Diego Garcia, Designer in Barcelona, Spain
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Diego Garcia

Verified Expert  in Design

Designer

Location
Barcelona, Spain
Toptal Member Since
February 15, 2016

Diego is a seasoned senior product designer (UI/UX) and design director with an unparalleled track record in creating mobile apps, web apps, dashboards, SaaS, and web designs. He excels at human-centric design, AI integration, and product strategy development. Diego has designed health apps, finance dashboards, and eCommerce experiences for the USA and various startups. He has led projects for major clients, delivering transformative results.

Portfolio

Work Experience

Design/UX Director

2017 - 2018
Govlaunch
  • Provided the entire UX and UI design direction to the product, from wireframes to high-fidelity design assets.
  • Built the entire UI design system to follow up, including the components, interactions, and micro-interactions of the web app.
  • Created new corporate branding, colors, fonts, and art direction.
  • Did graphic design direction for advertisements and marketing material.
Technologies: Figma, Balsamiq, InVision, Adobe Creative Suite, UI Design, Visual Design, Product Design, Web App Design, Responsive Web Design (RWD), Responsive Design, Component Libraries, Information Architecture (IA), Mobile Design, Interaction Design (IxD), User Research, Presentations, Illustrator CC, Photoshop CC, Jira, Mobile UX Design, Mobile Prototypes, Mobile UI Design, iOS, eCommerce, Design Strategy, Stakeholder Management

Design Director | UX/UI Designer

2012 - 2016
CENTRIC DIGITAL
  • Designed and developed the UX for more than 28 AIG® products in four years including desktop experiences, dashboards, mobile, and tablet apps.
  • Executed apps with members of the international team (US, India, and Japan), and the local AIG® teams in the areas that I was currently working in which were Tokyo, Dublin, Bangalore, and New York.
  • Provided not only design and UX but also the art direction in conjunction with the design team for many digital products.
  • Managed a team of several designers and front-end developers in their daily responsibilities; coached them and provided daily feedback to improve workflow and performance.
  • Sponsored and managed a "Hackathon" tour in the main countries where this firm has offices, in order to provide the best product prototype ideas in 24 hours. It was well received and these prototype ideas gave the fruit to real products.
  • Worked remotely to foster the transformation of prototypes into real working products whenever possible. Traveled, when necessary, to the local area in order to successfully complete the project. This can be notably seen in my work in Japan.
  • Created, in Japan, one of the best products for the company, we've made called AIG Active Care™. It's an early warning system for clients/users. We worked closely with the Japanese government, the Weather Channel, and Weather News (Japan).
  • Developed and designed more than 100 different desktop and mobile pages for Humana™.
  • Designed more than 15 different desktop, mobile, and app experiences for Kaiser Permanente™.
Technologies: InVision, Adobe Illustrator, Adobe Photoshop, Sketch, Adobe Creative Suite, Balsamiq, UXPin, UI Design, Visual Design, Product Design, Web App Design, Branding, Responsive Web Design (RWD), Responsive Design, Component Libraries, Information Architecture (IA), Mobile Design, Interaction Design (IxD), Presentations, Illustrator CC, Photoshop CC, Jira, Mobile UX Design, Mobile Prototypes, Mobile UI Design, iOS, eCommerce, Design Strategy, Direct to Consumer (D2C), Stakeholder Management

Graphic Designer | Brand Designer

2009 - 2012
Playforbrands
  • Developed the branding and graphic design for DIRECTV™ in the US, Latin American, and Indian markets.
  • Created over 60 global print campaigns for DIRECTV™ in the US, Latin American, and Indian markets.
  • Designed a new DIRECTV™ Plus logo for the US market.
  • Implemented global branding solutions for DIRECTV™ across all markets.
Technologies: Adobe Illustrator, Adobe Photoshop, Branding, Presentations, Mobile UI Design, Stakeholder Management

Digital Art Director

2008 - 2009
Red Silvestre
  • Featured on Adobe Behance for my web design work as a digital director with Bormida & Yanzon Architects.
  • Directed web design for over 10 B2C clients in Latin America and for Hyatt Hotels™.
  • Created online marketing design pieces for Cencosud Jumbo, one of the largest supermarket chains in South America.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, HTML, UI Design, Product Design, Web App Design, Responsive Web Design (RWD), Mobile Design, Interaction Design (IxD), User Research, Presentations, Illustrator CC, Photoshop CC, Mobile UX Design, Mobile Prototypes, Mobile UI Design, iOS, Stakeholder Management

