Diego Garcia
Verified Expert in Design
Designer
Diego Garcia is a lead UX/UI product designer and design director with an unbeatable track record of creating cohesive web and mobile experiences and is disciplined at the intersections of human-centricity, UX/UI design, and product and strategy development. He has worked with high-profile companies like AIG, DIOR, Humana Inc., Kaiser Permanente, U.S. Century Bank, and many startups.
Portfolio
Work Experience
Design/UX Director
Govlaunch
- Provided the entire UX and UI design direction to the product, from wireframes to high-fidelity design assets.
- Built the entire UI design system to follow up, including the components, interactions, and micro-interactions of the web app.
- Created new corporate branding, colors, fonts, and art direction.
- Did graphic design direction for advertisements and marketing material.
Design Director | UX/UI Designer
CENTRIC DIGITAL
- Designed and developed the UX for more than 28 AIG® products in four years including desktop experiences, dashboards, mobile, and tablet apps.
- Executed apps with members of the international team (US, India, and Japan), and the local AIG® teams in the areas that I was currently working in which were Tokyo, Dublin, Bangalore, and New York.
- Provided not only design and UX but also the art direction in conjunction with the design team for many digital products.
- Managed a team of several designers and front-end developers in their daily responsibilities; coached them and provided daily feedback to improve workflow and performance.
- Sponsored and managed a "Hackathon" tour in the main countries where this firm has offices, in order to provide the best product prototype ideas in 24 hours. It was well received and these prototype ideas gave the fruit to real products.
- Worked remotely to foster the transformation of prototypes into real working products whenever possible. Traveled, when necessary, to the local area in order to successfully complete the project. This can be notably seen in my work in Japan.
- Created, in Japan, one of the best products for the company, we've made called AIG Active Care™. It's an early warning system for clients/users. We worked closely with the Japanese government, the Weather Channel, and Weather News (Japan).
- Developed and designed more than 100 different desktop and mobile pages for Humana™.
- Designed more than 15 different desktop, mobile, and app experiences for Kaiser Permanente™.
Art Director | Graphic Designer | Brand Designer
Playforbrands
- Developed the branding and graphic design for DIRECTV™ US, Latin, and Indian markets.
- Created more than 60 global print campaigns for DIRECTV™ US, Latin, and Indian markets.
- Designed a new Directv logo for the US: DIRECTV™ Plus.
- Implemented global branding solutions for DIRECTV™.
Digital Art Director
Red Silvestre
- Got featured in Behance for my web design work as a digital director with Bormida & Yanzon Architects.
- Created online marketing design pieces for Cencosud Jumbo, one of the biggest supermarket chains in South America.
- Directed the web design to more than 10 B2C clients in Latinamerica and for Hyatt Hotels™.
Digital Designer
Bridger Conway
- Created the digital design for Bridger Conway Offices in London, New York, Mexico DF, and Buenos Aires,.
- Worked with brands like Philippe Starck, Paco Rabanne, Axe, Chechnya Peace Forum, Dorfman Projects, City Santa Fe, Boymelgreen, Art Quest, Dwell Yoo, Life At and more.
- Designed the UI/UX for a huge real estate company.
- Crafted several poster designs for DORFMAN | CACERES + MIRANDA.
- Created a web design experience for Dwell Yoo by Philippe Starck (one of the greatest product designers in the world).
Digital Designer
Bigbrand Agency
- Developed digital design solutions for more than 30 Latin company clients.
- Created Fox Sports TV's new website for the Latin audience.
- Designed websites for large wineries around the world.
- Developed websites for many clients from the TV industry.
- Initiated the brands and websites for several TV shows from Latin America.
Education
Certificate of Completion in Advanced Corporate Identity
Norberto Chavez | Famous Branding Consulting — Exclusive Class - Buenos Aires, Argentina (Online)
IELTS Assessment (English Certification) in Language
University of Cambridge - Mendoza, Argentina
Bachelor's Degree in Corporate Identity
Universidad de Mendoza - Mendoza, Argentina
Certificate of Completion in Digital Communication and Media/Multimedia
Juan Gutenberg - Mendoza, Argentina
Certificate of Completion in Advanced English Level Course
Intercultural School - Mendoza, Argentina
Certifications
Marketing Online: Conversion Rate Optimization
Skills
Tools
Figma, Sketch, Adobe Photoshop, Adobe Illustrator, Trello, Illustrator CC, Photoshop CC, Jira, Adobe CC, Adobe InDesign, InVision, Frontify, Suitcase Fusion, Adobe Animate, Adobe Creative Suite, Balsamiq Mockups, Adobe Premiere Pro, Adobe Experience Design (XD), Balsamiq, UXPin
Platforms
iOS, Android, WordPress Theme Design
Languages
HTML
Other
Art Direction, Responsive Design, Mobile UI, Web UI, UX Design, Web Design, Mobile UX Design, UI Design, Landing Page Design, Design Systems, Design Direction, Design Sprints, Prototyping, Dashboard Design, App Design, Component Libraries, Design Guidelines, User Interface (UI), Visual Design, Product Design, User Experience (UX), Web App Design, Branding, Brand Design, Logo Design, Mobile App Design, Responsive Web Apps, Responsive Web Design (RWD), Information Architecture (IA), UX Research, Wireframing, iOS UI Design, Digital Product Design, Web App UI, Web App UX, Graphic Design, eCommerce, Design, Websites, Web Page Mockups, Mobile Design, Mobile UX, Interaction Design (IxD), User Research, Presentations, Mobile Prototypes, Mobile UI Design, Audits, Mockups, MVP Design, B2C, eCommerce UX, A/B Testing, Stakeholder Management, Service Design, Design Strategy, Creative Direction, Direct to Consumer (D2C), B2B, Online Marketing, Software Design, User Validation, User Testing, Gamification, UX Testing, Digital Marketing Design, Conversion Rate Optimization (CRO), Persona Development, Customer Journeys, UI Style Guides, WebApp, Web UX, English
Experience
Tools
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