David Fotherby
Verified Expert in Design
Designer
Truckee, CA, United States
Toptal member since March 12, 2017
David has created exceptional, user-centered products for some of the top Fortune, healthcare, retail, and entertainment businesses worldwide. His approach of putting the user at the center of product design ensures that clients have a clear insight into their market potential and the technical requirements needed.
Experience
- UX Design - 20 years
- UI Design - 18 years
- Web Design - 17 years
- Mobile Web Design - 10 years
- Web App Design - 10 years
- iOS - 8 years
- App Design - 8 years
- iOS App Design - 6 years
Portfolio
HWD Responsive Web App and Rebranding
Work Experience
Associate Director of User Experience and Human Factors
Orthogonal
- Designed the user and system architecture for medical devices, connected care systems, and mobile applications.
- Oversaw the design department, manage employees, and mentor direct reports.
- Trained staff on FDA rules and compliance for certification.
- Worked closely with clients’ medical, legal, and clinician teams to decipher user testing guidelines.
Freelance UI/UX Designer | VFX Artist
Fotherby LLC
- Created UI designs for various clients.
- Built UX designs for various clients.
- Devised CGI works for various clients.
- Created VFX works for various clients.
- Crafted motion designs for various clients.
UI/UX Design Lead
Inspirato with American Express
- Designed the UI/UX for use on various web and mobile devices.
- Worked closely with the operations, marketing, and development team to achieve business goals.
- Managed the integration of site usability, architecture, and design elements.
- Created high-level prototypes to test usability of new technology features.
- Ideated and developed new experiential technologies for use in Inspirato retail stores.
Senior Interactive Art Director
Mondo Robot
- Designed the UI/UX for use on various web and mobile devices.
- Interpreted client goals as they relate to design and its importance in their digital strategy.
- Managed the integration of site usability, architecture, and design elements.
- Assisted in the development team with front-end development.
- Researched the latest development tools and techniques.
Director of Interactive | CGI, VFX, and Motion Design Lead
Pluto Post Production
- Directed and managed the development staff to execute various web and mobile application projects.
- Acted as the VFX technical director on numerous television and feature film projects.
- Worked on photo-realistic 3D modeling and texturing.
- Created digital motion designs for television advertisements and movie title sequences.
- Assisted in the new business development team with marketing and advertising strategies.
Digital Creative Director | Creative Director of New Business Development
The MARS Agency
- Directed and managed the creative and development staff in the execution of digital media campaigns.
- Acted as the chief information architect for media team and MARS subsidiary companies.
- Educated the existing staff on emerging technologies and trends.
- Created the digital platforms and technologies for new product development.
- Assisted the new business development team with creative and digital strategies/planning.
Chief Executive Officer
PrimeTYME Media, Inc.
- Invented and patented a rear-projection, smart screen OOH marketing system.
- Orchestrated business partnerships with HP, BenQ, NBA, Cisco Systems, and Texas Instruments.
- Developed eye-tracking and facial recognition systems to gauge audience response.
- Worked with PQ Labs to develop ultra-responsive, multi-touch surfacing.
- Oversaw and managed 250 employees.
- Created a network of 2,500 nation-wide installation specialists.
- Managed and executed the sale of the business.
Senior Art Director
Communication Associates
- Created graphic design work for custom home builders.
- Crafted experiential designs for model homes and sales centers.
- Made signage designs for new communities.
- Created web designs for our builder clients.
Interactive Art Director
Tweddle Company
- Created UI designs for interactive CD-ROMs.
- Designed for print production.
- Crafted sound design.
- Made technical illustrations.
New Media Art Director
Daniel Brian & Associates
- Led the art direction on all new media campaigns.
- Created Flash web experiences.
- Made designs for interactive CD-ROMs.
Junior Art Director
Campbell-Ewald
- Gave art-direction on new business client's teams.
- Created the concepts on advertising campaigns.
- Made illustrations.
- Implemented photo retouching.
Creative Intern
J. Walter Thompson
- Created graphic designs and gave the art-direction on the Ford Motor's account.
- Crafted illustration for storyboarding-out concepts.
- Worked on photo retouching of cars.
Education
Continuous Education in Human Computer Interaction and Behavioral Studies
Massachusetts Institute of Technology - Cambridge, MA, USA
Bachelor of Fine Arts Degree in Transportation Design
College for Creative Studies - Detroit, MI, USA
Skills
Tools
Final Cut Pro, Illustrator 2017, Photoshop CC, Sketch, Proto.io, Adobe After Effects, Slack, Zeplin, Mavenlink, Trello, InVision, Cinema 4D, Jira, InVision Studio, Adobe CC, Visual Studio, Microsoft Office, Adobe Creative Suite, Nuke Studio, MATLAB, Flash, QuarkXpress, Adobe Photoshop, Adobe Illustrator, UXPin
Languages
CSS, HTML5, CSS3, HTML, Swift, JavaScript
Platforms
MacOS, iOS, Windows, Visual Studio 2016, Android, Adobe Suite, Director
Industry Expertise
Health & Wellness, Health, Travel & Leisure, Healthcare
Other
Branding, Web Design, Lean UX, UI Design, Web App Design, UX Design, Software Design, Graphic Design, Iconography, Logo Design, iOS App Design, App Design, Creative Direction, Print Design, Mobile Web Design, Visual Effects (VFX), Art Direction, Identity, Health IT, Adobe UX, Agile CRM, Agile, Harvest, Unbounce, ActiveCampaign, UI Style Guides, PSD to Bootstrap, Patient Portals, Medical Software, Dashboard Design, Flat Design, App UI, Prototyping, Luxury Industry, Apps, User Research, Pool & Spa, Responsive, Responsive UI, Companion Software, Control Systems, Clean Design, User Interface (UI), Product Design, Information Architecture (IA), User Testing, Medical Devices, Connected Device Design, App UX, Remote User Testing, Sass, Android UI Design, Android Design Guidelines, User Experience (UX)
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