for a national financial modeling company. This increased visibility in new content and decreased time to find relevant content.
  • Crafted a content management system of templates to support a 600-page website for a regional North Carolina hospital network. This reduced broken links and increased speed for patients to find content.
  • Designed a grade-entry system for statewide elementary teachers. This reduced data entry errors and teacher time to input data.
  • Grew, managed, and developed the experience design team for four years.
Technologies: Adobe Creative Suite, JavaScript, CSS, HTML, Agile UX, Portal Design, Design Thinking, Enterprise Application Design, Product Design, Complex Application User Interfaces (UI), UI Design, UX Strategy, Prototyping, Agile Software Development, Presentation Design, Web, Enterprise, Typography, Web Dashboards, Cross-platform UX, Internet of Things (IoT), Form Design, Visualization Design, Design Strategy, Responsive UX Design, SaaS, Communication, UX Design, Data Visualization, Dashboards, Collaborative Design, Design Leadership

Web Design Specialist

1998 - 1999
CSX Corporation
  • Redesigned the main corporate website for CSX.com and served as a primary means of press release information for corporate communications.
  • Designed several custom websites for the company's specialty lines of business, including intermodal and Alaskan pipeline.
  • Contributed to corporate communications pieces such as press releases, annual reports, and time-sensitive web pages.
Technologies: HTML, Complex Application User Interfaces (UI), UI Design, Web, Communication, UX Design, Collaborative Design, Design Leadership

Web Designer

1996 - 1997
Vanguard Information Group
  • Designed a regional monthly coupon service website. My efforts included UX design, interface design, and development using Microsoft Active Server Pages and monthly content updates.
  • Designed animated banner advertisements for small businesses.
  • Designed all company branding and promotional material.
Technologies: HTML, UI Design, Web, Communication, UX Design, Collaborative Design, Design Leadership
1992 - 1996

Bachelor's Degree in Management Information Systems

Ambassador University - Big Sandy, TX, USA


Adobe Creative Suite, Zeplin, Figma

Industry Expertise

Insurance, Automotive


Web, Mobile


JavaScript, HTML, CSS


Productivity, Financial Design, Executive Presentations, Design Systems, Dashboards, Product Design, Design Thinking, Design Strategy, UI Design, UX Strategy, Visualization Design, Typography, Presentation Design, Agile UX, Agile Software Development, Enterprise Application Design, Dashboard Design, Prototyping, User Flows, Desktop App Design, Mobile App Design, Responsive Web Design (RWD), Data Visualization, Form Design, Responsive UX Design, UX Design, User Experience (UX), User Interface (UI), Complex Application User Interfaces (UI), Enterprise, Cross-platform UX, Communication, Collaborative Design, Design Leadership, Creative Direction, Portal Design, Fintech, Ideation Workshops, SaaS, iOS App Design, Internet of Things (IoT), Branding, Logo Design, Data-informed Visual Design, Information Systems, Energy, Whiteboarding, Financial Systems, Web Dashboards, User Testing, Technical Design, B2B, Interaction Design (IxD), Content Management Systems (CMS), App Design

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