Digital Designer

2006 - 2007
Bridger Conway
  • Created a web design experience for Dwell Yoo by Philippe Starck, one of the world's greatest product designers.
  • Designed the UI/UX for a major real estate company in Mexico, with the project designed by the renowned Pininfarina (Ferrari designer).
  • Worked with brands like Philippe Starck, Paco Rabanne, Axe, Chechnya Peace Forum, Dorfman Projects, City Santa Fe, Boymelgreen, Art Quest, Dwell Yoo, Life At, and more.
Technologies: Adobe Animate, Adobe Illustrator, Adobe Photoshop, UI Design, Visual Design, Product Design, Web App Design, Responsive Web Design (RWD), Responsive Design, Component Libraries, Mobile Design, Interaction Design (IxD), User Research, Presentations, Illustrator CC, Photoshop CC, Jira, Mobile UX Design, Mobile Prototypes, Mobile UI Design, iOS, eCommerce, Stakeholder Management, Web UX

Digital Designer

2004 - 2006
Bigbrand Agency
  • Developed digital design solutions for over 30 clients in Latin America.
  • Created a new Fox Sports TV website targeting the Latin American audience.
  • Initiated branding and website development for several TV shows in Latin America.
Technologies: Adobe Animate, Adobe Illustrator, Adobe Photoshop, UI Design, Product Design, Web App Design, Responsive Web Design (RWD), Responsive Design, Mobile Design, Interaction Design (IxD), User Research, Presentations, Illustrator CC, Photoshop CC, Mobile UX Design, Mobile Prototypes, Mobile UI Design, iOS, eCommerce, Stakeholder Management
2016 - 2016

Certificate of Completion in Advanced Corporate Identity

Norberto Chavez | Famous Branding Consulting — Exclusive Class - Buenos Aires, Argentina (Online)

2015 - 2016

IELTS Assessment (English Certification) in Language

University of Cambridge - Mendoza, Argentina

2011 - 2012

Bachelor's Degree in Corporate Identity

Universidad de Mendoza - Mendoza, Argentina

2002 - 2005

Certificate of Completion in Digital Communication and Media/Multimedia

Juan Gutenberg - Mendoza, Argentina

2000 - 2004

Certificate of Completion in Advanced English Level Course

Intercultural School - Mendoza, Argentina

APRIL 2021 - PRESENT

Marketing Online: Conversion Rate Optimization

LinkedIn

Tools

Figma, Sketch, Adobe Photoshop, Adobe Illustrator, Trello, Illustrator CC, Photoshop CC, Jira, Adobe InDesign, InVision, Adobe Animate, Adobe Creative Suite, Balsamiq Mockups, Adobe Premiere Pro, Adobe Experience Design (XD), Balsamiq, UXPin

Platforms

iOS, Android, Web

Languages

HTML

Other

Art Direction, Responsive Design, Mobile UI, Web UI, UX Design, Web Design, Mobile UX Design, UI Design, Landing Page Design, Design Systems, Design Direction, Design Sprints, Prototyping, Dashboard Design, App Design, Digital Marketing Design, Component Libraries, Design Guidelines, User Interface (UI), Visual Design, Product Design, User Experience (UX), Web App Design, Branding, Brand Design, Logo Design, Mobile App Design, Responsive Web Apps, Responsive Web Design (RWD), Information Architecture (IA), UX Research, Wireframing, iOS UI Design, Digital Product Design, Web App UI, Web App UX, Graphic Design, eCommerce, Software Design, Design, Websites, Mobile Design, Mobile UX, Interaction Design (IxD), User Research, Presentations, Mobile Prototypes, Mobile UI Design, Audits, Mockups, MVP Design, eCommerce UX, A/B Testing, Stakeholder Management, Service Design, Design Strategy, Creative Direction, Direct to Consumer (D2C), B2B, Design Leadership, Online Marketing, User Validation, User Testing, Gamification, UX Testing, Conversion Rate Optimization (CRO), Persona Development, Customer Journeys, UI Style Guides, WebApp, Web UX, English, Ideation, Research, Web Research, Languages, Midjourney, App UX, App UI

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