David Fotherby, Designer in Truckee, CA, United States

David Fotherby


Truckee, CA, United States
Toptal Member Since
February 8, 2017

David has created exceptional, user-centered products for some of the top Fortune, healthcare, retail, and entertainment businesses worldwide. His approach of putting the user at the center of product design ensures that clients have a clear insight into their market potential and the technical requirements needed.

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Work Experience

2015 - PRESENT

Associate Director of User Experience and Human Factors

  • Designed the user and system architecture for medical devices, connected care systems, and mobile applications.
  • Oversaw the design department, manage employees, and mentor direct reports.
  • Trained staff on FDA rules and compliance for certification.
  • Worked closely with clients’ medical, legal, and clinician teams to decipher user testing guidelines.
Technologies: ActiveCampaign, Adobe Creative Suite, Trello, Unbounce, Harvest, Jira, Agile, Lean UX, Microsoft Office, Adobe After Effects, InVision, Zeplin, Proto.io, Visual Studio, JavaScript, Sass, CSS, HTML, Sketch
2000 - PRESENT

Freelance UI/UX Designer | VFX Artist

Fotherby LLC
  • Created UI designs for various clients.
  • Built UX designs for various clients.
  • Devised CGI works for various clients.
  • Created VFX works for various clients.
  • Crafted motion designs for various clients.
Technologies: Microsoft Office, Trello, Jira, Lean UX, Final Cut Pro, Cinema 4D, Adobe After Effects, InVision, Zeplin, Proto.io, Visual Studio, JavaScript, Sass, CSS, HTML, Sketch, Adobe Creative Suite
2014 - 2015

UI/UX Design Lead

Inspirato with American Express
  • Designed the UI/UX for use on various web and mobile devices.
  • Worked closely with the operations, marketing, and development team to achieve business goals.
  • Managed the integration of site usability, architecture, and design elements.
  • Created high-level prototypes to test usability of new technology features.
  • Ideated and developed new experiential technologies for use in Inspirato retail stores.
Technologies: Adobe Creative Suite, Jira, Adobe After Effects, Visual Studio, InVision, Sketch
2012 - 2012

Senior Interactive Art Director

Mondo Robot
  • Designed the UI/UX for use on various web and mobile devices.
  • Interpreted client goals as they relate to design and its importance in their digital strategy.
  • Managed the integration of site usability, architecture, and design elements.
  • Assisted in the development team with front-end development.
  • Researched the latest development tools and techniques.
Technologies: Adobe Creative Suite, CSS, HTML, Final Cut Pro, Cinema 4D, Adobe After Effects
2010 - 2011

Director of Interactive | CGI, VFX, and Motion Design Lead

Pluto Post Production
  • Directed and managed the development staff to execute various web and mobile application projects.
  • Acted as the VFX technical director on numerous television and feature film projects.
  • Worked on photo-realistic 3D modeling and texturing.
  • Created digital motion designs for television advertisements and movie title sequences.
  • Assisted in the new business development team with marketing and advertising strategies.
Technologies: Nuke Studio, JavaScript, CSS, HTML, Final Cut Pro, Adobe After Effects, Cinema 4D, Adobe Suite
2009 - 2010

Digital Creative Director | Creative Director of New Business Development

The MARS Agency
  • Directed and managed the creative and development staff in the execution of digital media campaigns.
  • Acted as the chief information architect for media team and MARS subsidiary companies.
  • Educated the existing staff on emerging technologies and trends.
  • Created the digital platforms and technologies for new product development.
  • Assisted the new business development team with creative and digital strategies/planning.
Technologies: Microsoft Office, Adobe Creative Suite
2005 - 2009

Chief Executive Officer

PrimeTYME Media, Inc.
  • Invented and patented a rear-projection, smart screen OOH marketing system.
  • Orchestrated business partnerships with HP, BenQ, NBA, Cisco Systems, and Texas Instruments.
  • Developed eye-tracking and facial recognition systems to gauge audience response.
  • Worked with PQ Labs to develop ultra-responsive, multi-touch surfacing.
  • Oversaw and managed 250 employees.
  • Created a network of 2,500 nation-wide installation specialists.
  • Managed and executed the sale of the business.
Technologies: MATLAB, Adobe Creative Suite, Adobe After Effects, Cinema 4D
2003 - 2005

Senior Art Director

Communication Associates
  • Created graphic design work for custom home builders.
  • Crafted experiential designs for model homes and sales centers.
  • Made signage designs for new communities.
  • Created web designs for our builder clients.
Technologies: QuarkXpress, CSS, HTML, Flash, Adobe Creative Suite
2001 - 2002

Interactive Art Director

Tweddle Company
  • Created UI designs for interactive CD-ROMs.
  • Designed for print production.
  • Crafted sound design.
  • Made technical illustrations.
Technologies: Director, Flash, Adobe Creative Suite
1999 - 2001

New Media Art Director

Daniel Brian & Associates
  • Led the art direction on all new media campaigns.
  • Created Flash web experiences.
  • Made designs for interactive CD-ROMs.
Technologies: Flash, Director, Adobe Illustrator, Adobe Photoshop
1998 - 1999

Junior Art Director

  • Gave art-direction on new business client's teams.
  • Created the concepts on advertising campaigns.
  • Made illustrations.
  • Implemented photo retouching.
Technologies: QuarkXpress, Adobe Illustrator, Adobe Photoshop
1997 - 1998

Creative Intern

J. Walter Thompson
  • Created graphic designs and gave the art-direction on the Ford Motor's account.
  • Crafted illustration for storyboarding-out concepts.
  • Worked on photo retouching of cars.
Technologies: QuarkXpress, Adobe Photoshop


2016 - 2017

Continuous Education in Human Computer Interaction and Behavioral Studies

Massachusetts Institute of Technology - Cambridge, MA, USA

1997 - 2000

Bachelor of Fine Arts Degree in Transportation Design

College for Creative Studies - Detroit, MI, USA